Best Blogger Outreach Strategies to Maximize Response Rate

The success of each blogger outreach campaign relies on the response rates. High response rates mean increased chances of collaboration and, in turn, better relationships with bloggers. If you want to get backlinks and are looking to reach out to bloggers in your industry, we have got the basics covered for you. 

Read below as we describe some of the exclusive blogger outreach strategies to maximize blogger response rates and be successful in your outreach efforts. 

 

30-Second Summary:

If you want to reach out to bloggers in your industry, you will need to follow some of the best blogger outreach strategies. In these strategies, you will need to do everything ranging from finding the right bloggers to creating personalized messages and following up strategically. You may also need to use some tools to boost your outreach strategies and improve response rates. 

• Understanding Your Target Bloggers  

Just like in any other digital marketing strategy, you will first need to understand your target audience and find bloggers who fall under your niche and audience demographics. Also, consider the relevance, authority, and engagement rates of bloggers. 

After doing all this research, go with the bloggers who publish high-quality content and have a tone that aligns perfectly with your brand values and tone of voice. This will enable you to find authority bloggers who have a good authority score in their niche. 

If you are finding it difficult to filter such bloggers, you can always use tools to analyze the content performance and audience engagement of the blogger. 

 

• Segment the Bloggers 

When you are on your way to research and find bloggers in your niche for professional blogger outreach, you will come across a plethora of bloggers that can be a possible match for your needs. Now, the question is how you will be able to filter the best matches out of this extensive list. 

This is where you will need to go with segmenting the bloggers into different categories. You can do this by narrowing down the bloggers on the basis of niche and SEO indicators. These indicators include domain authority, domain rating, traffic, and other referring domains. 

If you want to go into detail, you can also go with other metrics, such as social media engagement or following. Once you have divided the bloggers into different categories, it will be easier for you to narrow down who to contact first. 

 

• Create Personalized Outreach Messages 

You are putting all the effort into finding and filtering the bloggers that can be the best match for your needs, so don’t shy away from creating personalized and customized outreach messages. As soon as you find a valuable and authoritative blogger, start working on structuring a personalized message to attract them. 

 

As can be seen in the screenshot above, be sure to craft a unique and customized message to avail this opportunity to your best advantage. Start with directly communicating with the blogger and greet them. Right after you have greeted them, throw your personalization card and engage on a relevant topic that interests the blogger. 

After you are done describing what you find relevant, tell them what’s in it for them in exchange for backlinks. 

In all this, don’t forget to be honest and transparent. Remember that bloggers receive dozens of emails a day that sugarcoat them. All you have to do is be honest with them and portray a transparent picture of the services or products you are trying to offer. 

 

• Take it as Networking 

While outreach is often considered an out-of-the-world approach, the best blogger outreach strategy is always the one that resembles networking. 

Imagine you’re going to an event, and you find some potential prospects there. What you’ll be looking to do is make a good first impression and share what values you can provide them in exchange for what you want. Networking like this will lead to collaboration and long-term relationships. 

Take a moment to think about what you just did. 

All you have to do is copy this similar strategy in blogger outreach emails. Remember that bloggers receive several pitches a day, and if you fail to stand out among those pitches, you won’t be getting any replies back. 

So, try your best to nurture the relationship in the best possible way and provide correct details about the benefits they will be getting out of this deal. 

 

• Use Tools for Effective Campaigns 

If you are just reaching out to a few bloggers, you won’t need any tools. However, if you want to send emails to a large number of bloggers and want to speed up the blogger outreach link building process, it is advised to use tools. 

Below we have mentioned 3 categories of tools that can be beneficial for the blogger outreach process: 

 

• Outreach Tools

There are several outreach tools that can help you find relevant bloggers and sites you can reach out to for guest posting opportunities. However, these tools can do way more than just help you find sites and bloggers. 

They are a complete package that can help you keep track of your blogger outreach strategies and also help in A/B testing. Some of the most useful tools in this regard are: 

• Pitchbox
• Buzzstream
• Ninja Outreach
• Mailshake

 

• SEO Tools

Along with the outreach tools, SEO tools are also important to find the SEO metrics and engagement rates of the websites and bloggers you are targeting. Ideally, every business is aiming for sites that have high domain authority, domain rating, and engagement rates. 

SEO tools can help you find these metrics and more. Some of the important SEO tools you will need are: 

• Ahrefs
• SEMrush
• Keywords Everywhere
• Moz 

 

• Email Finder Tools

Now that you have found the potential websites for link-building opportunities, you will need to find emails to make the first contact with the bloggers when starting your blogger outreach process. 

These tools can help you refine your blogger outreach strategies by offering a simple browser plugin or extension that can provide you with the names, job positions, and links to the social media profiles of bloggers. Some of the recommendations for email finder tools are: 

• Clearbit
• Hunter.io
• Clearout.io

 

• Highlight Your Unique Selling Point/s  

If you are reaching out to publishers and bloggers, you better have some novelty under your belt. It can be anything like a product or service that no one sells other than you. This product or service will act as your jackpot and can open a whole world of possibilities. 

When you are crafting an email to the blogger, be sure to highlight those unique selling points (USPs) and divert their attention towards how these USPs can help them in return for collaborating with you. 

These highlights and details will make your emails and messages stand out in a sea of cold pitches, and you will have a better chance of getting noticed and getting a reply back. 

However, you will need to mention what is our services or product and how it is unique from everyone else in the market. 

 

• Build Genuine Relationships 

Just like mentioned above, relationships are the most important of the components in blogger outreach strategies. When a blogger notices that you are emphasizing building long-term relationships, they are likely to reply back to you and build meaningful relationships. 

This is only possible when you are completely honest in your messages and mention things that show mutual interest and more fruitful partnerships. 

One more strategy you can adopt in this regard is to engage with bloggers on social media and other platforms they are active on. Start by reacting to their posts and sharing their content. This will show them that you have a genuine interest in what they’re doing, which ultimately helps build a genuine relationship. 

There’s another thing you’ll have to keep in mind. 

If you are messaging the blogger after a successful past collaboration, you will need to mention those positive experiences to build trust and make them respond back to you. 

 

• Provide Value Propositions 

As long as you are not providing value to the blogger, they are not even going to bother to open your emails, let alone reply back. That’s why when you are crafting your message, be sure to write a compelling pitch that outlines mutual benefits. 

In this pitch, talk about how collaboration is in alignment with the blogger’s audience and how your content will add to the value of already available content on their website. Also, provide information about how you will benefit the blogger’s target audience by providing any unique opportunities or affiliate partnerships. 

No matter what type of value proposition you are offering, be sure to tailor it to the blogger’s interests so you can increase your chances of getting a response back. 

 

• Utilize Networking and Connections

Sometimes, when all else is failing and you can’t get a reply back from the bloggers, there is still one of the unearthed blogger outreach tips you can turn to. This tip is utilizing networking and mutual connections within the industry to introduce yourself to the blogger. 

Doing this will increase the response rate, and you will be likely to get guest posting and link-building opportunities. 

If you can’t find any mutual connections, it simply means you are not networking like you should. One great way to meet mutual industry connections is by attending industry-related events or conferences. These events provide you with the opportunity to build relationships with influencers and bloggers. 

You can then use these connections to network with bloggers and get guest post opportunities. 

 

• Follow Up Effectively 

Just as writing the first email is a skill, the same is the case with follow-up emails. Follow-up emails demand a more careful approach, and you will have to maintain a polite and respectful tone. Be mindful of making your follow-ups strategic and remind bloggers of the initial outreach. 

You can also reiterate the value proposition and prompt response without sounding pushy. There are also some strategies you can follow in follow-up emails or messages to get a response. 

These strategies include incorporating personalized elements, referencing previous interactions, and adding urgency without appearing aggressive. 

As learned from expert digital marketers, the second email, after no response from the first one, is termed a follow-up email, while the third email is considered a breakup email. In the break-up email, you mention some discounts and a phrase regarding it being the last offer from your side. 

 

• Optimize Outreach Metrics

When you have to handle bulk blogger outreach link-building emails, it is easy to get lost in a sea of bloggers. This is where you will need to track and analyze the outreach metrics and how your emails are performing in the bloggers’ inboxes. 

This includes tracking the email open rates, response rates, click-through rates, and conversion rates. Analytics tools for email campaigns can help you understand the campaign performance and provide you with actionable insights into what is working and what is not. 

You can then tailor and change your messages to improve the engagement and response rates from bloggers. 

 

• Deal with Rejections and Non-Responses 

Blogger outreach strategies come with a significant rejection and non-response rate. That’s why it is important to learn how to deal with these rejections and non-responses. 

First of all, you will need to understand that rejections happen, and it’s pretty normal in the blogger outreach landscape. What you need to do is learn from the failures, rejections, and non-response rates and continue to maintain professionalism no matter what happens. 

Just be sure to not let setbacks deter future outreach efforts. In terms of rejections, make sure to listen to the bloggers’ concerns and then tailor specific solutions to address those concerns. 

Also, remember that bloggers in different niches and personas have different requirements, so be sure to customize your emails to those requirements, i.e., niche preferences, audience demographics, content style, and engagement expectations. 

 

• Partner with an Outreach Agency 

If you have tried everything at your end and are still not getting the results you aimed for, it is advised to take help from experts in the field. You can consult with an outreach agency like Globex Outreach and talk to their outreach experts about some of the best strategies they employ to reach out to bloggers. 

You can also outsource your blogger outreach process to the expert and reputed agency in the field to utilize their expertise in your blogger outreach efforts. Expert outreach agencies have experienced teams and seasoned professionals that can help you reach your outreach goals easily. 

 

Concluding it Up: 

We hope that you have caught sight of all the blogger outreach strategies needed to effectively reach out to bloggers and maximize the response rate of your emails and messages. It’s true that the rejections and non-responses can be tiring at times, but all you need to do is be professional and learn from these experiences to craft a better version of outreach emails than before. By following the tips mentioned above and being persistent, you will be able to improve the response rates. 

 

Frequently Asked Questions 

 

Question 1: What is blogger outreach?

Blogger outreach is a strategy in which businesses approach famous bloggers and influencers in their industry for guest posting and link-building opportunities. 

 

Question 2: How can you prevent your email from going to the spam folder?

To prevent your email from ending up in the spam folder, you will need to verify the legitimacy of your email domain, scan your messages for spam phrases, and distribute your outreach efforts among a number of senders’ addresses with a small daily email cap.  

 

Question 3: How to plan an effective blogger outreach strategy?

To plan an effective blogger outreach strategy, you will need to:

1. Establish your objectives
2. Identify the prospects
3. Create your email sequence
4. Gather contact details of bloggers, and
5. Personalize your messages

 

Question 4: How to create personalized outreach messages?

To create personalized outreach messages, you will need to address the blogger with their name, add some relevant information, and add a customized value proposition. 

 

Question 5: What type of tools will I need during blogger outreach campaigns?

To run blogger outreach campaigns in bulk quantity, you will need to use email finder, SEO, and outreach tools. You may also need email analytics tools to find the performance of your emails.