The present-day legal marketing landscape is rapidly expanding, bringing with it challenging competition. In this environment, relying solely on primary SEO approaches is no longer sufficient.
With the rising number of law professionals transitioning to online marketing, it’s becoming increasingly difficult to secure a prominent position in the SERPs. This is where the importance of Link Building for Law Firms becomes even more pronounced.
Link building is not just an option but a crucial strategy for law firms to gain exposure, build their brand, and achieve higher search engine rankings. This link-building-centric guide is designed to be exclusive, catering to law firms of all sizes, from the most significant international networks to individual practitioners.
30-Second Summary
This detail-oriented and law-specific guide will help you understand how link-building can benefit lawyers. Not just that, but some of the most significant and result-oriented tips on link-building for law firms also await you. Through this extensive guide, you will learn much more than you’ve ever thought of.
What Is Link Building for Lawyers?
The concept behind Link Building for Law Firms is the same. Other websites link back to your site, and people will visit your site after clicking that link. This helps you:
- Get more traffic
- Spread brand awareness
- Find a new audience
- Improve the website’s SEO
- Increase Ranking on search engines
But this all depends on your effort to get high-quality and favorable law backlinks.
Link Building for Lawyers – 10 Surefire Tips to Follow
The moment has come to get insights on some of the most crucial law firm link building tactics that will help law firms’ owners and marketers earn high-DA backlinks and reap the benefits they bring. So, let’s check them out right now!
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List Your Firm On Legal and Local Directories
Legal directories prove to be invaluable for law firms because they target persons in search of legal services. They often have high Domain Authority (DA), which positively influences your link profile and brings referral traffic.
In addition to profile completion, the most popular legal directories provide reviews and employ numerous promotion techniques to advance your firm’s exposure and obtain relevant citations and backlinks.
The advanced citation & link-building for law firms serve as references to increase the believability of the site while generating traffic, hence improving the SEO. Some of the most considerable law-specific and local business directories are described below.
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Google Business Profile
GBP is a Google-owned platform that allows businesses to create their profiles. Google Business Profile (GBP) should be your first choice for post-business information. It can help you get found in local searches within your focus area.
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Bing Places
It’s the same as Google My Business, but it was built with another search engine (Bing). This can help you get found in the Bing search results, especially if you are a law firm.
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LawGuru.com
This is more of an online QA network where people ask questions. However, the platform also has a free online directory where you can submit your business information.
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Yelp.com
You already know about this platform and may have used it for a different reason. This business directory platform is not specific to attorneys and lawyers. But if you are link-building for a law firm, Yelp is the right place to submit your business profile.
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Avvo.com
This is another directory website where you can create or claim your business profile. You can pass your website URL to build links and post relevant information.
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Justia.com
As the name gives it away, this is a directory website specifically for law firms. You can create or claim your business profile on this platform. However, the best part is that you can get two backlinks, which is beneficial if you have a services website and blog.
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HG.org
This is another free directory for lawyers, but you’ll only get no-follow links. Still, you can drive traffic to your law website by sharing helpful information.
There are a lot of business directories online where you can submit your profile and build links. But you must keep in mind that not all directories offer the same results.
Respond to Such Questions on Sites Like HARO, Quora, and Avvo
Answering questions on HARO, Quora, and Avvo is time-consuming, but it will help you build backlinks, get referral traffic, and set up E-E-A-T more efficiently. They are the best chance for lawyers to exchange information and knowledge while advertising your law firm.
Engaging in answering questions or contributing to insights on HARO can result in varied backlinks for law firms from authoritative and news-related domains. Avvo also serves a significant purpose for law firms because the site is, in fact, specifically designed for attorneys and other legal services providers.
If you’re one of them, you can demonstrate your knowledge since anyone can make inquiries. To streamline this process, have a look at some tips we’ve mentioned below:
- Be Consistent in Monitor Platforms: Spend at least one day a week browsing through the platforms to look for queries or inquiries that might need an answer.
- Give Your Specialty Value: Only answer questions that are within the scope of your areas of practice in law to remain relevant and credible.
- Be Authentic and Quality-Conscious: Remember to avoid compromising the quality of the advice and information provided for the sake of that link. The originality and individuality of the answers could help you stand out.
- Use Online Tools and Platforms: Sourcee and many other platforms where journalists’ queries obtained from HARO and other firms can be accessed efficiently.
Request Your Unlinked Brand Mentions
The unlinked brand mentions are a goldmine for law firms as they represent possible backlinks from other authoritative sites. These mentions are where your firm is mentioned, but there is no direct link back to your firm.
There are applications like Mention that help monitor what people are saying about your law firm on the internet. If you come across an accurate mention of the content creator on a reliable site but need a link, you need to contact the site administrator. Next, politely ask them to link to the mention, pointing out how they improve their content and can help their readers.
Create Quality, Solution-Oriented, and Shareable Content
In the online world, nothing can beat quality content. You should start working on content production as soon as your website is live. However, the process of producing quality content may take time.
But when you have engaging content on your site, other websites will be eager to link back to you. They will be happy to ensure white hat law firm link building if the content is valuable. All you need to do is focus on delivering value-driven, solution-oriented, and engaging information that readers are looking for online.
Be wise to plan your content so that you can come up with unique content ideas. Legal article contribution involves writing guides containing valuable tips for a specific audience. Each article provides a resource for learning and answers queries about specific legal issues.
Always try to provide solutions through your content. Be sure that offering legal information that your target audience is interested in will earn their trust and make them your loyal clients.
Invest Your Time, Effort, and Money In Guest Posting
Guest posting is one of the best ways to generate high-quality backlinks for law firms. You can quickly build links by publishing guest posts on other websites. However, you must only do guest blogging for sites that are niche-relevant and have the same target audience.
All you need to do is find blogs and websites that publish law-related articles. The next step is to evaluate these websites for link building. If a site has high DA and enough traffic, you should ask them if they accept guest posts.
If you don’t have time to write legal articles, hire guest post-writing services. You can get quality articles written by subject experts at lower prices. These are law specialists who like to write rather than attend meetings with clients.
Through guest posting, you can build quality links for law firms. Moreover, you can drive traffic to your website or blog and find potential clients as well.
Leverage the Power of Partnerships
Legal tech and other law firms that you have had the chance to work with or interact with should be used for law firm link building. Consider your current business connections, starting with the CRM you rely on and going up to the law firms to which you refer clients. Every partner is a possible source of backlinks, and many of them welcome this approach.
Think about diversifying your database and targeting new types of partners like legal journalism media. Buzzstream is an example of an application that allows you to define your targets and even choose the contacts among them, guiding your communication work.
Other collaborative opportunities include:
- Creating posts for other partner sites.
- Co-creating case studies with a legal technology supplier.
- Offering your credentials and experiences as endorsement for products or services that you were satisfied with.
Attend Legal Awards and Join Associations
The steps to take after winning a legal award can improve a law firm’s brand and its ranking on search engines. Such awards can offer do-follow links from one’s website – which tends to be authoritative and possesses high DA – to nominees and winners.
However, be wary of ‘pay to play’ awards. Although there is such a possibility of getting a backlink very soon, the paid links coming from the awards, which are not really genuine, are not as helpful as those coming from the merits.
Focus On Outreach for Link-Building
Outreach is an essential strategy for websites that need to attract links. The process involves identifying link-building opportunities by spying on your competitors. You can use the best SEO tools like ahrefs or SEMrush to evaluate their backlinks.
All you need to do is paste their URL in the relevant box. The tools will show you their backlink profile, and you can then make a list of law firm link building opportunities. Once you have shortlisted the high DA sites, you can then start blogger outreach for law firms. However, we recommend you follow the effective blogger outreach tips given below.
Either offer them a well-written piece of content or ask them to link to your already published guides. The trick is to reach websites with high domain authority without looking desperate.
That’s why you should focus on your blogger outreach campaign. If you are new to this, we recommend you hire a blogger outreach service.
Take Advantage of Local Sponsorships
Local sponsorships – which include investing in charities and community events, can help law firms raise awareness about their services. If you own a law firm and engage in charitable endeavors, you’ll expand your brand awareness and attract more valuable backlinks from .org sites and sponsored organizations.
Local media channels could give coverage to such events, which will draw in local backlinks for law firms’ official websites, improving SEO performance and better visibility in local search results.
Use Social Media to Promote Services
Many lawyers ignore the power of social media. Based on their area of specialization and the nature of the cases they deal with, tapping into social media marketing can also offer high-quality backlinks for law firms.
To grab the attention of your social media audience, you need to be specific with your content. Value them by offering high-quality, legal-centric information and continue posting content regularly.
Featuring the coverages law firms provide will make your social media presence stronger, giving high-quality backlinks and referral traffic to their websites. Some of the results that you may realize by implementing social media marketing are:
- Effortless backlinks
- Introduce your content to a broader audience
- Diversify Your Law Firm’s social shares
Write a Digital PR
Digital PR is one of the advanced rules of link building. There are numerous benefits to writing a digital PR for your business. It can help you engage a broader audience in less time at platforms where your target audience is present.
All you have to do is write a compelling PR stating what services your law firm is offering. You can then publish it on local media sites and acquire quality backlinks.
Closing Note
No doubt, high-quality, authoritative backlinks in an ever-evolving digital landscape matter most for almost all businesses – and law firms are no exception. Investing time, effort, and the right resources in link-building strategies can help them enhance their online visibility and credibility.
No matter if you are a starter or have been in the industry for many years, the above guide featuring everything about high-DA link-building for law firms will help you out.
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Law Firm’s Link-Building FAQs – Frequently-Asked Questions
Q1 – Why Do Legal Firms Carry Out Link-Building?
Link-building is necessary for law firms to increase their online presence, recognition, and search engine rankings. It promotes compliance, traffic, and dominance in a given niche in today’s highly competitive legal landscape.
Q2 – Is It Possible to Boost a Legal Firm’s SEO through Link Building?
Indeed, a successful link acquisition plan can help improve the law firms’ rankings on Google. This improves the chances of the firm being found online by individuals or groups that may require legal services.
Q3 – How Can Legal Firms Gain From Link-Building Opportunities Through Networking?
It should be possible to get into contact with other firms or speak to other professionals. Visiting legal websites or interacting with influencers on social networking sites, all resulting in better collaboration, mutual linking, or networking.
Q4 – In What Ways Can Law Firms Offer Sponsorships For Link Building?
They can connect with educational institutions through Sponsorships. Undoubtedly, sponsorships offered to law practitioners and experts, especially those registered with.edu domains, serve as a very effective public relations strategy. This will enable law firms to get attention and guest blog backlinks, thus resulting in better search engine rankings for the firm’s website.
Q5 – When Link Building, What is More Valuable, Quality Or Quantity, for Law Firms?
It is essential to achieve a balance, as the quality and quantity of links are vital in link building. While good links from relevant and authoritative domains are long-term benefits, links from a large number of domains are benefits you enjoy in the short run.
