Ecommerce link building is effective for getting more people to see your products. However, this strategy will only work if you have a proper strategy in place so that you get backlinks from other reputable websites. The effective strategies include creating valuable content infographics, publishing product reviews, and building great relationships with niche-related influencers to promote your products and gain high-quality backlinks. The right link-building strategies will help you boost your website’s rankings on Google and get more website traffic.
Ecommerce Link-Building – The Importance
Now, as the owner of an e-commerce website, you might be wondering why you need backlinks in the first place. You should know that link-building is a broad term, which means that you are trying to get other niche-related sites to link to your online store. For instance, if you are selling clothing, you might want to get a reputable fashion-related site to link to your online store.
Why Do You Need Backlinks in The First Place?
When it comes to link building for ecommerce, a lot of people struggle with link-building. However, the truth is that ecommerce link building works just like any other link building type. The more high-quality links you get pointing to your ecommerce store – the more it will increase the rankings of your store in search engines.
It is important to mention here that your store’s Google rating is directly linked to the number of backlinks you have. The more quality backlinks you have, the higher your ecommerce store will rank in search engine pages. So, if you want to sell more of your products, you shouldn’t ignore link-building.
Best Link Building Strategies for Ecommerce
Link building for small ecommerce sites includes the process of getting other websites to link back to your ecommerce site. The basic goal is to boost your website’s rankings in SERPs. To increase your ecommerce store’s rankings, you should incorporate the following strategies:
Start with Optimizing Your Category and Product Pages
Ecommerce link building is only challenging when you have not invested time and effort in optimizing your category and products page. If you haven’t done this, then your ecommerce site isn’t ready yet for link building. Ignoring the optimization of your product or category pages won’t lead to effective link-building. You need to create high-quality traffic-sucking pages first that drive Google wild.
Nonetheless, if you have done what is needed and have already categorized all your product and category pages, then your e-commerce site is ready to receive backlinks.
Perform Competitor Analysis
One of the easiest ways to get high-quality backlinks for your e-commerce store is to perform a competitor analysis and steal the best backlinks from your competitors first. As a matter of fact, performing backlink analysis is one of the most influential ways to find what is working with your competitors so you can replicate it for your ecommerce website, too.
This way, you can let go of some of the hard work of finding good link-building opportunities and finding quality links from your competitor’s backlink profile.
Create a Link Database
Performing a competitor backlink analysis can easily become your go-to link building strategy, irrespective of whether you have an affiliate site, a business site, or an e-commerce site. You can kickstart your link-building project by creating a link database with all of your competitor’s best backlinks. Then, you can incorporate those links into your ecommerce website one by one.
Create Engaging And High-Quality Blogs
When it comes to link building for ecommerce website, even then, you can leverage blog posts to secure quality backlinks. You might be surprised to know that blog posts can increase the rankings of your e-commerce store by more than ninety percent. On that note, by creating and posting high quality blog posts, you can exhibit yourself as an authority and secure sustained backlink growth over time.
However, the key is to remain consistent. To attract high-quality backlinks, you must focus on creating unique, informative, and carefully crafted blogs while integrating the keywords that you want your blogs to rank for.
On that note, make sure to use targeted keywords that are essentially relevant to your products or services. This way, anyone searching for related terms can get to your web page.
Pro-Tip: Write Attractive Content
Apart from integrating relevant keywords, you can also incorporate other aspects, such as recent stats, case studies, how-to guides, and amazing infographics. By incorporating these aspects, you can create content that is not only detailed but also valuable enough to attract people to your ecommerce site. Also, attractive content is essentially a linkable asset, and soon you will find relevant, high-quality resources that are willing to link to your ecommerce site.
Get Your Site Featured in Relevant Listicles
This link-building strategy is referred to as a product feedback tactic. Usually, this strategy requires searching for top-ranking products or top-ranking content on the top-ranking products in your niche. When you find a good but relevant product, you reach out to them and pitch your products for review. So, what happens then is when they like your offering, they will mention your product in one of their articles and get a link back to your ecommerce website.
Not only will you get a link back to your website, but you will also get quality leads as more people assess your product. The most important thing you must do is tell the truth because if some of the information that you provide is wrong, you will face backlash, including bad reviews, a bad reputation, and cart abandonment.
How to Build Backlinks for Ecommerce with Guest Posting
Another effective link-building strategy for your ecommerce site is guest posting. If you get this link-building strategy right, you can secure more than 60% of backlinks to your ecommerce site. With effective guest posting, you can tap into a broader target audience and get people to learn more about your products.
However, you need to do some hard work, such as identifying reputable websites within your niche where you can pitch your guest posts. This way, you can leverage guest posting and make sure that your content reaches the intended target audience.
Nonetheless, the underlying aspects that can make your guest posts stand out and make the entire guest posting campaign successful are that you must exhibit expertise so that you can establish yourself as an authority within your niche and provide value to readers. To make the most of your guest posting campaign, you must remember to concentrate on the value you can give through your content instead of what you can receive.
Make the Most of HARO
As an e-commerce store or retail store owner, you can improve your natural backlink profile by securing high-quality backlinks. On that note, the best-quality backlinks are those that you earn, such as HARO. HARO refers to “Help a Reporter Out,” which is a platform that connects you to potential journalists who are constantly looking for expert opinions or expert quotes for reporting purposes. More than forty percent of link-building specialists leverage this strategy regularly to get great results.
So, you can create a profile on the HARO platform, actively search through daily queries from potential journalists, and seek expert sources on very specific topics. Thus, you will aim to actively respond to niche-related queries and offer your expert advice through a well-crafted pitch that exhibits your expertise to get featured in their articles.
These HARO links are essentially high-quality backlinks that will boost your website rankings and generate leads. Nonetheless, with HARO, you will be offering your knowledge as a reputable source to journalists who need your stories for reporting.
Get Yourself Listed in A Product Directory
As the owner of an ecommerce website, we recommend you sign up with product directories. If you haven’t heard of product directories before, you should know that product directories are also referred to as “where to buy” pages. These are the pages that show customers where they can buy specific items or specific services.
You can reach out to the potential product manufacturer to include your products in the product directory list. This way, your target audience will easily find you. The underlying reason why this is a great idea is that more than eighty percent of potential consumers search for products online before making a buying decision. On that note, it wouldn’t hurt to take a chance by signing up for a product directory list.
Leverage PR and Organize A Creative Campaaign
PR can help you create a ton of backlinks to drive traffic and sales. All you need to do is to be creative while you are at it. If you don’t know where to start, you can look at other’s PR campaigns and analyze what they are doing. You can make a list of your favorite PR campaigns and answer the following questions:
- Who is your intended audience?
- Why did the PR campaign work well?
- What resources have others used to make their PR campaign successful?
- Which channels were used to market the PR campaign?
Once you have successfully figured out the answers to these questions, you can create your own PR campaign to make sure that your PR campaign is newsworthy.
How to Create a Budget-Friendly Link-Building Strategy?
Now that you know what goes into an effective link-building strategy, let us assess how we can create a budget-friendly link-building strategy. As a golden rule, you must focus on quality backlinks over quantity backlinks. However, getting high-quality backlinks might cost you more, to the point of running into hundreds of dollars to gain one high-quality link.
Nonetheless, to create a budget-friendly link-building strategy, you can save money and time with the following tips:
Always be strategic: When it comes to effective link-building, you must stick to strategy. So, you must be strategic in your approach and focus on securing high-quality links that are the most relevant to your niche and target audience. On that note, apart from securing high-quality backlinks from famous and reputable sites, you might want to prioritize getting backlinks from smaller yet niche-relevant sites first.
Prioritize the quality of content: You must always prioritize the quality of your content. Make sure that the content that you publish is exceptional, unique, informative, and well-written. High-quality content attracts high-quality backlinks from other websites. So, you must focus on producing unique pieces of content that will help you emerge as an authority in your industry.
Take your time: Also, when it comes to establishing a budget-friendly and effective link-building strategy, you can consider collaborating with potential influencers or leveraging guest blogging. Sometimes, the best you can do is to outsource your link-building strategies so you can avail of fully managed SEO and link-building services. The link-building experts will care about your reputation and deliver you high-quality results.
Final Thoughts
Undoubtedly, ecommerce link building requires time and effort, which is why you can rely on our ecommerce SEO team to do the tough part for you. We at Globex Outreach offer fully managed ecommerce SEO services, and we can help you boost your ecommerce website and outrank your competitors. Keep in mind that you should now make link-building more complicated than it needs to be. You can start by looking at what is working for your competitors and then replicate it. You can look at ecommerce link-building the same way for almost every other website. So, you want to focus heavily on optimizing your homepage first.
FAQs
What is the HARO technique?
HARO is an excellent way to attract backlinks from reputable and high-authority publications. HARO can be very beneficial for your SEO performance. HARO platforms are incredibly effective for link-building.
What is ecommerce link building?
Ecommerce link building is about link-building strategies that can help you boost your store’s ranking in SERP. Understandably, backlinks act as votes that Google analyzes to rank an ecommerce site.
What is a link-building strategy?
A link-building strategy refers to the practice of building backlinks to a website or ecommerce store with the objective of improving search engine visibility.
