Over the years, while several digital marketing strategies have been penalized by Google, guest posting is the one that still stands its ground. Rather, it has increased in demand and become a pivotal strategy for businesses that are looking to improve their online presence.
To keep this strategy white hat, you will need to follow certain guest blogging rules. Below in this article, we are outlining and explaining a total of 8 ways that will help you find guest blogging opportunities for your brand.
30-Second Summary
Finding guest blogging opportunities requires a multi-channel approach in which you will need to utilize Google search techniques, monitor your competitors’ guest posts, avail HARO links, benefit from social media, look into guest blogging directories, and establish relationships with bloggers and influencers. By utilizing these ways, you will be able to find guest blogging opportunities that fit your needs.
Utilize Google Search Techniques
Google Search has been the top provider of guest blogging opportunities for businesses. If you don’t have access to any guest blogging directory or guest blogging community, you can simply search your query on Google and look for guest blogging opportunities in your domain.
Below are some of the ways you can adopt to make Google search work for you in finding some of the best guest blogging opportunities.
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Use Advanced Search Operators
If you have a couple of websites in your mind but don’t know whether they provide guest posting opportunities or not, you can simply use an operator to find guest blogging opportunities on a specific website.
For example, searching for “site:example.com guest post guidelines” will display pages on example.com related to guest posting.
You can also combine keywords with “OR” or “AND” to help narrow down your search for guest blogging opportunities.
For example, “[Your Niche] + Write for Us OR Submit Guest Post”. This way, you will be able to find some of the best guest blog post opportunities that will help you improve your online presence.
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Perform Google Reverse Image Search
This is what most people out there don’t know. Using Google’s reverse image search can be a clever way to find sites that might accept guest contributions.
You can upload logos or images associated with guest posts you like to see where else those images are used. Doing this will lead you to other blogs or platforms that accept guest content.
You can also perform a reverse image search of a screenshot of your competitor’s author bio to see which platforms they’ve been contributing on. This will provide you with the opportunity to find guest blog sites in your niche.
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Use Search Queries
The most basic search query to find guest blogging opportunities is,
“[Your Niche] + Write for Us” or “[Your Niche] + Submit Guest Post].”
These search queries can be used to find websites that are seeking guest contributors within your industry.
On the other hand, if you want to find websites where you’ve already contributed, you can use the query,
“Guest post by [Your Name]” or “Guest article by [Your Name].”
This will help you find further opportunities for guest posts. Another query you can use to find guest posting websites that don’t have “write for us” pages, is by searching for:
“[Your Niche] + Guest Blogging Guidelines” or “[Your Niche] + Guest Post Submission Guidelines]”.
This way, you will be able to find guest blogging opportunities that have clearly outlined guidelines for guest contributors, meaning they are accepting guest posts.
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Perform Simple Searches
You don’t always have to use advanced search operators to find guest blogging sites. Sometimes, you can just access guest blogging websites by simply searching on Google using generic keywords and queries.
Just type in your keyword and guest posting sites, and you will get a list of places where you can guest blog. Here is an example:
You get a list of blogs that have a curated list of fashion-related guest posting blog sites. You can vet this list and find your targeted required sites to pitch.
Avail HARO as a Guest Posting Opportunity
HARO means Helping a Reporter Out. Utilizing this method, you can connect with journalists, bloggers, and writers to provide expert sources for their articles, stories, or research. By effectively using HARO, you can position yourself as an industry expert and secure guest blogging opportunities.
If you don’t know about HARO for now, it is best to consult HARO link-building experts and get the required guest post opportunities you are looking for.
Search on Social Media
While you may not have given it a thought yet, social media can be a helpful way to find guest blogging opportunities. There are a couple of ways you can utilize social media to find guest blogging sites and bloggers in your niche.
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Join Relevant Groups or Communities
Social media platforms like Facebook, LinkedIn, Twitter, Reddit, and specialized forums have several groups or communities related to various industries and interests. Using these platforms, you can find guest blogging opportunities.
Search for groups or communities relevant to your niche or industry. Join those that are active, have engaged members, and focus on topics related to your expertise. You can then keep an eye out for group administrators or members finding guest contributors.
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Connect with influencers and Industry Leaders
Influencers and industry leaders have a strong influence on social media. Building connections with them can lead to valuable guest blogging opportunities. To do this, you can engage with their content by commenting on their posts and sharing meaningful discussions.
This will present you as an expert and show your interest in their content. Now that you have established a rapport, you can consider reaching out to these influencers through direct messages or emails and asking for guest posting opportunities.
Monitor Competitors’ Guest Posts
Tools like Ahrefs and Moz can help you sneak into the backlink profiles of your competitors to see where they are getting backlinks from.
Sounds amazing? Well, it really is because you get a list of sites linking back to your competitor without trying a number of tricks. It also provides you with guest blogging examples of your competitors.
You can get the backlink profile of your competitors in three steps:
STEP 1: Put your top-performing competitor’s link into Ahrefs ‘Site Explorer’ search bar and search.
STEP 2: You will get directed to the page showing all the stats related to the website. Click on the backlinks in the top left corner.
STEP 3: You will get a list of sites linking to your competitors’ site. Now all these links aren’t going to be coming from guest posts. So carefully analyze the list to see which links are fetched through guest posting.
Utilize Guest Blogging Directories
Guest blogging directories are repositories of websites that accept guest posts across various niches and industries. You can simply refer to these directories to find some of the best guest posting sites.
To start with, you will need to look for established and reputable guest blogging directories such as My Blog Guest, Alltop, Blogger LinkUp, or similar platforms. These directories categorize websites that accept guest contributions based on different industries or topics.
You can then use these filters to narrow down options and find websites relevant to your niche or industry. After narrowing them down, you can read the submission and writing guidelines for these websites and then reach out to them to ask for guest blogging opportunities.
Just be sure to follow these guidelines when reaching out to them and submitting your proposals. It will increase your chances of getting picked for guest posts.
Utilize Different Tools and Software
Fortunately, there are many tools and software available for businesses and individuals to identify and manage guest blogging opportunities. By using these tools, you can easily streamline your search and improve your chances of finding suitable platforms.
Utilize Google Search Techniques
Google Search has been the top provider of guest blogging opportunities for businesses. If you don’t have access to any guest blogging directory or guest blogging community, you can simply search your query on Google and look for guest blogging opportunities in your domain.
Below are some of the ways you can adopt to make Google search work for you in finding some of the best guest blogging opportunities.
-
Use Advanced Search Operators
If you have a couple of websites in your mind but don’t know whether they provide guest posting opportunities or not, you can simply use an operator to find guest blogging opportunities on a specific website.
For example, searching for “site:example.com guest post guidelines” will display pages on example.com related to guest posting.
You can also combine keywords with “OR” or “AND” to help narrow down your search for guest blogging opportunities.
For example, “[Your Niche] + Write for Us OR Submit Guest Post”. This way, you will be able to find some of the best guest blog post opportunities that will help you improve your online presence.
-
Perform Google Reverse Image Search
This is what most people out there don’t know. Using Google’s reverse image search can be a clever way to find sites that might accept guest contributions.
You can upload logos or images associated with guest posts you like to see where else those images are used. Doing this will lead you to other blogs or platforms that accept guest content.
You can also perform a reverse image search of a screenshot of your competitor’s author bio to see which platforms they’ve been contributing on. This will provide you with the opportunity to find guest blog sites in your niche.
-
Use Search Queries
The most basic search query to find guest blogging opportunities is,
“[Your Niche] + Write for Us” or “[Your Niche] + Submit Guest Post].”
These search queries can be used to find websites that are seeking guest contributors within your industry.
On the other hand, if you want to find websites where you’ve already contributed, you can use the query,
“Guest post by [Your Name]” or “Guest article by [Your Name].”
This will help you find further opportunities for guest posts. Another query you can use to find guest posting websites that don’t have “write for us” pages, is by searching for:
“[Your Niche] + Guest Blogging Guidelines” or “[Your Niche] + Guest Post Submission Guidelines]”.
This way, you will be able to find guest blogging opportunities that have clearly outlined guidelines for guest contributors, meaning they are accepting guest posts.
-
Perform Simple Searches
You don’t always have to use advanced search operators to find guest blogging sites. Sometimes, you can just access guest blogging websites by simply searching on Google using generic keywords and queries.
Just type in your keyword and guest posting sites, and you will get a list of places where you can guest blog. Here is an example:
You get a list of blogs that have a curated list of fashion-related guest posting blog sites. You can vet this list and find your targeted required sites to pitch.
Avail HARO as a Guest Posting Opportunity
HARO means Helping a Reporter Out. Utilizing this method, you can connect with journalists, bloggers, and writers to provide expert sources for their articles, stories, or research. By effectively using HARO, you can position yourself as an industry expert and secure guest blogging opportunities.
If you don’t know about HARO for now, it is best to consult HARO link-building experts and get the required guest post opportunities you are looking for.
Search on Social Media
While you may not have given it a thought yet, social media can be a helpful way to find guest blogging opportunities. There are a couple of ways you can utilize social media to find guest blogging sites and bloggers in your niche.
-
Join Relevant Groups or Communities
Social media platforms like Facebook, LinkedIn, Twitter, Reddit, and specialized forums have several groups or communities related to various industries and interests. Using these platforms, you can find guest blogging opportunities.
Search for groups or communities relevant to your niche or industry. Join those that are active, have engaged members, and focus on topics related to your expertise. You can then keep an eye out for group administrators or members finding guest contributors.
-
Connect with influencers and Industry Leaders
Influencers and industry leaders have a strong influence on social media. Building connections with them can lead to valuable guest blogging opportunities. To do this, you can engage with their content by commenting on their posts and sharing meaningful discussions.
This will present you as an expert and show your interest in their content. Now that you have established a rapport, you can consider reaching out to these influencers through direct messages or emails and asking for guest posting opportunities.
-
Monitor Competitors’ Guest Posts
Tools like Ahrefs and Moz can help you sneak into the backlink profiles of your competitors to see where they are getting backlinks from.
Sounds amazing? Well, it really is because you get a list of sites linking back to your competitor without trying a number of tricks. It also provides you with guest blogging examples of your competitors.
You can get the backlink profile of your competitors in three steps:
STEP 1: Put your top-performing competitor’s link into Ahrefs ‘Site Explorer’ search bar and search.
STEP 2: You will get directed to the page showing all the stats related to the website. Click on the backlinks in the top left corner.
STEP 3: You will get a list of sites linking to your competitors’ site. Now all these links aren’t going to be coming from guest posts. So carefully analyze the list to see which links are fetched through guest posting.
Utilize Guest Blogging Directories
Guest blogging directories are repositories of websites that accept guest posts across various niches and industries. You can simply refer to these directories to find some of the best guest posting sites.
To start with, you will need to look for established and reputable guest blogging directories such as My Blog Guest, Alltop, Blogger LinkUp, or similar platforms. These directories categorize websites that accept guest contributions based on different industries or topics.
You can then use these filters to narrow down options and find websites relevant to your niche or industry. After narrowing them down, you can read the submission and writing guidelines for these websites and then reach out to them to ask for guest blogging opportunities.
Just be sure to follow these guidelines when reaching out to them and submitting your proposals. It will increase your chances of getting picked for guest posts.
Utilize Different Tools and Software
Fortunately, there are many tools and software available for businesses and individuals to identify and manage guest blogging opportunities. By using these tools, you can easily streamline your search and improve your chances of finding suitable platforms.
For example, there are tools like BuzzSumo, Ahrefs, SEMrush, and Pitchbox to find popular content in your niche and identify influential blogs and websites that offer guest post opportunities.
If you want to automate your campaign, these tools can be a huge help. Once you know the trick to use these tools, things become easy-breezy.
Establish Relationships with Bloggers and Influencers
Building meaningful relationships with bloggers and influencers within your niche can open doors to valuable guest blogging opportunities. What you will have to do is engage consistently with bloggers and influencers by commenting thoughtfully on their blog posts, social media updates, or videos.
Show genuine interest in their content and contribute meaningfully to discussions. Also, make sure to share their articles, videos, or posts on your own social media platforms. This not only shows appreciation but also increases the visibility of their content.
You can also personally reach out to them through personalized emails or direct messages on their social media handles. Express your admiration for their work and your interest in contributing a guest post that is customized to the interest of their audience.
Take Help from a Trusted Vendor
Sometimes, getting help from a reputable vendor that specializes in blogger outreach or link-building services can be very beneficial to secure guest blogging opportunities. Choose a vendor who has a proven record of successful guest posting services in the industry.
Ensure the vendor adheres to ethical practices. Unethical link-building strategies or poor-quality placements can negatively impact your website’s reputation and SEO. When researching, make sure to see multiple vendors, compare their offerings, and ask for references or case studies to ensure you’re partnering with a reliable and competent service provider.
Globex Outreach is one such guest blogging services provider that follows the best practices for guest blogging and helps you get quality guest posts using white-hat SEO strategies.
Wrapping Up
Finding guest posting opportunities is an easy task, but finding white-hat guest posting opportunities can be difficult. This is when you will need to follow the ways mentioned above with a special focus on establishing relationships with bloggers and influencers and partnering up with an expert vendor that knows more than you. By doing this, you can find successful guest post opportunities to help you improve your visibility on search engines.
Frequently Asked Questions
Question 1: What are the best search techniques to find guest blogging opportunities?
Utilizing advanced search operators, performing Google reverse image searches, and conducting simple keyword searches are effective techniques.
Question 2: How can HARO assist in securing guest posting opportunities?
HARO connects journalists and writers, finding expert sources for their articles and research pieces. This allows businesses to secure guest posting opportunities.
Question 3: How can I reach out to bloggers and influencers?
You can either directly reach out to bloggers and influencers through emails or connect with them on their social media handles.
Question 4: When should I consider getting help from a vendor for guest blogging opportunities?
Getting assistance from a reputable vendor becomes beneficial when access to networks, expertise, and quality placements is needed. They will utilize their expertise and network to find you some of the best opportunities for guest blogging.
Question 5: How do I measure the success of my guest blogging efforts?
The success of guest blogging efforts can be measured by evaluating the relevance, quality, and impact of secured guest posting opportunities on website visibility and engagement.
Question 6: Are there any common pitfalls to avoid when seeking guest blogging opportunities?
Yes, pitfalls include engaging in black-hat SEO tactics, neglecting relationship building, and not vetting vendors for their credibility and practices.
