It isn’t a secret that links are one of the most important ranking factors for any website. Google has stated that links are “one of the best ways to determine how reputable a site is.” So, if you’re looking to improve your website’s ranking in search results, then you need to focus on building high-quality fashion backlinks.
First, let us cover the basics for your information and benefit.
What Are Backlinks?
A backlink is a link from one website to another. But not all backlinks are created equal. Google looks at several factors when determining the quality of a backlink; relevance of the site linking to your website, the authority, and the number of other links pointing to that site.
What Exactly Are High-Quality Backlinks?
In general, a high-quality backlink is a link that comes from a website that is:
– Relevant to your niche or industry
– Highly trusted and authoritative
– Popular (i.e., has much traffic)
It’s also worth noting that not all backlinks are created equal. In other words, a link from a high authority website will carry more weight than a link from a lower-quality website.
Quality vs. Spam Links
Regarding links, quality is much more important than quantity. Google has stated that they “discount” links from low-quality websites. On the other hand, spammy or low-quality links can hurt your website’s ranking. That’s why it’s important to avoid link schemes and other black hat SEO tactics that try to game the system.
Is Link Building For Fashion Sites Important in 2022?
Despite what people say, link building is still an important ranking factor for fashion websites in 2022. According to Moz, links are the second most important ranking factor (after content). In other words, you’re at a competitive disadvantage if you’re not focusing on building links.
So, if you’re looking to improve your website’s ranking in search results, then you need to focus on the need to buy fashion backlinks.
How To Tell If A Website Is Of High Quality?
Here are a few signs to look for:
– The website has a professional and clean design.
– The website’s content is well-written and informative.
– The website is updated regularly with new content.
– The website has a potent social media presence.
– The website has links from other high-quality websites.
These are just a few signs you can use to identify high-quality websites. Of course, other factors come into play as well. If a website meets most or all of the criteria above, it’s likely to be a high-quality site.
Now that we’ve covered what makes a high backlink quality, let’s answer the million dollar question – how to get fashion backlinks?
Top 23 Ways To Get Fashion Backlinks
Ask For The Links
The first way to gain fashion backlinks is simply asking for them. It is done in several ways, such as:
- Emailing bloggers or website owners who have previously linked to similar content and asking if they are interested in linking to your content.
- Reaching out to experts and offering to be interviewed for an article or blog post.
- Make a list of all the websites you know of related to your industry or niche, and email each one asking if they would be interested in linking to your content.
- Contacting businesses or individuals you have worked with in the past and asking if they would be willing to link to your content on their website.
- Asking family and friends if they would be willing to link to your content on their websites or blogs.
All these steps are integral to link building for fashion sites.
Create Readable And Sharable Content
If you want users to link to your fashion website, you need to give them a reason to do so. It means creating high-quality content that is interesting, informative, and shareable.
Some ideas for the types of content you can create include:
- Blog posts
- Videos
- Infographics
- How-to guides
- Product reviews
- Interviews
- eBooks
So, how to build fashion backlinks for fashion blogs? Keep on reading.
Guest On Other Blogs
A highly effective way to get fashion backlinks is to blog on other websites. When doing this, you will typically include a link to your website in your bio or author profile. It not only helps you gain backlinks, but it also helps you get exposure to an audience who is not familiar with your fashion website.
To find guest blogging opportunities, you can use Google search operators such as “your keyword + guest post” or “your keyword + write for us.” If you are a fashion blogger, you could search for “fashion guest post” or “fashion write for us.” Which is the best place to get fashion backlinks? Keep on reading.
Chase Down Broken Links
Another great way to get fashion backlinks is to chase down broken links. It involves finding websites that have previously linked to your content, but the link is now broken. When you find these broken links, reach out to the website owner and let them know about the broken link.
You can then offer a working link to your content as a replacement. You can use a tool like Check My Links to find broken links.
Spy On Your Competitors’ Backlinks
Competitor analysis is a great way to find new opportunities for fashion backlinks. It involves looking at your competitors’ backlinks and seeing if there are opportunities for you to get the same links. To do a competitor analysis, you can use a tool like SEMrush.
Just enter your competitor’s website into the tool and click on the “Backlinks” tab. It will show all of the backlinks that your competitor has. You can then go through and see if there are any opportunities for you to get the same links. You can also use Moz’s Open Site Explorer.
Get Listed On RoundUp Posts
A “roundup post” is a blog post that features a collection of tips, advice, or resources from several different sources. These posts are typically very popular and can generate much traffic. You will likely get a high-quality backlink if you can get your fashion website featured on one of these roundup posts.
To find opportunities for roundup posts, you can use Google search operators such as “your keyword + roundup” or “your keyword + expert round up.” If you are a fashion blogger, you could search for “fashion roundup” or “fashion expert round up.”
Build A Healthy Relationship With Fashion Bloggers
A smart way to get fashion backlinks is to build relationships with fashion bloggers. It can be done by:
- Engaging with them on social media
- Leaving comments on their blog posts
- Emailing them about your latest blog post
If you have a strong bond with a fashion blogger, they may be more likely to link to your content in the future. If you are lucky, you will get powerful backlinks for your fashion blog.
Get Featured On News Websites & Publications
You will likely get a high-quality backlink if you can get your fashion website featured on a news website or publication. It can be done by:
- Submitting press releases
- Reaching out to journalists and bloggers
To find opportunities for media mentions, you can use Google search operators such as “your keyword + inurl:news” or “your keyword + intitle:press release.” If you are a fashion blogger, you could search for “fashion inurl:news” or “fashion intitle:press release.”
Get Links From Unlinked Mentions
If you find that your fashion website is mentioned on a website, but there is no link back to your website, contact the website owner and ask them to add a link. To find unlinked mentions, you can use a tool like Google Alerts. Just enter your website URL into the tool and set up an alert for when your site is mentioned.
Be Active On Quora And Popular Forums
Quora is a Question & Answer platform that you can use to generate traffic and fashion backlinks. To get the best out of it, follow these steps:
- Find questions related to your fashion website
- Answer these questions with well-written and informative responses
- Include a link back to your website in your answer
In addition to Quora, you should also look for popular forums in your industry and become an active member. It will help you get exposure to a new audience and, if done right, can also lead to backlinks.
Be Active On Social Media
Social media is indeed a great way to promote your content and get fashion backlinks. When you share your content on social media, include a link to your website. It will help people find your website and encourage them to link to your content.
You should also share other people’s content on your social media channels. It is very effective to get exposure to new people and may result in them sharing your content.
Find Backlink Opportunities with Top Referral Sources
Referral traffic is the traffic that comes to your website from other websites. It can be a great source of high-quality fashion backlinks. To find referral sources, you can use a tool like BuzzSumo. Just enter a competitor’s URL into the tool, which will show you all the websites linking to them.
Contact these websites and see if there are any opportunities for you to get a link.
Use Outbound Links To Form Partnerships
When you link to other websites from your fashion website, it can help you form partnerships with other website owners. They may then return the favor by linking to your website from their site. To find potential partnership opportunities, you can use a tool like Majestic.
Just enter a competitor’s URL into the tool, which will show you all the websites they are linking to. You can then contact these websites and see if there are any opportunities for you to form a partnership.
Use Google Search Console Reports To Get Fashion Backlinks
Google Search Console is a free tool that you can use to track your website’s performance in Google searches. One of the things it can be used for is finding backlink opportunities. To find these opportunities, you need to go to the “Search Traffic” report and click on “Links to Your Site.” It will show you all the websites linking to your site.
You can then contact these websites and see if there are any opportunities for you to get a link from them.
Publish A Skyscraper Content
Skyscraper content is used to describe significantly better content than the competition. This type of content can be very effective in getting fashion backlinks. To create a skyscraper piece of content, you first need to find a piece that is doing well and then create something even better.
Once you have created your piece of content, you can reach out to the websites linking to the original piece of content and let them know about your new piece.
Use Infographics To Capture Backlinks
Infographics are an efficient way to get fashion backlinks. It is because they are easy to share and can be very effective in getting your message across. To create an infographic, you first must develop a topic that interests your audience. Once you finalize your topic, you need to find data supporting it.
Once you have your data, you can start putting together your infographic. Once complete, you can reach out to websites and let them know about your infographic and see if they are interested in linking to it.
Write Testimonials
Writing testimonials for other websites is a great way to get fashion backlinks. It is because you are providing them with free publicity, and they will often return the favor by linking to your website. To find websites that would be interested in your testimonials, you can use a tool like Google Search.
Enter a keyword relevant to your business and then add the word “testimonials” to its end. It will show you all of the websites that are looking for testimonials. You can then contact these websites and see if there are any opportunities for you to write a testimonial for them.
Use Help A Reporter Out (HARO)
HARO is a service that connects journalists with sources. If you sign up for their service, you will get emails with requests from journalists looking for sources. If you see a request for which you can provide a source, you can contact the journalist and let them know about your business.
They often link to your website if they use your information in their article. It is among the most effective fashion link building tips.
Take Part In Interviews
Interviews are a great strategy to get fashion backlinks. It is because you are providing valuable content, and you will often be able to include a link to your website in the show notes. Make full use of a tool like Google Search to find opportunities for interviews. Put in a keyword related to your business and add the word “interview” to the end.
It will show you all of the websites that are looking for interviewees. You can then contact these websites and see if there are any opportunities for you to participate in an interview.
Do Guest Appearances On Podcasts
Podcasts are a smart way to get exposure for your business. And, if you do a guest appearance on a podcast, you will often be able to include a link to your website in the show notes. Utilize a tool like Google Search to find opportunities for guest appearances.
Enter a keyword relevant to your business and add the word “guest appearance” or “podcast” to the end. It will show you all the websites looking for guest appearances. You can then contact these websites and see if there are any opportunities for you to do a guest appearance on their podcast.
Create Helpful Resource Pages
If you have a fashion website, you likely have a lot of helpful resources that other fashion websites would find useful. You can create a page on your website that features all of these resources in one place. You can contact other fashion websites and tell them about this page. If they find it useful, they may link to it.
To find opportunities to create resource pages, you can use Google search operators such as “your keyword + intitle:resources” or “your keyword + inurl:resources.” You could search for “fashion intitle:resources” or “fashion inurl:resources.”
Create Free Tools
Creating free tools can get you fashion backlinks. It is because people will often link to your website when they are using your tool. Use a tool like Google Search to find ideas for free tools. Put in a keyword related to your business and add the word “free tools” to the end.
It will show you all the websites looking for free tools. You can then contact these websites and see if there are any opportunities for you to create a free tool for them.
Offer Something In Return
One way to encourage other websites to link to your fashion website is to offer something in return. It could be in the form of a discount, giveaway, or some other type of incentive. For example, you could offer a 10% discount to anyone who links to your website from their site.
Alternatively, you could give away a free piece of clothing or accessory to one lucky person who links to your site.
Now, you are fully aware of how to build a successful strategy to get backlinks for fashion sites.
Conclusion
In conclusion, if you want high-quality fashion backlinks, you must create great content, use social media platforms effectively, and be patient. Creating great content will help you attract links from other websites, while social media platforms can help increase your online visibility.
Finally, don’t expect results overnight; building a strong link profile takes time. However, if you follow these tips, you’ll eventually see an increase in the number and quality of fashion backlinks pointing to your website. Thanks a lot for reading.