If you own a business that has an online presence, then you simply can’t afford to not know about what guest posting is and who is providing the best guest posting service out there.
It is highly unlikely that you may haven’t heard about guest posting and how it can benefit your business.
However, if it is the case, then worry no more.
This blog is going to cover you with everything that you need to know about it.
- What is Guest Posting?
- Benefits of Guest Posting
- Increased Brand Awareness
- Improved SEO Authority
- Builds Industry Authority
- Increases Traffic for Your Website
- Increased Number of Leads
- Improved Visibility on Social Media
- Gives an Edge over Competitors
- How Can Guest Posting Service Help Your Business?
- Helps in Expanding Your Business
- Builds Long Term Relations with Other Site
- Your Website Rankings Are Improved
- Generates More Revenue for Your Business
- Helps in Building Great Viewership
- Works as an Excellent Conversation Starter
- How to Write a Perfect Guest Blog?
- First Thing First – Determine Your Goals
- Understand the Nature and Content of the Blog
- Understanding Your Targeted Audience is Important
- Deliver Quality – Content That Stands Out
- Check How Other Guest Posts are doing
- Align the Guest Post Topic with Your Business
- Selection of the Blog
- The niche of the Blog – Ultimate Yardstick
- Check Domain Authority of the Blog Site
- What’s Their Acceptance Rate?
- Look Around for Your Competitors
- Quality of the Other Blog Posts
- Choosing the Right Guest Posting Service
- The reputation of the Provider
- Quality of the Content
- Their Understanding of Your Business
- Range of Services They Are Offering
- What Process do they follow?
- Consider the cost for the Services
- The Last Word
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What is Guest Posting?
Guest posting or guest blogging has been around in the world of internet and online/digital marketing for quite a long time now.
Bloggers and SEO specialists around the globe are using it to establish a strong footprint on the internet in almost all the niches to get the desired results.
The way guest posting works is that a blogger looks for the high-quality sites that accept the blogs frequently.
They publish their blogs on such sites to get the targeted benefits out of it.
Some people do guest posting independently for their business.
However, this requires you to be a large scale enterprise because establishing your own SEO team will require a lot of financial and human resources.
The real question here is what to do if your business doesn’t have that kind of resources.
The good news is that if you are a small or medium scale enterprise, then you can avail the guest posting service from a trusted provider.
While there is no hard and fast rule to ensure that the provider you are picking is the right one for you, there are still some ways to do so. But, we’ll get to that later.
For now, let’s introduce you to all the benefits that hiring a guest posting service can provide to your business.
Here you go:
Benefits of Guest Posting
Let’s face facts. When it comes to your business, you have to see everything through a critical lens and have to evaluate the costs and benefits of making a certain decision.
Similarly, when you plan to hire someone to take care of the guest posting of your business for you, you have to make sure that it’s worth the money.
To save you from all the math, we’ve narrowed down some of the most important and practical benefits of guest posting for your business.
Give them a read and find out what guest posting services have to offer for your business.
Increased Brand Awareness
The extent to which the customers are familiar with your brand, or the services, or with the general image of your brand is known as brand awareness.
In today’s world, where everyone always has some kind of computer in their hands, the importance of brand awareness increases significantly.
If your business has an online presence and you are doing about the brand awareness of your business, then you are missing out on a lot of business.
Moreover, you are giving your competitor a fair room to attract your clients.
However, guest posting can serve as a great medium to increase the brand awareness of your product, services, or your business model as a whole.
Improved SEO Authority
If you are familiar with the world of digital or online marketing even a little bit, then you must know that SEO is no joke.
Improve SEO authority means one thing for your business – growth.
So, if you are wondering, what is the best and cheapest way to improve the SEO rankings of your business, the blog posting is your ultimate solution.
In other words, the better your SEO rankings are, the more your business grows.
Getting guest posting services is the ultimate and the simplest way to take your SEO rankings up a notch. Above all, you’ll be able to see results as soon as you start posting blogs that have a link to your website on other high-authority websites.
Builds Industry Authority
There is no denying the fact that competition in almost every business is fierce out there.
Your clients have plenty of options to choose from. Therefore, it is just convenient for the client to click on the top-ranked pages on Google because no one wants to scroll down.
The biggest challenge that is in the way of the growth of your business is that you are ranked lower on Google.
Fortunately, it’s not something that can’t be changed. Guest posting is one of the ways to bring you in the list of top pages that are shown to the customers by Google.
It’ll ultimately help you in building the much-needed industry authority. Above all, the customer will trust you more when you are ranked on the top on Google.
Increases Traffic for Your Website
Are you wondering why there is not much traffic on your website even after making a rock-solid website?
If yes, then not working on creating strong backlinks might be the reason.
So, if you want to get more traffic on your site (which means more potential leads), then you have to consider taking guest posting service.
When the links of your website start getting publishing on high-authority blogs, it means that you now have a reach to a greater audience.
Above all, now people will know that you exist and their options for buying the services or products that you are offering are increased.
Increased Number of Leads
Getting more leads means that there is a greater chance of increasing your clients.
Even if you are unable to convert a lead, you still get to know that people are showing interest in your product.
It helps you make improvements in your business structure, and you get to know where you need to show flexibility to attract the clients.
All of this is possible under one condition – you must get leads.
Guest posting is a great way to target the specific audience that could be interested in your product.
The guest posting service provider makes sure that they pitch the blogs on the websites that are both relevant to your business niche and have high domain authority.
Improved Visibility on Social Media
If your brand is not visible on social media, then it means that you are missing out on an incredible number of your potential clients.
Sure, you can run paid campaigns on social media to ensure that you are visible to your potential clientele.
But, you must know that running paid campaigns on social media doesn’t come cheap.
Above all, they require your full-time attention.
However, if you are writing a blog post and submitting its link on your social media bio, then it can boost the organic search rankings of your business.
Moreover, it drives referral traffic, which leads to better search visibility for your website in United States.
Gives an Edge over Competitors
We’ve talked about the fierce competition in the market earlier, and we’ll talk about it again because it is that bad out there.
Therefore, you simply can’t afford to sit back and watch your competitors take it all.
You have to step into the game and give them fair competition.
Guest posting can give you an edge in this regard as it provides an opportunity to build a better and enhanced image of your business.
All you have to do is get the right people for the right job, and they’ll take care of it from there.
A good guest posting service company will help you in tackling your competitors by providing high-quality content and publishing it on high authority websites.
How Can Guest Posting Service Help Your Business?
Although we’ve talked about how guest posting services can help you in boosting your business in bits and pieces, still there are a lot of benefits that should be discussed in detail.
So, without any further ado, here are some of the reasons that make guest posting a must-do for your business.
Let’s help your business, shall we?
Helps in Expanding Your Business
If you own any kind of business, then you must have an idea that the ultimate goal of any business is expansion.
If you are running a business that is stagnant for a long time, then you must take it as a red flag and realize that you are doing something very wrong.
What if we tell you that choosing a guest posting for your business can make all the difference? Yes, you heard it right.
Guest posting is a tried and tested way to expand your business.
To understand this better, let’s take an example. You are providing software testing services to your clients.
But, now you want to launch a new quality assurance product in the market.
That’s where guest posting will help you in ranking your new product.
And, that’s how you’ll be able to expand your business by using the rankings of your previous website.
Builds Long Term Relations with Other Site
Getting high domain authority links that link back to your website or to specific pages of your website is the backbone of any SEO strategy.
It doesn’t matter if you are doing on-site SEO or Off-site SEO.
The importance of high authority websites remains intact.
Therefore, you must have good working relations with the blog sites that have the potential to provide high-quality backlinks to your website.
You’ll be surprised to see the results that these backlinks can yield for you.
Guest posting helps you in building working relations with such blog websites.
When you are frequently posting high-quality blogs on certain websites, they become familiar with your brand and the bloggers themselves.
This can help you get some great high domain authority backlinks for your website, which ultimately results in increased traffic.
Your Website Rankings Are Improved
Improving website rankings ultimately means that you’ll be attracting more clients.
Google ranks the website on the basis of many factors but providing quality content, both on-site and off-site is one of the most important factors.
Therefore, if you are concerned about the rankings of your website, then you have to make sure that you are doing a great job when it comes to guest posting.
It is one of the most authentic and relatively quick ways to increase rankings of your website.
Since you are able to get more high authority links in less time, it means that your website will be ranked higher on Google.
Generates More Revenue for Your Business
Being a business owner, every step that you are taking and every move that you are making is targeted towards the one main goal – revenue generation.
Therefore, it is safe to say that when it comes to business, you have to do the cost-benefit analysis before making any decision.
Getting the guest posting service for your business is one such decision that always yields results for your business in one way or another.
More often than not, it makes sure that the revenue generation of your company is increased.
Higher the quality of the blog sites will be, the higher will be chances of you getting results in terms of increased revenue for your business.
Helps in Building Great Viewership
When you post an article on the blog website that has high authority, then it means that you are targeting all of their audience.
It means that you get a golden opportunity to direct all that traffic back to your website and then grab their attention.
However, it is only possible when you are able to write the content of great quality and smartly add your link in it that the reader is forced to click it and visit your website.
For this, you need to ensure that you hand the task of guest posting for your business to a highly professional and experienced writer.
It is important because you don’t want to pay someone for some mediocre quality content that anyone could write.
Works as an Excellent Conversation Starter
Last but not least, your guest post can serve as an excellent conversation starter between you and your clients.
To understand why this is important, first, you have to understand the importance of engaging your clients and potential clients.
Today’s customer has a lot of expectations from the service provider. They want you to answer their queries quickly.
It shows how special your customers are to you.
Above all, customers these days like to engage on different platforms, and posting quality content on the blog posts might just do the trick.
How to Write a Perfect Guest Blog?
Once you have figured out that you need guest posting for the improvement of your business, the next step is to ensure that every guest post that is being written is of ultimate quality.
It is important because it is the only way to get the desire results.
If you have no idea how to write a perfect guest post, and you still want to know a little about it, then here is a small but comprehensive guide to writing a perfect guest post every time:
First Thing First – Determine Your Goals
The first and the most important thing for writing any guest post is determining your goals.
You have to figure out your requirements and the purpose that you want that blog post to serve.
It is no rocket science. All you have to do is understand the nature of your product and make sure that you do justice with it in your blog.
Understand the Nature and Content of the Blog
The next and significant step is to know the nature and the type of the content of the blog where you are going to submit your blog post.
Although it highly depends on the submission rate of the blog site, still you have to tweak your blog according to the general genre of the blog.
Not only will it increase the chances of getting your blog publishers, but it’ll also help to build a working relationship with the blog site (which I already mentioned that it is extremely critical).
Understanding Your Targeted Audience is Important
The next step is knowing a little bit about your targeted audience.
For example, if your targeted audience is working women, then you have to make sure that your blogs remain relevant to them.
One important trick is to try to put yourself in their shoe and consider how your product can help a working woman.
It’ll help you create a title that’ll force any working woman to open and read it.
Deliver Quality – Content That Stands Out
No doubt that half of your job is done when you manage to create a title that stands out.
However, the other half of your job is to ensure that the quality of the content grabs the attention of the reader, and they don’t lose interest.
It requires experience and skill to deliver high-quality content.
So, you may have to research a lot before you actually start writing the blog post.
In simple words, it requires patience and hard work to write a blog that manages to grab the attention of the reader until the very last word of the blog.
Check How Other Guest Posts are doing
If the blog site is of high domain authority, then many brands and companies would be using it for guest posting.
It is something that you can turn to your advantage. Give a read to a couple of blogs that are most liked and shared on the website.
It’ll give you a fair idea about what is the taste of the audience. Above all, you’ll save a lot of time and target your audience with the exact same thing that they want to read.
Align the Guest Post Topic with Your Business
More often, than not, the writer tends to stray off the path while writing a guest post.
It is a mistake that you should avoid at any cost. A simple way to make sure that you always stay on track is to put all your efforts in selecting the right topic.
Establish a link between the niche of the blog site and your product. It’ll help you align your topic with the business or the product that you want to link back to your website.
Selection of the Blog
Now it’s time to address the elephant in the room and that how to select the right blog site for posting your guest post.
Again, there is no hard and fast rule to pick the right blog site to publish your blog. However, there are certain things that you must consider before selecting the blog site for the blog post.
Check them out:
The niche of the Blog – Ultimate Yardstick
It may have been clear to you when we talked about the niche of the blog previously that nice of the blog is important but let’s put some more light on its importance.
Let’s consider that your product is related to traveling. Now, if you’ll publish it on a blog that strictly talks about the problems of single mothers, then there will be two expected outcomes:
- It’ll get rejected, and all your efforts will go to waste.
- Even if it gets published, you’ll get an audience or readership for it (again, all your efforts will be wasted).
So, it is extremely important that you pick the blog that is closest to the niche of your product so that you can get maximum results out of your guest post.
Check Domain Authority of the Blog Site
Next comes the domain authority of the blog site. Remember, you are doing all of this hard work to get high-quality backlinks, right?
That won’t be possible if you are not posting your blog post on a high domain authority blog.
Understandably, it is difficult to get your blog published on high domain authority blog sites, but that’s where a good guest posting service will help you.
What’s Their Acceptance Rate?
Guest posting is not something that ends after writing a couple of blogs.
You have to make a consistent strategy to post blogs regularly. It is important because it’ll be long before you see the results of your efforts.
And, you don’t want to ruin all the hard work due to lack of consistency.
Therefore, it is important that you do some research about the acceptance rate of the blog site that you are going to use to publish your blog posts.
Always prefer the sites that have a high acceptance rate and high domain authority at the same time.
Look Around for Your Competitors
Your biggest challenge is your competitor through all of this struggle.
Therefore, it only makes sense that you keep an eye on what they are doing.
You should never copy whatever they are doing but knowing what kinds of blog sites they are using gives you a fair idea about your direction.
Above all, it gives you ideas for the improvement of your blog, and this you surpass them just like that.
Quality of the Other Blog Posts
This may not sound important to you but checking the quality of the other blog posts on the blog gives you a fair idea about the demand and expectations of the readers.
It’ll save you from investing your energies in the wrong direction.
Above all, your chances of getting published will increase significantly.
Lastly, you must know how to pitch your blog to maximize the chances of getting published on a high domain authority website.
Following are some quick tips that’ll help you do just the trick:
How to Pitch Your Blog Post to another Blog?
- Spend Time Understanding the Nature of the Blog
- Customize Your Pitch Accordingly
- Wait for the Right Time
- Always Read the Guidelines
- Formatting the Post Will Give You an Edge
- Tell Them Who You Are
- But remember, It’s Not About You
Choosing the Right Guest Posting Service
At this point, you now know almost everything that you need to know about the importance of guest posting for your business. So, it is about time that you make the right decision and choose a good guest posting service for your business.
Here are some tips that will help you in picking the right service provider for your business:
The reputation of the Provider
Choosing the right guest posting service is just like choosing a business partner.
Everything about guest posting revolves around the quality of the content and hard work. Therefore, remember to check the reputation of the company that you are going to hire as a thumb rule.
Ask them for the references of their previous clients and if they are unable to satisfy you, then take it as your clue and continue your search.
Quality of the Content
If you want to check the quality of the content, they are providing, and you can ask them questions about their writing teams.
The way they’ll answer your queries will tell a lot about their quality of work and the team of professionals that they have.
You can also ask them to show you the portfolio of their work if you still have your doubts.
Asking questions is your right. So, forward all your queries to them and don’t seal the deal until you are 100% sure about their quality of work.
Their Understanding of Your Business
One of the most important things that you must ask them is what do they know about your business.
Or, if they can write quality content about the kind of business you have. It’ll save you from any kind of trouble of proofreading and editing the content in the future.
Range of Services They Are Offering
Different guest posting service providers are offering different kinds of services out there.
You need to be sure what kind of service you want before you talk to them. It is important because if you don’t want to hire two separate companies to complete a single task.
Therefore, you need to make sure that the company you are hiring provides all the services under one roof. It’s both economical and less hectic.
What Process do they follow?
Now that you have an idea of how guest posting works, and how to write a perfect guest post, it is only fair that you ask the guest posting company about their workflow.
Not only will it help you in understanding their quality of work better, but you’ll be able to give your valuable feedback.
So, ask them what their standard procedure of operating and how do they ensure quality work is.
Consider the cost for the Services
Lastly, everything boils down to the cost and the analysis of the service when you are about to get any kind of services.
So, you have to make sure that you evaluate all the services that they are offering. Then you can decide if the cost is doing justice with the kind of services that they are providing or not.
Remember, that quality comes first, so always keep in mind while you are doing the cost-benefit analysis.
The Last Word
We, here at Globex, have a dedicated team of a professional team of writers with years of experience.
We ensure that every single client is taken care of and every single blog post passes through our aggressive quality assurance workflow.
So, if you are looking for a place that ensures both quality and quantity of guest posting services even on the short deadlines, then Globex, is your one-word solution.