Hello dentists! Are you ready to sink your teeth into the secrets of successful link building for dentists?
Get ready to floss your way through the world of dental link building as well as dental link building firms and uncover the cavity of the best dental backlinks awaiting your practice!
However!
Before we dive into our tried and tested strategies for link building for dentists and healthcare professionals, we want you to keep in mind that your goal should not be about boosting your dental practice’s search engine rankings.
Your link building efforts must be aimed at building trust with your audience (or potential patients).
Just as your patients rely on your expertise to keep their smiles radiant, search engines like Google and Bing also rely on signals of credibility and authority to rank websites.
So, when you master the art of dental link building, you’re not just optimizing for algorithms; you are also nurturing a digital ecosystem where your dental practice shines as a beacon of reliability and excellence for your patients.
We just wanted to give you a disclaimer beforehand.
Now!
Get ready and grab your dental mirror and explorer’s hat, because we’re about to embark on a journey to find the best link building strategies. From filling in the gaps of your SEO strategy to polishing your website’s shine, we have got every trick and tactic under the sun in this guide for you:
What Makes a Good Backlink?
Good and strong dental care links come from ultra-high quality sources. When you are able to secure such good backlinks, you are also able to boost the authority of your brand’s website. The domain authority and credibility of the website you use for dental link building act as an influential factor in how well your company’s website ranks for high-value dental firms’ searches on Google.
Here’s the thing:
All backlinks are not created equal. A backlink from a subpar website and a backlink from a high quality website are always going to be different. And if you want to do high quality link building for dentists, you need to focus on the second option.
The quality of a backlink can significantly impact a website’s search engine rankings, visibility, and, ultimately, its success. Understanding what constitutes a good backlink is paramount for anyone who wants to work on their online presence or use some digital marketing strategies.
Since there are several factors affecting link building for dentists, it is important to give proper attention to each factor when working with dental link building firms.
The question that arises is: what are those factors?
Let’s find out, shall we?
Domain and Page Authority
Domain Authority (DA) predicts a website’s ranking on search engines, determined by factors like linking root domains and quality signals. Scores range from 1 to 100, with higher scores indicating better ranking potential.
Page Authority (PA) predicts the ranking strength of individual web pages, considering factors such as inbound link quality and quantity. Scores range from 1 to 100, with higher scores suggesting a greater likelihood of ranking well in search results.
These metrics determine the strength of websites, normally on a scale of 1 to 100.
When you do link building for dentists or for your own dental business, try to obtain backlinks from websites with a good Page Authority. These are the types of links reputable dental link building sites get for their clients.
Trust Flow
Trust Flow is a metric developed by Majestic that assesses the quality of a webpage based on the trustworthiness of the sites linking to it. It measures the credibility and reliability of backlinks, providing insight into a site’s authority. Higher Trust Flow scores indicate stronger, more reputable links.
When engaging in link building for dentists, try to go for websites that have a good Trust Flow score. As a result, your own website’s Trust Flow score will increase.
Relevance
Relevance is super important, especially when you are creating backlinks for your dental business.
If you have IMDB or The Food Network linking to your dental business’s website, then it is going to look suspicious to Google. Hence, it can land you in trouble.
Therefore, it is very important to maintain relevance when doing link building for dentists.
If you want to make your website look credible and make sure that it ranks higher, you need to get a lot of backlinks from websites and blogs related to dentistry.
Diversity
Diversity matters in link building for dentists to ensure a well-rounded backlink profile that reflects credibility and authority to search engines.
Obtaining links from various sources such as dental associations, health directories, local businesses, and reputable websites can strengthen the website’s authority and relevance in the dental industry.
In addition to that, diverse links mitigate the risk of appearing spammy or manipulative, which can negatively impact search engine rankings. So, it is safe to say that a diverse link profile is key to strong backlinks.
Focus on Authority
You want your link to be one of the very few links on a page on another website when it displays as one to your site. The value of that specific backlink to your website is reduced if the page contains links to hundreds of other websites.
Furthermore, you should make sure that the websites that give a link to yours have a lot of credible links pointing back at them.
Link Velocity
Link velocity (a fairly easy concept) is the rate at which a website acquires new high quality backlinks over a certain period of time. It is typically measured every month. It is an important metric in SEO because sudden spikes or drops in link acquisition can signal unnatural or manipulative link building practices to search engines.
A steady and natural link velocity is preferable for long-term SEO success, indicating organic growth and genuine interest in the website’s content.
For example, if you only get 200 visitors to your dental website each month, it’s going to look suspicious if you somehow get 1000 backlinks all of a sudden.
On the other hand, if your website boasts only a handful of good backlinks for years and all of a sudden, your backlinks rise to hundreds, Google is going to find it suspicious. As a result, Google will think your website is cheating the system.
Anchor Text
Anchor text refers to the clickable text in a hyperlink. It is typically highlighted in a different color and/or underlined to distinguish it from the surrounding text. Anchor text provides users with a concise description of the linked content and helps search engines understand the context and relevance of the linked page.
In link building for dentists, optimizing anchor text can influence the ranking of the linked page for specific keywords or topics.
How to Get the Best Best Dental Backlinks
We are all familiar with all the dental link building types, but how do you acquire the best ones of the lot?
It is important for anyone running a dental business to get the best dental backlinks for their website.
We have compiled all the best methods for dental link building.
Let’s dive in:
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Sponsorships and Donations
This is one of the simplest and most straightforward ways to acquire dental care links. You can try sponsoring a dental event, an academic convention, a festival, a church organization, an NGO, or a homeless shelter.
If you do not want to sponsor an entire event, you can always donate something to an event or a local charity to build backlinks for your dental business.
You can easily find plenty of sponsorship and donation opportunities in your neighborhood if you do a little looking around.
If you are looking for sample donor and sponsorship opportunities within your vicinity, we have created a few sample Google searches for you.
Suppose you live in Washington, here’s what searches will look like for you:
Washington inurl :donors
Washington inurl :sponsors
Washington inurl :donations
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Build Connections With Credible Local Businesses
Building meaningful relationships with reputable businesses in your locality can act as an excellent way of link building for dentists. This way, you can get backlinks that are both authoritative and relevant.
Sounds like a win-win situation to us!
What kind of local businesses should you partner with then?
We recommend staying in your vertical and finding opportunities there. In other words, try to partner with complementary businesses such as dental supply companies, oral surgeons, anesthesiologists, and orthodontists for dental link building.
You can get in touch with them and work together on guest blogging, informative content, infographics, etc. Or you can do some barter trade and exchange recommendations to generate high-quality backlinks for each other.
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Collaborate With Influencers
Influencer marketing is all the craze nowadays!
Rightfully so!
People trust the influencers they follow and take their opinions seriously.
Take advantage of this craze and look for dental influencers or bloggers with a good following on Instagram or a strong online presence. Once you have done that, your next step is to engage them in collaboration opportunities.
The opportunities here are endless.
You can co-create value-addition content with them, such as video collaboration or guest blog posts that benefit both of you. As part of barter trade, ask them to provide you backlinks to your website in exchange. Moreover, you can also ask them to share your content with your audience.
This step will ensure that you get more traffic to your website as well as increase your reach.
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Creating Shareable Content
If you are looking for a method of link building for dentists that guarantees high quality backlinks then this is it!
If you develop shareable and valuable content, you will definitely get natural, organic backlinks.
What qualifies as shareable and valuable content?
Videos addressing common dental queries or frequently asked questions, informative blog posts, oral hygiene tips, new dental tools and technologies, infographics, or dental news all qualify as good content.
Once you are sure that the content you have created is valuable then promote it through email newsletters, social media, and ads. Or you can always try outreaching to industry influencers and asking them to share your content. This will increase your chances of earning backlinks.
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Utilize an Event
If you have already tried the above hacks, then try this one!
Host a local event and get people involved.
This is one of the best methods of getting your NAP information to people. In other words, the more people know about you, the more dental care links you will be able to acquire.
Why do you need local links for link building for dentists?
Getting local links from a famous community news source or your city’s website will show the local search engines where you are located and where you practice from. As a result, your chances of ranking high in local searches will increase.
Want some new ideas for an event? Consider these event ideas:
- Patient appreciation day
- An Educational convention on oral health
- Halloween and Thanksgiving candy buyback
- Toy drive or toy drop-off for kids (poor or disabled) in need
- Discounted or free checkup day
Once you have decided on the event, make sure that you submit the details of the event to online publications, city-states, local newspapers, and local blogs. You will find that a lot of such websites have event submission forms, thus making it easier for you.
How to find these sites, though?
We have listed some searches you can perform:
(your city’s name) “submit event”
(your city’s name) “event submissions”
(your city’s name) “event listings”
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Guest Blogging
Another way of link building for dentists is to engage in guest blogging. This tactic lets dentists or other dental professionals write guest posts that can be published on reputable websites with high domain authority. Moreover, dentists can establish better relations with other local businesses and dentists in their locality, as well as share valuable insights within the dental industry.
Dental professionals can demonstrate their skills and experience by guest blogging, which allows them to reach a larger audience outside of their own network. Dental practitioners can establish themselves as thought leaders in the field and win respect and trust by producing well-written, educational content.
They can establish partnerships with nearby companies through guest contributions, building a helpful network that is advantageous to both. Creating these kinds of relationships is essential to improving dental offices’ exposure and reputation, which in turn leads to a more diverse and large patient base. Niche edits are another way to accomplish this.
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Utilize Local Listings and Online Directories
Submit your dental business to authoritative and relevant list listings and online directories in order to do link building for dentists.
Just make sure that when you are listing your dental practice on different sites, the NAP information, your business’s address, and your brand’s name are the same across all platforms.
Since you are trying to build dental links, it is better to concentrate on reputable directories such as WebMD, NHS, Healthgrades, Healthcare, or the local chamber of commerce. Such local listings and online directories can provide really high quality backlinks and improve your online presence.
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Connect with Professional Organizations
Become a member of dental professional associations, societies, or organizations. Engage in active participation in their webinars, seminars, and events. By getting involved, you expand your professional network and raise the possibility of getting backlinks from the websites of these organizations.
There are numerous organizations that provide directories or member profiles where you can highlight your experience and include a link back to your website.
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Alumni Links
Another method among dental link building types is using Local or state universities to garner quality dental care links back to your website.
Alumni links are not only credible (though hard to find), but alumni associations also occasionally provide updates about events and news from their members. If you have accomplished a significant goal in your practice or taken part in a recent charitable endeavor, get in touch with your alumni organization to discuss publishing the good news.
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Get Reviews and Testimonials From Patients
People rely on testimonials and reviews when visiting a new doctor or dental specialist.
Testimonials and reviews can not only help you get new customers but they can also help you get the backlinks you have been looking for.
Urge contented patients to post reviews and testimonials on websites such as Yelp, Google My Business, Trust Pilot, or Healthgrades. Good reviews improve your internet standing and draw backlinks from other websites that link to or showcase patient endorsements. Make these testimonials stand out on your website so that other people may find them and link to them more easily.
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Content Marketing
Content is king, and your business needs to leverage the king’s power!
Rank higher, get better links from the topmost dental link building sites, and improve your credibility by leveraging content marketing.
Produce informed, captivating, and valuable dental content for your intended audience. Post long-form content like videos or create infographics, write blogs, and upload patient education resources on your website. Distribute this content on social media and in dental communities and forums that are relevant.
When you make sure that your content is valuable and easy to share, more people are likely to link to it, which raises the authority and visibility of your website.
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Community Involvement
Take part in community events.
Get involved!
Support neighborhood projects, sports teams, and local events. Participating in this activity increases brand awareness and offers chances to obtain backlinks from websites belonging to organizations, local news sources, or events. Moreover, this participation can make link building for dentists easier.
Make sure that the information about your sponsorship, such as the name and website of your practice, is appropriately presented on these platforms.
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EDU Links
Domains with an .edu extension (universities, colleges, etc.) logically have a higher domain authority. Their reputation as a reliable scholarly source contributes to this in part. Now, in order to build EDU links, you can either go to dental link building firms, or you can do it on your own.
The following are some tips for enhancing your marketing for oral surgeons, endodontists, orthodontists, and other dental professionals using inbound links ending in.edu:
Instructional Content: You’ll have a better chance of getting your content, or your work shared on.edu domains if you provide instructional and informative content that appeals to academic institutions.
Guest Speaking Events: You can build a natural inbound link for your website by giving a speech or lecturing at a university and including a backlink on promotional content.
Work Together with Students: Assist students who are posting research findings or articles on the campus website. Make sure they provide a backlink to the website of your practice.
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Dental Associations and Organizations
Join respectable dental associations or organizations, then send an online request for a listing or profile. A lot of dentistry associations provide member listings or directories that link to the websites of their members.
Your credibility and visibility within the dentistry community are increased when you are affiliated with reputable dental organizations.
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Create High-Quality Content
Creating high-quality content for your company’s website is essential when link building for dentists. You need to showcase your dental services and your expertise. Moreover, you also need to attract patient reviews and share valuable insights through a dental blog, thereby fostering tried and tested digital marketing strategies.
Outstanding content can help you advertise your dental office by showcasing the variety of services you provide, such as family dentistry, cosmetic dentistry, as well as preventive care. You may demonstrate your competence and give prospective patients useful information by writing blog entries that are both interesting and educational.
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Work on Your Google Business Profile
When someone searches for your clinic or local services, Google will build a directory that appears on your Google Business Profile (GBP). You can improve your SERP and Google Maps search results by optimizing your Google Business Profile.
This is crucial for dentist marketing.
To improve and upgrade your Google Business Profile, do the following:
- Frequently uploading images
- Compiling testimonials from satisfied patients
- Giving current contact details
- Changing the holiday hours
- Using industry-specific keywords in your business description
- Changing offers or discounts
Why Is Link Building Important for Dentists?
Dentists need link building in order to thrive in the competitive world of dentistry.
For dentists, link building is crucial since it improves dental offices’ online presence and organic traffic, which boosts search engine rankings and local SEO performance.
Dental practitioners can build authority and trust in their community by obtaining high-quality backlinks from reliable and pertinent websites. This can have a big impact on their SEO tactics. These backlinks help the dental office website rank higher in local search results by indicating to search engines that it is a reliable and important source of information.
Link building increases the likelihood that dental practitioners will draw in new patients by helping them broaden their online presence and connect with more people. Because search engines favor websites with robust backlink profiles because they are deemed more relevant and helpful to consumers, this is very beneficial for SEO.
What Are The Benefits Of Link Building For Dentists?
Now that we know the best way of link building for dentists, let’s come to another important question: Why do dentists even need to engage in link building for their business?
For dentists, link building has many advantages, including but not limited to better search engine results, more traffic to their websites, stronger brand authority, and the ability to draw in local customers in need of dental care.
Dentists can greatly increase their online presence and reach a larger audience by obtaining high-quality backlinks from reliable websites. Enhanced organic traffic resulting from higher search engine rankings can facilitate potential patients in finding the dentist’s website and learning more about their offerings.
By creating links, dentists can become thought leaders in their industry and gain the confidence and trust of people looking for dental care.
Let’s take a look at some of the benefits of link building that dentists can avail:
Increases Website Traffic
Through the acquisition of worthwhile inbound links, gratifying patient comments, and improved exposure in internet directories, successful link building initiatives increase website traffic and attract more potential patients to the dental practice’s website.
A dental practice’s visibility on the web can be greatly improved with a well-thought-out link building strategy. Through the acquisition of high-quality inbound links from reliable and pertinent sources, the practice can raise the authority and organic search ranks of its website, which will draw in more users.
Positive patient reviews act as social proof, establishing the legitimacy and trust of potential clients. Being listed in well-known internet directories increases the practice’s exposure and facilitates finding and interacting with new patients.
Builds Brand Authority
In addition to strengthening a dental practice’s domain authority and digital marketing activities, link building helps dental practices create their brand authority and cultivate a patient base of happy evangelists.
Dental practices can improve their web exposure and build more confidence with potential patients by obtaining high-quality backlinks from reliable sites. This strengthens their reputation as a trustworthy and knowledgeable source in the dental profession, in addition to improving their search engine results.
A positive feedback loop that builds upon the practice’s established brand credibility is fostered by the endorsement of happy patients, which further boosts the practice’s reputation.
Improves Search Engine Ranking
Link building plays a major role in raising search engine ranks, which in turn improves organic traffic, makes websites related to dentistry more visible in search results, and builds natural backlinks that strengthen the authority of dental websites.
Dentists and dentistry websites can improve their online presence and credibility and increase their likelihood of ranking well in search engine results by carefully constructing high-quality connections from reliable dentistry and related industry sources. This not only draws in more potential clients but also validates the website’s relevance and dependability in the field, effectively expanding its reach and fortifying its standing as a trustworthy source.
It is essential for optimizing the website for particular dental service-related search queries. Doing so helps the website rank better for pertinent keywords and key phrases, which in turn increases its visibility among the intended audience.
Draws in More Local Patients
By obtaining backlinks from nearby businesses, enhancing their presence on Google Maps, and developing a solid online relationship with the local population in need of dental services, strategic link building for dentists can draw in local patients.
Creating a network of reliable backlinks from nearby companies and other websites increases a dental practice’s online presence and establishes its authority in the community. Positivity and correct business information are combined with a strong Google Maps presence to make it easier for prospective patients to find and interact with the dentist’s office.
Forming alliances and working together with neighborhood companies and civic associations can open up a lot of beneficial channels for connecting and reaching target patients in the neighborhood.
Keep This in Mind When Doing Link Building for Dentists
When it comes to establishing a strong online presence for dental practices, effective link building is key. By strategically acquiring backlinks from authoritative and relevant sources, dentists can improve their website’s visibility, credibility, and search engine ranking.
However, link building for dentists requires careful planning and adherence to ethical and white hat practices to ensure long-term success.
From prioritizing relevance and authority to optimizing for local SEO, there are several factors to keep in mind.
The following pointers will help you navigate the complexities of digital marketing in the dental industry in a better way (just keep them in mind):
Relevance
Ensure that the websites you’re acquiring backlinks from are relevant to the dental industry. Look for dental associations, healthcare directories, and local business listings related to dentistry to maintain thematic relevance.
Authority
Prioritize acquiring backlinks from authoritative websites within the healthcare sector. Websites with high domain authority, such as reputable dental clinics, medical journals, or government health websites, can significantly boost your site’s credibility and search engine ranking.
Local SEO
Focus on building local citations and backlinks from directories, forums, and community websites specific to your geographic location. Local SEO signals are crucial for dentists as potential patients often search for dental services within their vicinity.
Content Quality
Create high-quality, informative content tailored to dental topics. By offering valuable insights, educational resources, or dental-related news, you can attract organic backlinks from other websites seeking authoritative sources for their content.
Ethical Practices
Avoid black hat SEO tactics like buying backlinks or engaging in link schemes. Instead, prioritize natural link building through genuine relationships, guest blogging on reputable dental websites, and fostering collaborations with local businesses or dental professionals for mutual backlink opportunities. These ethical practices not only enhance your website’s reputation but also ensure long-term success in search engine rankings.
Polishing It Up (Conclusion)
Now that we have successfully laid out the entire link building for dentists process for you, it is time for you to file your link profile and add in some gold grills!
Ok, we will stop with the dental puns and leave you with a good note.
When you work to get dental care links, remember that the world of dental SEO is highly competitive. Here, every click and link counts.
So, make the most of it!
From navigating the ins and outs of relevance and authority to mastering the art of local link building, you now have every strategy known to man at your disposal.
All you need to do is utilize these techniques to elevate your dental practice to new heights.
So, grab your dental floss and get ready to weave a web of dental backlinks that’ll make even the tooth fairy jealous!
Just remember: In the world of dental link building, high quality content, creativity, persistence, and a touch of whimsy are your best allies.
Here’s to building links, brightening smiles, and making the internet a little bit happier, one backlink at a time!
Best of luck!
