SEO

The Foolproof Guide to Resource Page Link Building

If you’re finding the answer to “What is resource page link building?” you are at the right place. 

In simple words, resource page link building is the process of building backlinks by getting your website featured on resource pages.

There’s no doubt that this link building approach can get difficult for SEO beginners. But we are here to make the whole process easier for you. In this blog, you’ll learn how to build resource page links to your website – let’s dive in!

 

15-Second Summary

Find out as many resource pages relevant to your industry as you can. Use search operators and tools to find resource pages, and then filter the resource pages that are not link worthy. Don’t forget to find broken backlinks mentioned on resource pages. Reach out to the publishers of resource pages to mention your link on their blog by sending them an enticing email.

 

1. Explore Relevant Resource Pages

 

explore relevant resource pages

 

The first step of your resource page link building strategy is to find resource pages relevant to your target industry. Choosing relevant resource pages will help you build “relevant” backlinks that improve your backlink portfolio. 

You might wonder, “How do I find resource pages in the first place?” The answer to your question is discussed below. 

 

Use Search Operators

Google’s search engine can be used as a search engine tool with search operators. In simple words, search operators are strings of characters that can help you find specific results on search engines. Here is how you can do resource page link building using search operators:

  • Make a list of keywords. 
  • Plug in keywords with search operators. 
  • Try different combinations of keywords and search operators. 

You don’t need to sign up for a subscription plan or spend a single penny to use search operators. However, when using search operators, it’s better to use SEO proxies if you don’t want to encounter the “CAPTCHA check” over and over again. 


Search Operators – A Quick Example 

Let’s say that Tanya runs a fashion blog, and she wants to get fashion backlinks from resource pages. Here is how she can use search operators to find resource pages in her target industry: 

fashion intitle:resources inurl:resources.html

 

resource page link building

 

This is not the only search operator that you can use to find resource pages. Here are the most important search operators you need for resource page link building strategy:

List of Search Operators for Resource Page Link Building 

  • fashion intitle:resources inurl:links.html
  • fashion intitle:links inurl: resources.html
  • fashion inurl:.com/resources
  • fashion inurl:resources intitle:resources
  • fashion intitle:resources inurl:links.html
  • fashiont intitle:links inurl: resources.html
  • fashion inurl:.com/resources
  • fashion inurl:resources intitle:resources

list of search operators for resource link building

2. Filter the Resource Pages

Not all the resource pages you find in your resource page link building strategy will be useful for link building purposes. It’s important to filter the resource pages that are published on irrelevant or scammy websites. Here is how you can categorize resource pages you find during your research. 

 

Use Manual Scrape

You don’t necessarily need to rely on a tool to separate “bad” resource pages from “good” resource pages. The method of “Manual scrapping” takes some time, but it helps you choose the resource pages you will target in your resource page link building strategy. 

You can put links to all the resource pages in a Google Sheet. Then you select 5-10, right click and navigate to open those links. 

 

resource page link building

 

After opening the resource pages, you can verify the authority of a resource page if it:

  • Lists information in a user-friendly way 
  • Links to trusted resources
  • Has a comment section 

In the same Google Sheet you created, you can label the resource pages with a “Red” color that are not trustworthy. It’s also better to use MozBar to check important factors like Domain Authority of resource pages and mention those factors in your sheet. 

 

3. Learn From Your Competitors

In your resource page link building strategy, you don’t have to do everything from scratch. It’s much easier to “copy” the strategies you’ve used to get backlinks for resource pages. Here is how to emulate the link building strategy of your competitors:

 

Spy Your Competitors Using Semrush

It takes more time and effort to find the backlinks your competitor has got from resource pages. To speed up this process, you can rely on tools like Semrush. Using this tool allows you to check the backlink profile of multiple competitors and find their strategy for getting backlinks from resource pages.

 

resource page link building Source: SEMrush.com

 

You can create your free account on SEMrush to get limited access to its “Backlink Analysis” feature. You can enter your competitor’s domain and use the search tool to type words like “resource” to find the resource pages from which your competitor has got backlinks. 

Here on, you can easily find the resource pages that have a given backlink to your competitor. You can reach out to the publisher of that resource page and ask them to feature your website. 

 

4. Find Unconventional Resource Pages 

The biggest mistake you can make in your resource page link building strategy is to ignore the blogs that are not your “typical” resource pages. It’s important to scout unconventional resource pages that might get unnoticed. 

 

Make Use of Unconventional Search Operators

Unconventional Search operators help you find unconventional resource pages easily without using any tools. These search operators are “unconventional” because they don’t match the standard search operators mentioned above and help you find unique resource page link building opportunities. 

Referring to the example discussed above, if you run a fashion blog, you can use the following search operators: 

  • Fashion “best sites”
  • Fashion “best blogs”
  • Fashion “blog awards”
  • Fashion “places to learn”

 

resource page link building

 

Remember, you can replace “Fashion” with any keyword relevant to your industry to find useful resource pages from which you can get a backlink. 

 

5. Find Broken Backlinks

Broken backlinks are the links mentioned in content that return the “404 Error” when opened. Both search engines and users dislike the presence of broken backlinks in content. Broken backlinks signal that a publisher doesn’t maintain their website, which sends a negative signal to search engine bots. 

Fixing the broken backlinks on authoritative websites can help you in a resource page link building campaign. 

If you come across a resource page that points to a broken link, you can contact the owner of that webpage to replace the broken backlink with a link to your website. This approach can help you generate a relevant backlink from a resource page and help you make a connection with that website’s owner. 

It might sound difficult to find broken backlinks, but in reality, it’s quite easier to “unearth” broken backlinks. Here are two simple strategies to find broken backlinks without spending countless hours: 

 

6. Use “Check My Links”

Finding broken backlinks for a resource page link building campaign doesn’t require you to spend hours and hours. You can automate the process of finding broken backlinks by using a free browser extension called “Check My Links.”

 

resource page link building Source: Chrome Web Store

 

The rating of over 4.4 and more than 200k users prove this extension is safe to use. This extension is available only for the “Chrome Browser,” so you will have to install Chrome on your laptop to use this extension. 

Here is how to use this extension to find broken backlinks:

  • Open the webpage where you want to find broken backlinks. 
  • Click on the extension in the top right corner of your browser. 
  • Find the links that have been highlighted “Red” by the extension. 

You can open the links highlighted in red color. It’s better to check the broken backlinks through the Wayback Machine to verify if you can pitch the website’s publisher to replace the broken link with your website’s link. 

 

7. Use “Wayback Machine”

The Internet Archive is a non-profit digital library that allows you to “revisit” the links that have been removed. Using their Wayback Machine tool, you can easily check what was published on the web page that now returns the 404 Error. 

 

resource page link building Source: archive.org

 

8. Look for Websites without a Resource Page

Not all websites have an informative resource page. If you come across a website that has tons of valuable information to offer but hasn’t curated a resource page, then you can reach out to write one for their website. 

Offering to write a resource page free of cost can make it easier for you to make your resource page link building campaign successful. It will help you build a connection with the website’s owner and get a backlink to your website at the same time!

The owner of an authoritative website might not know about the benefits of resource pages, and they might’ve not published a resource page for this very reason. 

This is why you need to mention in your email how a resource page will benefit their website. You can send this infographic with your outreach email to highlight the importance of a resource page: 

4 Benefits of A Resource Page for Website Owners

 

benefits of resource page for website

  • Become A Thought Leader In Your Target Industry 
  • Provide Relevant Information To Your Readers
  • Improve The “Dwell Time” Of Your Website
  • Increase The Traffic To Your Website 

9. Writing a Resource Page 

You can follow the best tips for writing content to write an informative, persuasive, and concise resource page for a website. However, if you don’t want to spend time researching and writing, you can contact us; and we’ll write amazing resource pages that website owners would love to publish!

 

10. Inform the Publisher

The most important step of your resource page link building strategy is sending a friendly email to the website’s owner who has published a resource page. You lose your chance of getting a backlink from a resource page if the outreach email you send to the resource page’s publisher is “weak.” 

You don’t have to master persuasive copywriting skills to write a great outreach email. Here is a simple, free template you can use to craft a personalized outreach email in no time:

 

Template: Resource Page Outreach Email 

 

Subject: Quick Question – Your Resource Pages

Hi [First Name],

I was trying to find information on [Topic] earlier today, and I was lucky to land on your amazing [Name of Page].

The page REALLY covered all the details of the topic! Thanks for sharing it. 

I especially liked [Personalized Sentence or two].

I’ve also published a page about [Related Topic]: [URL] this month on my blog.

It’s [Brief Description].

Adding a link to my post under your page’s [Section Name] might add more value for the reader. 

Anyway, thanks again for putting together all the resources in one place. And have a great week!

Talk Soon,

[Your Name]

 

Conclusion

Starting with resource page link building is the best thing to do if you want to strengthen your website’s backlink portfolio. If you have any queries about this strategy, you can email us at info@globexoutreach.com to learn more directly from one of our SEO experts.

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