There are two types of links.
- Internal Links
Internal links are the ones that link to a webpage on the same domain.
- External Links
External links are the ones that link to a webpage on a different domain.
These internal and external links are a part of SEO. In this discussion, I will focus on internal link building.
Not only will I discuss this concept in detail but will also tell you about its importance.
In this digital world where there is a need to keep up with the global standards, there is an equal pressure to be number one in everything.
There are many SEO techniques which uplift the website in search results.
So, let’s see what link building is.
What is Internal Link Building?
Simply explained for your understanding, link building is to link one page of a website to another of the same domain. This means that you can get to more information through the same page.
If you want your reader to know more, then you can easily navigate them by internally linking a webpage to the text that they are reading.
Does it apply to All Websites?
Any website that has multiple webpages can easily carry on with link building.
Most websites follow the traditional route of having a home page which then flows into multiple pages. However, there are many websites which differ in style and design.
Some websites have a complex model for link building.
Before we move on to deconstructing the term “internal links”, let’s jump in to understand why they matter so much?
Importance/Benefits of Internal Links
Google’s algorithm changes several times a day. If Google’s algorithm is highly advanced, then it won’t take much time to shortlist a good article.
Let me take you through the top-notch benefits of internal linking strategy 2019.
This is a strong benefit of good internal linking. If your website has strong dynamics of internal linking then Google crawler will easily rank your content.
Google crawler finds websites through paths and URL’s which does take some time. However, if the above-mentioned step is taken then it will take less time to chase your website.
Lower Bounce Rate!
Are you worried about the increasing bounce rate of your website? Well, internal links will heal bounce rate and inflate the number of page views and the average time spent on your website.
A higher bounce rate is a major drawback for any website. Once internal links are adjusted at the right places, readers will remain engaged, and the website will start to have a lower bounce rate.
If you are trying to market a product through your website to magnify sales, then you can adjust internal links in a way that they directly take your consumer to where they want to go.
Some websites have amazing marketing strategies which compel the customers to make the purchase online at that time.
The strength of a website in terms of ranking improves when you build internal links. The idea is that with internal linking, another page is receiving link equity from your side.
With time your website gets stronger in terms of authority.
Improved Customer Experience!
It’s not a hidden fact that a user will be more gratified once they have insightful content with multiple internal links. Not only will the reader remain engaged but will also want to come back to your website.
How does Internal Link Building work?
Since you’re reading about the idea, then let’s move into the crux to understand how it works!
Make sure that you have two things into perspective before you begin:
- You should have some content already written. Even if you have a single article, then we can begin with that.
- You have to be a frequent writer. This means that you should write articles regularly.
If you can maintain the two points mentioned above, then we can begin now.
Link from Bulk Content Pages To Less Bulky Pages
If your website has a smart architecture for navigation, then you will have enough room for linking webpages internally.
A strong internal structure is established once a website has links that connect multiple articles with one another.
It is always better to work through comprehensive articles.
Use Relevant Anchor Text
What’s an anchor text? Anchor text is a clickable text with a hyperlink.
In the case of internal linking use the one which has a detailed anchor text.
One very important thing is that the correct anchor text is used. Not every anchor text will do the job.
Try using strong phrases which strongly convey information related to the target link.
Are you still confused? Let me give you a simple example of this.
Suppose that I want to write an article on internal linking techniques on SEO 2019, then I would do it like:
- Top internal linking SEO 2019 techniques for beginners
Or, if I wanted to publish an article about Internal link building then I would do it this way:
- Tips for Internal Link Building in simple words
You can get an idea of how naturally I have adjusted anchor text in structured sentences.
The anchor text has been adjusted so well that the reader will not find the sentence bizarre.
Update Old Articles by Adding New Internal Links
If you know the power of two forces combined, then you got that right! Internal linking can be strengthened if you rejuvenate the old articles.
After all old is gold! It is best to use the stock that has already been stored in the warehouse.
The front line benefit of working on old content is that it gets a secure space in the spotlight again. Google crawler then views it again and re-indexes it.
Updating old articles is a good idea because it won’t require you to spend as much time as you do when drafting a new article.
Convinced with this idea? You better get started then. Here is a simple way to do it:
- Update your content by adjusting the new passage at the beginning of the article.
- Read your content again and update facts and figures.
- Add new paragraphs in your old article and adjust them naturally.
- Manage your new content by adding several internal links. It is better for you to adjust links in a way that they navigate you back to older content too.
Great job! Do you know what you just did by following the above process?
- You created a new link between a well-established page and one which is not so well made.
- Secondly, you are not just refreshing your older content but also helping it improve its ranking value in the search engine.
Links Should Be Added To Places Where Needed Only
This is perhaps the most important thing to be done here!
- Are you sure about the areas where you want to adjust the internal links?
- Have you checked all the necessary nooks and crannies in the content?
Many often delay this process.
Please don’t do that!
Many areas in the content are often not credited well or lack coherence. Often the information mentioned is out of context that needs to be changed.
Check facts and figures for any issue and update them in case there is evidence that can be attached immediately.
Always run through the entire content that you have written and try to make the necessary alterations where they are needed. After all, internal links that are feasible for the readers will bring them back.
Make Sure There are No “No-Follow” Links
All websites links are “do-follow” links unless the settings have been changed to link “no-follow.”
“No-follow” links are not suitable for linking profiles, so it is better not to use them.
These sorts of links tend to leave a negative impression on the customer and there are chances that he/she might never return to the website again.
Moreover, “no-follow” links do not work in a page’s favor. If there is a “no-follow” link on a website then what basically it wants is for the search engine to not count in.
Linking To High Converting Pages Is a Must
There are many landing pages which have higher conversion rates as compared to others. It is suggested that you make the best possible use of them.
There are many ways through which you can increase the conversion rate of a landing page. Try to be simple and write to the point.
Grabbing the audience’s attention is pivotal!
The above-mentioned tip was given to you in case you still have to work on your landing page.
However, if your landing page already has a strong voice for conversion rates then try linking your articles to it.
You can also benefit in terms of revenue increase owing to the internal linking mechanism here.
How do we set up an internal link strategy?
From the above-mentioned information, you surely would have got a clear idea of this important aspect. However, an SEO cannot work day and night to improve the internal linking strategy.
The best idea as mentioned already is to use the correct content for adding internal links to. When you will add the correct internal links then the search engine will be successful in understanding the following:
- The relationship between different pages
- The value of Pages
- The relevancy of each page
You will have to make sure that you:
Focus on the traditional structure for your site
You should be crystal clear about the structure of your website. Let’s take a simple example of a pyramid consider your website structure to be that of a pyramid.
- On the top is your homepage.
- The next segment is of different categories
- The last segment consists of different pages and posts
So this means, that structuring your website is the first thing to do.
Select the most important content
This is the next major step to take. Identify with your most important content. Select that part which you believe is the core information which the customers are looking for.
Moreover, if you want Google’s attention then you will have to embed many links in it. You can add:
- Contextual Links
A contextual link is the one that is present within the body of the content and is directly related to the text around it.
- Navigational Links
A navigational link allows a user to move around the website with the help of simple menu bars.
How Much is Too Much?
Well, there isn’t any barometer to measure internal link building on a website. The benefits of this technique have substantial weight to convince anyone.
Whenever internal link building is done, the ethos behind is to make sure that the website secures a safe place in search engine.
There is no concrete answer to this question, the only thing that can be done is to feed the beast. This means that quality content will need to be added routinely to the website.
If you are in charge of running SEO or managing content, then your job is to stay focused on the strength of the website.
Most of the top-notch websites which appear easily in the search engine make it to the top after so many efforts have been done.
Internal link building has a concrete stake in making a website successful in terms of grabbing audience fast.
SEO is the backbone of all the websites out there. It can be a trouble maker with its techniques, but at the end of the day, it does yield good results.
The above guidelines in the article are enough to give you an insight into what internal linking is all about.
Thank you for sharing so much of your time with us. Internal linking is very important and that you surely would have understood by now.
You better get on with working on your site now!