Guide to People Also Search For: Searching for Success

Content Marketing
On May 31, 2023
Featured Image People Also Ask

Subscribe for monthly updates

When people search for something on Google, they are not always happy with the search results that Google presents them with. In such cases, people want to look for more accurate information that satisfies their search intent.


That is where People Also Search For comes into play and saves the day!


Source: Keywords Everywhere

The “People Also Search For” section on Google is an excellent resource for anyone trying to improve their website’s search engine optimization (SEO) and ranking. The People Also Search For section can provide you with valuable insight into what your target audience is searching for. It can also tell your target audiences are wording their inquiries by displaying relevant SEO search queries and phrases.


The phrase “People Also Search For” is a key Google SERP feature that helps consumers locate the right content on the internet more easily and quickly. It is frequently used for secondary searches when users are unable to find the information they were originally looking for. 

People Also Ask

Source: Practical Ecommerce

The PAA or PASF section analyzes the user’s intent and offers keyword suggestions to direct the searcher to the most accurate SERPs. In other words, the purpose of the People Also Search For is to enhance the user’s experience by making it easier to find the best and the most accurate content on the internet.

What Is People Also Ask (Or People Also Search For)?

People Also Search For (also known as PASF) is a feature that appears exclusively to searchers who click on a search engine result (SERP) and immediately return to the results page. Major search engines like Google and Bing assume that because the user returns to the SERP after not finding what they were seeking.


As a result, Google presents various ideas in the form of People Also Search For phrases to help them acquire the results they desired in the initial search. The recommendations are connected to SEO search queries that make up what is known as User Intent. Identifying the user’s purpose and providing options for determining the exact intent of the search is the essence of PASF.

How Do People Also Search for (Pasf) Phrases Show Up on Search Engine Results Pages?

When people search for something, click on an organic search result in the SERPs, and then return to the search engine results page (SERPs) to seek further alternatives, PASF suggestions appear in the search results. The People Also Search For (PASF) box will then appear directly below the URL the user just viewed.


People Also Search For is Google’s way of saying that these topics can help you out if you did not find what you were originally looking for. 


URLs are used to generate the search suggestions that are displayed in the People Also Search For (PASF) box. The topics displayed in the box are connected to the URL of the result just clicked on by the user, not to the initial search query they entered.


Here is an example of what People Also Search For looks like:

LSI Keywords

How to Leverage PASF for Search Engine Optimization?

The People Also Search For (PASF) aspect of Google SERPs is unquestionably useful for helping websites rank higher and improve their user experience by satisfying the users’ search intent. 


However, in order to increase your website’s SEO rankings, you must leverage the full potential of this tool correctly. We have rounded up some useful ways you can utilize Google’s People Also Ask related questions for SEO:

Use People Also Search For (PASF) to Find Content Ideas

Have you made so much content that you have run out of content ideas?


That is a very relatable situation. 


We all have been there!


If you’re having trouble coming up with ideas for your blog, you need to check out the PASF search queries. Identify People Also Search For keywords for your desired topic. Then open another tab, search for all the PASF keywords individually, and evaluate the top-ranking content to identify new content ideas.

People Also Ask

Source: Stack Overflow

The most significant benefit of using the PAA or PASF for content ideas is that they can enable you to boost your blog’s topical relevance by exploring your niche from every feasible perspective.


This eventually boosts your site’s or blog’s authority on the subject at hand, allowing you to rank for more keywords connected to your expertise. As a result, you also have a better shot at establishing yourself as an expert.

Leverage the PAA or PASF to Improve Your Blog’s On-Page SEO

You can also utilize the SEO queries that people search for to work on your website or blog’s on-page SEO and increase your rankings in the SERPs. Here are a couple of ways you can use the PASF keywords to strengthen your on-page SEO and create a better strategy by optimizing your content.


Make a list of all the relevant SEO search queries related to People Also Search For keywords and include them naturally into your content wherever it makes sense to you based on the context.


You can also use the PAA keywords in your article’s H2 and H3 tags. Make sure that they are relevant and contextual. 

Use People Also Search For to Explore Long-Form Content

A long-form article is often about 2500-5000 (or even more) words long. When creating long-form content, you will most likely need to add a number of elements, such as headings, sub-headings, titles, meta descriptions, FAQs, and sub-topics. To maintain consistency and top-tier content quality, you must have a diverse set of keywords and content ideas. 


This is where the People Also Search For keywords come into play. Use these phrases to generate fresh content ideas and relevant (as well as contextual) keywords to naturally distribute your content along your article.

Utilize the PASF to Come Up With FAQs

Including a FAQs section at the end (before the conclusion) of your articles or informative landing pages is a simple and effective approach to engaging with your audience while ranking for numerous SEO search queries.


Source: Content Marketing Institute

PASF keywords are perfect for FAQs because they are usually in the form of questions already that your audience is currently searching for. You can follow two approaches to creating FAQs with PASF or PAA keywords.


  • Analyze the PASF phrases for your topic of choice to determine if any descriptive long-tail keywords with obvious search intent can be found and added to your content. These keywords are frequently in the form of queries and can be used as Frequently Asked Questions. 


For instance, let’s look at the PASF keywords for the SEO search query “link building tricks.”


If you take a look at the people also search section at the end of the SERP page, you will notice PASF keywords like “link building examples” and “link building in digital marketing.” These phrases are super easy to turn into Frequently Asked Questions since you know what your target audience is looking for.


You can use these keywords to turn them into questions such as:


  • “What are some good link building examples?”
  • “How can you use link building in digital marketing?”


The other way is even simpler than the first. This one does not even require you to make the FAQs on your own. Simply enter your PASF keywords in Google’s search bar one at a time and take note of the questions in the “People Also Ask” area. 


Let’s look at the People Also Ask questions for “link building examples”


Now, let’s take a look at the People Also Ask questions for “link building in digital marketing”

People Also Search For

PPA queries, like PASF phrases, come from Google’s database and are highly contextual and relevant questions that can bring more traffic to your web pages.

Use People Also Search For for Keyword Research and Analysis

The PASF SEO search queries are a goldmine for keyword research. These phrases are derived directly from Google search results, so they are very relevant to the subject you choose. Ranking for these SEO keywords will help you generate more visitors and boost your website’s overall topical authority.

Keyword Everywhere

Source: Keywords Everywhere

Here are a few ideas of how you can leverage PASF for keyword research.


  • Look up the term you want to rank for and write down its PASF keywords. For a list of more PASF terms, you can search Google for each PASF phrase in a separate tab. 


If your topic is not as long or deep, there will be a repetition in the PASF keywords. This strategy, on the other hand, will frequently enable you to discover new search questions that you hadn’t considered previously.


  • Enter these keywords in any good keyword research tool such as Ahrefs, SEMrush, or another to see if they’re worth targeting based on their search volume and ranking difficulties. This is a simple method for discovering hidden keywords with high search traffic that you can target in your content.

How to Optimize Your Website for People Also Search for Google SEO (PASF)?

Now that you know what is PAA in SEO, let’s understand how to feature in People Also Ask. You have to make sure that your web pages are optimized for SEO search queries that you wish to rank for.


Don’t worry. We will show how to do it and get the most visitors when people search for your desired SEO search queries:

  • Identify and Implement Key Search Terms

Conduct extensive keyword research to uncover relevant search terms or Google’s People Also Ask related questions to add to your article. To improve your website’s ranking, incorporate thematically related search terms and other search queries that People Also Ask Google or other search engines.

  • Familiarize Yourself With the Search Intent

The content you create must be able to correspond to the search intent (of People Also Search For Google). In order to accomplish this, you will have to search for related PASF searches, examine the intent of all the SEO search queries, and drill down to what your readers are looking for.

  • Add FAQ Schema to the Blog Posts and Web Pages on Your Website 

Including a frequently asked questions (FAQ) framework in your website is another excellent technique to optimize your pages for PASF and gain access to Google’s search-assisted capabilities. This is a type of markup code that you may use on your website to enhance your content for People Also Ask SEO purposes.

Scheme Markup

This informs Google that your information is shown in a People Also Search For question and answer format, making it suitable for rich snippets on Google’s SERPs.

Tools to Find Google’s People Also Ask Related Questions

Do you want to know how to search keywords like your competitors or the top-ranking businesses and websites do? 


Surprisingly, it is not that difficult!


In fact, it is not difficult at all! 


All you need to do in order to find People Also Search For (PASF) keywords is install a tool or its Chrome extension.


It is all smooth sailing from there on:

  • Keywords Everywhere 

Keywords Everywhere is one of the simplest tools to use in order to find People Also Ask Google. All you have to do is go to Google and search for your keyword after installing its plugin. When you conduct a search on any major search engines, you will notice two widgets.

Keyword Everywhere

Source: Keyword Everywhere

The top widget will show you the keywords related to your people search query, while the bottom widget will show your PASF terms that other people have looked for when looking for your query.


Keywords Everywhere offers country-specific search volume data, bulk keywords data, a My Keywords option, an Analyze Page Content feature, organic ranking keywords, and Add All Keywords option for People Also Ask SEO.

  • SEMrush

SEMrush is an all-in-one SEO tool that gives information on keyword search volume, keyword difficulty, and related keywords for SEO search queries. SEMrush allows you to identify the search terms that your competitors are ranking for and locate relevant keywords that you may wish to target. 

Semrush magic tool

Source: Semrush

SEMrush also provides information on the estimated traffic and hits generated by a keyword, which can help you focus on your keyword targeting. SEMrush also provides a “Keyword Magic Tool” for generating long-tail keyword recommendations.

  • Google SERPS

What better way to find People Also Search For SEO search queries than using the very platform where they appear? 


Other relevant searches and connected pages that people look for can be found using Google search. Keyword research techniques may not always be able to accurately identify the terms that people are searching for on the internet because they have only recently been searched.

Google SERP

Source: Neil Patel

So, you can use Google’s People Also Search For as another resource that may be used to find keywords directly. It should not be difficult to come up with information and ideas for blog entries to examine with the help of the PAA section. 


Google’s search engine results page (SERP) is regularly refreshed with new results and search tactics, so you will get the latest results.

  • Ubersuggest

Ubersuggest is another one-of-a-kind keyword research tool that offers information on the keyword volume, keyword difficulty, and related SEO search queries. You may use Ubersuggest to identify all the keywords they are using as well as their long tail keywords. This will give you an idea about their People Also Search For terms that your competitors are ranking for. Plus, you can also find comparable keywords that you may wish to target. 

Uber Suggest

Source: UberSuggest

Ubersuggest also provides information on the estimated traffic and clicks generated by a keyword, which can help you concentrate on your keyword targeting. Furthermore, Ubersuggest has a “Content Ideas” tool that can suggest subjects based on a keyword, which can assist you in creating content that targets PASF or PAA keywords.

  • Keywords People Use

Keywords People Use is a tool for Google’s People Also Ask related questions. It displays the SEO search queries and keywords that your clients and potential site viewers type into Google and other search engines like Bing.

Keywords People Use

Source: Keyword People Use 

Armed with the knowledge that this tool offers, you can design and produce your content with the confidence that it will target actual questions posed by real people all around the world.


Plus, the tool claims to save its users time and money, enabling them to get the content production flywheel spinning, increase their audience faster, boost their authority, enhance their visibility, and earn more cash.

  • Moz Keyword Explorer

Moz Keyword Explorer is yet another in-depth keyword research tool that provides information on keyword search volume, keyword difficulty, and related terms.

Moz Keywords Explore

Source: Moz

Using Moz Keyword Explorer, you can discover which keywords your competitors are ranking for and discover comparable phrases (People Also Search For) you might want to target. Moz Keyword Explorer also provides information on a search query or keyword’s potential organic click-through rate (CTR), which can aid in keyword targeting prioritization.

  • Ahrefs

When it comes to SEO keyword research, few tools are as valuable and effective as Ahrefs. It is one of the most commonly employed tools by content management teams, and SEO experts/ Ahrefs is known for delivering the finest results when it comes to assisting websites in achieving top search rankings, which boosts visitors. 

Ahref Keywords Explore


With Ahrefs, you’ll see more than just People Also Search For (PASF) keywords. It can show a variety of different keyword recommendations, as well as elements such as ‘Questions,’ which are collected from Google’s People Also Ask (PAA) area.

What Measures Can You Take To Manage Duplicate People Also Ask (PAA) Topics in the Results?

With so many PASF or PAA topics to choose from, it might be tough to decide where to focus and how to handle duplicate People Also Search For PASF issues. Here are three things you should do:

Make One Landing Page for Related SEO Search Queries.

Construct a single landing page on which you can aggregate all of your relevant links. In this way, you will be able to inform Google that your articles or content is unique. 

Canonical Tags


Canonical tags can be used to avoid duplicate People Also Search For PASF topics. Canonical tags are used in search engine optimization to notify Google which version of a web page you would like to display in search results, to gather link equity from duplicate web pages, and to render your website easier to crawl and index.

Redirect Your Users

You can direct your readers to other related articles or blog posts from your landing page. This will also improve SEO because Google will see your website or blog as a resource for that specific niche.

Are Related Searches and People Also Search For (PASF) The Same?

No, they are not. Related searches and People Also Search For are two different aspects of search queries and search engine optimization.

People Also Search

The location of the two elements is the most noticeable difference between PASF and Related Searches. People Also Search For (PASF) is displayed just beneath the search result that a user selects. Related searches, on the other hand, are shown at the bottom of the search page.


Because of its position (right under a search result), PASF is more likely to receive clicks than Related searches. 

People Also Ask Feature

In addition to that, PASF has fewer keyword recommendations, and some of them aren’t included in the Related Searches section.

Wrapping It Up

People Also Search For (PASF), or People Also Ask (PAA), is a great approach for marketers and SEO experts to get keyword ideas they might not have found at any other place otherwise.


The benefit of PASF SEO search queries is that they provide data directly from Google. They are not generated by a keyword research tool like Moz, SEMrush, or Ahrefs. As a result, because these terms are keywords and phrases that people search for in real-time, these SEO keywords can be incredibly useful.


Moreover, internet users have grown accustomed to relying on Google or Bing without even realizing it. If they don’t get the proper answer on the first try, they’re likely to click on the box with Google’s People Also Ask related questions. This is part of Google’s evolving search engine optimization algorithms, so it’s worth investigating more.


Time for you to step up your game!

Leave a Reply

Your email address will not be published. Required fields are marked *

Outsource Your 
Link Building


We will do the heavy lifting for you.