Link Building

9 Advance Rules of Link Building in 2022 and Beyond


Advanced-Link-Building-Strategies-for-SEO-in-2022

Link building is an integral part of SEO practices and off-page activities. In fact, backlinks are one of the most imperative ranking factors. However, getting quality backlinks to build a strong profile is the key. 

That’s why carrying out the right practices for link building in 2022 is critical. 

If you are looking for advanced link building strategies in SEO, you are on the right page. We have written a comprehensive guide on advanced link building techniques.

These are the best methods for link building in 2022 to boost rankings. But first, let’s see how link building impacts SEO and the rankings of your website.

How Does Link Building Help SEO?


How-Does-Link-Building-Help-SEO

The importance of link building in SEO is beyond doubt. Inbound links establish credibility and build authority in search engines since they act as votes of confidence. In fact, Google endorses link building as a ranking factor:

Webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.

However, you must follow the best practices for link building in 2022.

So make sure that the backlinks you get are natural and follow Google’s guidelines. Try to get high-quality backlinks and build external links for SEO.

 

How to Build External Links for SEO?

The practice of link building in 2022 requires advanced strategies. This is essential not only to appear on the first page of Google but to rank higher on SERPs.

You may have basic knowledge of how to build links for SEO. But you need the pro tips to know how to build links to your website in 2022.

 Build External Links for SEO

Link building is an integral part of SEO practices and off-page activities. In fact, backlinks are one of the most imperative ranking factors. However, getting quality backlinks to build a strong profile is the key. 

That’s why carrying out the right practices for link building in 2022 is critical. 

If you are looking for advanced link building strategies in SEO, you are on the right page. We have written a comprehensive guide on advanced link building techniques.

These are the best methods for link building in 2022 to boost rankings. But first, let’s see how link building impacts SEO and the rankings of your website.

 

How Does Link Building Help SEO?

How-Does-Link-Building-Help-SEO

The importance of link building in SEO is beyond doubt. Inbound links establish credibility and build authority in search engines since they act as votes of confidence. In fact, Google endorses link building as a ranking factor:

Webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.

However, you must follow the best practices for link building in 2022.

So make sure that the backlinks you get are natural and follow Google’s guidelines. Try to get high-quality backlinks and build external links for SEO.

 

How to Build External Links for SEO?

The practice of link building in 2022 requires advanced strategies. This is essential not only to appear on the first page of Google but to rank higher on SERPs.

You may have basic knowledge of how to build links for SEO. But you need the pro tips to know how to build links to your website in 2022.

Source: brainnations.com

Unfortunately, many are still following common practices for link building in 2022. These include:

  • Blog commenting
  • Over optimization of keywords
  • Producing low quality content
  • Guest posting on low-authority websites.

The truth is that these link building practices only bring poor results. Instead, you need to focus on getting relevant backlinks to increase authority.

That’s what link building in 2022 is all about.

 

How Do You Build Relevance And Authority For Your Website?

How-Do-You-Build-Relevance-And-Authority-For-Your-Website

You can build authority and relevance by

  • Creating user engaging quality content 
  • Building backlinks 

You probably already know how to build external links for SEO. But there is more to link building in 2022 than just pasting links against anchor texts.

You must avoid bad or black hat SEO practices to avoid penalties from search engines. This includes excessive blog commenting, irrelevant backlinks, and getting links from spammy websites.

 

What Are Different Types of Links for SEO in 2022?

You probably already know about the difference between do-follow and no-follow links. But when we talk about backlinks, there are some other types of links for SEO.

Different Types of Links for SEO in 2022

The backlinks that a website gets can be divided into three main categories.

 

Natural Links

These are backlinks that you get naturally without making any effort. Bloggers or website owners link back to your content (textual or visual) because they found it useful.

Natural links are signals that your content explains the topic in detail and offers value to readers. They refer to your content by giving a backlink organically.

What are the advantages of natural links?

Natural backlinks offer several advantages to your website over time. They can help you:

  • Increase credibility
  • Higher visibility in rankings
  • More traffic to your website
  • Introduction to a new audience

 

Outreach Links

As the name gives it away, these are the backlinks that webmasters get manually. Outreaching bloggers to get backlinks is among the best link building strategies. 

However, you must consider getting backlinks from premium blogs that have high authority within the niche.

 

What are affiliate links?

What-are-affiliate-links

Affiliate links are backlinks that are placed in user-generated content. Affiliates and influencers use these links to promote services or products. However, they are normally no-follow links and do not provide any value.

So, they neither transfer link juice nor boost your website’s SEO. Affiliate links only provide brand awareness while increasing traffic and sales. 

The types of backlinks your website gets can have an impact on ranking. That’s why you should follow white hat SEO link building techniques.

 

Advanced Link Building Strategies for SEO in 2022

We have enlisted the latest link building techniques in 2022. You can use some or all advanced link building techniques.

By following these link building best practices, you can easily build links to your website in 2022.

 

Do Guest Blogging

Guest posting is one of the genuine white hat SEO link building techniques. However, publishing guest posts for the sake of getting links may result in low-quality backlinks. So, instead of going after the quantity, focus more on quality backlinks.

Do Guest Blogging

Source: highervisibility.com

You can outreach high-authority websites by writing an intriguing guest post pitch. In case you find it difficult, hire a premium guest posting service.

The next step is creating useful content that also benefits the publisher. So, provide an engaging, high-quality piece of content that can generate traffic and leads for you.

Here’s a detailed guide on hiring guest post writing services to get high quality backlinks.

 

Turn Brand Mentions into Backlinks

This is an easy way to earn backlinks without breaking a sweat. All you need to do is research and manage links for SEO.

However, this will only work if you have established authority in your niche.

In the digital world, websites mention their sources of information to facilitate their readers. But most of them only mention the name, they do not link back to source websites.

This strategy involves finding brand mentions ((website citation) and then outreaching to get backlinks. There are two ways that can help you research and manage links for SEO.

 

Find Brand Mentions with a Google Search

Find-Brand-Mentions-with-a-Google-Search

In this method, you will have to search brand mansions using the Google search operator.

Then search for “your brand name” and do not include your own website mentions. Also, ignore search results that are from social media sites or forums, such as Facebook, Twitter, and Quora.

Now import or make a list of the websites that have mentioned your brand name.

The next step is to outreach these websites to get backlinks. Ask the webmasters to provide links where your brand name is mentioned.

 

Find Stolen Images with Google’s Reverse Image Search

Most blogs and websites don’t have a team of graphic designers. They steal images from other websites and embed them on their site.

People usually steal illustrations, GIFs, and infographics and embed them without attribution.

Many don’t bother to mention the source and some that do, do so without proper attribution. You can search such sites to get backlinks.

You can do this by performing a reverse image search on Google.

In case you don’t know how to do a reverse image search in Google, this is an easy process. You can perform it with one click if you are using the Chrome browser.

  • Select the image 
  • Right-click on the image
  • Select “search Google for image”

 Google’s Reverse Image SearchSource: ahrefs.com

Publish Press Release

Yes, press releases still work and can provide high-authority backlinks.

A digital press release or online PR can do wonders for your website. Aside from getting quality backlinks, you can also get quality leads and traffic.

However, your press release should be engaging, newsworthy, and relevant. Above all, your press release will need ‘clickability’ to capture the publisher’s attention.

Many websites like Forbes also publish guides and case studies.

So, you can also get backlinks by providing high-quality content that a news site is missing. But always focus on their readers’ needs and interests while producing content.

If you are new to PR marketing, we advise you to hire press release services.

 

Discover competitors’ common backlinks

Discover-competitors-common-backlinks

Believe it or not, competitor analysis is still the best way to get quality backlinks. However, for this, you should know how to find pages that link to a URL.

If your competitors are ranking higher against a service or keywords, you can follow them. You can do this by following the same strategy that they have used.

You can use the best SEO tools to explore their backlinks. Then find high-authority websites that are linking back to them. After that, check the anchor texts against which they have got the links.

If you have high-quality content for the same topic, ask them to mention you as well.

However, this strategy requires good outreaching tactics otherwise they’ll not even respond. So, make sure you have something valuable to offer and are not using a template outreach email.

 

Do Outreach for Content

Do-Outreach-for-Content

You know about blogger outreach but how about outreaching for content promotion?

You probably have used external links while producing high quality content. Well, we all do. But if you are giving backlinks, then you should try to get something in return.

When you are writing a comprehensive guide or long-form content, don’t forget to mention authority sites. Once you complete it, share it with those companies or their webmasters.

There is a chance that they may share your article on their platforms. If not, they will share it on social media and you can get brand exposure.

 

Create Infographics

Infographics offer a number of benefits and one of them is quality backlinks. All you need is a good topic, valuable stats, quality content, and voila. 

A powerful infographic can become a permanent source of backlinks.

Create InfographicsSource: venngage.com

When you have a catchy infographic, plenty of websites will want your imagery. Many will link back to your website by mentioning you as the source.

However, if you truly want to take advantage of backlinks, add embed codes. This will make it easy for webmasters to use your infographics on their sites.

Also, do not forget to add your logo to the infographic. This will provide you brand exposure in case a website does not provide you with the backlink.

All you need is to brainstorm and come up with an idea. Then produce quality content and let the designer do the magic. In case you don’t have an in-house resource, you can hire Infographics creation services.

 

Work on Reports and Case Studies

Do-Outreach-for-Content

Conducting surveys, working on research, and producing case studies is not easy. It costs both time and money and requires serious effort.

But let us tell you one thing, working on case studies is totally worth it.

Case studies produce backlinks and are one of the best organic tips for link building in 2022. But you should focus on three key points while working on a case study.

  • New Data
  • New Research
  • New Findings

Industry experts want to check out new things that can offer valuable insights. And when they find or read something useful, they do not hesitate to share it.

You can also do outreach to promote your case study report. This is a good tactic if you are starting a new website and trying to get quality backlinks.

 

Produce Long-Form Content

The truth is that short-form content is popular.

Writers are cutting their word counts short and publishers prefer content with few words. But there’s still a huge demand for long-form content when it comes to guides.

People love to read 10x content that can offer them valuable insights.

Produce Long-Form ContentSource: textuar.com

The best part is that you can get backlinks by creating such content. All you need is to produce content that has 3,000-10,000 words. Then split it into chapters, make it presentable with infographics, and give it for free.

Why should you offer it for free?

Well, when you have a comprehensive guide, people would love to give it a read. They’ll be mentioning it as a source or will recommend your content on their blogs.

This way you can get quality backlinks as well as brand exposure.

 

Do Content Repurposing 

Do-Content-Repurposing

You may be wondering, isn’t content repurposing plagiarism?

Yes, it is. But it won’t do any harm if you do it the right way. In fact, you can get authoritative links and may also get traffic through syndication and content repurposing.

The ideal forums to practice content repurposing are:

  • Medium,
  • LinkedIn
  • Reddit
  • Pinterest

By repurposing your content, you can achieve multiple goals. For starters, it provides you an opportunity to redeem your less successful content. Plus, you can reach a new audience without producing new content or hurting your SEO.

You can diversify your content through syndication and maximize the traffic without wasting time.

 

Takeaway Words

Advanced strategies can help you perform quality link building in 2022. You should focus on premium guest posting, turn brand mentions into backlinks, and write quality content.

Also, you should work on infographics, research reports, and case studies. Producing such content will help you get backlinks and will pay off in the long run.

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