What You are Going to Learn in this Guide?
Confused about geo targeted blogger outreach? This blog will help you.
In this blog, you will get a detailed insight into:
. What is country-specific blogger outreach
. Why you need multilingual blogger outreach
. How to do country-specific blogger outreach
After reading this blog, it will become easier for you to strategize a blogger outreach campaign for local benefits.
Let’s dig out.
If you have not heard before about geo-targeted blogger outreach, it will only be a fancy word for you.
But it is not!
In case you…
- Are running a local business
- Want to target audience of a particular location
- Need to give a local touch to your business
- Are looking to spread your business in different regions
…geo-targeted blogger outreach services are no more an option for you. They become a necessity!
What is Geo Targeted Blogger Outreach?
If you are reading out this article, it means you already know what is blogger outreach and why do you need it.
(For more details, here is our blog on everything blogger outreach)
But when we combine geo-targeted with blogger outreach, things get changed.
Your blogger outreach approach wears a localized cloak.
You DON’T target:
- Global bloggers
- World-wide target audience
- Global business benefits
Instead, your focus is to keep your efforts:
But here the question is:
Why go for a country specific blogger outreach approach when international outreach can target a wider audience and drive broader benefits?
Well, it is not.
Here is your answer.
Why You Need Country-Specific Blogger Outreach?
To answer this question, let’s take a plunge into a scenario.
Let’s suppose that you run a local bakery in France.
You bake finger-licking macaroons and croissants.
All the people living in your LOCALITY come to your bakery, and you are a LOCAL superstar.
Despite being a famous French bakery, you can’t expect an American guy to come every morning and buy bread from your bakery.
Or you can’t expect an Italian couple to give you an order for their wedding cake.
(unless you have made a cake for the wedding of a famous French person…eh?)
Obviously, only local people will search your bakery online, place an order, or visit it.
That’s where geotargeting helps you.
When you reach out to the country-specific bloggers with local traffic and audience, you guarantee that:
- Your website will get local brand awareness.
- You will get targeted local audience’s traffic.
- Your relationship will improve with the bloggers of your region.
- You can expect local customers to visit your physical shop.
All this happens because you target the right people at the right place to get the right results.
Now you know why you need country specific guest posting and blogger outreach services.
The next question is:
Do you do geo targeted blogger outreach just like you do international blogger outreach?
Let’s find out.
(HINT: No, it is DIFFERENT!)
Step-by-Step Guide to Do Geo Targeted Blogger Outreach
When you hire a blogger outreach company, it asks two things:
- What type of site do you need?
- How many words guest post do you need?
These are important questions. But before this, shouldn’t they ask: are you a local business or a global one?
A company with local business doesn’t need global sites with a worldwide audience. They need local sites to gain true blogger outreach benefits.
Most companies don’t know the meaning behind geo-targeted outreach services.
Or they don’t know how is geo-targeting used.
But not here.
Here, we have come up with the same country-specific blogger outreach process we use at Globex Outreach to do country-specific guest posting for our clients.
STEP # 1: Find Local Potential Prospects
Every blogger outreach process begins with finding the best prospects for outreach.
The same is the case here:
You find influential and high authority bloggers, but they all have niche-specific and local sites.
If you run a showroom in Portugal, it is better to find local Portuguese sites for outreach than UK blogger sites.
You can use the following methods to find the best authority bloggers:
- Use advanced Google search operators
- Simply search through Google
- Take the help of blogger outreach tools
(See this blog on guest posting opportunities to find more blogger prospection methods)
But the question is:
What is the guarantee that you will find Portuguese sites through these methods?
Simple: You can use ‘Portuguese’ before every search term.
You can also change the search settings.
Go to advanced settings…
…and turn region to Portugal.
It will give you a huge list of local niche—relevant blogger sites.
STEP # 2: Choose the Best Prospects Carefully
Remember that all the selected sites might not be worth pitching.
So you need to vet your list before pitching bloggers.
Choose the same criteria for blogger selection that you use while doing country-specific links building.
You don’t want to fill your inventory with some random dudes that can do no good to your blogger outreachis in every country-specific blogger outreach campaign efforts.
Here is what you should consider for selecting the sites:
- High Local Traffic
- Domain Authority
- Niche Relevance
- Site Engagement
- Social Media Following
- Local Industry Influence
Make sure that all these factors follow geographical-based triggers, like:
- Local traffic
- Local social media followers
- Focus on local topics
- Local influence
STEP # 3: Build a Relationship with Bloggers
The fear of REJECTION.
The blogger deletes your email?
The email doesn’t impress the blogger?
Your name doesn’t catch the blogger’s eyes?
There are so many ‘what if’ and there is only one way to avoid them:
Build a relationship with the blogger.
Building a relationship doesn’t mean to turn the blogger into your 4 a.m. friend.
But it does mean to:
Get on the radar of the targeted blogger so that your email doesn’t seem a cold email to him/her.
Here are given some ways to pave the way for a relationship with the blogger:
- Follow on social media
- Leave a comment on social media posts
- Give your feedback on blogs
- Share their work
- Send an appreciation email
- Ask a question on Quora or social media
- Tag them in your thought-provoking posts
You can take different approaches to relationship building.
Here are a few approaches:
- Random Approach: In this approach, you begin the process by randomly picking any approach and tossing other approaches along the way.
- Lighter to Heavy Approach: Slowly take the momentum by beginning with the easier and lighter approach and reaching towards difficult communication modes.
- Mix and Match Approach: Begin with working on different relationship-building scenarios simultaneously.
Personally, I like the mix and match relationship-building approach because you never know which arrow might hit the target.
If you are looking to build a relationship with the elite bloggers of your industry, you might have to put in more effort.
But this step does give you a bit of recognition in the bloggers’ circle.
STEP # 4: Send a Warm Pitch
- Finding the prospects
- Selecting the best fits
- Building a relationship with them
…it is time to outreach them.
Remember that connecting with bloggers doesn’t guarantee that all your outreach emails will get read, and you will get a ‘yes.’
You have to come up with a convincing email to ensure a positive response.
Key components of a highly effective blogger outreach email are:
#1: Personalized Touch
Don’t follow a typical blogger outreach template that many others are using. Give a personalized touch to your email that shows your sincerity.
#2: Informal Tone
Don’t act as if you are a desperate freak who is dying to get a link or brand mention. Keep your email informal to keep a friendly appeal.
Keep your email targeted to a specific point. Instead of talking about the weather and your favorite fruit, keep the content surrounded by the underlying topic.
#4: Offer Value
Show the blogger how building a relationship with you will change their bottom line in a better way.
#5: Establish Credibility
Establish your authority to induce some worth in your words and industry presence so that building a relationship with you sounds promising.
Here is given an example of an effective blogger outreach published on our another blog.
This email tone can excite the blogger to check out your content and connect with you.
STEP # 5: Follow Up
Make sure that you don’t end things with just one link or a brand mention.
Keep on fueling your relationship so that you can take the benefits of all your efforts for a long time.
The goal of your every outreach effort should be to build a long-lasting relationship, not to invest time in temporary connections.
Here is what you can do to keeping your relationship going:
- Stay connected on social media
- Find opportunities to do a collaboration
- Share their content
- Don’t forget to appreciate their great work
Good relations are like a currency in the business. Save it to use it when the time comes.
Your every digital marketing effort requires a focused and targeted approach to be successful.
You can’t randomly throw stones and expect them to fall into the pitcher.
If you are a local business, targeting a local audience, going all out with the global approach will not help you out.
You need geo targeted blogger outreach to get the desired business benefits.
The good thing is that it is neither rocket science nor a hard nut to crack.
You just need to keep your approach local, and everything will start working for you.
Now it’s your turn. Let us know did this blog help you in defining your blogger outreach strategy? If yes, how?
Happy blogging is the call!