What is Guest Blogging? Everything You Need to Know
What is Guest Blogging?
If you are reading this blog, then the chances are that you are already a social media examiner and looking for the way different companies have utilized guest blogging opportunities.
In this detailed guide, we are going to walk you through everything that you need to know about guest blogging if you want to improve your business.
It doesn’t matter if you are a digital media company providing services or if you want to improve the SEO of your own business, this blog is going to benefit you regardless.
So, let’s dig in and find out what makes guest blogging or guest posting a vital opportunity for business to enhance their business reputation and increase sales.
Here you go:
How Can a Guest Post Agency Benefit Your Business?
Naturally, whenever you want to implement a new strategy in your business, you try to do a cost-benefit analysis to analyze the benefits that strategy may bring for your business.
Therefore, it is vital that you must know all the benefits that guest blogging may have to offer to your business before you actually implement it as a business strategy.
So how can a guest post agency benefit your business? Does it only give relief by sharing your burden, or it really brings some value to the table for you?
Here are some of the benefits that can be considered as the core benefits of guest blogging.
However, you must know that the following mentioned benefits are not all-inclusive, and they are just the tip of the iceberg when it comes to benefiting your business.
So, read the following and find out how you can improve your business using guest blogging.
Ultimate Ways to Build Brand Awareness
In today’s world, if you want to ensure that you make good sales and earn a reasonable amount of revenue from your business, then you simply can’t afford to not work on brand awareness.
All the businesses around the world, regardless of their corporation size, are working to build brand awareness.
According to many business experts, if you are doing brand awareness for your business the right way, then you don’t have to spend a single penny on marketing for your brand.
Here is how things work:
A guest post placement with an editorially placed link to your site opens up the opportunity to enhance brand awareness because people get exposed to your brand when they click on the link and visit your site.
The more you do guest posting on different sites, the greater your chances are to put your brand in front of the right people.
And it simply means more leads and sales.
Therefore, you can have the gist of how important brand awareness is for your business.
The good news is that guest blogging plays a great role in creating brand awareness. However, you’ll have to fulfill certain criteria (which we’ll be discussing later in this blog) to get the desired results.
Higher Exposure to Targeted Traffic
If you want your message to be preached to the audience that can be interested in your product, then it is very important that you reach out to them using different platforms. One of these platforms that work really effectively is guest posting.
When you post your blog on a guest site, you are essentially targeting all the audience that the blog site has.
It’ll help people to know about your brand. This way, they’ll will you when the next time they have to make a purchase of the product that you are selling.
However, it is important to note that if you are choosing a guest posting to target a specific kind of audience, then you have to be very particular about it.
It means that you’ll have to write the content that suits their interest. Remember, you’ll not be able to achieve your goals of targeting the right audience if your content is boring because they’ll not even bother to read it.
You Get a Chance to Expand Your Personal Network
One of the most important benefits that guest blogging will provide you is that you’ll get a chance to build your personal network.
It means that when you post your content on the guest sites, you have to communicate with the blogger.
After posting for a longer period of time on a particular guest post means that there will come a time when the blogger will recognize you personally and help you get high domain authority backlinks.
Put simply, and guest blogging is a very effective means of networking with bloggers that can help you in getting high DA backlinks.
These backlinks will ultimately enhance your business authority, and you’ll be able to rank your business on the first page of Google or other search engines.
Boosts Social Media Shares
If you are posting content that intrigues the interest of the readers, then you don’t have to worry about getting social media likes.
When the reader likes something on one platform, they tend to share it on their personal social media account.
It means that you can reach a greater number of audiences that you were not even targeting.
How amazing is that? However, to achieve these social media shares and likes, you have to make sure that you are writing share-worthy content.
It is no rocket science to produce content that gets likes.
All you have to do is fulfill the requirements of the readers, and you’ll be all good to get a reasonable amount of shares and likes on social media.
Helps to Stimulate Your Social Media Marketing
Although rightly done, SEO can provide you many benefits when it comes to improving your business.
However, you still have to make sure that you are doing social media marketing for your business in the right way.
It is important because almost all your competitors are doing it, and you simply don’t afford to stay behind.
However, if you are thinking that you may have to make some extra effort and invest extra money in stimulating your social media marketing, then you are wrong at so many levels.
Your guest blogging strategy in SEO can also help you in stimulating your social media marketing.
All you have to do is share your blog on your social media sites.
Above all, if the reader of your blog develops an interest in your brand, then they’ll look for you on social media. Hence, your social media marketing campaign will receive a boost through guest blogging.
Builds and Improve Your Online Authority
Building online authority for your business means that you are increasing your chances of getting more customers.
It is a well-established fact that your high domain authority contributes a lot to your overall business sales.
Therefore, it is important that you work on building the online authority of your business.
This way, if your clients are looking for your product, they will be able to find you on top rankings, and you’ll be able to generate more revenue for your business.
Above all, it’ll help to build the client’s trust in your brand. Guest blogging is an excellent way to achieve all these goals.
All you have to do is to make guest blogging a part of your SEO strategy. If you do everything right, you’ll start seeing results sooner than other SEO strategies.
Strengthens Your Backlink Profile
One of the most important benefits that guest blogging does for your business is that it strengthens your backlink profile.
Now, you already know that when high domain authority backlinks are linking back to your profile, it means that you have a greater chance of improving your rankings.
Above all, Google and other search engines will start recognizing your business.
The way it works is that when search engines crawl pages for the web, they extract the content of those pages.
After that, they add it to their indexes. Once all this is done, if the search engines feel that a certain page is of high quality, they rank it higher for the relevant keywords.
Although it sounds simple, it requires a lot of smart band hard work to make sure that when the search engine crawls, it considers your content to be ranked. To achieve this purpose, we’ve mentioned some tips and tricks in the later part of the blog.
A Great Way To Generate Qualified Leads
When you are targeting a huge audience, then it means that there will be a lot of people inquiring about your product.
However, the downside of this is that there may be some people who are not interested in your product but are just asking you a lot of questions to waste your time. It can get pretty annoying. Above all, it wastes both your time and resources.
Therefore, it is extremely important that you must generate qualified leads. It’ll help you in generating more revenue, and you’ll be able to increase your business revenue.
Guest blogging can particularly help you in generating qualified leads.
All you have to do is choose the right site to publish your content.
Keep the audience and readers of the site in mind. Make sure it is relevant to your business or product as much as it can.
This way, you’ll be only targeting the audience that has the potential of turning into your qualified leads.
Helps to Reduce the Sales Cycle
If the sales cycle of your product is too long, then it’ll affect the overall revenue of your business.
It is the reason that almost all the businesses around the world are spending a considerable deal of money on R&D to help them reduce the sales cycle of their product.
If you are a small or medium scale enterprise, then you don’t have to worry about spending that kind of money on R&D to reduce the sales cycle of your product.
Guest blogging can do the deed for you. Yes, you heard it right. Reducing the overall sales cycle is one of the core benefits that guest blogging can do for your business.
All you have to do is to make sure that you are writing content that’ll attract your potential clients and publish it on the relevant blogger.
If you do both of these things, only then can you make sure that your client contacts you directly and purchases your product or services, cutting short the sales cycle.
Promotes Engagement with the Community
Believe it or not, but your clients want to know more about you.
They want to communicate and engage with you to develop trust in your brand.
It is the reason that many businesses are putting a lot of effort into engaging with their clients and readers.
Therefore, if you are not engaging with your potential clients, then you are actually letting go of a lot of your potential clients.
However, if you are already doing guest blogging for your business, then you don’t have to worry much about it.
All you have to do is to write a blog that promotes engagement with your readers and clients.
It is important this kind of public engagement is different from that of arranging contests and giving give away.
The degree to which you can generate a client’s engagement highly depends on the kind of content that you are using.
The platform that you are using to post that content also matters a lot.
How Can Guest Posting Help in SEO and Link Building?
Since the primary purpose of doing guest blogging for your business is to strengthen your backlink profile.
Therefore, it only makes sense that we talk about how it actually happens.
There are many people out there who believe that guest blogging is dead, and it is not going to benefit your business.
If these people are speaking from experience, then you must check the quality of guest blogging they are doing before believing them.
However, if you actually want to see results, then you must make sure that you are doing high-quality guest posting. Only then you’ll be able to get the desired results.
Remember that when Google or other search engines crawl the pages of any site, quality and relevance are the first two things that they take into account to rank the keywords present in the content.
Therefore, if you are posting content on a blog site, you must not forget that quality is the only thing that will help you in strengthening your backlink profile.
Another important thing that you need to remember is that all your efforts will go to waste if you are compromising on quality and relevance.
The competition out there is fierce. If you want to compete with your competitors, then you have to ensure as much quality as you can.
Quality is the only matrix that matters for search engines. Above all, no matter how strong your competitor is, if you are producing high-quality content, then the search engine will prefer you over your competitor.
How Guest Blogging Helps You to Improve Ranking
To get your content ranked, you need to understand how exactly the needle is moved by the search engines to improve your rankings.
Improving your business ranking on search engines is no rocket science.
However, you’ll see people making it unnecessarily difficult to understand the whole concept. So, if you haven’t been able to grasp the whole idea, then it’s not your fault.
We’ve tried to make it as simple as possible for you to understand the whole idea of improving your rankings with the help of guest blogging.
Here you go:
By Improving Backlinks
The first and the most important way to improve your business rankings is by improving your backlinks.
We understand that we have talked about it a lot, but trust when we say that it is actually very important.
Therefore, we simply can’t stress enough on the importance of improving the backlinks profile if you want to rank higher on Google or other search engines.
However, it is important to note that you have to post guest blogs for the recommended period and consistency based on the current rankings of your keywords.
It means that if you need 50 backlinks from high domain authority backlinks to improve your rankings, then any number below 50 is not going to help.
Therefore, you need the help of experts to make sure that you know the exact requirements of your business to get ranked with the help of guest blogging. Otherwise, it’ll just be a waste of resources and efforts.
By Building Brand’s Credibility
Gone are the days when all you needed was to produce quality products to build your brand’s credibility.
These days, if you want to build your brand’s or product’s credibility, you’ll have to do more than just producing a high-end quality product.
We are not saying that the quality of the product doesn’t matter anymore. Of course, it does.
However, you need to capitalize on it now more than ever. This way, your clients will know about your services and products.
Guest blogging can help you in building brand authority.
When you get backlinks from high authority blog sites, it means that those sites are recognizing your business.
It really helps your business to get ranked higher, and as we have talked earlier, high rankings mean that it’ll help your clients to trust your brand better.
By Driving Traffic to Your Website
Guest posting is a very effective and smart way to generate more and qualified traffic for your site.
However, it doesn’t mean that you’ll post your guest post on one blog, and you’ll reach your traffic generation goals.
It is something that can take a lot of time; therefore, you’ll have to be patient if you want to get the desired traffic. Above all, make sure that all the blog sites that you are choosing are completely relevant to your site.
If the purpose of your guest posting campaign is to generate qualified traffic for your website, then relevancy is something that you simply can’t ignore.
Understand the fact that your targeted audience is present only on the blogs that are relevant to your business.
Otherwise, you can write high-quality content and publish it on high domain authority blogs, but you’ll not be able to generate much traffic.
The reason is that the audience of the blog is not relevant to your business and will never even bother to open your link, let alone purchase your product.
By Enhancing Engagement on the Post
One of the factors that search engines take into account while ranking your content is the engagement that your content has gotten.
It includes comments, sharing, and a number of likes on your post. Therefore, if you want to make sure that you get the most out of your guest blogging activity, then you must make sure that your content has the potential to generate engagement on the post (To understand it better, you can read our detailed tips on writing quality content).
It is important to remember that you must track the engagement on your blog post.
It ensures that you reply to all the comments of your readers and answer their queries if they have any.
Leaving the engagement of the readers unattended will do you no good. Above all, they can get annoyed and may never consider shopping from you.
So, be responsive and make sure that you are addressing everything your readers have to say. This practice will help you in understanding the mindset of your readers. This way, you’ll be able to make an effective content strategy for the future according to the needs of your readers.
By Evaluating the Value of the Content
Writing juicy content that generates engagement might be enough to please your readers.
But, if you want the search engine to recognize your content, then you have to provide some value in your content to your reader.
It is important because your competitors are also trying every trick in the book to rank their content and improve their overall website rankings.
Therefore, you simply can’t afford to lack in any department if you want to beat your competitors.
So, make sure that whatever you are writing, it provides some value to the readers, and they’ll learn something from it.
Factors Involve in Ranking
If you’ve been wondering what search engines are actually looking for in the content to rank it, then the following portion of this blog is going to help you.
It has answers to all the questions that you may have in your mind about factors that involve Ranking.
So, let’s dig in and find out:
The relevance of the content
We’ve discussed a lot that relevance matters the most when it comes to ranking the content online.
A common mistake that many people commit is that they either write relevant content and publish it on a non-relevant blog site or write irrelevant content and publish it on relevant blog sites.
Both these situations are a suicide mission, and they’ll not do any good to your overall content strategy, and you’ll never achieve the ranking goals that you may have in your mind for your website.
Therefore, it is extremely important that you make sure that your content is relevant to your brand and posted on a relevant blog site as well. It is vital because it is perhaps the first thing the search engine notices while ranking your content.
The uniqueness of the content
You must know that if you want your website to be ranked on the top pages of the search engine, then plagiarism is a big NO.
Many search engines, including Google, have gone one step ahead, and they don’t just check the uniqueness of the content based on the sentence structure.
Now, if your concept is similar to one of your competitors, then there is a huge possibility that the search engine will ignore your content during crawling.
So, you have to make sure that the content you are writing is unique and latest both in terms of concept and written matter.
The newsworthiness of the content
Although many blogs are not the news type, however, the newsworthy content is preferred by most of the search engines.
If you think that the newsworthiness of the content means that you literally have to deliver news to your readers, then you are wrong at so many levels.
It means that your content must tell your readers something about your product that they don’t know.
You don’t have to do it in a way that your blog starts to look like a piece of advertisement of your product. Instead, make sure that you are doing it in a subtle yet effective way.
It’ll help you to provide your readers with the news value that the search engine is looking for in your content.
Position of the Links Matters
If someone is telling you that you can place your link anywhere in the content because it doesn’t matter, then you should know that they have absolutely no idea of what they are talking about.
On the contrary, the position of the links in the blog matters for both SEO proposes and providing ease to your readers.
Do you know that most readers tend to open the first link present in the blog? So, make sure that your link is placed in the upper portion of the blog. The first link in the blog should be a link to your website.
Value of the Target Site
The blog site that you are using to publish your content is something that holds great value when it comes to ranking your website.
So, if you are doing guest posting and you are picking the blog site which has a really low domain authority, then it is not going to do anything for your website.
The search engine is simply going to ignore it, and you’ll not get the desired results.
So, it is advised that you choose high DA sites to publish your content so that your efforts yield the desired results, and your content doesn’t go unnoticed by the search engine.
The audience of the Targeted Site
The audience of the targeted site must be legit. Otherwise, it’ll do you no good to write quality content for the bots.
Make sure that the audience is 100% legit and respond to your engaging content.
It is important because engagement is another factor that is considered by google by ranking your content.
Tips to Make Your Guest Posting Effective
Here are some of the tips that will help you in achieving your guest blogging goals:
- Determine Your Guest Posting Goals
- Determine Who and Where Your Customers Are
- Search for the List of the Right Bloggers
- Watch out who is Blogging Actively
- Don’t Forget to Follow the Trends
- Make it Interesting No Matter What
- Don’t Bore Your Readers
- Focus on Backlinks and Link Placements
- Know the Importance of Anchoring Text
- Know about Your Competitor’s Backlinks
Hire a Good Guest Posting Service Provider
Understandably, you’ll be thinking that guest blogging is something that requires extensive technical knowledge.
Up to some extent, this statement is true. If you are planning to do guest blogging for your business on your own, then you’ll have to hire a full-fledged team to do so.
However, if you are a small to medium scale business, you may not afford to have that luxury. But don’t worry.
Globex Outreach has got you covered with its complete range of SEO solutions that includes guest posting as well.
The Last Word
The bottom line is that you need guest posting services if you want to improve the rankings of your business. So, it only makes sense that you choose the solutions that are both affordable for your business and reliable as well.
Globex Outreach have more than a decade of experience in the field of guest posting. We are ready to share our expertise with you to help you in ranking your business.
So, what are you waiting for?
