To boost your SEO game, you need to find trending keywords for SEO. Trending keywords are the golden goose of the SEO world. Why, you might ask? Well, here is the thing: trending keywords spice up your evergreen content and inspire timely content. Of course, this is the ultimate dream that can help you rank higher. However, you must be able to catch the trend early if you want to make the most out of it.
Why to Find Trending Keywords – Understanding the Importance
Before we explore how to get trending keywords, you should know why you need to find trending keywords in the first place. By knowing the trending keywords, you will be able to create and publish content that is aligned with trending topics. Thus, you will be able to boost your organic traffic, and you can boost ROI.
Here is why to find trending keywords:
Boost Search Volume
When you find trending keywords, you can significantly improve your search volume. What this means is that you will be able to tap into a larger target audience that is actually searching for specific information related to the keywords, which will boost the number of visitors to your business website.
Boost Content Relevance
By integrating trending keywords in your content, your content will boost its relevance as it will align with the contemporary user’s interests and discussions. Subsequently, search engines will value your content, which will boost website ranking.
Improve User Engagement
Once internet users find content that aligns with the topics that they are actively searching for, they will be prompted to engage with the content. Subsequently, better user engagement will lead to higher click-through rates, which will also lead to more shares.
Outrank Your Competitors
As a website owner, your goal with SEO is to stay ahead of your competitors and outrank them on search engines. You can achieve this goal by identifying the trending keywords first and then integrating the keywords within your content before your competitors can catch up.
How to Know Trending Keywords
Keyword tools are the best way to find what is trending online. However, not all keyword tools are created equally. On that note, you should focus on the keyword “freshness,” as it is crucial to SEO success. You must know what is impacting your industry right now in the very moment and not three weeks or months ago.
Think of keywords in terms of lettuce that you need to prepare a salad. Would you want to prepare salad with a three-week-old lettuce? The obvious answer is no. So, why would you use keywords that were trending three weeks ago and hope that people would be interested in finding out more about topics revolving around those keywords?
When it comes to trending keywords search, you can use the following:
- Google Trends
- Competitor Analysis Tools
- Social Media
Google Trends is a tool that is quite popular for searching trending keywords. Using this tool, you can search for popular queries related to your business and see what is trending. You can use social media platforms, such as Instagram, to assess real-time conversations. This way, you can find trending keywords that people are using in their comments and social media posts.
Competitor analysis tools, such as Ahrefs tools, are effective for performing competitor analysis and identifying keywords that are ranking.
How to Find Trending SEO Keywords – Eight Tips
Here are eight tips to find trending SEO keywords:
Use Exploding Topics to Find Trending Keywords
You can explore the latest trends by using “Exploding Topics” and discover the trending keywords in your niche. By searching the database, you can explore more than one million possible keywords that are trending based on Google’s search volume. Exploding Topics uses AI to filter trends, and then human researchers assess the results before guaranteeing that the results have the much-needed potential.
You can leverage Exploding Topics to check whether your chosen keywords are trending and to find trending keywords. You can search the database by your desired categories, and trending keywords will auto-populate.
Use Semrush to Find Trending Keywords
If you are new to SEO, you should know that Semrush hosts many essential analysis tools that can take your SEO to the next level. For instance, you want to use Semrush’s “Keyword Overview” tool to assess the volume of the keyword’s trend over a specific period. If you see an upward trend, it means that searchers are taking more interest in the keywords.
Using this tool, all you need to do is enter your keyword, choose the location, and click “Search.” The report that follows will tell you crucial SEO metrics for the keyword, such as the following:
- Search volume
- CPC or Cost per Click
- KD or Keyword Difficulty
- SERP Analysis
Subsequently, you can assess the “trend” chart and analyze the changes in the search volume of the keyword that have taken place over time. You can also perform a bulk keyword analysis.
Use the Organic Research Tool to Find Trending Keywords
Next up on the list is another Semrush tool, the Organic Research tool, which is exclusively designed to find trending keywords that are mainly used by your competitors. Finding the keywords that your competitors use is a great way to outrank your competitors. You need to integrate the keywords in well-crafted, informative, and valuable content that is better than the content written by your competitors.
Nonetheless, using the organic research tool, you must enter the name of your competitors before you choose the location and click on “Search.” What happens next is that you will see a chart displaying the “organic keywords trend.” This chart will comprise the number of keywords the competitors have ranked for.
You can also see the fluctuations in the ranking of the individual keywords. If you find keywords that are tagged as “New,” these represent the keywords that your competitors are ranking for quite recently. These recently ranking keywords could also be emerging trends.
Use Keyword Magic Tool to Find Trending Keywords
This one is another tool by Semrush that you can use to find keywords that are trending in your niche. Leveraging this tool, you can also expand your topic coverage. Using this tool is quite simple. All you need to do is enter the primary keyword before you proceed to select your location. Subsequently, click on the “Search” button to see the results.
You can use Semrush’s Keyword Magic Too to filter results for the trending keywords based on the following aspects:
- Assess how closely the trending keywords match your PKW.
- Assess the search intent of the trending keywords.
- Assess the difficulty of the ranking keywords.
- Assess the search volume of the trending keywords.
By assessing the high search volume of the trending keywords, you will be able to see which of the keywords are trending.
Use Google SEO Tools to Find Trending Keywords
You can also leverage Google’s SEO tools to find trending SEO keywords. You will be looking at Google’s autocomplete feature to assess related search queries. Google’s autocomplete feature exhibits suggestions based on various factors, one of which includes trending searches. You should open an incognito window in Google and start typing the topic to see suggestions.
The underlying reason for using incognito is to ensure that your personal browsing history doesn’t impact your Google results.
On the other hand, you can use the “People Also Ask” section on Google to see what is trending. Start by opening the Google search bar and typing your keyword. Subsequently, you will see a list of relevant questions that will also include “long-tail keywords.”
Leverage Google Trends to Find Trending Keywords
You can also use another great tool, Google, to find trending SEO keywords. The tool is known as Google Trends, which is a great free tool that you can use to search trending data over a specific period. If you are looking for trending keywords, you will be looking for the trends that have been climbing recently. The Google Trends tool also provides insight into “related queries,” which means that you can assess keywords that are hyper-relevant to your PKW.
You can use Google Trends’s drop-down menu to select the following aspects:
- Top popular searches
- Keywords with the biggest increase in search volume
- search queries that have only recently increased, also known as breakout topics.
From an SEO perspective, breakout topics are the most crucial as these search terms are relatively new and, hence, are getting popular very quickly. Among all search terms, the breakout topics are the most important ones, which is why you should focus on them to boost your website visibility.
Use Social Media to Find Trending Keywords
Apart from SEO tools, you should also keep a close eye on social media platforms to get a real-time idea of what is trending. As a matter of fact, social media is the emerging point for many trends, which is why it is in your best interest to carefully assess the social media platforms for trending keywords and topics.
You should pay close attention to hashtags and which hashtags are being used that are similar to the trending keywords that your target audience is looking for on Google. Most social media apps, such as Instagram or Twitter, have areas that list the trending hashtags or tags.
For instance, you can check out the “Trending” section on Twitter or X to see what is trending. You can also look up the “tag” section of Instagram to see what is trending. This way, you will have a better understanding of the most searched terms or posted tags. Once you have found the trending keywords on your preferred social media platform, you can then fine-tune them for your SEO.
Watch What Your Target Audience is Talking About
Another great way to find trending keywords is to pay attention to what your target audience is talking about on Reddit. You should know where your target audience is hanging out on Reddit first. What this will do for you is that you can get a first-hand insight into their conversations, which is why Reddit and similar platforms are excellent for discovering the latest trending keywords.
There is a high chance that the topics being discussed on Reddit are similar to the things that people are searching for on Google. However, conversations on Reddit tend to take place in real time, which enables you to explore a wide range of trending topics and subtopics. You can filter the comments based on the following:
- Hot
- Top
- Rising
Make sure to adjust the data range so that you can find out the “breakout trend.”
Final Thoughts
To find trending keywords for SEO, you can also follow niche-relevant news. By staying up-to-date on the current industry-related news, you can find many newsworthy trending keywords that you can then integrate into your brand. By consistently following the news, you can also see how the trending topics are affecting your industry altogether. Nonetheless, finding trending keywords for SEO takes time and effort, which is why you can get professional help from industry experts, such as Globex Outreach, who will do the work for you and help you boost your website’s position in SERPs.
FAQs
How can I find trending keywords?
To find the latest trending SEO keywords, you can use tools and Google Trends and explore trending searches for a wide range of countries and locations. You should focus on the most recent trends that are “4 hours” ago or look for trends that started two days ago.
What is the Google Trends tool used for?
The Google Trends tool is a free online tool that enables you to assess the popularity and search volume for specific keywords and queries over a specific period.
How do I know which keywords to target?
You must target keywords that are relevant to your niche or business. While targeting keywords, find the sweet spot between keyword density and search volume. Make sure that the keywords match the user intent.