As we gear towards 2020, it is time to realign your content marketing strategy and one of the best ways to do it is by finding tools that help you focus.

You must be wondering, why now?! Why now when you can wait for the next year to realign your content marketing strategy? After all, all startup founders are going on either vacation or spending time with their families.

But, doesn’t it gives you leverage? With fewer people in the competition, you have the edge to maximize your traffic and win big at the start of next year.

In fact, we have used these exact same strategies to improve rankings of our website and the websites of our clients.

website ranking

With that said, now it is time to help you get started with blogger outreach tools.

Why You Need Blogger Outreach Tools?

Those who are just starting their blogs, they need to know how to market the blogs to earn more profit. The year 2020 is not like 2009 when people could simply add keywords to their websites and rank for various terms easily.

Today, even writing 2000+ words of content can’t rank a website higher if the keyword has some decent competition.

That’s where blogger outreach comes in. It helps you create more backlinks in a natural way.

  • Google ranks websites that have more backlinks. So people have to reach out to other blogs to create backlink opportunities
  • Through blogger outreach opportunities, they can find those blogs that are interested in partnering with them
  • Blogger outreach tools are now available in the market. These help bloggers find multiple blogs that they can pitch to for partnership

Now that you know what blogger outreach is, let’s find out some of the best blogger outreach tools of 2020 that can help bloggers increase traffic on their website, get a loyal following, and build a credible brand.

Best Blogger Outreach Tools to Try in 2020

We have separated these outreach tools into multiple segments so that you can easily find out which tool will be best suited for you. And then use that tool to reach out to bloggers and make long-lasting relationships.

Blogger Outreach Tools

Let’s start with tools that you can use to find relevant blogs in your industry and then reach out to them using various methods.

Muck Rack

Muck Rack is a blogger watchdog. It monitors news and online mediums for specific keywords that are put in by the user. It is perfect for new bloggers, PR executives, and even digital marketers who want to find journalists, and bloggers to network and partner with them for co-marketing activities.

The best part about this tool is that it already has a built-in list of bloggers and journalists from all industries. It is also updated on a regular basis with new listings of journalists.

  • Muck Rack is perfect for those who are just starting to blog
  • Demo version of muck rack is free, but to use it for commercial purpose, PR executives need to get an account
  • Journalists, bloggers can join it for free

Ninja Outreach

Next in our list is Ninja Outreach, an influencer marketing tool for bloggers and PR pros, who would like to hunt new bloggers without wasting time. The tool isn’t free but you can use it for seven days for free after giving your credit card details. If you are not satisfied with the service, simply cancel it within seven days.

Ninja Outreach has a complete list of bloggers that its algorithm fetches from across the internet. Just like the Muck Rack outreach tool, it can be used to find bloggers and build backlinks through its own email automation platform.

The tool also allows us to track conversation histories, email opens, clicks, and replies.


Haro is one influencer marketing tools that allow bloggers to directly connect with journalists and get their stories and point of views published. Haro works the same as Muck Rack influencer research tools but it is completely free to use. If you are a source – a blogger, or a person who wants to share his story, you create a source account.

As a journalist, you can submit queries to Haro. Once they are approved, Haro teams send them through a daily query letter to the user’s email addresses.

Haro has a large user base so anyone can become a journalist
You can easily get backlinks from reputed websites using Haro platform


If you are trying to get influencers for your products but have no idea how to get started then Traackr is the go-to influencer marketing tool for you. The core purpose of this software is to allow users to track influencer clout. There are two ways to do this. Either to use Traackr’s own influencer-base or use influencers from your own list. Traackr will keep track of their activities and how much impact they have created about your products.



Inkybee is a perfect example of influencer marketing tools. It is a perfect tool for communications specialists, PR executives, digital marketers, and bloggers. It works the same way as other blogger outreach tools do. The good thing about Inkybee influencer management tools is that many people have offered positive reviews about it.

Here are a few ways Inkybee helps users reach out to bloggers and network.

  • Set campaign objectives
  • Identifying the target audience
  • Define buyer persona
  • Develop a compelling proposition
  • Build relationships with bloggers
  • Measure results

On the Inkybee tool, you can find follower count, influencer and the last day they were active on.


If you are looking for influencer marketing tools that are free to use then look no further than Klear. It offers some influencer finding tools for completely free. The tools that are free to use include Twitter influencers, Facebook Influencers, Youtube influencers, Hashtag finding, Sponsored Posts, and a few more.

Influencer marketing

While these free tools are great to use, but the actual purpose of Klear is to simplify the pitching process. This means users can pitch journalists and bloggers through the dashboard provided by Klear itself. It doesn’t have a price schedule, so you will have to contact the service to get the job done.

Outreach through Link Building Tools

Another way to get backlinks is through finding competitors backlinks. There are many tools to find competitor backlinks and then use them to reach out to blog owners and build relationships. A few tools that are great at it, include:


Ahref is one of the most popular SEO and keyword finding tool. But it is also great for finding competitor backlinks. Once you have the backlinks you can directly reach out to blogs with your proposal.

Here is how to find backlinks using Ahref.

First, sign into Ahref and then search for competitor backlinks. Prepare a list of websites that are linking back to your competitor.

Best Pages by backlinks

Image taken from Ahref blog.

Once you have the backlinks, reach out to the blogs with specific email messages created for them. Ahref is one of the best link building tools you need to make an impact in the digital world and profit from your websites.


While Ahref is a great tool, if you are not in its favor then you can try Moz. Moz also offers the same level of service. Simply search for competitor backlinks as you did in the Ahref tool and formulate a specific message for the websites that you would like to reach out to. Moz is now available with an even better interface and it has made finding competitors and the websites that are linking back to them pretty easy to see.

Moz and Ahref both have the same starting prices, so you can go with either one of these link building tools.


Hint: You can also use Moz or Ahref with one of the blogger outreach tools like Inkybee or NinjaOutreach.


If you are looking for a holistic package that tells about everything including pitching, approval rate and tracking of backlinks, then try these tools instead.

Pitch box

First in our list is Pitch Box. It is a complete package of blogger outreach tools. It offers influencer outreach as well as tracking of website backlinks through those influencers. The purpose of using pitch box is that you can easily track all these activities at a single place instead of using multiple tools to do a single task.

But just as it offers more services than the rest, the price of pitch box is also higher than others. You can book a demo with the service to know more about it.


A simple dashboard that turns any average Joe into a full-fledged content marketer through its easy-to-understand dashboard and active campaign generation feature.


Website Analysis Tools

While website analysis is strongly used to improve your own content strategy, it is also a great way to find loopholes in websites that you can pitch with either content, a suggestion in order to build a connection. With that said, here is a list of the best web analytics tools that you can use for blogger outreach in 2019.



you go for this one.

While Buzzsumo is a go-to tool for many reasons, the one I found the most interesting is that it is a mixture of both SEO and influencer tools. In fact, in our whole list until now, we were only able to find Buzzsumo that offers both features.

A few ways you can use this tool to search for blogger outreach in 2019 is through two of its major features:

  • Twitter Influencers
  • Trending content in a particular niche

Both of these features allow you to find influencers and bloggers that are associated with a high niche website. Once you have the connection made, ask the influencer for a guest post or a product review which will ultimately benefit you in guest posting service.

Currently, Buzzsumo is priced at $79/monthly for a basic version.

Now the big question, should you choose Buzzsumo?

Well, if you are an established business then choosing Buzzsumo would be a plausible idea. But if you are just starting out, then our recommendation is that you should not spend money on Buzzsumo because other better tools are available in the market that you can use for lower cost.


Buzzstream isn’t much different from Buzzsumo. It has the same influencer tools and also allows monitoring of twitter conversations, sending and tracking emails, and providing email templates. It doesn’t offer keyword tracking and trending articles about a topic or a keyword. But Buzzstream can get the job done especially when you are looking for blogger outreach tools.

It is currently available for $24 for two people. But the price can go up to $999 if 15 or more people would want to use the tool.


Twitter influencer monitoring and a specifically built influencer impact score checker by BuzzStream are some tools that will help you go for this one.

Build Buzz

Group High

Group High is considered as the swiss-army-knife of for blogger outreach, influencer marketing, and email marketing automation. It is perfect for all those who want to find influencers but don’t know how to get started.

Group High can monitor blogs for their backlinks and DA. At the same time, it also allows users to check the influencer rankings through an algorithm. Third, the tool automates content strategy by providing insights about content statistics.


The built-in dashboard allows users to manage, maintain, and generate leads – all through a single holistic dashboard that comes with the Group high membership.

Email Verification Tools

Last but not least, we are providing a list of tools that can find if emails of the users are active or not. Because if the email addresses aren’t active, it would be a waste of time to formulate specific messages for them. That’s why we created this email verification list. is now known as Mail Shake. The best way to define Content Marketer is when you send cold emails to turn them into leads.


While this software is great, but it is complicated at the same time. The software allows users to search for influencers from the list and then pitch to them using its own platform.


Sending Cold Emails was never this easier. Mail-Shake aka Content Marketer allows users to send as many emails as they want through templates without wrecking their hairs.

Was that email you send delivered to the recipient? That’s the first question coming to our mind. The second question is, was it opened?! Answering both off these questions is a little difficult especially if you are new to the world of content marketing. But with it is now more possible than ever.

It is one great email outreach tools in 2019 because it allows users to find, verify, and track emails – helping throughout the email marketing journey.

Connect with anyone


We all love free stuff, don’t we? That’s why Hunter has provided 100 free requests through the software for literally free every month.

If you are a heavy user, then it is better to go for paid version. A basic paid version of the software will cut you back by $39.

The best part about the software? It comes with a Google extension that you can enable to instantly know the email when you visit a website.

Press Hunt

Imagine having a database of over 400,000 journalists’ email addresses right in your palm? That’s what Press Hunt email outreach tools do for you. It allows you to find emails of journalists from around the world to pitch them about your next big product. Press Hunt is similar to in finding emails, but Press Hunt is dedicated to Journalist’s emails and phone numbers purely. It allows a few searches for almost free. But if you are really looking to use this tool for Blogger Outreach then you should subscribe to the paid version of the tool for $69+/month.


The tool scraps the web to find emails, social media links, phone numbers and everything else that is associated with journalists and bloggers. If you are looking for mass outreach campaigns for your blog, then this is one tool that you should have in your arsenal.

What if You Can’t Use These Tools?
There is a possibility that you are either not proficient enough to use the tools for blogger outreach, or don‘t have time to do so. So, in such a case, what should you do?

Delegate the Task

The best way to get the job done faster is by delegating the task to a blogger outreach service that has experts to get this sort of job done. They already have contacts with many bloggers and can easily form partnerships of your website. This includes cross blogpost exchange, promotions, announcements, and even press releases. In fact, they will offer all the services that your website needs to improve its search rankings.

Final Word

SEO is changing every day. The algorithms are now more advanced than ever, that is one reason we see contact fluctuations in rankings of websites. The best way to overcome this approach is to form long-lasting relationships with other bloggers so that you can cross blogpost and gain exposure as well as link juice. We hope the tools blogger outreach tools mentioned in this article will be of great help to you in increasing your search rankings and gaining more exposure.

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