Content marketing is about creating, publishing, and strategically promoting content to meet business goals. An effective content marketing strategy can do it all for you. You can see that a solid content marketing strategy is the main actor behind all of these metrics. The key to an effective content marketing strategy is to start from scratch. It takes more than a logo, color palette, and website to make a business stand out. Not all content is created equal. Its style and tone change for the purpose of its creation.