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Curated Links – Why to Buy them in 2024

curated links

Summary

If you want to boost your rankings in SERPs, building relevant links should be a crucial part of your SEO strategy. Curated links can be the perfect solution for your next campaign. When choosing curated links, make sure that they are both natural and relevant. 

The links that appear as organic recommendations are the ones that pass the most value, which is why curated links are fantastic for building a strong and relevant link portfolio as well as placing value on target keywords. 

What Are Curated Links?

Curated links, also known as niche edits, are a versatile tool in your SEO arsenal. You can use them as part of a tiered link-building structure or to your money sites – it’s entirely up to you. What curated links essentially do is place your link on an old article that is completely relevant to your niche, fitting seamlessly into your strategy. 

If you are looking for a simple way to get an edge on the competition, you can consider using curated links in your next blog post or article. This is a great way to boost SEO and get more traffic coming your way.

Not only that, but if the website that you actually put a contextual backlink in has traffic, it will introduce your website to more people. 

what are curated links

Why to Buy Backlinks?

The question is whether you should buy backlinks in 2024 and whether it is good for SEO. While this is a complex question – you should know that the casual answer comes down to the following two words: 

It depends!

In short, you should buy backlinks to improve your SEO game. The thing is that often, an intelligent SEO strategy will include some exchange of value, product, money, and something along the lines of improving the backlink profile, the referring domains, and all the other SEO buzzwords – but essentially backlinks. 

So, buying curated links seo can be incredibly powerful for SEO. However, some people or businesses only buy backlinks and niche edits for the sake of buying, which can do more harm than good. On that note, you should only buy traditional backlinks as well as curated links to improve the quality of relevant links pointing to your website. 

The Potential Risks of Buying Curated Backlinks

The potential risks linked with buying curated links are quite similar to buying backlinks. If Google detects that you are paying for links, your website can get in trouble. You are probably going to get some penalty, so the risk linked with paid backlinks is that you could technically lose your rankings.

On the flip side of the coin, you will see the bright side, which is that if you follow the industry’s best practices, it is incredibly easy to avoid this risk. We cannot say that the risk is never there – but it is not hard to avoid the risks associated with paid backlinks. 

curated links seo

How to Buy Curated Backlinks without Risks?

Only buy curated links from reputable sources who will strictly vet any sites that they work with at the time of securing links within existing articles with their own established authority. This way, the chances will increase that the link will pass a value once they are live in Google’s cache. 

Curated Link building vs. Traditional Link building 

Compared to traditional link-building, curated links are generally considered to be the cheapest way to build backlinks to your website. The question is – why should you care? The thing is that by leveraging curated links in your own content or a relevant article that has already been published, you can quickly and easily boost your SEO to new heights. 

In fact, using a simple link-insertion strategy can actually offer results in better rankings than traditional link-building methods, such as guest posting and directory submissions. In fact, directory submissions are not so much in practice anymore. 

Curated Link Building vs. Broken Link Building

You may also see niche edits mentioned alongside the term “broken link building.” Now, both of these strategies, which are curated links and broken link-building, have a slightly different approach – but the end product is essentially the same: a backlink from an aged content piece with existing authority.

In this case, your website, the user, and the content owner – all will benefit from it. 

How Do Curated Links Work?

Instead of creating brand new content from scratch, you find an existing article or blog post that is closely related to your own niche and insert a few curated links into it. Not only does this help to diversify your backlink profile, but it also sends a strong sign to Google that your site has authority and is deserving of its trust.

If you look at it, you see that these aspects are especially important in high-authority niches, such as financial or medical niches. 

curated content links

How Do Curated Links Help Your SEO?

The primary benefit of curated links is that you get to gain backlinks from aged content that has been up for some time now and has already built authority. This means that your links get more authority passed to them compared to brand-new backlinks that you may acquire while using other link-building tactics. 

The already-established content that has gained authority may also benefit from a good range of external and internal backlinks that are already passing through the website. Mind you – this aspect can take a lot of time to develop with brand-new content, such as content that is placed through guest blog posting or blogger outreach.

How to Integrate Curated Links in Your SEO Strategy 

Niche edits are a link-building strategy that you can incorporate into your SEO strategy regularly. However, you shouldn’t make it a main part or the only part of your SEO strategy. This is mainly so because the primary purpose of link-building is to establish an organic link-building profile. 

On that note, it would be quite unnatural to expect a website to only get link mentions from existing aged posts that have already been Google indexed.  Still, curated link-building is an amazing opportunity to build backlinks in conjunction with other effective link-building strategies, such as blogger outreach. 

Blogger Outreach – Benefits 

Blogger outreach provides you the opportunity to get new curated content links to your site or to a new content piece, which can imitate natural viral distribution. Nonetheless, with a few more powerful curated backlinks, you can establish an incredibly authoritative link profile, which can help you achieve some solid ranking results. 

As with any link-building, if you do things well, curated links can really boost your website’s Google rankings. 

The Process of Curated Links

Typically, the process of curated links starts with the identification of the existing content pieces that are as closely relevant as possible to the link destination URL. If you are availing the services of a digital marketing agency, they will usually scour existing content on Google and use other software, such as Ahrefs, for searching with different keyword inputs. 

Using this strategy, the aim is to find the perfect content piece. Subsequently, ways will then be identified to enhance the content and reach out to the site owner to provide the best suggestion on how the content on that page can be improved. 

Just take care of the fact that the suggestions are completely relevant to the blog’s audience and that the edits are done in a way that provides new and additional value. 

The end result is awesome as you will successfully establish a link mention on an aged and already indexed page, which is a page that has built some page authority over time that you can then benefit from. 

Google’s Opinion on Link Building

Google has recently released the Google March 2024 core update, and with it, it released its new spam policy, which includes a nice piece of information that all businesses should know about. This little piece of information is useful in diagnosing whether buying backlinks makes sense for you. 

If the answer is yes, then Google has clearly stated how to go about it strategically. Google has stated that it wants to crack down on the practice of buying low-quality backlinks, and to do this, it will assess the outbound links of websites.  

curated backlinks

Is it Easy to Detect Bought Links on A Website?

To get the answer to this question, you might want to look at it in the following terms:

Suppose a website sells backlinks as its primary business model; it means that they are constantly selling backlinks to anybody who emails them asking for it. In this case, this website will very quickly link out to everyone they know and don’t know.

What this will do is that, at some point, that website is going to rack up an incredibly high number of outbound links as it will be linking to thousands of different websites and niches. In this case, this is a footprint, and Google can detect that the particular website is selling links, which will lead to Google quickly devaluing that website. 

This example perfectly illustrates that you won’t get penalized for buying backlinks unless you are doing this on a very large scale. 

Who is At Risk?

Now that we have established the fact that you need to buy curated backlinks to improve the SEO of your website, you should know the importance of only buying from a reputable link-building service provider who understands Google and its guidelines for backlinks. 

The websites selling curated links are more at risk than you, which is why we cannot stress enough the importance of buying from high-quality resources only because if Google penalizes the website, you will lose the links as well and subsequently lose your rankings. 

Things to Consider Before Buying Curated Links

The problem is that unless you are a professional SEO with a large network of websites – you cannot simply niche-edit your way to ranking a website using some magic. Another point worth mentioning is that “context” is the most important metric.

Ignoring things like domain authority, you need to ask yourself logically if the link that you are adding is from a website that has the same context or is in the same niche as your website. On that note, if the link lacks any context – Google will not give it any authority. 

When it comes to curated links, context is the most important thing. It requires loads of patience and organization – and a lot of nagging of website owners as you will have to be emailing people constantly. Your best bet is to hire a reputable source for contextual backlinks and link inserts for great results.

How Much Do Curated Links Cost?

The cost of curated links differs as they depend on the websites from which you are buying niche edits. Typically, high-quality links cost more than low-quality links. Let us take the example of Forbes. If you want a link from Forbes, you can expect a higher cost, which can be as high as thousands of dollars, as you will gain more value from this website. 

Understandably, there will be cheaper options to choose from, too. As a matter of fact, you can find links for as low as $1 – but the quality of the cheaper links will be equally low and not practical for your SEO. 

Conclusion

To return to the question of whether to buy curated links in 2024, the answer is yes – but – make sure to buy from a reputable source. You should only buy links if you know what you are doing and if you can vet the sites yourself and ensure they are aligned with Google’s terms of service. Make sure that the source that you buy curated links and link-building services is well aware of Google’s latest spam policies and that they are cracking down on this practice aggressively. 

FAQs

Are Curated Links Popular in 2024?

Curated links have grown in popularity over the years as these are a great way to boost a website’s SEO. As we move through 2024, curated links or niche edits are still a popular link-building tactic. 

What Are the Benefits of Curated Links?

Curated links include the following benefits:

  • Easy than guest posts.
  • Excellent for establishing authority.
  • You get to choose the anchor text. 

What Are Spammy Links?

The practice of overloading blog posts or websites with low-quality links is referred to as spammy links. Spammy links add absolutely no value to the overall content and reader experience. Spammy links only serve the purpose of manipulating SERPs.

What Are White Hat Curated Links?

White hat curated links don’t violate Google’s guidelines as these involve incorporating high-quality websites that have been indexed in your niche with the request of curated link placement. White hat links refer to the lawful accumulation of high-quality links. 

What Are Niche Edits?

Niche edits are also known as curated links or contextual links, which are effective SEO strategies designed to help a website build domain authority and rank higher on SERPs. 

Why to Use Curated Links?

As a company with its own website, you should use curated links to improve DA (domain authority) and to get high-quality link placements. Curated links can also increase the number of links pointing to your website. 

What is Broken Link-Building?

Also known as dead link building, broken link building involves the strategy of replacing the broken or dead links that lead to 404 pages with working links that connect with a target website.