It isn’t a secret that links are one of the most important ranking factors for any website. Google has stated that links are “one of the best ways to determine how reputable a site is.” So, if you’re looking to improve your website’s ranking in search results, then you need to focus on building high-quality fashion backlinks.
30-Second Summary
Fashion backlinks are critical when it comes to improving and enhancing the SEO, credibility, and visibility of fashion sites. By collaborating with bloggers & influencers, establishing valuable content, leveraging HARO, creating infographics, taking advantage of social media platforms, and so on, fashion brands can get quality backlinks, promote their online image, and gain the corresponding traffic. Unlike other SEO techniques, these not only help with rankings but also with authority and long-term performance.
What Exactly Are High-Quality Backlinks?
In general, a high-quality backlink is a link that comes from a website that is:
– Relevant to your niche or industry
– Highly trusted and authoritative
– Popular (i.e., has consistently high traffic)
It’s also worth noting that not all backlinks are created equal. In other words, a link from a high-authority website will carry more weight than a link from a lower-quality website.
How To Tell If A Website Is Of High Quality?
Here are a few signs to look for:
– The website has a professional and clean design.
– The website’s content is well-written and informative.
– The website is updated regularly with new content.
– The website has a potent social media presence.
– The website has links from other high-quality websites.
These are just a few signs you can use to identify high-quality websites. Of course, other factors come into play as well. If a website meets most or all of the criteria above, it’s likely to be a high-quality site.
Now that we’ve covered what makes a high backlink quality, let’s answer the million-dollar question – how do we get fashion backlinks?
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Ask For The Links
The first way to gain fashion backlinks is simply asking for them. It is done in several ways, such as:
- Emailing bloggers or website owners who have previously linked to similar content and ask if they are interested in linking to your content.
- Reaching out to experts and offering to be interviewed for an article or blog post.
- Make a list of all the websites you know of related to your industry or niche, and email each one asking if they would be interested in linking to your content.
- Contact businesses or individuals you have worked with in the past and ask if they would be willing to link to your content on their website.
- Ask family and friends if they would be willing to link to your content on their websites or blogs.
All these steps are integral to link-building for fashion sites.
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Create High-Quality and Shareable Content
Creating content of the highest caliber counts more if you include trends, guidelines, and valuable tips on various fashions. Make sure to create value-driven, solution-oriented, and shareable content that will best meet your audience’s fashion needs and desires.
No matter whether you are writing fashion blogs, articles, product descriptions, or other types of content, it will bring backlinks because other fashion sites will refer to the valuable content on your site and link to it. Concentrating on making quality content that your audience would find interesting and valuable is recommended.
Let’s check out what type of content you can create to maximize your fashion brand’s exposure…
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Guest On Other Blogs
A highly effective way to get fashion backlinks is to write a fashion blog guest post and submit it on other websites. When doing this, you will typically include a link to your website in your bio or author profile. It not only helps you gain backlinks, but it also helps you get exposure to an audience who needs to become more familiar with your fashion website.
To find guest blogging opportunities, you can use Google search operators such as “your keyword + guest post” or “your keyword + write for us.” If you are a fashion blogger, you could search for “fashion guest post” or “fashion write for us.” Which is the best place to get fashion backlinks? Keep on reading.
List Some Fashion Websites as Mentioned in the Instructions
| Rank | Website | Category | Rank Change | Avg. Visit Duration | Pages / Visit | Bounce Rate |
| 1 | shein .com | Lifestyle > Fashion and Apparel | = | 00:07:32 | 9.05 | 35.72% |
| 2 | nike .com | Lifestyle > Fashion and Apparel | = | 00:03:18 | 4.72 | 47.25% |
| 3 | zara .com | Lifestyle > Fashion and Apparel | 1 | 00:06:53 | 11.26 | 28.69% |
| 4 | hm .com | Lifestyle > Fashion and Apparel | 1 | 00:05:18 | 9.13 | 37.81% |
| 5 | macys .com | Lifestyle > Fashion and Apparel | = | 00:05:04 | 5.29 | 45.97% |
| 6 | gap .com | Lifestyle > Fashion and Apparel | = | 00:05:10 | 8.64 | 39.73% |
| 7 | myntra .com | Lifestyle > Fashion and Apparel | 1 | 00:04:44 | 5.87 | 50.78% |
| 8 | uniqlo .com | Lifestyle > Fashion and Apparel | 1 | 00:03:14 | 7.57 | 49.55% |
| 9 | asos .com | Lifestyle > Fashion and Apparel | = | 00:05:12 | 8.31 | 40.17% |
| 10 | elle .com | Lifestyle > Fashion and Apparel | = | 00:00:50 | 1.53 | 72.01% |
| 11 | nordstrom .com | Lifestyle > Fashion and Apparel | = | 00:03:47 | 4.41 | 49.1% |
| 12 | zozo .jp | Lifestyle > Fashion and Apparel | = | 00:07:33 | 9.65 | 37.72% |
| 13 | next .co .uk | Lifestyle > Fashion and Apparel | = | 00:05:37 | 19.72 | 42.45% |
| 14 | dsw .com | Lifestyle > Fashion and Apparel | 1 | 00:04:20 | 4.46 | 44.85% |
| 15 | ajio .com | Lifestyle > Fashion and Apparel | 9 | 00:04:04 | 5.39 | 56.32% |
| 16 | zalando .de | Lifestyle > Fashion and Apparel | = | 00:05:58 | 9.03 | 44.08% |
| 17 | victoriassecret .com | Lifestyle > Fashion and Apparel | = | 00:04:47 | 6.61 | 41.54% |
| 18 | jcpenney .com | Lifestyle > Fashion and Apparel | 4 | 00:04:40 | 5.47 | 42.82% |
| 19 | adidas .com | Lifestyle > Fashion and Apparel | 4 | 00:02:54 | 4.86 | 49.94% |
| 20 | mango .com | Lifestyle > Fashion and Apparel | 5 | 00:03:51 | 5.10 | 40.74% |
| 21 | marksandspencer .com | Lifestyle > Fashion and Apparel | 2 | 00:04:52 | 6.58 | 38.88% |
| 22 | stockx .com | Lifestyle > Fashion and Apparel | = | 00:02:46 | 4.12 | 53.24% |
| 23 | vinted .fr | Lifestyle > Fashion and Apparel | 3 | 00:12:34 | 11.98 | 24.2% |
| 24 | puma .com | Lifestyle > Fashion and Apparel | 3 | 00:03:13 | 4.97 | 45.3% |
| 25 | shop .mango .com | Lifestyle > Fashion and Apparel | 1 | 00:03:57 | 5.08 | 41.24% |
| 26 | nordstromrack .com | Lifestyle > Fashion and Apparel | 8 | 00:04:59 | 5.74 | 40.86% |
| 27 | farfetch .com | Lifestyle > Fashion and Apparel | = | 00:02:43 | 3.89 | 60.06% |
| 28 | y-aoyama .jp | Lifestyle > Fashion and Apparel | 11 | 00:04:31 | 2.09 | 54.24% |
| 29 | abercrombie .com | Lifestyle > Fashion and Apparel | = | 00:04:18 | 5.09 | 44.54% |
| 30 | lululemon.com | Lifestyle > Fashion and Apparel | = | 00:03:55 | 6.38 | 40.03% |
| 31 | fashionnova .com | Lifestyle > Fashion and Apparel | 3 | 00:07:22 | 7.86 | 41.67% |
| 32 | shop .lululemon .com | Lifestyle > Fashion and Apparel | 2 | 00:04:35 | 6.17 | 41.71% |
| 33 | ae.com | Lifestyle > Fashion and Apparel | 4 | 00:04:33 | 5.57 | 42.27% |
| 34 | zalando .pl | Lifestyle > Fashion and Apparel | 9 | 00:06:17 | 7.57 | 36.08% |
| 35 | zappos .com | Lifestyle > Fashion and Apparel | 4 | 00:03:46 | 6.33 | 38.96% |
| 36 | bunkr .fi | Lifestyle > Fashion and Apparel | = | 00:06:03 | 3.78 | 41.38% |
| 37 | coachoutlet .com | Lifestyle > Fashion and Apparel | 2 | 00:04:18 | 5.62 | 38% |
| 38 | gapfactory .com | Lifestyle > Fashion and Apparel | 5 | 00:05:55 | 9.24 | 34.09% |
| 39 | shein .co .uk | Lifestyle > Fashion and Apparel | 7 | 00:06:36 | 7.52 | 39.23% |
| 40 | sinsay .com | Lifestyle > Fashion and Apparel | 2 | 00:05:56 | 7.65 | 36.35% |
| 41 | anthropologie .com | Lifestyle > Fashion and Apparel | 1 | 00:05:07 | 6.26 | 34.94% |
| 42 | harpersbazaar .com | Lifestyle > Fashion and Apparel | 6 | 00:00:46 | 1.56 | 77.07% |
| 43 | vinted.co .uk | Lifestyle > Fashion and Apparel | 6 | 00:06:55 | 12.58 | 32.62% |
| 44 | musinsa .com | Lifestyle > Fashion and Apparel | = | 00:06:28 | 11.90 | 32.89% |
| 45 | gu-global .com | Lifestyle > Fashion and Apparel | 3 | 00:01:41 | 5.64 | 52.91% |
| 46 | sportsdirect .com | Lifestyle > Fashion and Apparel | 5 | 00:04:45 | 6.08 | 41.12% |
| 47 | saksfifthavenue .com | Lifestyle > Fashion and Apparel | 13 | 00:03:51 | 5.04 | 55.17% |
| 48 | skechers .com | Lifestyle > Fashion and Apparel | 2 | 00:03:28 | 4.79 | 46.25% |
| 49 | depop .com | Lifestyle > Fashion and Apparel | 2 | 00:04:40 | 7.15 | 39.99% |
| 50 | thredup .com | Lifestyle > Fashion and Apparel | 3 | 00:06:57 | 8.81 | 35.08% |
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Chase Down Broken Links
Another great way to get fashion backlinks is to chase down broken links. It involves finding websites that have previously linked to your content, but the link is now broken. When you find these broken links, reach out to the website owner and let them know about the broken link.
You can then offer a working link to your content as a replacement. You can use a tool like Check My Links to find broken links.
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Spy On Your Competitors’ Backlinks
Competitor analysis is a great way to find new opportunities for fashion backlinks. It involves looking at your competitors’ backlinks and seeing if there are opportunities for you to get the same links. To do a competitor analysis, you can use a tool like SEMrush.
Just enter your competitor’s website into the tool and click on the “Backlinks” tab. It will show all of your competitor’s backlinks. You can then go through and see if there are any opportunities for you to get the same links. You can also use Moz’s Open Site Explorer.
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Get Listed On Round-Up Posts
A “roundup post” is a blog post that features a collection of tips, advice, or resources from several different sources. These posts are typically very popular and can generate much traffic. You will likely get a high-quality backlink if you can get your fashion website featured on one of these roundup posts.
To find opportunities for roundup posts, you can use Google search operators such as “your keyword + roundup” or “your keyword + expert round up.” If you are a fashion blogger, you can search for “fashion roundup” or “fashion expert roundup.”
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Build A Healthy Relationship With Fashion Bloggers
A smart way to get fashion backlinks is to build relationships with fashion bloggers. It can be done by:
- Engaging with them on social media
- Leaving comments on their blog posts
- Emailing them about your latest blog post
If you have a strong bond with a fashion blogger, they may be more likely to link to your content in the future. If you are lucky, you will get powerful backlinks for your fashion blog.
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Get Featured On News Websites & Publications
You will likely get a high-quality backlink if your fashion website is featured on a news website or publication. It can be done by:
- Submitting press releases
- Reaching out to journalists and bloggers
To find opportunities for media mentions, you can use Google search operators such as “your keyword + inurl:news” or “your keyword + intitle:press release.” If you are a fashion blogger, you could search for “fashion inurl:news” or “fashion intitle:press release.”
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Get Links From Unlinked Mentions
If you find that your fashion website is mentioned on a website, but there is no link back to your website, contact the website owner and ask them to add a link. To find unlinked mentions, you can use a tool like Google Alerts. Just enter your website URL into the tool and set up an alert for when your site is mentioned.
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Use Outbound Links To Form Partnerships
When you link to other websites from your fashion website, it can help you form partnerships with other website owners. They may then return the favor by linking to your website from their site. To find potential partnership opportunities, you can use a tool like Majestic.
Just enter a competitor’s URL into the tool, which will show you all the websites they are linking to. You can then contact these websites to see if there are any opportunities for you to form a partnership. Outbound links offer so many SEO benefits, some of which are mentioned in the infographic.
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Publish Skyscraper Content
Skyscraper content is used to describe significantly better content than the competition. This type of content can be very effective in getting seo backlinks for fashion brands. To create a skyscraper piece of content, you first need to find a piece that is doing well and then create something even better.
Once you have created your piece of content, you can reach out to the websites linking to the original piece of content and let them know about your new piece.
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Use Infographics To Capture Backlinks
Infographics are an efficient way to get fashion backlinks. They are easy to share and can be very effective in getting your message across. To create an infographic, you first must develop a topic that interests your audience. Once you finalize your topic, you need to find data supporting it.
Once you have your data, you can start putting together your infographic. Once complete, you can reach out to websites and let them know about your infographic and see if they are interested in linking to it
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Write Testimonials
Writing testimonials for other websites is a great way to get fashion backlinks. It is because you are providing them with free publicity, and they will often return the favor by linking to your website. To find websites that would be interested in your testimonials, you can use a tool like Google Search.
Enter a keyword relevant to your business and then add the word “testimonials” to its end. It will show you all of the websites that are looking for testimonials. You can then contact these websites and see if there are any opportunities for you to write a testimonial for them. Let’s have a look at the power of testimonials when it comes to improving your brand’s worth.
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Use Help A Reporter Out (HARO)
HARO is a service that connects journalists with sources. If you sign up for their service, you will get emails with requests from journalists looking for sources. If you see a request for which you can provide a source, you can contact the journalist and let them know about your business.
They often link to your website if they use your information in their article. It is among the most effective fashion links building tips. If you own a fashion brand and don’t know where to start when it comes to getting backlinks from HARO, then rest assured. Let’s have a look at an infographic that will help you out…
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Leverage the Power of Social Media Platforms
Post engaging articles, special offers, and news on the fashion industry on your social accounts. This brings in traffic, views, shares, and backlinks from bloggers, influencers, and users who come across the shared content. Comment on others’ posts to be visible to the audience interested in specific hashtags or profiles and get potential backlinks from social media interactions.
The question that comes to mind is – in what ways do different social media platforms enable fashion brands to share and promote content… if you want to know about it, look at the insightful infographic given below.
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Engage in Fashion Forums and Communities
Post frequently to fashion blogs, forums, and communities, where like-minded people interested in fashion, as well as professionals, share their opinions and experiences. Always offer helpful information, respond to questions, and gain knowledge on matters relating to certain areas of interest. At some point, you may receive backlinks when other members use your posts or mention you as an authority on your website.
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Take Part In Interviews
Interviews are a great strategy to get fashion backlinks. It is because you are providing valuable content, and you will often be able to include a link to your website in the show notes. Make full use of a tool like Google Search to find opportunities for interviews. Put in a keyword related to your business and add the word “interview” to the end.
It will show you all of the websites that are looking for interviewees. You can then contact these websites to see if there are any opportunities for you to participate in an interview.
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Do Guest Appearances On Podcasts
Podcasts are a smart way to get exposure for your business. And, if you do a guest appearance on a podcast, you will often be able to include a link to your website in the show notes. Utilize a tool like Google Search to find opportunities for guest appearances.
Enter a keyword relevant to your business and add the word “guest appearance” or “podcast” to the end. It will show you all the websites looking for guest appearances. You can then contact these websites and see if there are any opportunities for you to do a guest appearance on their podcast.
Final Verdict
If you want high-quality fashion backlinks, you must create great content, use social media platforms effectively, and be patient. Creating great content will help you attract links from other websites, while social media platforms can help increase your online visibility.
Finally, don’t expect results overnight; building a strong link profile takes time. However, if you follow these tips, you’ll eventually see an increase in the number and quality of fashion backlinks pointing to your website. Thanks a lot for your precious time reading.
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Frequently Asked Questions – Fashion Backlinks
Q1 – What Does Fashion Link-Building Entail?
Fashion link building is the process of obtaining backlinks from other authoritative sites relevant to fashion, enhancing a brand’s SEO presence.
Q2 – What is the Significance of Link-Building for Fashion Brands?
It positively affects their SEO rankings, brings traffic, and helps to prove their authority. High-quality and relevant backlinks have the potential to increase brand awareness. This makes the fashion brands more credible and trustworthy.
Q3 – In What Ways Can Fashion Brands Obtain High-Quality Backlinks?
Fashion brands can leverage so many SEO strategies, including working with fashion influencers, developing quality content, guest posting, directory submission, forum posting, and social bookmarking to build quality backlinks.
Q4 – How Much Time is Required to Get results from fashion link-building Efforts?
The time taken to get the results also depends on different aspects – such as the competitiveness of the niche, the quality of the backlinks generated, consistent efforts, and the updating of the search engine’s algorithms.
Q5 –What are the Best Practices for Fashion Link Building?
The best practices for fashion links building are relevancy and quality of links, the value-driven content creation, relationship with opinion influencers and market specialists, diversification of the sources of backlinks, constant checks on new trends in SEO, and analyzing and frequently changing link-building strategies.
