Link Building

15 Link Building Mistakes to Avoid in 2022 & Beyond

Link building is one of the most important ranking factors for your website. But, if you do this wrong – it can potentially destroy your business website. As a matter of fact, certain link-building mistakes can make you lose all your rankings overnight and make you receive a Google penalty.

What makes a good linkSource:


General Overview of Link Building & Its Importance

If we were to define link building, we would define it as the process of getting other websites to link to a page of your business website. Such hyperlinks are known as backlinks. Effective link building is tough, which is why one must understand why it is worth the effort you put in.

Simply put, backlinks are used by search engines, including Google, to effectively rank web pages. It has been this way since Google generated PageRank (PR). PageRank is an algorithm/ mathematical formula that assesses the value of a page by calculating the quantity and quality of other pages that link to it.

In other words, if other prominent websites relevant to your niche link to your page, it is a good sign in the eyes of Google that your website content and the information provided are of high quality.


Let us have a look at 15 link-building tactics that you absolutely have to avoid.


Buying Spammy Links


While the end result of the link-building strategy seems simple, most people don’t seem to get the process right. The underlying mechanism of link building is to build relationships with other relevant site owners who will link to your content to enhance theirs.

This way, link building isn’t only about you getting something – it includes relationships, relevance, and value exchange. That said, avoid link spamming at all costs. 

The first mistake you can potentially make is buying links from complete strangers and asking them to link to you.

Don’t make the mistake of becoming friends with random people – just to get links. Believe us when we tell you that your best links will come from relationships that are brought out by email outreach.

Focusing on Quantity vs. Quality


That said, if you are someone who is doing link building and focusing on the number of links instead of the quality of links, and you are looking at spammy sites and make the mistake of buying a bunch of links from those sites, you really need to rethink your link building strategy.

You need to invest in a trustworthy outreach company that will perform the task for you; otherwise, if Google hasn’t caught up to it yet, they will eventually penalize you. Besides, a lot of these spammy links won’t help you and your website move forward.

Not Focusing on Relevance

Another mistake to avoid with link building is focusing immensely on domain rating rather than on the relevance of the website that is linking out to your website. At the end of the day, you will need to think about why you are doing link building and what link building actually means.

So, as mentioned before, you are doing ink building to help Google understand that you are a website with authority in your niche – so, what you are trying to replicate is a vote of confidence from another website that is basically signaling to Google that your potential website has something important to show viewers more often in the search results.

Often, domain reading is a metric that can be a little overrated – during link building, your focus should be more on relevance. Hence, always choose a link that has more relevance but a lower domain reading vs. a link that can be a high domain rating but low to non-existent relevance.

You get the point – relevance is key for link building.

relevance is key for link buildingSource:


Branded Links

No one links to your money keyword from their blog. Nobody cares – period. Suppose you are a light fixtures company, and if you think someone will link to “LED” or “light fixtures,” – this is not how people link.

People link to a brand – they say, “go to such and such company,” and they will be the one to get you whatever kind of light fixtures you are looking for. Not every link has to have a super nice anchor text, or it is useless.

Every backlink is a backlink – as long as it comes from a high-quality website. So, the question is what we mean by quality. So, if you can get your citation and trust flow to be above ten, then you have a good-quality link.

Simply put, if you can think of quality and then think about how you can get many of them, you are good and off to a great start. Otherwise, keep your focus on quality mentions of your brand, quality mentions of your product, and quality mentions of branded links – even if it is an image or a logo.

This way, you will have the mental peace that you are off to a great start and that you won’t indulge in link-building mistakes that people make every single day and get in trouble.


Link Velocity


Another potential issue in link building that you must avoid is going too fast and furious. In simple words, link-building has to be absolutely natural and building links too quickly can do your website harm. 

You cannot time link-building – you cannot tell Google that you will have a certain number of links in September – it doesn’t work like this unless you hit the news and become public, which pushes people to necessary links to you.

Just keep this in mind – if it is going to happen in huge amounts, there are chances that it is not natural and kind of robotic, and anything automatic is not good when it comes to link-building and establishing the authority for your website.

So, don’t mistake applying the fast and furious mindset and expectations from the link-building strategy. This will only get you in more trouble than good. That said, keep your focus on quality and building relationships rather than quantity by thinking that it is some sort of speed game that will allow you to win faster.

Link VelocitySource: 


Outreach Link Building Mistakes – Not Doing Enough Research

The outreach stage is one of the most important aspects of link building – but there are a few key points that people get wrong all the time.

For instance, one outreach mistake is that you might not actually go out and do enough research on all the potential websites that you could be targeting for link building. There are countless applications for your business, which is why you need to do proper research and think of all the potential applications where your business website can be featured.

We are referring to all the different blogs that could revolve around the kinds of services that you are offering – as long as it is relevant in some way, you are interested in that link.

A lot of times, SEO service providers keep their focus very strictly on a specific niche – they might say that they have contacted all the available people for that niche, and they cannot do link building anymore.

You need to think a little outside the box and deeply research things as there are loads of opportunities out there.


Outreach Link Building Mistakes Source:


Outreach Link Building Mistakes – Not Writing Personalized Emails

Another outreach mistake that some people make is not sending personalized emails. It might look like a lot of work to do, but we recommend researching and finding all those potential domains and then writing personalized for every website.

Although it might be time-consuming, a personalized email can go a long way, especially if it is a website with high domain authority. Since the websites with a high domain rating get a lot of these emails, you can get further down the link in their inbox if you personalize the email by giving it a little twist.

For instance, you might want to talk about the website’s brand or the things that you like about them. You might also write a suggestion or give them a value of any kind. Resultantly, they will become more enticed to have that conversation perfect outreach plan for link building.

perfect outreach plan for link building.

So, don’t make the mistake of failing to personalize your outreach


Outreach Link Building Mistakes – Lacking Consistency

Another potential link-building mistake that occurs at the outreach stage is the lack of consistency.

That said, you can definitely increase your chances of finding quick wins in link building – but consistency is required. Outreach is a very long process, which is why you need to be consistent. In other words, you cannot and should not give up or lose hope after not hearing back from a hundred emails.

Your focus – during the link-building outreach stage is to keep the email list growing and keep contacting people in the long run. To speed up the outreach process, you might want to avail the services of a successful outreach company that knows how to integrate the perfect outreach plan for link building.


Sending Link to Incorrect Target Page

Another common link building mistake that people make during their link-building campaigns is sending their links to the incorrect target page. This is also one of the worst link building strategies.

Oftentimes, you might be getting loads of links, and you might be communicating with loads of people with different websites – and during this process, you might not realize what the actual money pages are that you might be interested in.

So, you will need to assess the actual page with all the traffic potential where you could be getting users and converting those users into buyers. Often, websites keep getting links to their homepage when there is another page that could benefit from that authority.

On top of that, if you get many links to your homepage, it is a lot of work to change those. So, the primary focus should be on improving your internal linking.

That said, a lot of websites don’t take into account internal linking enough. That said, if you are doing incorrect link building, the internal linking strategy will give you a huge boost as you will get authority to pages that haven’t had authority before.

Internal linking will then definitely push you up in the search engine results.

So, think about all the different pages that have traffic potential – if you already have a lot of links to a specific webpage, you might want to focus on internal linking and spread that authority onto different pages on your website.


Ignoring No-Follow Links

The link-building mistakes also include the mistake of not including no-follow links as there is an obsession to get all the do-follow links – which is also quite understandable. However, in reality, your objective should be to recreate the organic growth you get from your website growing over time.

There are certain link building mistakes to avoid at all cost, and ignoring no-follow links is one of them. That said, no-follow links are essential for your website traffic. However, the key is to get no-follow links from relevant sources to boost the incoming website traffic. So, you get the point – not all links that come in naturally are do-follow links.

You have to mix the links you get with no-follow links to strike a balance between no-follow and do-follow links so that your backlink profile isn’t completely do-follow. The downside of having a completely do-follow backlink profile is that Google will pick up on it and see it as a sign of dirty play, which you want to avoid at all costs.



Not Trying Enough Strategies

Another potential mistake that people make while link building is that they don’t try enough strategies. There are countless link-building strategies that you need to try. If you haven’t already, there are a couple of things that you can look into:

– Your Competitor’s Backlinks

– Broken Link Building

Guest Posting

You get the idea – there are loads of different link-building strategies out there, and we recommend looking into those strategies and researching them as there are loads of potential links out there that could be quick wins and help you with your website authority.


Not Producing High-Quality Content


This is one of the greatest link building mistakes that many website owners make – they make the mistake of not producing high-quality content that can be linked.

At the end of the day, high-quality content will get you good organic links. In other words, you must focus on creating high-quality and informative content that is shareable, engaging, and something that people talk about.

Also, your website content must be good that people come back to it and are willing to link back to it because yours is high-quality content.

Sometimes, website owners are overly focused on creating the best link-building strategies that they forget to provide potential value to their target audience – though that is where most of their links can come from – probably the best, most relevant, and cheapest links.

With high-quality content, the best links will come for free because you have given your target audience value, and in exchange (most of the time inadvertently), they will link out to you because they think it is a great resource.

You get the point – pay attention to your content strategy as well. Think about all the content you could be producing that could give value to your readers because this is how you will ultimately get the best and the most high-quality links.


Only Adding Text Links


Do you remember how we previously mentioned that you should avoid the link building mistakes of not trying out different link-building strategies? That said, you should know that links aren’t only textual links. You might as well want to add image links in your link-building strategy.

In other words, links don’t always have to be text links – you can also try out image links. A high-quality website having an image link to your website is just as good as a text link. Image links can be very useful, especially if you are a heavy visual sort of company – maybe you have images of your products.

Whatever it is – if you can get image links from high-authority websites – it will do your website loads of good. For instance, it will increase your diversity. Nonetheless, an image link is simply as good as a text link, so avoid getting really hung up on it.


Linking to Irrelevant Websites


Another thing that you really want to think about while integrating a link-building strategy is getting links from irrelevant websites.

Suppose you are looking to build a partnership with someone and you want to work on giving them content, and perhaps they will agree to post it. Subsequently, there will be a link from that content to your potential website – but if the website doesn’t have a great user experience, such as having a bunch of pop-ups everywhere, and it is simply not a credible website – you don’t want this link in the first place.

Believe us when we tell you that a bad and irrelevant link building will cost you much more than a poorly created good and relevant link.

So, if you could work on not getting a bad link from an irrelevant website in the first place, you are much better off than trying to get as many backlinks as fast as possible.  

Don’t become one of those people that are so aggressively engrossed in getting links that they think they need ten thousand links in a month, or else they will get lost by not getting any traffic. This kind of mentality won’t get you anywhere and actually contribute to costly link building mistakes.


Integrating Low-Quality Links


You need to understand that link-building is not a quantity game; rather, it is all about quality, and there is no set number of links you need to get to succeed.

If you are new to SEO and have launched your business website recently, you must remember that you are running your own race. For instance, if you have a competitor who has more than ten thousand links, and you only have one thousand links – this doesn’t necessarily mean that you are a failure.

In other words, you are not necessarily a bad site – you might show for just really good keywords in your niche than your competitor. Maybe, you don’t have that much keyword coverage – but it doesn’t make your website a bad site as long as you don’t compromise on the quality of your content and the backlinks.

You are still going to rank for many of the keywords you want to rank for – and if that means that you will have to reject a lot of bad-quality and irrelevant websites, we recommend doing it happily as you would rather not get those low-quality links.

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