Summary
If you have a crypto website and other authority websites on the subject link to your page – it is a good sign that the information is of high quality.
Crypto link building is also effective for increasing your ranking within the search results – however – this strategy isn’t as simple as you might think. Link-building involves so much more than simply reaching out to a blogger and asking them to link back to your website.
What is Link-Building?
Link-building is a kind of off-site SEO. It is a conscious effort to get other websites to link back to yours. In this way, link-building is the act of building backlinks. Google and other search engines essentially see each backlink as a vote of confidence.
By building backlinks from other authoritative and relevant websites, you can establish your own relevance and authority on any given topic in the eyes of Google. Link-building is vital if you want to rank well in search results.
Quality And Context Matter
Google does not treat all links equally. Understandably, the most valuable links are the hardest to secure. For instance, if, for your crypto website, you secure a backlink from a high authority website, such as TIME, with a DA of 94, then Google will see that your website or content is clearly doing something right to get that kind of link.
You get the point – the more of these quality backlinks you can build, the higher up the search results you will appear. However, the focus should be on natural in-content links to boost your ranking.
Do-Follow vs No-Follow Links
Typically, when you add a link to your crypto site, it is do-follow by default. However, there is an option to add a ‘no follow tag,’ which is also known as a no-follow attribute. The no-follow tag serves as a way to tell Google that the website giving the link doesn’t officially endorse the website it is giving its link to.
Theoretically, a no-follow link doesn’t pass any value to the website it is linking to. You should know that there is no such thing as a do-follow tag. So, when referring to a link as do-follow, it only means that the link hasn’t been labeled as a no-follow attribute.
Understanding the Importance of Crypto Backlinks for Crypto Websites
Despite that, cryptocurrency, such as Bitcoin, has been around for more than a decade – the applications of this technology are relatively new, and more awareness is expected in the future. The newness of this industry means that there is much competition, which is why you need crypto backlinks to boost your website ranking.
Link building is absolutely crucial to get your site in front of the audience and establish beneficial networks with prominent leaders in the cryptocurrency niche. You might already know that the cryptocurrency industry is rather volatile, which contributes to its constant evolution.
To keep up with Google’s algorithm updates and their latest regulations, you need to integrate a well-sought-out crypto backlink strategy so that you can survive, thrive, and keep up with the ever-changing landscape.
Best Link-Building Strategies for Crypto Websites
You can use several of the best link-building strategies for crypto websites.
Niche Edits
Also known as curated links, niche edits are all about reaching out to website owners in your niche and asking them to link to your post in a relevant article of theirs. Niche edits are quite simple in theory, and they have been around for quite a while.
If you are new to niche edits, you might realize during your first attempts that this link-building strategy might have a low conversion rate compared to others. So, you have to consider whether you can leverage niche edits to strengthen your position. Or, you can consider updating outdated information.
Skyscraper Outreach
On the same note of niche edits, you can leverage skyscraper outreach, which is a link-building strategy that has been made famous by Brian Dean – the founder of Backlinko. Skyscraper outreach involves asking other website owners to link back to your content. However, you will be looking for the following:
Competitor’s articles that have loads of dofollow crypto backlinks.
Make sure to write a better version of these articles. In a way, this link-building strategy is a variation of niche edits that can potentially increase your link-building conversion rate.
Content Syndication
This link-building strategy is essentially about boosting the value of your original content. You might have come across an article on a major publication platform and seen the text “originally published on.” This aspect is known as content syndication.
Now, if you opt for this link-building strategy for your website, you might deal with the issue of plagiarism. On that note, understand that the key to avoiding penalties is to publish the content on reputable websites only.
Ideally, your syndicated content should have a rel=canonical tag linking back to your page. This way, you can verify with Google that the original content is on your website. Content syndication benefits not only your website’s SEO but also your ability to get more views on your content on popular websites.
Blogger Outreach
Blogger outreach is the process of reaching out to other websites in your niche. This process includes asking bloggers if they would like to publish an editorial piece of content to drive link value and traffic. The key idea is that through blogger outreach, your backlink will sit naturally within the content in a way that adds value to the readers.
It is in your best interest to target a small number of highly researched niche websites and have them talk about you rather than send generic emails to loads of websites, hoping to get some links in return.
Broken Link-Building
Broken link-building is the process of finding backlinks to web pages that are no longer live. You will ask the owners to update the link to your own crypto website. Subsequently, you will create a resource that isn’t fully similar but better than the original one.
This way, you will make it beneficial for the website to link back to your crypto website.
Guest Posting
Guest posting is another popular link-building strategy that is perfect for crypto websites. This link-building strategy involves the process of writing content for a blog, which will then publish your content and integrate a link back to your website within an author bio.
Guest posting is a good way to generate the best crypto backlinks within your niche while simultaneously expanding brand awareness within these expert subjects.
Make sure to hire the right guest posting services who will research and understand your niche. This way, the published content will be aligned with SEO standards. The blog owner will get free content, and you will get a backlink or two.
Infographics
Infographic outreach is a variation of guest posting. Instead of a guest post, you need to create a well-designed and engaging infographic that is relevant to your niche of crypto website or target audience. Once you find a relevant website, you will reach out to the owner about your website.
You can ask them whether they would like to include your infographic on their website. To make the offer enticing, you might want to include two paragraphs alongside the infographic that’s unique to the blog. The best thing about infographics is that they are great for explaining complex subjects in an easy-to-understand visual manner.
Press Release Distribution
This link-building strategy is effective for creating and circulating newsworthy announcements to the following:
- Journalists
- News Outlets
- Press
You can create a press release to be distributed to various media outlets. They will pick up your story and create their own articles, which will include a link back to your website.
Buy Backlinks
The easiest way to get backlinks for your crypto website is by buying crypto backlinks. Now, buying backlinks saves you loads of time as it actually speeds up the entire link-building process. Generating backlinks based on your content alone is too slow.
The key is only to buy links from a reliable agency that uses white-hat SEO strategies that are aligned with Google’s guidelines. To do things right, you must focus on keeping your link profile and the anchor text ratios natural, and you are good to go.
Always choose quality over quantity, and soon, you will start seeing great results for your crypto website.
The Do’s and Don’ts for Crypto Backlinks
Now that you know how to get crypto backlinks, you should know that there are several things to do and avoid when building crypto backlinks. Let us start with the things that you must absolutely follow:
The Do’s for Crypto Backlinks
Create Valuable Content
The first thing that you should do is to create valuable content for your crypto website. Now, it isn’t limited to your website alone, as you can write content to share on another website, such as in the form of guest blogging/
The goal is to create something of value for the end-user. On that note, the more relevant the content that you create, the higher your chances are of earning credible backlinks for your crypto website.
Lead with Value
Another recommendation for crypto backlinks is to engage with others. You might want to invest some time to focus on the comment section of other websites. When answering questions or offering insightful pieces of information, you should always lead with value.
The goal is to compel people to head to your website for more information. However, you should tread carefully because when it comes to linking to your website in the comments, sometimes it can be a spam signal.
So, you definitely want to lead with value and then have people search on their own accord to learn more about you and your company.
Connect with the News
There is a lot going on in the world of cryptocurrency, which is why you should constantly keep your eyes and ears open for opportunities to connect with the News and join in on conversations. You can use trending topics that are relevant to cryptocurrency as prompts for press release topics, guest posts, or blogger outreach.
Whatever it might be, the goal is to have the journalist or news pick up on that release and build a backlink to your website.
The Don’ts for Crypto Backlinks
Don’t buy loads of backlinks for your crypto website. Of course, buying backlinks will save you time and help you rank faster, but you have to be strategic about it. Only buy backlinks from a reputable agency. Also, don’t target irrelevant resources.
As we mentioned before – not all backlinks are created equal. There are different factors that go into it, such as authority, relevancy, and value that those links provide. Irrelevant backlinks will serve as bad signals to Google, and you will lose your website’s rankings.
So, relevancy is supreme when it comes to building backlinks for your crypto website.
List of Websites that Are More Likely to Give You Backlinks
Here is the list of websites that are more likely to give you high-quality backlinks:
- Crypto & Blockchain Businesses and Directories (Coin Des, Cointelegraph, Blockgeeks)
- Finance Websites (CoinDesk, Bitcoin Magazine)
- Affiliate Websites
- Crypto Blogs (CoinTelegraph, Crypto Insider)
Cryptocurrency SEO Backlinks – A Brief Guide
By now, you know that quality backlinks are crucial for ranking a website in SERP. However, this is a time-consuming and challenging process, which is why you should focus on the following steps for cryptocurrency SEO backlinks.
Focus on Quality Backlinks for Better SEO
Backlinks, also known as inbound links, are created when one website links to another. If another website links to your crypto website, you receive a backlink. So, one big “Do” that is non-negotiable is the quality of the backlink.
The quality of the backlink is rooted in the authority of the page that links back to your website. Links from pages with significant authority pass more authority – also known as PageRank. PageRank is an algorithm used by Google to rank web pages in the SERP.
You should know that not all authoritative links are created equal. For instance, your website is all about cryptocurrency, and you get a link from an authoritative site that focuses on all things pets. Would that make sense for a good backlink?
Technically – no. The reason is that in addition to authority, Google places a massive emphasis on the relevancy and value of the backlink.
The more backlinks you can align with the content on your website – the better. However, make sure that they are strictly relevant and offer value.
White-Hat SEO vs. Black-Hat SEO
White hat SEO is the more ethical way of optimizing your crypto website and improving your search rankings. White hat SEO tactics stay within the search engine’s terms of service agreement. On that note, you absolutely want to do white-hat SEO strategies.
On the other hand, there are black-hat SEO strategies. Basically, these strategies go against all of the search engine’s guidelines in an effort to game the system. Loads of loopholes are involved in black-hat SEO to help websites achieve higher rankings, as well as other manipulative tactics.
Technically, both – white-hat SEO and black-hat SEO might work – but for the ethical approach and the long-game approach to SEO, you certainly want to lean more toward the white-hat SEO crypto backlink strategies.
Final Thoughts
Link-building should be a natural part of your digital marketing strategy. When done correctly, backlinks build your crypto website’s authority as well as build your brand. This is the very reason why you should focus on relevancy and value factors. Having an all-or-nothing mentality when link-building will do you no good, as it will only hurt your efforts of ranking your crypto website.
FAQS
What is link-building?
Link-building is part of off-site SEO and the act of building backlinks. Google sees each backlink as a vote of confidence.
What is A No-Follow Link?
A no-follow link doesn’t pass any value to the website it is linking to; however, no-follow links can increase referral traffic.
What is White-Hat SEO?
White hat SEO refers to the SEO practices that are aligned with the search engine’s terms of service. White hat SEO ensures your site doesn’t get penalized by Google.
