Guest Posting Case Study – 120x Traffic in 3 Months

A few months ago, an international airline showed interest in hiring our guest posting service. We proposed an effective guest post strategy after considering the client’s requirements. The client needed backlinks through guest posts from 50+ DA websites and we accomplished the feat within 3 months.
Read the full case study below.

About Client

Name: Confidential

Industry: Airline

Project Duration: 3 months (March 1 – May 31)

The client was an international airline and we cannot share any identifying information due to the client confidentiality agreement. However, the client did not have any objection to sharing the case study.

The client hired our guest posting services for 3 months. During the project, keywords (anchor texts) and guest post topics were provided by the client. We only handled the guest posting responsibilities (bloggers outreach, content writing, and publishing).

Client’s Goals

When the client reached us, they were only interested in high DA guest posts. The client was clear about their goals and what they wanted to achieve. Their main goals were to

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Spread brand awareness

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Increase organic website traffic

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Improve geo-specific rankings

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strengthen keyword positioning

Expand relevant keyword portfolio

Challenges

We already have mentioned that the client was a major airline. This is a highly competitive industry which means the company was in need of a precise and accurate guest posting strategy.
The main challenges were that the client:

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Wanted high-authority backlinks

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Required country-specific guest posting

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Needed industry-specific backlinks

The client was facing difficulties in

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Finding relevant guest post sites