The best serp tracking tools can help you track everything without limits. You can check different keywords and URLs across different search engines, including Google, Yahoo, DuckDuckGo, and across mobile and desktop. Not only that, but you can also track universal search results in Google, such as images, videos, news, real-time results, and the ability to track local rankings, Google Maps, and competitor rankings without limits on the number of keywords you can track. The best part is that some of these SERP tracking tools allow you to own your data.
You get to understand how your website performs in search results and develop the right SEO tactic to improve the ranking of your website.
Best SERP Tracking Tools – Why You Need Them
The best SERP tracking tools are SEO tools that you can use to find keywords that have high search volumes and low competition. Not only that, you can also effectively track your rankings for these keywords in the SERPs over time. If you are new to SEO, you should know that SERP means search engine results pages.
What you want to do is to find keywords that not a lot of people are targeting but that a whole lot of people are searching. Then, you can see how your website ranks for these keywords so you can make improvements. SERP tracking tools will help you monitor the performance of your website in SERPs. Simultaneously, it will also help you pinpoint opportunities to optimize your strategy and custom-create your content for your local audiences.
What is SERP Tracking?
The SERP is shown to users when they search for something on search engines. The user types in their respective query, also referred to as keywords, in the search bar. The search engines then return a SERP, which comprises a list of the top ten organic search results. The SERP also includes other features, such as featured snippets, video results, and “People also ask” boxes.
So, when it comes to SERP tracking of organic search results, you need the best SERP tracking tools to inspect the performance of your website and your SEO campaign accurately. You will also get to track the SERP rankings of your competitors along with your own.
Here are the essential benefits of SERP tracking:
- You can effectively monitor the organic rankings of your website.
- You can track the SERP rankings of your competitors.
- You can efficiently measure your SEO efforts.
- You can effectively identify potential reasons for drops in website traffic and fix them accordingly.
How to Track SERPs?
Now that you know the importance of tracking SERPs, let us talk about how you can effectively track SERPs. There are several ways you can track SERPs:
Use A Keyword Tracking Tool
You can use one of the best keyword-tracking tools, such as Ahrefs, to track SERPs. With the help of this tool, you can assess how your website and the competitor’s websites are ranking in search engines in various target locations around the world. With the help of a keyword-tracking tool, you can also assess the estimated traffic that you received from specific keywords. You can assess the total search volume, ranking positions, ranking URL, and the competition on potential keywords.
Manual Tracking of SERPs
Another way to track SERPs is to do it manually. When you track SERPs manually, you are not using any keyword-tracking tools. But – you are relying on Google or other search engines to perform the SERP tracking for you. You need to open your browser and open your preferred search engine where you want to track the keywords ranking. Type your keyword in the search bar, and you will see the first page of the search engine SERP, which includes the top ten organic search results.
If you don’t see your website ranking on the first page, you can continue to the second or third page of the search engine. You can manually track the SERPs for various keywords of your choice.
Which Keywords to Track in SERPs?
At this point, you might be wondering about which keywords you should track in SERPs. The thing about keywords is that these play a crucial role in the success of your SEO strategy. On that note, you should track those keywords that will accurately measure the effect of your SEO strategy. So, track the keywords that are already generating traffic to your website. Why, you might ask? The thing is that the low-hanging keywords are not only easy to optimize but can also be leveraged to boost website traffic.
High-converting keywords are the keywords that instigate sales. So, by targeting such keywords, you will know the services and products that are bringing out conversions. After identifying the high-converting keywords, you can then focus on your SEO strategy and integrate those products and services that are affecting your bottom line.
You should also focus on branded keywords that are closely linked to your products, services, and brand. By searching for branded keywords, you can identify the paid ads that your competitors might be running.
Best SERP Tracking Tools for 2025 – An Exclusive List
Now that you know the importance of the best SERP tracking tools and the benefits of SERP tracking, especially in connection to keyword tracking, it is time to explore the best SERP tracking tools for 2025 that will allow you to get useful insights and take your SEO game to another level.
Here is the list of the best SERP tracking tools:
SE-Ranking
Kicking off with our first recommendation for a daily ranking check is going to go to SE-Ranking. SE-Ranking is a comprehensive tool designed for digital marketers, website owners, and SEO professionals. This tool serves as a robust tool for effectively tracking keyword rankings across various search engines. Some of the key features that you will really like include multi-search engine compatibility, as SE ranking is not limited to Google. It provides tracking for Bing, Yahoo, and more.
SE-Ranking is great for website auditing, too. This tool can scan your website and pinpoint improvement areas for better search engine visibility and competitor research. You can effectively identify the potential keywords that your competitors rank for, and you can strategize your approach based on real data. You can assess historical data as well and understand the progress and fluctuations in your keyword ranking over time.
SE-Ranking provides you with customizable reports, which means that you can customize reports according to your needs. You can make the reports simpler to analyze and process data. In a nutshell, SE-Ranking is a user-friendly interface that offers a clean layout and intuitive navigation.
Ahrefs
Ahrefs is the best rank tracker that you can leverage in 2025. It is one of the most dynamic and highly functional SERP tracking tools. With Ahrefs, you can get detailed reports on keyword data from Google, Yahoo, and other search engines. If you are looking for top-tier keyword analytics, then you might not want to look further than Ahrefs. Ahrefs is enriched with various features and tends to compete with SEMRush.
Similar to SEMRush, Ahrefs can be effectively used for a variety of tasks that are related to SEO, such as real-time monitoring of how well your web pages rank in search engines, the effective monitoring of traffic, and Ahrefs can also help you earn exclusive SERP features, such as featured snipes for your specific keywords.
If we were to mention the exclusive strengths of Ahrefs at the top of the list, we would have its keyword research functionality. The flagship tool of Ahrefs allows you to assess search metrics across Google and other search engines. The results show detailed information, such as top SERP results, CPC estimates, click volume and even the financial value of the ranking web page’s traffic.
SEMrush
SEMrush happens to be one of the best keyword tracking software in 2025. When delving into the world of SEMrush, you will definitely find it a front-runner in the digital marketing arena. This tool is specially designed for those who crave deeper insights into their online performance. Some of the key features of this tool include an extensive keyword analysis, which will help you understand the keyword landscape and range from search volume to competitor metrics. With the feature of the backlink explorer, you can effectively investigate the strength and origin of your backlinks while ensuring a robust link profile.
Since SEMrush is one of the best SERP tracking tools, it enables you to perform site health assessments to effectively gauge the overall SEO health of your website. The tool will also pinpoint areas that need attention. With the help of a strategy analyzer, you can get useful insights into your competitor’s ad strategies, from their budgets to their most successful ads.
Using this tool, you can also leverage the content analyzer and check how your content is performing. SEMrush is a comprehensive toolset that isn’t only about keywords but a holistic solution for all things related to digital marketing.
SEO Tester Online
This tool is an efficient seo rank monitor as it is a highly functional suite of SEO tools that provides you with weekly ranking updates. This SERP tracking tool comes with many features, such as an SEO checker, which is essentially an automatic SEO diagnostic tool that provides you with detailed reports on potential technical issues and their fixes. The SERP preview feature of this tool comes in handy, too.
You can also leverage the feature of SEO spider, which allows you to break down results according to the core performance metrics, such as meta descriptions with more than 160 characters, images without alt text, and pages that have weak codes. More importantly, you get to analyze potential competitors who are ranking higher than your web pages for target keywords.
Overall, the SEO Tester Online is a comprehensive SERP tracking tool and a well-designed SEO solution with modern visuals and a responsive interface.
Advanced Web Ranking
Next on our list, we have Advanced Web Ranking, which is a sophisticated web-based tool that elevates keyword tracking to an art form. This search ranking monitoring tool comprises versatile features, which makes it a favorite among digital marketers. On that note, some of the key features you get include cloud-based operation that ensures easy access. You can also assess localized rankings and deep dive into geo-specific keyword data.
Subsequently, these insights enable you to tailor your SEO strategy to regions or cities. Using this tracking tool, you can also customize your report with your brand name to integrate a professional touch. Advanced Web Ranking enables you to seamlessly sync with other tools and platforms for a smooth workflow.
The SERP features tracking is great as well. It is not just rank tracking but a detailed analysis of various SERP features and how the features impact your ranking. The essential benefit of Advanced Web Ranking comes down to the depth of data this tool provides. You get in-depth insights that go beyond rankings and offer you a holistic view of your online presence. The frequent updates are great as well.
Final Thoughts
With the best serp tracking tools, you can leverage rank tracking and get comprehensive details about how well your website is performing in search engines. Thus, SERP tracking is a crucial part of your SEO workflow. SERP tracking enables you to deeply analyze your competitors and how they perform in search results. You can identify the web pages and keywords that generate the maximum website traffic for your competitors. Leveraging all this information that you can collect from the best SERP tracking tools, you can integrate it into your SEO strategy to rank higher in search engines.
FAQs
What is SERP?
SERP is the short form for the “search engine results page.” This is the page that you can see after submitting a search query.
What can SERP tracking do for you?
SERP tracking can indicate how well your website is performing in search engines at different locations on the market. You can compare your website’s performance with that of your competitors and identify ranking opportunities.
How can I rank on Google SERP?
To rank on Google SERP, you need to do your keyword research, establish a good website structure, create high-quality content, and create links to a network. Improve your website load speed and optimize your website for mobile devices, too.
