Resource page link building is a skill that takes time to learn.
One can call it art.Â
You can spend hours, days, and months honing techniques, learn every resource link building trick in the book, and receive a respectable return on every dollar you’ve ever invested in resource page link building, but that’s just half the picture. The results you receive from your efforts will vary based on what strategies you use.Â
However, resource page link building is a really fantastic place to start if you want to explore the possibilities, pick up some tips, and start seeing a return on your link building effort.
Excited to learn more?
Keep reading:
What Is a Resource Page?
A resource page is where you can delve deeper into a certain subject. A resource page’s content is typically longer and more in-depth than that of a typical blog post; it may also contain far more words. Your resource page is a catalog if your blog is a pamphlet. A range of evergreen information, such as links to case studies, white papers, reports, videos, and even e-books, can be included on a resource page.
This should be a searchable, well-structured, go-to page for anyone looking for advice and how-tos from around your vertical.
You can use resource pages to enable your consumers to find the content that best suits their needs by classifying your content marketing resources into sections such as strategy, authoring, and tracking.
Why Do You Need to Get a Resource Page Link?
A resource page link can bring you plenty of benefits, including better referral traffic, a wider network, and a long list of opportunities.Â
All you need to do is learn how to leverage resource page link building strategically, as well as how to optimize your content for the best user experience on your website. This will enable you to establish a strong online presence within your industry or niche.
Let’s take a look at some benefits of resource page link building:Â
Resource Page Link Building Delivers Brand Exposure
Being featured on resource pages exposes your brand to a wider audience, increasing brand awareness and recognition within your target market. As users encounter your brand name, content, or offerings across multiple reputable platforms, they develop familiarity and trust, which can influence their purchasing decisions.
Consistent brand exposure fosters brand loyalty and advocacy, as satisfied customers or visitors are more likely to recommend your website or products to others within their networks.
Improved SEO
Quality resources links from reputable websites are a crucial factor in search engine algorithms. When your website is linked from resource pages with high domain authority and relevance, search engines recognize it as a valuable resource within its niche, potentially leading to higher rankings in search results.
Furthermore, resource page link building efforts contribute to a natural and diverse backlink profile, which is essential for long-term SEO success and helps avoid penalties associated with manipulative link-building practices.
Better Credibility and Authority
Being included on resource pages curated by trusted sources or industry experts enhances your website’s perceived credibility and authority. Users are more likely to trust and engage with content recommended by reputable websites or organizations. This association with authoritative sources can also positively impact your brand’s reputation, making it easier to attract and retain customers.
Resources Links Increase Referral Traffic
Resource page link building strategies provide a direct pathway for users to discover and visit your website. Since visitors are already interested in the topic or resources presented on the resource page, they are more likely to engage with your content, explore your website, and potentially convert into leads or customers.Â
Encouraging users to explore related content or offerings on your website can further enhance user engagement and retention.
Better Visibility in SERPs
Resource pages are often visited by users actively seeking information or solutions related to a specific topic or industry. By being featured on these pages, your website gains exposure to an audience genuinely interested in your content. In addition to that, resource pages may be promoted by website owners or shared within relevant communities, further extending your visibility beyond direct search traffic.
Targeted Audience Reach
Resource pages are often organized around specific topics, themes, or industries, allowing you to reach a highly targeted audience interested in your niche. This targeted exposure increases the likelihood of attracting relevant traffic that is more likely to convert into leads, sales, or other desired actions.
Therefore, understanding the demographics, preferences, and needs of the audience and frequenting resource pages enables you to tailor your content and messaging to better resonate with their interests and motivations.
Resource Link Building Has Long-Term Value
Unlike some forms of link building that may provide short-term gains but carry the risk of penalties or diminishing returns, resource page link building offers enduring value. Once included on a resource page, your link can continue to drive traffic and boost SEO performance over time.
In addition to that, the evergreen nature of resource pages means that your content remains accessible and relevant to new visitors who discover the page through ongoing search queries or referrals.
Resources Links Provide Amazing Networking Opportunities
Building relationships with other website owners or influencers who curate resource pages can lead to valuable networking opportunities. By demonstrating the quality and relevance of your content, you may earn additional backlinks, collaborations, or guest blogging opportunities. Besides, networking within your industry or niche also fosters knowledge sharing, idea exchange, and potential partnerships that can benefit both parties in the long run.
Diversification of Backlink Profile
Incorporating resource page links into your backlink profile diversifies the sources of inbound links pointing to your website. A diverse backlink profile signals to search engines that your website is well-connected and valued by multiple reputable sources within your industry.
By avoiding over-reliance on a single source or type of backlink, you reduce the risk of being adversely affected by changes in search engine algorithms or updates to ranking criteria.
Resource Page Link Building Has Potential for Social Sharing
Compelling content featured on resource pages has the potential to be shared across social media platforms by users who find it valuable or relevant. Social sharing amplifies your reach, exposing your content to new audiences beyond the initial visitors referred by the resource page. Encouraging social sharing through prominent social sharing buttons, engaging visuals, or calls to action can further enhance the virality of your content and drive additional traffic back to your website.
How to Do a Resource Page Link Building?
Resource page link building is a strategic approach to acquiring backlinks from curated lists of valuable resources within your niche or industry.Â
By securing placements on relevant resource pages, you can enhance your website’s visibility, credibility, and authority online.Â
Let’s take a look at some actionable strategies and best practices for effectively implementing resource page link building to improve your website’s SEO performance and attract targeted traffic.Â
Look for Resource Pages With Search Strings
Looking for pertinent resource pages is the first stage in creating links from resource pages. Using search terms on Google or another search engine is the simplest way to accomplish this.Â
You can use the following Google search phrase, for instance, to find a resource page about fashion:Â
“inurl: resources/fashion.”Â
A list of websites with “resources/fashion” in the URL will be returned as a result. After that, you can evaluate each outcome to see if it meets your needs.Â
Create Surveys for Resource Links
Surveys can be challenging to get correctly because they take time and occasionally produce results that aren’t relevant. However, when they do well, the rewards can be enormous. Surveys are effective for various reasons:
- You get to present entirely original and organic data.
- Your data can be segmented based on demographics to get more specialized results.
- Reporters are looking for news that will hold the attention of their readers. This implies that your survey’s main finding ought to be striking.
You should always have a final objective in mind when designing a survey. However, it is crucial to keep in mind that the outcomes might not always match your expectations. Nevertheless, don’t be scared to use the data to uncover another compelling tale or to bolster your arguments with other facts.
Reverse Engineer Your Competitor’s Resource Page Links
You can also do some reverse engineering to build resource page links. So, reverse engineer your competitors once you have found pertinent resource pages and know what kinds of posts they usually include. You can learn more about an author’s readership and internet promotion strategy by examining the websites that link to them.Â
This is a great way for website owners to focus on resource link building, and it can be quite helpful when creating your own plan for becoming included on these kinds of reference pages.Â
Create Content That Is Often Linked From Resource Pages
Look for the type of content that famous resource pages in your field link to. Refrain from giving in to the need to locate a resource website and build your own content on it, even though some individuals may interpret this as a good strategy. This can work only if you discover a large number of resource pages that point to the same kind of content.
Avoid deliberately searching for these so-called patterns. It would be preferable if you trained yourself to recognize these patterns while working.
When you see that certain kinds of posts are consistently being linked from, make a note of it during the research stage of your resource link building. Even though this is a useful tactic, unless you use it wisely, the benefits won’t justify your efforts.
Build Mini Resource Pages
Making mini-resource pages is an excellent method of resource page link building.Â
Mini-resource pages are streamlined versions of resource pages that concentrate on a single subject or area. They give readers focused information about a certain topic without overburdening them with information at once.Â
These kinds of single-purpose, dedicated resource sites can be a great way to target particular demographics and drive traffic to your website in novel ways if done correctly.Â
Collaborate With Opinion Leaders
Working along with individuals who have a media presence, such as influencers or well-known members of your field, can also help you in resource page link building. By doing this, your chances of obtaining links may rise. Using professional expertise and experience also lends your work greater credibility.
To enhance the content and facilitate sharing, you may incorporate expert quotes and figures that are linked in your content. An additional choice would be to include quotes from experts in the image. This is a resource page link building tactic that will be more effective if you are connected to thought leaders in your sector or have prior networking expertise.
That being said, if you do not know any famous people in your vertical or you do not have any prior networking experience, you do not need to stress.
You can still improve your content by finding authoritative quotations on HARO. After that, you might get in touch with them to inform them that your post included their advice.
Keep an Eye Out for Page Linking Within The Website
Although resource pages that solely link to internal pages on their website are not very prevalent, it’s still a problem worth being aware of when doing resource link building. However, if you come across a website that engages in inner linking on their resource page, you should not draw any quick assumptions.Â
Such websites frequently provide resource links to other websites as well, albeit in a separate part of the resource. Remove any resource page that you find from your outreach list if it contains links to the site’s internal pages.
Personalize Your Outreach Emails
Customizing each email is crucial when attempting to have your links added to other websites. Spend some time crafting a message that is specific to the person you want to reach out to, rather than just sending out a template that says the same thing every time.Â
Make sure you include an explanation of why your website would complement theirs and why it would benefit you both if you were highlighted on their page. They will be more likely to add your link if you use this kind of tailored manual outreach to convince them of its benefits.Â
Do Some Newsjacking
Newsjacking is a digital PR strategy that builds links by identifying chances in the news and adding your comments and thoughts to create relevant content. It works great as a resource link building strategy.Â
This tactic is effective because it increases interest in the subject and fosters the development of knowledge and trust, especially when reliable sources contribute advice and insights. However, this also implies that you will need to produce content fast because industry news stories typically only endure 24 to 72 hours. You will also need to stay up to date on podcasts and roundups!
Newsjacking is effective in a wide range of sectors, including lifestyle and finance. All you need to do is stay up to date on current affairs and know how to connect it to your resource content. In addition to that, you can choose news websites that would cover your topic and engage in outreach to boost the likelihood that links to your newsjacking content will be earned.
How to Find Link Building Resources?
The following four methods will help you locate resource pages for resource link building:
Developing Rapport With Website Owners
Getting to know website owners well may open up more possibilities for cooperation and inclusion on their resource sites.
Use Outreach Techniques
To find out about possible resource pages on websites, you can get in touch with webmasters or site owners.
Successful Email Sales Pitches
Creating individualized and well-written email pitches might improve your chances of receiving a favorable reaction from website owners.
Finding Resource Pages Tailored to a Particular Specialty or Industry
You can utilize specialized search operators and tools to locate resource pages tailored to your industry or expertise.
Optimizing the Impact of Resource Pages Link Building
You can make your resource page link building efforts more impactful by making sure that your resource links are pertinent and provide the target audience something special.
Mistakes to Avoid When Resource Link Building
When performing resource link building, it is important to navigate the process with care to maximize its benefits.Â
Steering clear of common pitfalls will ensure the integrity and effectiveness of your strategy. From overlooking relevance to neglecting relationship-building, several missteps can hinder your efforts. By understanding and avoiding these mistakes, you can cultivate a robust resource page link building approach that bolsters your website’s authority and visibility in the digital sphere.
Here are some mistakes to steer clear of when learning how to do a resource page link building:
Ignoring Relevance
Do not make the mistake of pursuing links from resource pages that are not relevant to your website’s content or industry. Irrelevant links can harm your website’s credibility and SEO performance, as search engines prioritize relevance when assessing the quality of backlinks.
Prioritizing Quantity Over Quality
Do not focus on just acquiring a high volume of backlinks without considering their quality or relevance when performing resource link building. Low-quality or spammy links can trigger search engine penalties, diminishing your website’s authority and visibility in search results.
Not Researching Website Authority Beforehand
Obtaining links from resource pages with low domain authority or questionable reputations can prove to be fatal for your website and your resource page link building efforts. Links from unreliable sources can negatively impact your website’s credibility and SEO rankings. Prioritize links from reputable and authoritative websites to maximize their value.
Do Not Over-Optimize Your Anchor Text
Using overly optimized anchor text excessively when resource page link building is a rookie mistake.
Do not do it!
Search engines may perceive this as manipulative or spammy, leading to penalties or decreased rankings. Use diverse anchor text variations and natural language to maintain a natural link profile.
Ignoring Link Diversity
Exclusively pursuing resource page links while neglecting other types of backlinks is a foolish thing to do. Lack of diversity in your backlink profile can appear unnatural to search engines and diminish the overall effectiveness of your link building efforts. Aim for a balanced mix of link types for optimal results.
Do Not Ignore Relationship Building
This is another foolish mistake!
Approaching resource link building as a transactional exchange without fostering genuine relationships with website owners or content curators is harmful. Building authentic relationships can lead to more sustainable and fruitful collaborations, including additional link opportunities, guest blogging invitations, and referrals.
Not Providing Value
You cannot expect to receive links without offering valuable content or resources in return when resource link building. Websites are more likely to link to your content if it provides genuine value to their audience. Focus on creating high-quality, informative, and engaging content that warrants inclusion on resource pages.
Ignoring Linking Patterns
Make sure that you do not ignore suspicious linking patterns or practices that violate search engine guidelines. Engaging in black hat SEO tactics such as link schemes or reciprocal linking can lead to severe penalties, including deindexing from search results. Always adhere to ethical and best practices for link building.
By avoiding these common mistakes and adhering to the best strategies for resource link building, you can build a robust resource link building campaign that enhances your website’s visibility, authority, and credibility.
Resource Page Example to Take Inspiration From
Do you want to improve your resource page link building strategy and take it up a notch?
Exploring other website resource page examples can offer valuable insights and inspiration. By examining successful website resource page examples, you can gain a deeper understanding of effective link placement, content curation, and relationship-building strategies.Â
Let’s delve into some exemplary link building resources that have used the best practices and innovative approaches to resource link building. Go through them and decide which resource page example inspires you the most:
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Project Resource Page by First Solar
Putting together a list of the most crucial materials from your project will help you not only stand out in the evaluation process but also greatly advance awareness-raising. A project resource page is a great way to compile all of this project information in one location. That is exactly what First Solar has done on their website.Â
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Classroom Educational Resource by Usman Public School System
The classroom resource page by Usman Public School System is the best of its kind. Teachers select additional web resources by hand on a range of subjects to support their students’ creative learning, thinking, and assimilation of pertinent knowledge. Adding a stunning school news resource page to their website is one approach to present the information in a great example of resource page link building.
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Online Courses Resource Page by Harvard UniversityÂ
Making an online course resource page for your website is the ideal way to make online education easy for everyone, as managing an online course website, teaching online, or sharing online courses with students and staff may be demanding jobs. If this is the route you want to take, then use Harvard University as an example.
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Book Recommendations Resource Page by James Clear
Another example of resource page link building is to build a page that lets you provide reading assignments to your students or recommend books to your peers. This kind of resource page will get you recognition and please your viewers.
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Training Videos Resource Page by Zoom Learning Center
Training videos are great for effectively getting information across to guide your visitors in case they need help with something. So, take advantage of this video madness and create a curated training videos resource page with the best visual content around a topic, all in one place! Take a look at this training video page example.
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Information Content Resource Page by Shopify
Shopify is an online store creation tool that is available to both individuals and corporations. A variety of resources, including podcasts, webinars, e-books, and guides, are available on their resource website. They also have a component called “Shopify Compass” where users may access a number of courses covering subjects including marketing, product development, and shop design.
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Guide Resource Page by Grammarly
Grammarly is a writing tool designed to help users write better. A range of articles, tutorials, and webinars on subjects like writing style, grammar, and punctuation are available on their resource website. They also include a section titled “Grammarly Handbook,” which offers users a thorough how-to manual for enhancing their writing abilities.
Get the Most Out of Resource Pages Link Building With Globex Outreach
We create websites at Globex Outreach to assist business owners in making money while they are asleep. Websites should be as useful as they are beautiful, and your resources page is essential to making this happen. A resource page link can take your website to the next level.Â
If you want to get the most out of resource link building and build resources links, get a quote for your own website by visiting our website. Visit our blog to discover how we’ve organized our resources and content production!
Resource Page Link Building FAQs
What is resource page link building?
Resource page link building involves acquiring backlinks from curated lists or directories of valuable resources within a specific industry or niche. Website owners seek inclusion on these resource pages to enhance their website’s visibility, credibility, and authority in search engine rankings.
How can resource page links benefit my website?
Resource page links offer several benefits, including increased visibility, improved SEO performance, enhanced credibility and authority, targeted audience reach, referral traffic, networking opportunities, and diversification of the backlink profile.
What types of websites typically have resource pages?
Websites across various industries and niches may feature resource pages, including blogs, online magazines, educational institutions, professional associations, nonprofit organizations, and niche directories. These resource pages often serve as valuable hubs of information for users seeking relevant content or resources.
How can I find resource pages relevant to my website?
You can identify relevant resource pages through targeted keyword searches, competitor analysis, industry directories, social media platforms, and outreach to website owners or content curators within your niche. Tools like Ahrefs, Moz, and SEMrush can also assist in discovering potential resource page opportunities.
What criteria should I consider when evaluating resource pages for link building?
When assessing resource pages for link building opportunities, consider factors such as domain authority, relevance to your website’s content and audience, the quality of other linked resources, editorial standards, and the potential for referral traffic. Prioritize resource pages that align closely with your website’s niche and goals.
How should I approach website owners for inclusion on their resource pages?
When reaching out to website owners or content curators for inclusion on their resource pages, personalize your outreach, demonstrate the value of your content or resources, and highlight how it aligns with their audience’s interests and needs. Offer to reciprocate by promoting their content or providing a relevant resource in return.
What types of content are best suited for inclusion on resource pages?
Content that offers comprehensive, authoritative, and actionable information or resources tends to perform well on resource pages. This includes guides, tutorials, case studies, tools, templates, infographics, and curated lists that address common pain points or provide solutions within your niche.
How can I measure the effectiveness of my resource page link building efforts?
Track key performance indicators such as referral traffic, organic search rankings, domain authority growth, and conversions attributed to resource page links. Analyze metrics using tools like Google Analytics, Google Search Console, and backlink analysis tools to assess the impact of your link building strategy.
Conclusion
If you have a website and you want to provide your audience with the best and the most useful content then resource page link building is an absolute must for you. Your website will receive more traffic, and your audience will receive more value if you create a resource page that is both helpful and well-organized. If you do not know what kind of resource page you should create, then you can use the above-discussed website resource page examples as inspiration
When working on link building resources, it is critical to consider both your target audience and the website’s objective when developing a resource page. Make sure the page is simple to read and navigate, and include important keywords. To establish yourself as a reliable source of knowledge, incorporate links to other helpful content on your website and external resources into your content strategy.
To provide visitors and clients with value, the greatest company websites include resource pages and blog posts. Your website requires both kinds of content to function well.
By removing the stress and difficulties from content creation, Globex Outreach can help you concentrate on growing your business. You can focus on your video while we focus on resource page link building for you. Together, we can produce resource pages and blog posts for you that you can be proud of.
Contact us for a free quote!
