How to Build Quality Real Estate Backlinks for Realtors?

Link Building
On June 7, 2022
real estate backlinks

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What is Real Estate Link Building

Anyone who has been a part of the industry understands the importance of the online existence of a business and how it can help you to reach out to the maximum number of your target audience. One thing that can certainly help you to fulfill your goal is SEO (Search Engine Optimization).

There are a number of different SEO techniques that can be used to help you enhance the brand recognition of your business, but one strategy that tends to stand out amongst all is contextual link building. This can turn out to be really beneficial if you belong to the real estate business. 

With competition rising in the market every passing day, being a part of the real estate industry, you need to constantly up your game in order to stand out among your competitors. This is why link building in this industry turns out to be really important. 

In simple words, real estate link building is a strategy that can help you to connect to the industry experts and increase the flow of organic traffic to your site by getting higher rankings on SERP |(search Engine Result Pages).


                                                                                     Source: Venngage

Importance of Backlinks for Real Estate

The basic reason why link building is so important in real estate is that when search engines like Google crawl the internet in order to find the latest and more valuable websites, it certainly relies a lot on quality links that would directly point to or from the most relative websites. 

This means that when you get a backlink from a high authority website that is relative to your business niche, it helps to increase the credibility of your site even more and let you be discovered by your potential prospects by getting higher on search engine result pages. 

While many would say that the technique of link building is sinking down, it is certainly not true in the case of the real estate business. However, one thing you need to make sure of is that you are using white-hat link-building strategies to achieve your acquired goals.

                                                                                Source: Gorgeous Tip

Benefits of Real Estate Backlinks

The real estate market is an ever-evolving industry where things seem to take a new turn every once in a while, which is why you need to keep up with the recent trends. This will not only guide you to get more credibility but would also increase your sales and profits in an effective manner.

In addition to that, another reason why link building is necessary for the real estate business is that backlinks turn out to be a very strong backbone of SEO strategies, which helps you to lead your site to relevant high authority web pages.

This tends to give you a great chance to enhance your search rate on Google or any other similar search engine that your respective customers might be using. So, to get a better understanding of the advantages of real estate backlinks


Types of Real Estate SEO Backlinks

Since digital marketing is a tech-savvy and fast-paced industry, every once in a while, new trends take place in the industry. Especially when it comes to the algorithms of search engines like Google, keep on getting several updates.

However, being in real estate can help you to still stay consistent in your performance and enhance the rankings of your website on search engine result pages by getting real estate backlinks from relative and high domain authority sites. 

There are several different types of SEO link building in real estate that can be used for different purposes and get your acquired results without having to get into much hassle. In order to get the top spot on search engine result pages, here are some of the many kinds of SEO backlinks for your help. 

                                                                                    Source: Embarque


Guest Blogging 

This is by far one of the most common and famous types of link building in almost every industry. As you can guess by the name, real estate guest post link building is basically a technique where you tend to produce quality content for authoritative sites in exchange for valuable backlinks.

This means that when you tend to write posts or content for some other site with their permission as a guest, you will be able to get high-quality links in exchange. This will help you to increase your rankings on search engine result pages as well as provide value to the other site. 



Another one of the many types of link building that includes real estate backlinks is editorial backlinks which can also turn out to be a great aid for you to attract more organic visitors to your site with the help of posting high-quality content. 

In simpler words, this kind of link building technique basically refers to when some credible site of your relative niche wants to connect with you by providing you a link to your valuable content. This not only helps you to provide information to people and also supports their work. 

Free Tool 

This is by far one of the most convenient and most accessible link building strategies that can be used to enhance the rankings and credibility of your business. By using free tools and referring to these tools in your content, you can be able to get better opportunities for increasing your brand visibility. 

This means that using great SEO tools can certainly help you to achieve your goal in a better manner and make sure you are linking to valuable sites and be able to connect more to your target potential prospects in an enhanced manner. 

Press Release 

Another one of the many link building techniques that can help you to achieve your required goal and get quality real estate backlinks without having to get into much hassle. The basic idea is to use a press release to gain links from quality sites. 

This will help you to increase the credibility of your website as well by getting linked by high domain authoritative sites as well as enhance your sales and profits by reaching out to your potential prospects in a better way. 



Relationship-based link building is another one of the many types of real estate backlinks. This kind of backlink is generated when the other valuable site prefers to refer to its content by linking to some valuable and high-quality sources. 

The basic idea lies in reaching a site that you might be referring to as a credible source. You will be able to conveniently transform all your editorial links into better and relationship-based ones to get improved outcomes. 

                                                                                  Source: Neil Patel


How to Build Real Estate Backlinks?

Several different SEO techniques are necessary to gain more online visibility of your brand so that you can increase your ROI in a significant way. Especially when it comes to the real estate industry, it is vital for you to build strong and authoritative real estate backlinks

However, you need to make sure you have taken all the significant steps that are necessary to achieve your goal. For example, the first and foremost thing you would need to do is to enhance the visual appearance of your site to attract high domain authority sites. 

You would also need to come up with a different idea to keep up your link building game with the latest market trends and create a great profile of your business on the top ranking sites to do business with your real estate brand. 


Tips for Real Estate Link Building

When it comes to getting to know the inside tips and ideas of the real estate online business, link building turns out to hold a strong place at one of the top positions. By exploring these options, you will be able to get your acquired results and increase your rate of conversions. 

For this, here is a list of some of the most efficient and approved tips by industry experts that can guide you to stand out among your competitors without having to worry much about things.


Link with Strategic Business Partners 

Affiliated marketing and strategic partnerships turn out to work hand in hand in the real estate industry, especially when it comes to developing robust link building techniques and acquiring high-quality and credible real estate backlinks.

This means that one of the many ways to build links with authoritative sites of your relative business niche is by strategically working on partnerships with already developed and growth-oriented similar businesses in your enterprise. 

This will certainly help you to increase your referral audience as well as direct more organic traffic to your business site by gaining more domain authority and appearing higher on search engine result pages of your potential customers. 

                                                           Source: Executive Support Magazine


Leverage Social Media Platforms 

Nowadays, almost everyone uses several different social media platforms that help them to connect with people all around the globe as well as share their views and perspectives about different things with a wide group audience. 

Not only the general public but many businesses are also using their social media accounts to spread awareness about their brands and increase their online existence in order to reach out to the maximum number of their potential prospects. 

You can certainly leverage this situation for link building purposes of your real estate business. This means that another one of the many ways to acquire high-quality real estate backlinks is by reaching out to them using these social media accounts. 

Write Testimonials for Real Estates

Along with the cliché and most common link building techniques, there are also a number of different businesses that give you a chance to share your experience about using their products or services and how your overall feedback is regarding their brand. 

This gives you an opportunity to enhance things efficiently in your business as well. This means that if you have ever used real estate services from any other brand, an effective way to get quality backlinks is by writing a testimonial for them. 

This will create a win-win situation for both parties and will also help the site gain more trust from its target audience. In exchange, you are likely to get a quick backlink from such a referral site that will also provide rewards for your effort.

Indulge More into Guest Posting 

Over the years, the real estate blog guest post has tended to be one of the strongest and most valuable sources for generating credible and valuable backlinks. Be it in the real estate industry or any other business enterprise, and this link building technique has seemed to spread its charm everywhere. 

All you need to do is to write qualitative and informative content for the relative website that will help them to provide value to their target audience. What you are going to get in exchange for your hassle is a backlink from this authoritative site. 

By getting referred by such credible and high domain authority sites, search engines like Google tend to recognize you as valuable and authoritative, which can undoubtedly lead to an increase in the rankings of your site higher on search engine result pages and attract more organic traffic to your business site.


Set Up a Proper Blog for Your Site

Ask any digital marketing expert, and he will describe to you how content marketing is said to be the king of this enterprise. With the advancement in technology, clients have also tended to be smarter in their purchases and only trust those brands that provide them value in exchange. 

For this very reason, one thing that can certainly help you a lot in getting valuable real estate backlinks for your business website is writing engaging and informative content on your web page. For this, you can try to set up a proper blog. 

This would require you to post valuable and credible content on your site regularly and use target keywords in it that will help you to attract your much-needed link builders as well as direct more audience toward your brand. 



Get Advantage from Broken Link building

Just like any other strategy, broken link building is also one of the most credible and white-hate ways of link building. This can help you to reach out to other relative webmasters in order to let them know more about your brand. 

In simpler words, broken link building is basically a procedure of identifying broken links of a relative real estate website and reaching out to the owner or webmaster of the said site to let them be aware of the broken link and how you can help them. 

You can simply offer them to replace the backlink of your site in the replacement of the broken link and make sure you get high-quality links. When they add your link to their website, this will turn out to be an implicit endorsement of your business site. 

                                                                             Source: Promise Media


Repurpose Your Current Content 

If you already have tins of quality content posted on your site and still not getting any desired results, this means that you need to enhance your SEO and link building technique so that you can get your acquired outcomes without having to make much effort. 

For this, one of the many things you can do is try to repurpose your existing or current content into something more useful that will help you to attract webmasters to get valuable real estate backlinks for your business in an efficient manner. 

For example, you can try to convert your existing blogs and posts into podcasts, infographics, business citations, etc. This way, you will not have to get into the hassle of creating fresh content and will use your effort and time to take content into something new and more valuable.

                                                                             Source: Huptech Web


Enhance User Experience of Website

When it comes to link building, the first thing that most webmasters might notice before getting into all the details of your business is the way your brand’s website appears to be and how easy it is for your target audience to scroll through it. 

This means that if you want to attain more high-quality and credible backlinks from well-known and authoritative sites of your relative niche, one thing you can simply do is try to enhance the user experience of your site. 

This might require you to make changes in your UI/UX design that will make it easier for your customers to know more about your business by quickly being able to scroll through the site without having to get into too much hassle or making things too complicated for you. 

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