Guest Posting: What it is and the Benefits Offered
There are quite a few marketing gurus who believe that the single most important strategy for growing your following, interest and readers is to guest post. However, those who are a bit skeptical may wonder why this is such an important effort.
Learning a bit more about guest posting is one of the best ways to see if this is something worth investing time and effort into.
Guest Posting – Defined
Guest posting refers to writing and then publishing an article on someone else’s blog or website. There are countless websites that offer guest posting opportunities. This is a great way to connect with new people and to get the name of your brand or company “out there.”
There are still a number of marketers and website owners who are overlooking this essential element of growing their following. If you have yet to embrace the concept of guest posting, then now is the time to take action.
Some of the specific benefits of guest posting can be found here.
All websites need quality content. When you are a good guest blogger and add value to someone else’s website, you will be able to build relationships. Not only with the website you are posting on, but also with other website owners who are looking for quality posts.
Bloggers are responsible for quite a few conversations that are happening online, especially the ones on social media sites such as Twitter and Facebook. They can be highly influential, which makes them great friends to have. When you take the time to make friends with other bloggers and websites by creating guest posts, you are going to be able to increase your influence on social media sites, which will eventually lead to more people using, reading and interacting with your site.
Ideal for Search Engine Visibility
There is one non-negotiable factor that you should have for your guest posts:
The host blog or website has to include a link to your website somewhere in the post. (this link is typically put at the beginning or the end)
As time passes, all these collected backlinks will work to increase the value of the blog in regard to visibility in search engines, which will make it easier to find the content you have and the products you offer across the board.
Get Introduced to New People
One of the most appealing parts of guest posting is that it will allow you to enter into a pre-established community where you will be able to share your unique message. This will allow you to connect with new people, which will eventually benefit you in the long-run – if you are able to do it properly.
You have to add value to the conversation that is going on. If you are able to do this, you will be able to see more conversions as time passes. In addition to conversions, you will also achieve more followers, fans and readers. However, if all you ever do is ask or sell, you might wind up famous; however, with a reputation that you don’t want and that will be difficult to get rid of. You never want to be the guy who is simply working his own agenda.
The key is to be patient, help people and add value. Over time this is the winning formula to benefit from guest posting
Allowing People to Guest Post on Your Website
It can also be beneficial to let others publish a guest post on your website from time to time. You need to offer this on your website, if you have yet to do so.
If you are requesting the opportunity to put a post on someone else’s site, then it only makes sense to also offer this for your own website. This will allow the relationship that you develop with the host blogger to be one that is mutual.
There are a number of bloggers who will even let their readers know that they are going to have a post elsewhere online, which will encourage their base fans to check out what they have published.
When you guest post for someone else, there are a few standard rules that you should follow:
Create a link to the post from your own website.
Promote the new blog on Twitter – more than once
Share the post on Facebook
Be sure to thank the blogger
Be around to answer any comments or questions on or about the post
Not everyone that takes guest blogs will do this. However, it is important. The fact is you have to show more interaction to have the guest post be successful.
The Importance of Guest Posting
When talking about SEO, guest posting on another website is as much as five times more valuable than creating new content on a regular basis on your own website. This is true as long as you create backlinks.
While this fact may be debatable, the fact is, guest posting is an excellent strategy to help and extend your reach and boost your reputation online. Also, if you are a writer and desire the ability to get more traditional types of publishing opportunities, this is a great first effort to get your writing found on news sites, various magazines and other types of publications.
Getting Started with Guest Posting
Now the question is, how do you get started?
One of the first thing you should do is to find blogs that would be ideal for the types of posts that you want to create. While it may seem like choosing a high rank, high authority site is ideal, this is not the only criteria that you should use when trying to find sites to guest post. To find locations that are ideal for your guest posts, do the following:
Find a blog in a similar niche
Find a blog that has a good flow of traffic
Find a blog with a high page rank (this is a quality advantage, but not a deal-breaker)
The next steps is to actually write the guest post. You need to make sure that you are choosing a topic that relates to the site where you are trying to get published. You should not be afraid of getting rejected, since this is a great learning experience.
Once you have the post ready to go, you can send the blog for approval or contact the website owner to let them know. In some cases, the topic will have to be approved ahead of time. Just be sure to read the requirements for guest posting on the particular site you have chosen. This will give you the best possible chance to get published.
In some cases, the blog or website owner will allow you to put a link in the body of the blog; however, in other cases, you will have to put it in the author bio area. In either case, be sure to include this link as it is the entire reason you are trying to guest post in the first place. If the owner allows more than one link, be sure to make them relevant and lead to something that is actionable for the person who clicks it.
The Bottom Line
Not everyone who owns a website or blog puts enough time and effort into guest posting. However, there are a number of benefits that it offers, which have been discussed here. If you have yet to explore the world of guest posting, then now is the time to take action. Doing so may help you get more likes, a higher page rank and more. This is an effort that can be extremely beneficial and one that you should carefully consider if you are looking for ways to boost your own websites.