The client contacted us after reading our blog on link building for law firms. Their in-house team knew the basics of SEO but they didn’t have the resources to build high DA links. So, they were looking for an expert SEO agency that can do blogger outreach on their behalf.
The client’s main goals were to:
Initial SEO Analysis
The firm has been offering legal services in New York for over 12 years. However, they have recently built their website to engage the audience online. We did an SEO analysis of their website and off-page activities to find out where the client needed our help.
After having the discussion with the client, it was clear what they needed. The main challenges were that the client:
The client was facing difficulties in
Purposed Blogger Outreach Strategy
We proposed an effective blogger outreach strategy to the client based on our initial analysis and meeting. We planned on building authoritative links through blogger outreach while following “White Hat Guest Posting” practices.
For that, we focused on:
Since it was a new website and there weren’t enough backlinks to build, we decided to do extensive outreach. Our goal was to acquire backlinks and publish at least 50 guest posts per month.
We have successfully applied this strategy before and were able to achieve good results.
The client wanted to do blogger outreach to acquire high DA backlinks. Their main goals were to spread brand awareness, improve the website’s SEO, and strengthen keyword positioning. To achieve these goals, we offered the following services to the client.
The client hired our blogger outreach service for three months. We initiated the blogger outreach campaign on April 1st and ended it on June 24.
During the first month, our team focused on finding the right prospects and building relationships. We did not use a blogger outreach email template but managed communications carefully. For this, we followed webmasters and bloggers on their social pages. Our team commented on relevant blog articles and social posts.
After that, we crafted tailored outreach emails to engage bloggers. The response wasn’t good during the first week, but then we started to receive replies. We sent 270+ emails and received positive replies from 90 bloggers. After communication, we were able to publish 51 guest posts.
In the second month, we decided to pitch local bloggers. We targeted authoritative websites and blogs that mostly talk about stuff happening in New York. We pitched topic ideas to no fewer than 300 people.
Since we already have good relationships with them, most of them replied back to our emails. Some accepted our ideas while others asked us to write quality content that their websites were missing. We asked our in-house team of native writers and experts to provide the content. As a result, we were able to publish 53 guest posts.
During the third month of our blogger outreach campaign, we worked on diversifying the backlink portfolio. Our team outreached high DA PR sites and local editorial websites. For this, we asked the client to provide us with legal content written by their experts.
We targeted local media websites and were able to publish 15 articles on high-authority PR sites. Moreover, we outreached webmasters of premium websites to achieve our set target. This helped us publish 32 blog posts before the deadline.
Below is the final report on our guest posting campaign.
|Website Type||Number of Guest Posts||Sites Domain Authority (DA)|
|High DA PR Websites||15||80+|
We started seeing the results of blogger outreach during the second month. At the end of our campaign, the client’s website gained a 160% increase in monthly traffic. Their website authority boosted from 16 to 46 DA.
Moreover, their homepage and services pages also see significant traffic growth. Thanks to high authority backlinks, we were able to bring all 15 primary keywords on the first pages.
A successful blogger outreach campaign requires an effective strategy. Building relationships with bloggers, sending tailored outreach emails, and follow-ups can help you acquire high DA backlinks. Provide quality content and write on a topic that the blogger’s audience loves to read.