Geo targeted blogger outreach can help local businesses that want to tap into a target audience in a particular location. Geo-targeted blogger outreach is also for those businesses that want to introduce their products and services in different locations or regions. With the right geo-targeted blogger outreach strategy, you can get geo-targeted traffic back to your site, along with getting authority backlinks.
What is Blogger Outreach?
In simple terms, blogger outreach is the process of contacting relevant bloggers through personalized emails with the intention of putting your content idea in front of them. It might be a product or service that is related to them. The bloggers may then choose to work with you, and you might get a link back to your website.
If you have a product or service that bloggers will love, then there is no way that blogger outreach has to be a complicated process. By choosing the right bloggers along with seo location targeting, blogger outreach can swiftly become a valuable part of your link-building strategy.
What is Geo-Targeted Blogger Outreach?
Previously, we explained what blogger outreach is about. Now, enter geo-targeted, and it will lead you to geo-targeted blogger outreach, which is about leveraging local, geo-specific bloggers and influencers for the promotion of your products and services.
Compared to traditional blogger outreach, geo targeted blogger outreach is exactly what it sounds like: geo-specific and focused, where you focus on promoting your products or services among “local” and “geo-specific” audiences and get authority backlinks as well as geo targeted traffic as a result.
What is SEO Geo Targeting?
SEO geo targeting is the ultimate game-changer for local businesses. This is an SEO strategy that is exclusive for boosting your website’s online visibility when internet users in specific locations loop up geo targeted keywords. With geo-targeted blogger outreach as well as the right tools, you can access your target audience in their respective locations from where they search for your products or services.
Now, you know that geo-targeting SEO is essentially about optimizing your online presence in a way that your website or your products or services appear in search results for very specific locations. The goal with SEO geo-targeting is for your business website to rank well when internet users search for relevant keywords within your specific location.
What Are the Benefits of Country-Specific Blogger Outreach?
Country-specific blogger outreach will allow you to optimize your website for specific countries and locations. You might want to think of it in terms of blogger outreach that is happening on a global scale. Imagine your business is selling eco-friendly water bottles in the USA – but you want to promote your products in the UK, too, which is where the importance of country-specific blogger outreach comes in.
With the help of country-specific blogger outreach, you can get organic traffic and high quality backlinks from various locations and languages.
Reach A Wider Audience
With country-specific blogger outreach, you can reach a wider international audience. You will have an easier time tapping into new markets and introducing your products and services to new potential clients.
Boost Your Online Presence
Understandably, country-specific blogger outreach will help you optimize your website for global search engines. You will not only establish your online presence but also make it easier for people to find your brand by promoting your content on country-specific websites.
Resonate with International Customers
Essentially, with country-specific blogger outreach, you will be tailoring your content as well as geo targeted guest post services to local cultures and languages, which will help you build trust and resonate with international clients.
Stay Ahead of Your Competitors
Country-specific blogger outreach can ensure that you stay ahead of your potential competitors, as you will be able to establish a strong presence in foreign markets, which can further help you build customer loyalty.
Ensure Higher Conversions
With country-specific blogger outreach, you will be reaching new audiences and boosting your brand’s visibility. This aspect will further help you get more qualified leads, which in turn will help you get higher conversions.
Establish Global Branding
By submitting informative and high-quality content to authoritative websites, you can boost your brand’s international reputation and credibility. Subsequently, you will secure new clients and boost your sales.
How to Do Geo-Targeted Blogger Outreach – A Step-by-Step Guide
Whatever industry you are in, there will be some sort of blog that will be relevant to you. And when it comes to geo targeted blogger outreach, you need a strategy in place.
Find A Potential Prospect
The first step of geo-targeted blogger outreach is to find local prospects for outreach, which can be high-authority and influential bloggers. For instance, if you have a plumber shop in Las Vegas, you will want to find local Las Vegas sites of high-authority influencers or bloggers for outreach rather than UK bloggers.
Use the following methods to find the best bloggers within that region:
- Search Google
- Use tools
- Use advanced search operators
Just use your desired location, such as “Las Vegas,” for each search term. You can also select advanced settings and your desired region to get a big list of geo-targeted and niche-relevant bloggers. The key is to make your searches very specific as it will make the next step, which is about deciding which bloggers to contact, so much more efficient.
Narrow Down the List of Best Prospects
Now, while you might have a massive list of geo-specific and niche-specific sites, the thing is that not all of the sites will be worth sending the pitch to. This aspect indicates that you will need to carefully assess your list before you start to send your pitch.
When narrowing down the list of sites, consider the following aspects:
- High traffic
- High DA (domain authority)
- High site engagement
- High social media following
- Influence of local industry
- Relevant to your niche
Besides, while narrowing down your list, check out the following geographical-based aspects as well:
- Geo-specific traffic
- Geo-specific topics
- Geo-specific social media followers
- Geo-specific influence
By applying several checks and filters on the list of sites, you can ensure that your inventory doesn’t get filled with random bloggers who waste your campaign efforts. You only want to get highly relevant bloggers onboard who can help you reach a wider target audience, boost brand visibility, and boost conversion as well as revenue.
Establish Relationships with Bloggers
Next up is to establish relationships with bloggers. When you are at this stage of the entire process, you might naturally face the fear of rejection. You might wonder about what happens if the potential blogger ignores or deletes your email. The thing about sending out personalized emails to potential emails in different areas is to get on the radar of the geo-targeted bloggers in a way that your email doesn’t come off as the many cold emails that the blogger receives every day.
You might want to integrate the following tips to build a sturdy relationship with the bloggers of your choice:
- Leave significant comments on their social media posts
- Follow them on social media
- Provide meaningful feedback on blogs
- Share their posts or blogs
- Participate in discussions
- Tag them in your relevant posts
What Goes into Building a Relationship with the Blogger?
It is important to mention here that you must keep your eyes on the bigger picture when building a meaningful relationship with the blogger. When reaching out to the blogger, you might want to discuss the great content that you already have, and then you can proceed to work out ways to collaborate on future projects.
What Are the Different Approaches to Relationship Building?
There are various approaches to building a relationship with bloggers. You can either have a strategy or shoot out emails to different bloggers randomly and see which one works. Without a strategy, you might create a list of targets within a broad niche and send a generic email template on mass. This will essentially be a random approach.
On the other hand, you can be very strategic and choose a few bloggers very strategically while prioritizing their quality and relevancy. Subsequently, you will be sending them personalized emails, which are also the most effective when it comes to effective geo-targeted blogger outreach.
Nail the Art of Sending A Warm Pitch
Now, after you have narrowed down the list of potential prospects for blogger outreach and have carefully selected the best ones – it is time to build a relationship with them through outreach. Of course, before sending a warm pitch, you need to start with finding the best contact email address. To find their contact details manually, simply check their “Contacts” and “About” pages on the blog.
You can also take a closer look at their social media channels, as they often have contact details in bios or profile descriptions. Not all bloggers like to publicize their contact details because it is prone to spam.
Make Sure to Personalize the Outreach Email
Before you proceed to send an unsolicited email to any blogger, you need to consider how you will personalize the email. Personalizing the email is probably the most important aspect if you want to increase the possibility of the blogger actually linking to you. The thing is that bloggers receive tons of emails every day with loads of people pitching their content or wanting backlinks to their products or services.
Keep in mind that your email has to stand out from the crowd to earn a response.
Start with A Subject Line
To make your outreach email stand out from the crowd, you need to start with a subject line. The goal of creating a subject line is to get the bloggers to open your email. Simultaneously, you must also accurately describe the objective of your email. Leveraging the subject line, you also want to evoke curiosity, which is why something personal and positive can work here.
You might want to use the subject line “I am a big fan of your blog.”
Use the Blogger’s Name
To send out a warm email, make sure to use the name of the blogger in your email. Using the name is, in fact, the easiest way to make the email feel more personal. Start the email by introducing yourself and then proceed to show that you are interested in their current work as well as content.
Share How They Can Benefit From You
Once you have introduced yourself, demonstrate your sincere interest in their work and then tell them how they can benefit from sharing your link or guest post. It is important to mention here that you must remain respectful and acknowledge that your content could potentially not be the right fit for them.
Remember that the purpose here is to open a door for a potential relationship in the future if now isn’t the right time.
How to End the Pitch
The objective of the first email is to initiate a conversation, so don’t make the mistake of ending it with a cold, hard pitch. You can ask the prospect questions, such as about their thoughts. You can also ask them an open-ended question, such as whether they would be interested in collaborating with you.
Proofread the Email
Before you hit the send button, make sure to proofread your email. Why, you might ask? The thing is that grammatical errors are a massive red flag, especially if you are trying to contact a blogger.
Make Sure to Follow Up
If you haven’t received a reply to your email after sending the initial email, make sure to send a follow-up email. Follow-up emails are almost as important as the initial outreach. The underlying reason is that the follow-up email serves as an opportunity to show the blogger that you are genuinely interested in forming a relationship.
We recommend maintaining a relationship with the bloggers you have reached out to for future opportunities.
Final Thoughts
Geo targeted blogger outreach is all about targeting and reaching out to the most relevant bloggers through personalized emails to generate a backlink. As a local business, opting for a geo-targeted approach will ensure that you reach a geo-specific audience. To save time and energy, we recommend working closely with a reputable link-building agency that can help you with geo-targeted blogger outreach and find relevant bloggers for effective link-building.
FAQs
What is blogger outreach?
Blogger outreach is a great marketing strategy that includes contacting potential niche-relevant bloggers to promote your business products and services. Through blogger outreach, you can tap into a wider target audience.
How can you personalize an email pitch?
You can include the blogger’s name and add a value proposition to personalize an email pitch.
Why do you need blogger outreach?
Blogger outreach can help you promote your business in many different ways. You can boost your brand’s visibility by submitting your content to different sites. You can establish a brand reputation and boost sales.
