Buying high quality backlinks is a great way to boost your website’s ranking and get it noticed by Google. If you buy backlinks from a digital marketing agency, they will customize the backlinks to your website’s needs. High-quality backlinks are considered votes by Google, and if you focus on quality rather than quantity, Google won’t spam your website.
Now, while Google discourages the practice of buying backlinks, it hasn’t prevented website owners from doing what is neede and checking out how much do backlink cost, as this practice is pretty much alive in 2024, too. With that said, it is still possible to buy backlinks and create a diverse link-building portfolio.
Link Building Cost – A Common Question for Website Owners
Any business that is currently focusing on link-building comes across one crucial question in their SEO campaign: Should we buy backlinks or not?
Backlinks act as a vote of trust for Google as these generate referral traffic and help businesses achieve higher search engine rankings. However, the truth is that getting high-quality backlinks can be a challenging endeavor and essentially time-consuming.
It might take as long as a few months to efficiently reach and establish a network to secure one backlink, which is where the importance of buying backlinks comes in.
The Importance of Choosing Quality over Quantity
Having other websites link back to yours really affects how well your business shows up in Google search results. In fact, backlinks are one of the most influential organic ranking factors. However, not all backlinks are made equal. Quality matters.
So, if you want your business to show up higher in SERPs, you must focus on getting links from high quality sources and websites that are closely related to your business.
The Potential Risks of Buying Backlinks
Buying backlinks is an effective way to boost your ranking on Google and other search engines, but if you don’t do it the right way, you expose your website to the following risk:
Google’s Penalty
Understandably, you might face Google’s wrath, and your website might crash in its raking if you don’t follow the right methods of buying backlinks. If Google’s algorithm detects a large number of low-quality or unnatural backlinks, it will treat it as a link scheme and deindex you. You might as well vanish from Google search results altogether.
Spam Alert
This one is a no-brainer: your website can be categorized as a spammy website if it is linking to PBNS and spammy content. PBNs only exist to manipulate Google’s algorithm, and once it is detected, it will incredibly hurt your website’s credibility and resultantly damage your website’s ranking and trustworthiness.
Irrelevant Links
When it comes to buying backlinks, you must ensure that all links are of high quality and highly relevant to your website. Usually, low-quality and irrelevant links come from sketchy resources and come with the risk of damaging the trustworthiness of your website. Linking to irrelevant sources will only cause damage, so always choose quality over quantity.
Top Reasons to Buy Backlinks in 2024
Now, we know that buying backlinks is essentially against Google’s policies, as is nearly every other link building strategy. Even if you are reaching out to bloggers for guest posting, you are essentially asking other websites to link back to your website, which qualifies as a link scheme.
Let us have a look at the top reasons why websites still buy backlinks in 2024 and will continue to do so:
Buying Links Saves Time
The primary reason why website owners decide to invest in link-building and buy backlinks is because buying links can save them so much more time than acquiring links for free. Google’s idea for getting backlinks is to focus on publishing high-quality content and on page SEO and getting backlinks based on the merit of your content alone is immensely time-consuming.
So, if you want to rank the SERPs quicker, then buying backlinks is the best option for you. This aspect perfectly illustrates why many website owners buy link-building services from third-party service providers that offer high-quality link placements from their database of trusted websites.
On that note, buying backlinks is a quick and smooth way to boost your link profile and outshine your competitors.
Buying Links Improves Keyword Rankings
Another reason why website owners choose to buy links is that this practice allows them to increase their keyword position rankings. While proper keyword placement is crucial, it doesn’t necessarily guarantee that you will outrank your competitors.
On that note, backlinks are almost always the determining factor for boosting your keyword rankings. You might have the best content, but if there are no backlinks, it will affect your ranking, and your competitors will outrank you.
The reason is that Google assesses the accuracy, trustworthiness, and quality of your website and only grants rankings to the websites that have backlinks, as backlinks indicate trust. Backlinks are hence seen as credibility votes, which is also where the aspect of DA, also known as domain authority, comes in.
DA refers to the authority score of a website – the higher the score, the higher the website ranks.
Buying Links Equals More Conversions
Yes, you read this right. Buying backlinks equals less effort while simultaneously guaranteeing more conversions. If you have a strong and diverse backlinks profile, you will witness a boost in the number of website visitors, potential leads, and conversions from your website pages, such as landing pages, blogs, product pages, etc.
What the increasing numbers do to your website is boost the DA of your website and help you rank higher in SERPs. Now, you know that backlinks are incredibly valuable – however – it takes hard work and so much more time to build them organically.
What is The Price of Link Building?
The SEO link building pricing varies as it depends on different factors, such as the following:
- Website quality
- Relevance of the Link
- Industry
- Source of Link
Let us have a look at the different categories of backlinks and their estimated costs.
Low-Quality Backlinks
Low-quality backlinks come from spammy or low-DA websites, and they can cost as little as one dollar per link. In the case of low-quality backlinks, paid link building can do serious harm to your website as you drastically increase your chances of getting penalized by Google.
Low-quality backlinks are also harmful to your website’s SEO because the low-quality links tell Google that your web pages and content have no value and, hence, aren’t trustworthy. Subsequently, your website will lose its rankings, which is something you should avoid at all costs.
Mediocre-Quality Backlinks
You can get medium-quality backlinks from “good enough” websites that have mediocre relevance and authority. The DA of these websites is typically below 60, and the dofollow links pricing can start from $50 and be as high as $300.
Again, the costs of medium-quality backlinks vary, depending on the website’s DA and niche. Medium-quality backlinks come in handy when you want to get more links to your website in less time. As these links have medium-quality scores, they won’t get you penalized by Google.
High-Quality Backlinks
The third category is premium-quality backlinks, which have high DA and are highly relevant. The seo agency usa link building price for high-quality backlinks can range somewhere between hundreds and thousands of dollars for one link. The price for each backlink reflects its potential to boost your website’s ranking.
Ideally, for effective link-building, you should focus on high-quality backlinks instead of focusing on quantity. High-quality backlinks are a sure way to rank higher in SERPs and stand out from your competitors.
Backlinks Obtained through Guest Posts
When it comes to buying backlinks, you can leverage guest posting, which is the practice of getting your content published on another website and securing a backlink in return. Some websites charge money from other sites to post their content on their website, and their charges vary, usually starting from $100 and going as high as $500.
The charges for guest posts depend on the website’s popularity and relevance. Before reaching out to a website for guest posting, you might want to check their DA by using the right tool. If you are satisfied with the DA score, only then proceed to pursue a guest post.
Backlinks Obtained through Link-Building Services
You can avail yourself of SEO and digital marketing agencies’ link-building services and check out their cost of link building services and various link-building packages. These link-building packages prices can range from a few hundred to thousands of dollars – depending on the chosen package.
You can also get your link-building package customized so that it suits your needs regarding the scope and quality of the link-building service that you are looking for.
Mistakes to Avoid when Buying Backlinks
Now that you know the importance of buying backlinks and how much does link building cost, let us talk about the potential mistakes to avoid when buying backlinks.
All of the potential perks that you can leverage with buying backlinks can go down the drain if you make any of the following mistakes:
Sitewide Links
When it comes to effective link-building, you must avoid sitewide links at all costs. In case you wonder about what sitewide links are, these are the links that appear in the various parts of your website, such as the navigation bar, footer, header, or sidebar. From every page of the website, the sitewide links lead to the same page.
On that note, if you are buying backlinks, you must ensure that the links aren’t sitewide links. We recommend integrating the backlinks in your content so that they appear on one page at a time.
While sitewide links seem like a great way to boost the number of backlinks, they won’t render you any great results. In fact, you increase your chances of getting penalized by Google, which is why you must avoid them at all costs.
PBNs – Unnatural Link-Building
If you truly want to leverage the power of buying backlinks, you must ensure that the links appear naturally in the eyes of Google. Google doesn’t know whether you have bought a link or earned it naturally, which is why you must make this aspect work in your favor.
Google only penalizes websites that indulge in unnatural link-building, such as PBNs. PBNs are essentially networks of bloggers with the sole purpose of selling links to the point of offering dummy sites that have nothing of value to offer. Google can easily crack down on PBNs and penalize your website.
Unnatural Anchor Text Percentage
Another link-building tactic to avoid is to integrate unnatural anchor text ratios, as it can have a negative impact on your website’s SEO. The anchor texts in your content are the texts that contain the link leading to another website, as copy-pasting a URL doesn’t look good.
The anchor text masks the URL and also provides context to where the anchor text is leading. Google cares about the types of anchor texts displayed on a website’s content, which is why you need to focus on integrating the proper anchor text ratios by combining the following anchors:
- Natural Anchors (Anchors without keywords)
- Branded Anchors
- Anchor Texts Containing Target Keyword
- Partial Anchors – Mix of Phrases and Keywords
You get the point: balanced anchor texts are mandatory if you don’t want to get penalized by Google, as this strategy will make your anchor texts appear natural.
Final Thoughts
When it comes to the question of how much does link building cost, the answer is that it depends. High-quality links cost more than low-quality links, and if you truly want to boost the ranking of your website without getting penalized by Google, buying quality backlinks should be your go-to strategy. Also, as long as you keep your backlinks profile and the ratio of anchor texts natural-looking, you won’t run into any issues. You can always rely on a link-building service and get help with building a strong backlinks profile without getting overly worried about it.
FAQs
What Makes a Backlink Low-Quality?
Irrelevant backlinks that have nothing to do with your website’s niche or content are essentially categorized as low-quality backlinks. These backlinks usually come from low-quality websites and should be avoided at all costs.
Why Is It Important to Buy Quality Backlinks in SEO?
It is incredibly important to buy high-quality backlinks if you want to boost your website’s ranking the right way. Natural link-building takes much more time, and if you want to see quick results, you can leverage link-building services and valuable content to rank on Google and other SERPs.
How Do Backlinks Affect SEO?
Backlinks play a crucial role in SEO, especially when it comes to improving the ranking of your website. Google views the quality and quantity of the backlinks pointing to your website to assess our authority. This is why integrating link-building into your SEO strategy can help you get great results.
