Blogger Outreach Case Study – 150+ Guest Posts in 3 Months

Recently, a law firm approached us for blogger outreach services. The client was looking for high DA backlinks from premium blogs and websites. After analyzing their site, we proposed an effective strategy and ran a successful blogger outreach campaign.
Read the full case study!

About Client

Name: Confidential

Niche: Legal (Law Firm)

Location: New York (USA)

Project Duration: 3 months (April 1 – June 30)

The client was one of the best law firms in New York. We cannot share any identifying information or their website URL due to the client confidentiality agreement. We offered our blogger outreach service and ran the campaign for 3 months.

Client’s Goals

The client contacted us after reading our blog on link building for law firms. Their in-house team knew the basics of SEO but they didn’t have the resources to build high DA links. So, they were looking for an expert SEO agency that can do blogger outreach on their behalf.
The client’s main goals were to:

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Acquire quality backlinks

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Spread brand awareness

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Increase organic website traffic

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Expand relevant keyword portfolio

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Improve geo-specific rankings

Clients-Goals

Initial SEO Analysis

The firm has been offering legal services in New York for over 12 years. However, they have recently built their website to engage the audience online. We did an SEO analysis of their website and off-page activities to find out where the client needed our help.

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The good thing was that their website has quality content and a user-friendly design.

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The on-page SEO was good and the website did not have any technical SEO issues. A few keywords were ranking but the site didn’t have a good backlink portfolio.

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Their website lacked link diversity and even their homepage and services pages didn’t have sufficient backlinks.

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The website was also lacking local linking which wasn’t a good thing because the client offers services in New York.

Challenges

After having the discussion with the client, it was clear what they needed. The main challenges were that the client:

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Wanted high-authority backlinks

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Needed industry-specific backlinks

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Required local guest posting

The client was facing difficulties in

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Finding relevant guest post opportunities

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Local link building

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Guest post writing

Purposed Blogger Outreach Strategy

We proposed an effective blogger outreach strategy to the client based on our initial analysis and meeting. We planned on building authoritative links through blogger outreach while following “White Hat Guest Posting” practices.

For that, we focused on:

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Finding bloggers who were influential

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Analyzing bloggers’ traffic data and social following

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Building relationships with outreach bloggers

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Finding topics a blogger writes about the most

Since it was a new website and there weren’t enough backlinks to build, we decided to do extensive outreach. Our goal was to acquire backlinks and publish at least 50 guest posts per month.

We have successfully applied this strategy before and were able to achieve good results.

Purposed-Blogger-Outreach-Strategy

Services Offered

The client wanted to do blogger outreach to acquire high DA backlinks. Their main goals were to spread brand awareness, improve the website’s SEO, and strengthen keyword positioning. To achieve these goals, we offered the following services to the client.

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Blogger outreach services

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Guest post writing services

Results Achieved

The client hired our blogger outreach service for three months. We initiated the blogger outreach campaign on April 1st and ended it on June 24.

During the first month, our team focused on finding the right prospects and building relationships. We did not use a blogger outreach email template but managed communications carefully. For this, we followed webmasters and bloggers on their social pages. Our team commented on relevant blog articles and social posts.

After that, we crafted tailored outreach emails to engage bloggers. The response wasn’t good during the first week, but then we started to receive replies. We sent 270+ emails and received positive replies from 90 bloggers. After communication, we were able to publish 51 guest posts.
In the second month, we decided to pitch local bloggers. We targeted authoritative websites and blogs that mostly talk about stuff happening in New York. We pitched topic ideas to no fewer than 300 people.
Since we already have good relationships with them, most of them replied back to our emails. Some accepted our ideas while others asked us to write quality content that their websites were missing. We asked our in-house team of native writers and experts to provide the content. As a result, we were able to publish 53 guest posts.
During the third month of our blogger outreach campaign, we worked on diversifying the backlink portfolio. Our team outreached high DA PR sites and local editorial websites. For this, we asked the client to provide us with legal content written by their experts.
We targeted local media websites and were able to publish 15 articles on high-authority PR sites. Moreover, we outreached webmasters of premium websites to achieve our set target. This helped us publish 32 blog posts before the deadline.

Below is the final report on our guest posting campaign.

Website Type Number of Guest Posts Sites Domain Authority (DA)
Local Bloggers 40 50+
Industry-Relevant Sites 71 60+
Premium Blogs 25 70+
High DA PR Websites 15 80+

We started seeing the results of blogger outreach during the second month. At the end of our campaign, the client’s website gained a 160% increase in monthly traffic. Their website authority boosted from 16 to 46 DA.

Moreover, their homepage and services pages also see significant traffic growth. Thanks to high authority backlinks, we were able to bring all 15 primary keywords on the first pages.

Results-Achieved

Final Note

A successful blogger outreach campaign requires an effective strategy. Building relationships with bloggers, sending tailored outreach emails, and follow-ups can help you acquire high DA backlinks. Provide quality content and write on a topic that the blogger’s audience loves to read.

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Increase in Backlinks (Percent according to graph)

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Increase in Domain Authority (DA) ((Percent according to number)

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Increase in Website Traffic ((Percent according to numbers)

e.g.

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160% increase in organic traffic

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Ranked 15 Main keywords on 1st page

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DA increase from 16 to 46

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