Some SaaS websites get more visibility than others, and much of this has to do with link building. Backlinks are votes of trust, as when one website links to another, it tells Google that the website it has linked to has something valuable to offer. The same goes for SaaS link building, and the most effective SaaS link-building strategies include creating linkable content, guest posting, benefitting SaaS directories, and many more. The strategies are repeatable and scalable, which will prove successful for your SaaS company.
SaaS Link Building – What is It?
SaaS link building is a category of link building, yet a majority of people think of SaaS link building and link building as two completely different aspects. On that note, the one thing that makes SaaS link building different from general link building is that SaaS link building completely focuses exclusively on getting backlinks from SaaS websites, which are essentially established legal SaaS businesses that offer software, solutions, and tools.
On the other hand, link building, in general, exhibits the practice of building backlinks from a wider range of online resources.
Why Do SaaS Backlinks Matter?
SaaS backlinks matter for SaaS websites as these help SaaS businesses boost their online presence and technical aspects. These backlinks work to boost the SaaS website’s online presence, which essentially makes the backlinks gained through the strategies incredibly valuable to the company owners. Here is what happens:
SaaS backlinks are not just ordinary backlinks; they are high-quality backlinks that strengthen the backlink profile and lead to a boost in website ranking and website traffic. Also, your website gains brand credibility, which means that people will be more interested in trusting your SaaS business and sign up for your services
Now, the best part about SaaS backlinks is that they grow in value over time. As the SaaS websites grow, the backlinks grow in value, too, which, in turn, gives your SEO long-term benefits.
If we were to lay down the importance of link building for SaaS, we would break everything down into the following aspects:
Boost Organic Rankings: Since Google considers backlinks as votes of confidence, by gaining high-quality backlinks from authoritative sites, you will signal to Google that your website content is valuable, which in turn will boost your organic rankings.
Boost Targeted Traffic: By acquiring niche-relevant backlinks, you can boost targeted traffic, which in turn will boost the likelihood of customer acquisition and conversions.
Establish Brand Authority: By earning high-quality backlinks, you can establish brand authority as your SaaS website’s credibility and trustworthiness will increase, too.
Establish Long-Term SEO Growth: The benefits of high-quality backlinks are for the long-term, as these keep driving traffic not only now but for many more years to come.
Top Strategies for SaaS Link Building
Now that you know the significance of SaaS backlinks, it is time to explore the top strategies for SaaS link building:
Get Quality Backlinks from Content
Here are some of the best content-based link-building techniques for your SaaS website:
Skyscraper Content
This technique involves creating in-depth content – your best pieces – in your niche. You must highlight your high-performing articles that already attract many backlinks naturally. Assess those best-performing articles of yours and improve them. You can do so by updating your content by including fresh insights, integrating fresh data, and promoting the latest content version.
The goal is to upgrade the content that is already doing well by turning it into a better and more comprehensive resource that will naturally attract organic, high-quality backlinks.
Create & Post Linkable Assets
This link-building tactic is also content-based, and it involves creating content that other niche-relevant high authority sites would want to link to, such as infographics, original searches, whitepapers, and e-books. As a SaaS business, you must ensure that your content includes original and unique data points that can become other’s ultimate go-to source for things related to your niche. This way, you will be able to drive organic and high-quality backlinks without having to perform heavy outreach.
Post Customer Stories
Another content-based link building strategy for your SaaS business is posting real-life customer success stories as well as case studies that will deeply resonate with your target audience. The goal is to exhibit how your SaaS products or services have actually helped people solve specific problems. You can do this effectively by sharing detailed customer success stories as well as case studies because when potential clients share these stories on their own websites or social media platforms, you will be on the definite route to gaining high-quality backlinks.
Get Quality SaaS Backlinks through Outreach
Here are some of the best outreach and collaboration-based strategies for SaaS link building:
Guest Posting
Did you know that guest blogging remains one of the best ways to build backlinks in SaaS? This strategy involves for you to write informative and good-quality blogs or guest posts for well-established niche-related websites or blogs. The key is to provide valuable content and include a link that links back to your content. You must, however, do the homework and find niche-relevant websites. Once you have the list of sites, you must create blogs that actually deliver valuable insights that their audience will find useful.
It is important to mention here that while you are creating guest blog posts, you must avoid fluff, as the point is to provide actionable value to the audience.
Collaborate with Influencers
Another tested backlink strategy for your SaaS website is to collaborate with niche-related influencers. This link-building strategy works amazing for getting high-quality backlinks and for building credibility. You can team up with niche-related influencers through podcasts, guest appearances, co-creating content, and product mentions.
Thus, through collaborative influencer outreach, you can establish and improve your brand and attract high-quality backlinks.
Technical SaaS Link-Building Tactics
Now, let us explore some technical link-building strategies for your SaaS business:
Broken Link-Building
Believe us when we tell you that broken link-building is a simple yet incredibly effective strategy. This strategy involved finding broken links on high-authority websites within your niche. Once you have the list of potential broken links, you can offer valuable content as a replacement for those broken links. This way, you will be helping those relevant website owners with fixing their issues. Subsequently, you will secure high-quality links in return.
You can leverage Semrush or Ahrefs tools to find broken links.
Analyze Your Competitor’s Backlink Profiles
This aspect is also known as backlink gap analysis. This effective technical link-building strategy starts with identifying who your competitors are. Subsequently, you must leverage the right SEO tools to assess the backlink profiles of your potential competitors. Simultaneously, make a list of the sites that are linking to your competitors but not to you.
By doing so, you will be able to leverage many high-quality linking opportunities that you were missing out on before.
Optimize the Anchor Texts
When it comes to SaaS backlinks, you must pay attention to the anchor text, which is the clickable part of the content. The anchor text is important in SEO as it helps Google, as well as other search engines, such as Bing, understand the context of the linked content. On that note, you must ensure that your anchor texts are optimized. To do so, make sure that the anchor texts are enriched with the right keywords. Also, make sure that the anchor texts are contextually relevant. However, balance is key.
Don’t overdo but keep the anchor text natural.
Exclusive SaaS-Related Link-Building Tactics
Apart from the general link-building tactics for your SaaS business, you can also leverage the below-mentioned exclusive SaaS-specific link-building tactics:
Leverage Exclusive SaaS Directory Listings
When it comes to exclusive SaaS-exclusive backlinks tactics, you should know that directories are incredible not only for your potential customers to discover your business but also for acquiring high-quality backlinks. By listing your SaaS product or service in the directory, you will essentially boost targeted traffic. Also, you will acquire high-authority backlinks from trusted sources.
If you ignore SaaS directory listings, you will be leaving valuable link-building opportunities as well as leads on the table.
Opt for Digital PR Campaigns
As a SaaS business owner, you will be scaling your business strategically. For instance, you might be considering integrating a new feature in your tool. You could also be hitting an important milestone. Whatever the unique story that you have to tell, opting for digital PR campaigns can help you out a great deal with much-needed media coverage.
This aspect also includes securing high-quality backlinks from top-quality publications. Rest assured, the backlinks that you acquire through digital PR campaigns will not only prove fruitful in boosting your SEO but also boost your brand’s reputation and reach.
Link Building for SaaS – Important Things to Remember
When it comes to link-building for SaaS, you must keep some important things in mind. Firstly, you must be mindful of ignoring outdated tactics that could potentially hurt your SEO. The best thing you can do is to understand the challenges of SaaS link building and know which things to focus on for building effective SaaS backlinks.
Here is what to prioritize for effective link-building for your SaaS website:
Focus on relevance: To get high-quality backlinks for your SaaS business, get relevant SaaS-related links and focus on technology and software. Only relevant links will prove valuable.
Know your target audience: To boost traffic to your business website, you must focus on acquiring backlinks from relevant websites that attract your target audience. So, understand your target audience before building links.
Prioritize quality over quantity: High-quality backlinks are valuable, which is why you must focus on quality over quantity. Besides, choosing quality backlinks over the number of backlinks is the golden key for effective link-building.
So, prioritize getting a few backlinks from trusted and valuable SaaS websites.
Potential Challenges in SaaS Link-Building
Now that you know what to focus on for SaaS link-building, it is time to understand the common challenges that you might face with SaaS link-building:
The SaaS industry is competitive: This challenge indicates that since the SaaS industry is saturated, you might find it challenging to stand out from your competitors to acquire backlinks.
SaaS products and services are complex: This challenge indicates that the content will revolve around complex and very specific niche-related subjects that may not attract a wide range of people to your site.
Quality vs. Quantity Backlinks: You might find it challenging to get a large number of backlinks without compromising on their quality. However, you must focus on quality backlinks, as these can help you boost your SEO efforts.
How to Choose the Right SaaS Link Building Services
We have good news for you: you don’t have to do the link-building efforts for your SaaS business yourself as you have the liberty to lavage the services of a well-reputed link building agency for saas where the professional experts will do the work for you, and help you secure high-quality backlinks for your SaaS business. At the same time, you will get to focus on other essential aspects of your business.
Nonetheless, when it comes to selecting the right SaaS link-building services, we recommend you prioritize a link-building agency that has proven work experience in the SaaS industry. Make sure that the agency exhibits transparent link-building practices and can show you a custom-tailored SaaS link-building strategy that focuses on securing quality backlinks while enabling you to track their outreach efforts.
Also, while choosing the right SaaS link-building agency, you must be mindful of the pricing structure and the agency’s ability to deliver its promise of measurable results.
Final Thoughts
Now you know the importance of SaaS link building for your SaaS website and the best link-building strategies that will work and help you boost your website traffic, brand visibility, and long-term SEP results. Nonetheless, we recommend seeking the best link-building services from a well-reputed link-building agency such as ours. Our link-building experts have a wide range of experience, including SaaS backlinks. We will help you save your time and effort while delivering measurable results and helping you boost your SaaS website’s credibility.
FAQs
Is link-building still relevant in 2025?
Yes, link-building continues to be relevant in 2025 as high-quality backlinks coupled with informative content and great website performance, so this SEO strategy can definitely help you push your website rankings.
What actually is SaaS link-building?
SaaS link-building is an exclusive SEO strategy that includes acquiring high-quality backlinks from SaaS businesses. As a SaaS business owner, you will be focusing on backlinks that exhibit to Google that your website content is valuable.
What makes a good SaaS content strategy for link-building?
A good content-based link-building strategy for SaaS includes creating and publishing skyscraper content, original research, infographics, and other linkable assets that can help acquire high-quality backlinks and attract the target audience.
