What is Outreach Marketing & What are it’s Benefits?
Owning a business of your own is not a piece of cake. You always have to think about ways to improve your business.
You must look for the tools and techniques that help your business to grow.
If you are reading this blog, then it ultimately means that your quest to improve your business has brought you here.
In this blog, we are going to discuss everything that you need to know about outreach marketing and influencer outreach and why it is essential for your business in today’s world.
But before that, you need to understand how the digital world is growing and hence important for your business.
Understanding the Importance of Digital Media Platforms
The digital media world is growing at a pace that is faster than ever. With this impeccable growth of digital media platforms, the cyberspace that you can use for the growth of your business is also improving.
Every business that has an online presence is taking advantage of all kinds of social media platforms.
The reason they are getting popular among the business is that these platforms show results better than conventional marketing tactics.
Above all, the outreach marketing done through these platforms is very cheap and effective at the same time.
Here are some very important reasons (out of many) to use social media platforms for the betterment of your business in today’s competitive world.
#1: All Your Client’s are Using It
According to pewresearch.org, almost 72% of the total population of the United States of America is using social media platforms, one way or another.
This percentage is likely to increase even more in the years to come.
According to this stat, most of your clients are using social media platforms.
So, if you are showing them your presence on a platform where they spend most of their free time, then you are missing an opportunity to miss on 72% of your potential clients.
Therefore, you simply can’t afford to not have a presence on such a platform or use them for effective marketing (outreach and influencer marketing) for that matter.
#2: Your Business Needs It
Although the reason that most of your clients are using social media websites should be a reason enough for you to consider outreach marketing as a business strategy.
However, if you still want to dig deep and look for more reasons why you should use influencer outreach, then here are some reasons:
- It improves your website rankings
- You get high authority backlinks
- It increases your chances of getting convertible leads
- Outreach marketing increases brand awareness
- Above all, it increases your business credibility
These benefits are just the tip of the iceberg.
When you consistently focus on outreach marketing, it helps you with gaining customer loyalty, greater outreach to the targeted audience, and much more.
The Question of “How”
Knowing about all these benefits and advantages is not enough.
The real question that you should be asking is how you can do it or from where you should get started.
The answer to this question is simple – do your thorough research about outreach marketing and influencer outreach.
After that, all you have to do is make a strategy and start working on it.
If you don’t have any idea about where and how to start, then worry no more.
In this blog, we’ve tried to comprehend all the essential details that you need to get started.
So, let’s get you through everything about outreach marketing.
What is Outreach Marketing Anyway?
Before you make your mind and start planning to make an outreach marketing strategy for your business, it is important that you read this simple outreach marketing definition:
“Outreach marketing is a marketing strategy in which you use email outreach to establish links with bloggers, influencers, and journalists.
As a result, you can get high authority links back to your content, get more website traffic, and reach a new audience.”
According to the outreach definition in business, outreach is a process that helps you build a strong relationship with other people of your industry.
From this definition, it doesn’t seem something that is too difficult to do.
However, the reality is a little different. There is a lot of hard work and patience that goes into creating and executing a successful outreach marketing campaign.
But, when you see the results, all that effort and patience certainly pays off.
Outreach Marketing Can Help You With:
No matter what kind of business you own, if you have an online presence, then SEO is something that you can’t avoid.
Therefore, even if your brand or product has a minimal targeted audience, you still need to rank your website so that you can target your potential clients.
It is exactly where outreach marketing and influencer outreach can help you.
Although, we’ve already discussed the importance of link building for your business, anyhow, here’s something more that you need to know about.
When your potential client searches for the product that you are selling, then naturally open the websites that come on top of their search engine page.
If you are in those top pages, then you are doing an excellent job, but if you are not, then it means that you are missing out on a huge number of clients who don’t even know that you exist.
It is exactly where you need high authority links for your websites because Google and most search engines rank your website based on the backlinks that you have for your website.
Outreach marketing can do just the trick by getting you the backlinks that your business needs so badly to improve its rankings on search engines.
Content marketing has been benefiting businesses all around the world for a long time now.
Therefore, the chances are that if your business has an online presence, you might be aware of it. Content marketing takes your time, money, and patience.
Therefore, it only makes sense that you do it in the right way and take maximum benefit out of it.
Outreach marketing and influencer outreach can help you in this regard as it can be a major source of directing traffic back to your content.
This way, your content will get more viewership, and hence, your chances of getting more leads and traffic to your website will increase.
Reaching to Influencer
One of the most common ways to execute outreach marketing is to reach out to the influencer and use their public figure for the betterment of your product (we’ll through more light on how it works later in the blog).
If you want to reach out to those influencers and bloggers for the promotion of your product in a way that benefits your business, then outreach marketing is the perfect solution to this problem.
You can target the exact influencer that you need for your business. This way, you’ll be sure that your efforts are going to get wasted.
Developing relations with other businesses, companies, influencer, and bloggers are an essential part of any business nowadays.
Regardless of the nature of your product and services, you have to make these relations to stay in the game.
It will help you target a massive amount of numbers that follow these influencers and bloggers for your product.
It is obvious that you cannot develop all these relations by meeting them in person.
Nobody does that anymore because there are more effective and quick ways to do it.
Outreach marketing is an excellent way to do so because it helps in making the whole process of developing relations crystal clear and yields effective results at the same time.
Why Outreach Marketing?
Now that you know what outreach marketing is and how it can help your business in various aspects, the next most important question that you should be asking is, why outreach marketing.
Why do you need to go for it even if you think that your business doesn’t need it?
Well, it is the right question to ask.
And, being a business owner is may has to spend a lot of money on executing outreach marketing, you have all the right to ask it.
Here’s why outreach marketing is a must-have for your business in today’s world:
Improves Your SEO
Search engine optimization is something that you simply can’t afford to miss out on.
The better your business website’s SEO is, the more clients you’ll get. Hence, it’ll help to improve your business to grow.
No doubt that there is more than one way to work on the SEO of your website.
However, when it comes to your business, you have to make the right choice among many.
There are certain factors like resources, finances, your business requirements that you have to take into account before making a decision.
Outreach marketing can help you improve the SEO of your business in an effective and timely way.
Unlike other digital marketing strategies, it offers relatively quick and effective results when it comes to enhancing the search engine optimization of the website of your brand.
For Content Promotion
You’ve paid a digital marketing company to write excellent content for your business.
The content looks great, and everything about that content can make a huge difference.
But, the problem is that even after producing the excellent content, you do not see expected results and you think that all your efforts and might just go to waste.
If it is the case with you, then you must know that there is something that you are not doing right.
Writing quality content is important but promoting the content that you’ve written is much more important.
The reason that your content is not working your goals out is the way you are not promoting the content the way you should.
Outreach marketing and influencer outreach is an excellent way to promote your content to get the desired results.
For Creating Brand Awareness
It goes without saying that you can’t expect your business to grow if the quality of your product is not up to the mark of the expectation of your clients.
However, it is also a fact that there are many brands out there that we all know make average or below average products, but they are still doing a successful business.
Have you ever wondered why that is so?
The reason people with a less efficient product are still doing more business than you is that they have worked a lot on their brand awareness, and that is keeping them going.
It means that you must leave everything and start focusing on creating brand awareness of your brand.
Hundreds and thousands of people follow influencer and bloggers and look up to whatever that say and do.
All you have to do is use this influencer outreach for the benefit of your business. You’ll be surprised by the effectiveness of this marketing strategy in increasing brand awareness.
For Expanding Your Business Network
If you have to define the formula of successful business of any kind in one word, then that word would be “networking”.
Business networking is one of the most important factors in making your business successful and grows at a faster pace.
Gone are the days when flying solo used to make you unique.
Nowadays, you have to make sure that you have good and working relations with all the people that are related to your industry in one way or another.
Influencer outreach is the most effective and easy way to make these relations.
So, if you were wondering about building an effective network for the betterment and growth of your business, then worry no more.
Outreach marketing is going to take care of networking for your business.
What do You Need to Know?
We’ll take a wild shot here and assume that by far, this blog has helped you in understanding what outreach marketing is and why you need it for your business.
So, after reading all the above information, if you have made your mind then, it only makes sense that we tell you what you need to be prepared for:
It Requires Patience
The first and the most important thing that you need to know is that outreach marketing is no sorcery.
It will be long before you actually start seeing the results of your efforts.
So, if you are planning to opt for outreach marketing and influencer outreach, then you have to sit tight.
However, you may not be able to see results overnight, but you’ll certainly see results, and they’ll exactly be like your expectations.
You just have to remember that patience is the key.
Consistency in the Key
Next, you have to know that anything that is related to the digital marketing world requires consistency.
More often than not, people assume that they’ll run a single outreach marketing campaign and reach out to some influencers, and just like that they’ll be able to achieve their goals.
If you are one of those people, then you have to understand that this is not how it works.
You have to show dedication and consistency. If you are not consistent in your outreach marketing strategy, then you’ll waste both your time and resources.
Above all, you’ll never be able to see results because almost all the search engines work on the algorithm that considers consistency as one of the metrics to rank your business.
So, if you want to take all the benefits of outreach marketing and see the results, then you have to make a long-term strategy.
Most importantly, you’ll have to stick to that schedule and execute it with impeccable consistency.
You’ll have to Spend Some Money
Lastly, we all know that nothing comes free in this world.
So, if you are planning to add outreach marketing as a part of your marketing strategy, then you’ll have to invest in it to see results.
There are two basic ways to execute effective outreach marketing, and you can adopt either of them based on the nature of your business and product:
- Create a new marketing department and hire dedicated resources for outreach marketing and influencer outreach
- Get the services of a company that has an excellent record in providing outreach marketing services
The first option is obviously expensive, and you’ll have to invest a huge deal of money on it.
If you are a small or medium scale enterprise, then it’ll be a suicide mission to set up a whole new department and hiring dedicated resources because your company can’t bear that kind of expense.
So, for SEM’s, getting outreach marketing service providers is the best option.
When you hire blog outreach services, it means that you are hiring people who will find, select, and outreach the best industry sites for you on your behalf. In other words, they will be tackling the whole hassle from finding, contacting to building a relationship.
In return, they will charge you for their services.
It is 100% white hat practice because you are not paying or bribing anyone to get business gains. Instead, you are paying outreach service providers to share your burden.
So everything is good to go with option number 2.
However, even if your business has enough resources to build a whole new department from scratch, we’d still recommend it for the following reasons:
- Outsourcing content marketing services will give you a benefit of experience
- Outreach marketing service providers have a huge network of influencers and bloggers
- And they have experience in creating quality content
- They know the latest dynamics of the market
- Always they are aware of the ever-changing dynamics of the search engine algorithms and new policies
So, if you think that setting up your outreach marketing department will help you because your business can afford it, even then you need to reconsider your choice.
It is not always about affordability. More often than not, it is about getting effective results.
Decoding Influencer Outreach to Improve Your Business
We’ve talked enough about using influencer outreach for the growth of your business up till now and as we promised that we’d decode it in detail for you, so, here you go:
What is Influencer Outreach?
The chances of anybody not knowing how important influencer and bloggers are these days for your business are very bleak.
However, if you are one of those people who don’t know how they work and how your business can benefit from it, then don’t worry.
We are going to cover you with everything that you need to know, but before that, here’s a simple definition of what influencer outreach exactly is:
“An influencer is someone who can deliver your message to a large of people using their platform.
Using the voice of the influencers and bloggers in a subtle way to promote your product is known as influencer outreach.”
As the name explains, you’ll have to reach these influencers and bloggers and follow whatever procedure they have to get your product promoted.
But, the question is, why you need someone else to promote a product that you have created?
Why it’s a Must-Have for Your Business in today’s world?
Everyone you see around you is on their phone. No one is doing business meetings and emails on their phones, but they are still using it anyway, right?
It is because there is a lot of content on social media websites, and they want to catch up with all of it.
But, who is creating all this content, and why are people so eager to see everything on the net?
The answer is simple. Influencers and bloggers are content creators, and their fans can’t wait to see whatever their favorite blogger has posted.
Now, imagine, such as influencer and bloggers, posting about your brand and your product.
You can target all their audience and every single one of their follower by making just a little effort. Pretty wild, right?
It is precisely the reason that you simply can’t afford to skip influencer outreach as part of your business strategy.
It is important because they have access to a significant number of people who can’t have as long as you don’t become a blogger or influencer yourself.
Influencer Outreach and Brand Ambassadors
If you don’t know the difference between brand ambassador and influencer outreach, then it is about time that you know about it.
It is also important that you understand why influencer outreach is better than having brand ambassadors.
If you are hiring brand ambassadors, then it means that they are dedicated to taking the side of your product.
Now, what is important to understand that your clients don’t want to hear a brand ambassador praising your brand because they know it is essentially their job to do so.
However, when you get an influencer or blogger to do the same, their followers trust them and here are the reasons why:
- Influencers engage with their followers
- They give honest and credible reviews because their viewership depends on it
- Always they are more active on social media
- They have larger access to a targeted audience
- And they have the potential to give you convertible leads
So, clearly, as you can see that choosing brand ambassadors is not going to cut it in a world where everyone is busy watching the content their favourite influencer has created.
How to Select the Influencer for Your Business
Choosing the right influencer is the first step in putting your outreach marketing strategy on the trajectory of success.
Don’t worry; it is no rocket science. All you have to do is take care of the following things, and you’ll be able to pick the right influencer for your product.
Here you go:
First thing First – Relevance
The first and the most important thing that you need to look at an influencer is the relevancy.
For this, you first have to analyze every aspect of the audience and the work of the influencer.
For example, if you have a tech-based product, then you can’t aspect a makeup blogger to promote it because they don’t have the targeted audience that will benefit your business.
Therefore, finding relevancy between the work of the blogger and your product is of utmost importance if you want to get effective results.
Quality of the Content
Don’t let yourself fooled by the number of followers the blogger or the influencer has.
Followers can be bought easily. Therefore, you need to make sure that you look at the quality of the content that the blogger is producing.
If the quality of the content is not up to the mark of your expectations, then you need to take it as a red flag continue searching for an influencer that can do the trick for your product.
Are They Frequent
It is one of another very important thing to notice how often they upload content for their followers.
If they are not frequent in their content posting, then you may want to look around for someone who is more consistent in posting content.
It is important because if you want to get the expected results of your products.
Your basic purpose of opting for outreach marketing is its targeted audience.
Therefore, you need to make sure that the influencer you are choosing has the kind of audience that you are looking for.
Choose the influencers that have the following that can be converted into leads for your product or services.
Secrets of Making an Effective Outreach Strategy
You’ve sorted everything out. You’ve even selected the influencers that you are going to promote your product.
But, if you are doing it without making any effective strategy, then you are making a big mistake.
You have to take your outreach marketing very upfront and sort everything outright from the start.
Here are some tips and tricks that will help you in making an outreach marketing strategy that works:
Define Your Marketing Goals
You can’t expect any kind of marketing strategy to work if you are not setting some goals.
When it comes to outreach marketing, you have to make both short-term and long-term goals for your marketing campaign.
It’ll help you to track the progress of your campaign.
Know What Platform You Need to Use
Ideally, you need to capitalize on all the social media platforms to carry out outreach marketing.
However, it is understandable that it might not be possible if you are just starting or if you are a small or medium-sized enterprise.
Therefore, you must select the platforms that you are going to use very carefully.
Select the platform that is expected to have a large pool of audience that can be converted in your potential clients.
You Participation in Content Creation is A Must
Remember, the audience wants your participation.
So, you have to ready to send giveaways for the influencers and their audience as well.
You may have to design competitions for the audience so that they have a better chance to engage with your brand and product.
It’ll help to create brand awareness.
Tracking and Monitoring of Campaign Results
More often than not, people design really effective outreach marketing strategies and execute them really well as well.
However, the only mistake that they do is that they don’t track the progress of the campaign.
Therefore, it is important that you track the progress of the campaign.
Without tracking the progress, you’ll not be able to identify the problems with your campaign.
So, if you want to ensure that you meet the marketing goals that you set in the first place, then you have to track your performance regularly.
Adaptability is the Key
When it comes to business and the digital world, you have to know that both of them are constantly changing.
If you don’t adapt to these changes, then you can’t grow.
Therefore, for the desired growth of your business, you have to be ready to make changes in your outreach marketing strategy.
It is important because if you are going with the flow, then you are giving your competitors an advantage over your brand.
So, What Are You Waiting for?
Remember, your business is your passion, and you have to do everything right not to let this passion die.
For this, you may have to make some tough decisions sometimes.
However, the good news is adding outreach marketing and influencer outreach to your marketing campaign is not a tough decision.
Above all, it is not going to cost you much, and you don’t even have to do it on your own.
All you have to do is hire the right company that provides outreach marketing services, and your job will be done just like that.
They will take care of the rest for you. So, what are you waiting for?