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How to Get Editorial Backlinks from High Authority Sites?

Link Building
On October 17, 2024
editorial backlinks

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Editorial backlinks are nothing less than hitting the jackpot, as these links are well-earned and can take your SEO game to the next level. An editorial link is an organic inbound link that a business can earn instead of paying for it or trading for it. Editorial links are the most valuable backlinks that your website can get. However, to attract editorial links, you must focus on publishing high-quality, informative, and very specific content. 

Editorial Backlinks – The Holy Grail of All Backlinks

Do you know that the best backlinks are those that are generated because people really like your website?  You can leverage the best SEO techniques, such as guest posts, link exchanges, and niche edits, to get backlinks; however, editorial backlinks are the pot of gold for all backlinks.

This aspect perfectly explains why editorial backlinks are hard to generate. Yet – there are some tactics that you can use to boost your chances of attracting editorial backlinks from high-authority websites. 

What is An Editorial Link?

You can refer to an editorial link as an organic inbound link. Essentially, you do not trade for an editorial link, and you do not pay for it or ask for it. Editorial links are also referred to as eared links, which is why these are the most desired and valuable backlinks that your website can get. 

However, you need to be very specific with your content, as only very specific website content can attract editorial backlinks. 

For instance, if you have an e-commerce product page, the chances of earning editorial links are low. On the other hand, if you have published an informative tutorial or guide on your website, you can earn editorial backlinks, as other high-authority websites would want to recommend your guide to their audience. 

editorial links

Editorial Link vs. Acquired Link

Now, if you are wondering about the difference between an editorial link and an acquired link, it is that an acquired link is exactly what it sounds like – it is acquired. Generally, you have to reach out to bloggers, offer valuable content to them, and secure a backlink in return. 

Acquired links are obtained through specific link-building strategies: 

  • Niche edits
  • Guest posting
  • Guest blogging
  • Broken link-building 

At this point, you might be wondering about whether or not you should buy backlinks. You need to know that you can buy backlinks; however, make sure to focus on quality vs. quantity. Paid link-building is a common practice in SEO to rank higher on SERPs. 

The Importance of Editorial Links

The primary reason why editorial links are incredibly important is because these don’t violate Google’s guidelines. As a matter of fact, editorial links fall within Google’s defined ranking factors. Editorial links serve as organic votes that help Google decide which websites should rank higher in the search engine results. 

what is an editorial link

Usually, a page with more backlinks ranks higher in Google and other search engines. However, if you have editorial links pointing to your website, it is a strong indicator that these links are highly relevant and high-quality.

Subsequently, you can use internal links to extend the benefits of editorial links to other pages of your website as a way to earn more editorial links successfully.

Potential Benefits of Editorial Links

The goal of link building is to boost the visibility of your website by ranking higher on SERPs. Editorial links can boost your Google search rankings. Google and other search engines view backlinks as votes from other websites. High-quality backlinks indicate that your content is valuable and relevant. 

Inbound links, such as editorial and acquired links, improve rankings. However, editorial links offer other editorial links SEO values as well:

  • Boost organic website traffic
  • Reach a wider target audience
  • Establish a strong link profile with diverse links
  • Boost website authority 

 editorial links seo

Link with High-Quality Publications 

As mentioned before, editorial links are earned, which is why they aren’t part of typical link-building campaigns. Just think about it: you get to publish your guest post on Forbes, BBC, New York Times, and other best editorial websites. Editorial websites have high editorial standards, which is why it is tough to get links on their sites, which is why you have to earn these links. 

Eliminate the Risk of Google Penalty

Another benefit of editorial links is that they are organic inbound links, which lowers the risk of getting penalized by Google. By securing these high-quality organic inbound links, you are aligned with Google Guidelines.

Google is strictly against unethical link-building techniques that are exclusively designed to manipulate search engines. Google warns against unethical link-building methods, including paying for link exchanges, publishing excessive guest posts, and buying low-quality backlinks.  

Boost Brand Awareness 

Editorial links are excellent for building brand awareness. Typically, the editorial link that you get will come from a reputable publication, such as Forbes or New York Times. You can leverage editorial links to establish trust as you appear in the “featured on” section on the best-quality editorial websites. 

When your target audience sees that you have been featured on high-quality editorial websites, you will establish brand awareness as you will emerge as a trustworthy authority within your niche. 

Attract More Quality Links

You can attract editorial links in different ways, such as publishing original case studies, research, and statistics. You can also offer value through your content. Once you have attracted editorial links, you can leverage them as a scalable method of attracting more high-quality backlinks. 

Getting editorial links can be incredibly time-consuming – but- trust us when we tell you that once you have done all the work, you will soon have many people reaching out to you to get a link to your website. 

Effective Ways to Get Editorial Backlinks

 editorial link building

Here are some of the most effective ways to get editorial backlinks strategies:

1: Publish Original Research

You can get editorial links by publishing original research and statistics. The underlying reason is that bloggers often rely on original research and statistics to support their arguments, which is why they might link to your findings or mention your findings in their articles. 

Now, in order to create high-quality research and statistics pages, you need to rank them higher on SERPs. Make sure to integrate the right keywords and phrases so that when users type those phrases in Google, your pages show up. 

This way, bloggers might decide to use the research and stats of your page in their articles. 

Publish Research to Create Evergreen Content

By publishing original research and statistics, you will be creating evergreen content, as your content will be informative, unique, and valuable. Good and informative content is always a brilliant way to get editorial links and boost your website traffic. 

Other sites will integrate your statistics and research into their content to improve the quality of their content as well. This is how you rightfully earn editorial links while offering value to others. 

2: PR (Press Release) Backlinks

First things first: PR backlinks are the links that you get from renowned news websites, media outlets, and high-authority websites, such as Forbes and Business Insider. You earn PR backlinks when journalists or bloggers refer to your content or business in their articles. 

best editorial websites

Now, if you want to earn PR backlinks, one of the best things to do is to do something incredibly interesting with your business or brand to earn press coverage.

Appeal to Editors

When brainstorming ideas, think about the types of stories that would appeal to editors. For instance, if you are a local bakery, you might want to host a competition on who can eat the most doughnuts within one minute. You could also do something positive for homeless people in your area.

However, if other bakeries have already done this, then you will have to come up with something new to establish a newsworthy story that will be worth covering.

Release New Services/ Products

When it comes to effectively appealing to editors, you can consider releasing new products or services. Think about Apple and the massive press coverage that is induced whenever they release an upgrade of their product or a new product altogether.

Now, you don’t necessarily have to compete with Apple – but the point is that you need to pitch your idea to relevant publications through the release of new services, products, or updates.

3: Create Compelling Content

When it comes to earning high-quality backlinks, you cannot ignore the importance of creating compelling, high-quality content. You can focus on aligning your research with trending topics, as journalists always look for fresh insights. 

editorial backlinks strategies

Present visual data tactfully in your content, such as charts, infographics, and images, to make the content easy to understand and more sharable. The underlying reason is that visual data is more likely to get picked up by the media.

Present Yourself as An Industry Leader

To earn PR backlinks, you can position yourself as an industry leader so you are recognized as an authority in your field. This way, you are more likely to gain high PR backlinks from trusted news outlets. To present yourself as an industry leader, you can offer expert opinions on contemporary industry trends. 

You can also publish original research and statistics to offer invaluable information about your business niche. 

4: Get Editorial Links from HARO

If you want to rank your website on Google, you need backlinks, but getting these backlinks is incredibly time-intensive. Perhaps you have spent more than twenty hours this week writing guest posts and pitching them to bloggers in exchange for a backlink. 

You might as well have spent hundreds of dollars to get links from your competitor’s sites. HARO editorial link building enables you to get mentioned in major news outlets and publications and secure high-quality editorial links. 

editorial links

Sign Up with HARO

To get high-quality editorial links, visit the HARO website and sign up. Choose the right categories that match your niche or expertise. 

Only Respond to Relevant Questions

Respond to pitches about subjects that you are really knowledgeable about. You need to basically convince the journalist that you are an expert and that what you say is incredibly relevant and important. 

If you were to go for something that is a little bit more niche, you would get better results. If you answer a question about a niche that is related to your particular area, you will stand out, as not many people will have the same knowledge as you do. 

Connect with the Journalist

The next thing you must do is to present yourself to the journalist well. For instance, if their name is given in the pitch, be sure to use it. This way, you will get their attention and make the pitch more personal.

At the time of pitching, it is incredibly important to put in the contact details and your email signature so that it is clear which business you are writing from, and that will make the journalist think that your business has a connection with their article, which will give you more authority. 

Only Submit High-Quality Content 

Make sure to read through your pitch before sending it off. Make sure that there are no grammatical errors, and double-check whether you have done the best job responding to that question. Ask yourself whether the thing that you have written in the pitch can be published straight away on a high-quality blog. 

If the answer is yes, the journalist will probably expect it. But – if the answer is no, get back to revising what you have written and make sure that your answer is high-quality. Often, journalists want to copy and paste what you have put down and incorporate that piece of information into their article. 

Final Thoughts

Editorial backlinks are incredibly valuable and crucial for your website’s SEO success. If you can truly master the art of generating editorial links by making your website worthy of earning links, it won’t take you long to start seeing great results. You can also hire a digital marketing agency that can run your editorial link-building campaign for you and help you rank higher in Google and other search engines. 

FAQS

What are Editorial Backlinks?

Editorial backlinks are organic inbound links that are used in high-authority publications or websites, such as an online magazine. Editorial links aren’t traded for or paid for. 

How to Acquire Editorial Links?

You can acquire editorial links by dominating your niche. One effective method to do so is by publishing content that is high-quality, invaluable, and shareable. 

What is An Editorial Website?

Editorial websites provide value to the readers by publishing editorial content, such as blogs, newsletters, podcasts, and social media posts. Editorial content is highly informative and educational. 

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