Following efficient blogger outreach tips will allow you to build meaningful relationships with the top bloggers within your niche. Learn how to run a successful blogger outreach campaign. The right blogger outreach methods will enable you to acquire high quality backlinks from authoritative websites that are relevant to your niche and boost brand awareness.
Blogger Outreach Tips – Why You Need Them
If you know about search engine optimization and link-building, then you might have heard about blogger outreach, which is why you might be looking for the best blogger outreach tips to reach your goals. Blogger outreach is a great way to build authority and increase a website’s rankings. Many marketing agencies, as well as website owners, outsource blogger outreach to increase scalability and t save on resources.
What is Blogger Outreach?
Let us get down to the basics first: blogger outreach services are designed to obtain links and mentions to your website from a blogger. The underlying idea of a blogger outreach service is to secure these mentions as editorial links from within the flow of a non-promotional and impartial blog post placement. Google and other search engines identify these mentions and links as a signal of authority, which in turn helps a website rank within search engine results.
How Exactly Does Blogger Outreach Work?
Before we move on to the best blogger outreach strategy, let us discuss how exactly blogger outreach works. The methodology of a blogger outreach service is quite similar to a guest post or guest blogging service. Nonetheless, the final link or mention gained through a blogger outreach service is considered to appear far more natural.
The underlying reason for this is that the idea of a guest post is to essentially contribute content to an active blog as a guest author, which means that the link mentioned is more likely to be situated in the author’s bio.
With blogger outreach, the idea is to reach out to bloggers who are not only active but also relevant and collaborate on a piece of content that only includes an editorial link mention, which also means the absence of author boxes.
How Does Blogger Outreach Help Your Website’s SEO?
The main benefit of blogger outreach is that you will be getting backlinks from relevant websites. The links that are placed when you use a blogger outreach service will be done in a way that provides value to the target audience, boosts brand awareness, and drives more exposure to the linked content. Also, backlinks are a huge Google ranking factor.
Why, you might ask? Well – the thing is that Google views each backlink as a vote of confidence for your site. By building backlinks from other authoritative and relevant websites, you are essentially borrowing some of the trust that these websites have already built. Now, in doing so, you are already improving the authority of the linked websites in Google’s eyes, which is absolutely vital if you want that website to rank well in the search results.
Why Choosing An Agency Can Be A Game Changer?
Now, here is the thing: building backlinks can be a time-consuming process that involves so much more than reaching out to a blogger and asking them to link to you. This aspect perfectly explains why many website owners decide to outsource their blogger outreach to agencies with more experience and existing relationships with bloggers, who are built to scale their services for their clients.
The Primary Objectives of Blogger Outreach
The main purpose of blogger outreach is to convince bloggers with large targeted audiences to talk about you. From the SEO’s viewpoint, you want them to link to your website. It is important to mention here that outreach doesn’t mean broadcasting, which means that you cannot send every single blogger the exact same email. This practice can be a common approach for email marketing, but blogger outreach doesn’t work this way.
Outreach emails are essentially unsolicited. Here are some of the best approaches to blogger outreach.
Shotgun Approach
The shotgun approach is essentially about setting up a broad list of targets, loading them up to an outreach tool, and then sending out emails to everyone who is on that list.
Sniper Method
This blogger outreach method is opposite to the shotgun approach and is about choosing your targets carefully. You choose your targets based on a tight set of criteria and then reach out to the targets through personalized emails.
Now, out of the two methods mentioned above, you should opt for the second approach.
Whom to Contact for Blogger Outreach?
In general, you should contact the author of the blog post if they work for the website on which the blog was posted. On that note, you should contact the editor of the blog, and to check who the editor is, you can check places such as the website’s About Page or Team Page. You can also check the website’s “Write For Us” page or the company’s LinkedIn profile.
Now, to find the relevant person’s actual email address, you must assess the Contact and About Us pages of the websites that you are interested in. This strategy works best for websites with one author. However, if you have a website with multiple authors, it will be challenging to find individual addresses on their sites.
To find the emails, you can leverage email finder tools by typing in the first and last name as well as the domain. The email-finding tool will then give you their best guess.
What is A Typical Blogger Outreach Process?
Your typical blogger outreach process looks like the following:
- Look for bloggers within your niche.
- Find the blogger’s contact information.
- Write personalized outreach emails.
- Use a professional email to reach out.
- Be strategic with your follow-ups.
As per the best blogger outreach guide and research, the most important element of the entire process is the process of writing personalized outreach emails.
What is the Anatomy of A Personalized Outreach Email?
When it comes to writing an email pitch for blogger outreach, there isn’t exactly a streamlined formula for every email that you will be sending. However, it would help to know the anatomy of a simple outreach email that will help. A simple outreach email comprises five main components, which start with the subject line.
How to Write the Subject Line?
Now, the purpose of the subject line is to get the blogger or editor to open your email. Understandably, if they don’t open the email, your chances of reaching your goal are equal to none. Make sure not to click-bait the recipient with your subject line, as it will make you look bad.
Using your subject line, write clearly and accurately why you are reaching out and what the purpose is. Write a compelling subject line to evoke curiosity.
How to Write the Introduction?
The next part, coming after the subject line, is the introduction. This is the part of the email pitch where you describe why you are reaching out to them. You will basically be indicting that the blogger has done so and so – but – they might be missing out on an opportunity, which is the value that you could be bringing to the table.
Mention Your Qualification and Justify Yourself
After the introduction, you will mention your qualifications and justification. What this means is that you will be exhibiting why you are qualified before getting to the pitch. For instance, if your purpose in reaching out to bloggers is to make them accept your guest post, then in this part, you will need to be very specific about why they should accept your guest post over others.
Write a Marvelous Pitch
After your qualifications and justifications, you will be rounding up with a marvelous pitch. In your pitch, you will be laying out the favor that you have to ask while also offering your value proposition. Here is the thing: the stronger your value proposition will be, the higher your chances of getting a link will be. In this part, you will be showcasing how your contribution will bring value to your bottom line.
End the Email with A One-Liner to Keep the Conversation Rolling
Now, in the last part of the email, you want to use a single line but in a way to keep the conversation rolling. Don’t make the mistake of ending your email with a cold pitch. The receivers won’t like that, or they might be clueless about what you want them to do next. Since this is the first email that you write to reach out, you need to remember its purpose, which is to initiate a conversation.
On that note, you might want to use the following lines:
- Is there anything I might have missed?
- Is this something that you would be interested in?
- What are your thoughts?
Now, as you start blogger outreach, you might want to refer to these email-writing techniques for your first email only. But – of course, it would be wrong to delimit yourself and follow these guidelines to the last dot. All you really need to focus on is to talk to people and establish some relationships. While crafting an email, you should think of it in terms of an in-person encounter.
Instead of asking right away for personal favors, you might want to start a conversation, connect with the other person on a shared interest, and maybe buy them a drink while expecting nothing in return. Consequently, they might feel the need to reciprocate and return the act of kindness.
So, it all comes down to understanding one thing: the goal of the first email is to initiate a conversation and get them to respond to you.
Blogger Outreach Best Practices for Link-Building
There are a number of ways you can find relevant bloggers. One of the easiest ways to search for bloggers is to search for your niche in Google. Subsequently, be sure to assess the blogs for relevancy. If the bloggers are ranking highly for your specific niche, they clearly have authority in the niche. The golden key is to make your searches ultra-specific for very specific results.
An alternative and less time-consuming method is to use Ahrefs, which is a great paid tool to find potential bloggers for you to reach out to. Using this tool, you can plug a competitor’s URL into the site explorer and assess the backlinks they have from bloggers.
Leverage Blog Directories
Another useful method to find potential bloggers is by using blog directories. There are many blog search engines and blog directories where bloggers can add their websites. If you search “blog directories” in Google, you will find plenty of directories there. For the rest, you can include your niche in the search and find the directories that are the most relevant to you. Blog directories will allow you to find blogs easily within categories as well as subcategories with just a few clicks.
Subsequently, extract the results and filter them out to match your quality metrics.
Use Blog Comments Section
You can use the blog comments section to reach out to bloggers as loads of bloggers, especially those who are part of blogging communities, tend to leave comments on each other’s blogs. The bloggers love to share, like, and comment on each other’s blogs. They also do so to build their own audience and traffic. So, this is essentially great news for you.
Why, you might ask? Well, this aspect tells you that a blog is active. It also enables you to find and connect with other like-minded bloggers within the same industry.
Use Social Media to Find Bloggers
You can also use social media channels to find potential bloggers, such as Twitter, Facebook, and Instagram. The best part about social media channels is that these can really help you tap into niche categories, which will further enable you to create an incredibly detailed and relevant blogger target list. For instance, if you are using Facebook, you might find blogger groups that you join to connect with relevant bloggers.
Using social media to find bloggers for link-building can be a much more personal approach – but if the bloggers whom you reach out to have a large following, they probably have a lot of message requests. What this means for you is that you will have to make your message interesting enough to stand out from the crowd.
Final Thoughts
When it comes to the best blogger outreach tips, you might have already guessed it that blogger outreach can be incredibly time-consuming – however, the right tools and software can be of great help. What is even better is that you can avail yourself of the blogger outreach services of a digital marketing agency to acquire high-quality backlinks and simultaneously save time and effort.
FAQs
What is the Purpose of Blogs?
The main purpose of blogs is to provide useful platforms for organizations as well as individuals to share valuable information, insights, and thoughts on specific topics or niches with a wider audience. Blogs are used for professional as well as individual purposes.
What is Blogger Outreach?
Blogger outreach is an essential marketing tactic where companies or website owners reach out to influential influencers or bloggers to build meaningful connections and promote their own services or products.
Why Does Blogger Outreach Matter in SEO?
Blogger outreach is a highly effective SEO strategy as it helps website owners and businesses gain access to wider audiences of bloggers who are relevant to their niches. The benefits essentially include acquiring high-quality backlinks and brand mentions that are crucial for their site’s SEO growth.
