Organic link building is crucial for building domain authority and improving Google rankings. Organic link building improves your search rankings, which in turn helps you boost your website traffic and sales. Organic backlinks help you build trust with search engines as these links indicate that your content is valuable. With the right organic link-building strategies, you can expect to boost the authority and ranking of your website, which in turn boosts your traffic from links as well as your site’s higher search rankings.
Organic Link Building – Why Does It Matter?
If you do link-building incorrectly, it can seriously damage your rankings and domain authority. But – if you focus on organic link building and do it right, your website will soar to the top of the Google rankings. There are several link-building strategies that you can use to improve your link-building efforts and create a valuable natural backlink profile.
You should know that low-quality backlinks from spammy or irrelevant websites can hurt your Google rankings. To get your desired SEO results, you need quality backlinks from high-authority websites. These types of backlinks will indicate to Google that your site is trustworthy. As a result, you will receive higher rankings and increased website traffic!
What Makes A Good Backlink Profile?
A good backlink profile is a natural backlink profile that includes a variety of collections of high-quality and niche-relevant backlinks from high-authority websites that are essentially within your niche. A natural backlink profile comprises natural anchor text distribution with the least amount of spammy backlinks. These aspects indicate to Google that your website is trusted, valuable, and a reputable source on the internet for your target audience.
Here are the key aspects of a good backlink profile:
- The backlinks should come from niche-relevant websites.
- The backlinks should provide value to your search engine ranking.
- The backlinks should be from high DA sites, as these will contribute to your website’s ranking.
- These backlinks have a variety of anchor texts that comprise brand names, generic phrases, and relevant keywords.
- The backlinks should come from various sites, such as blogs, forums, news sites, and niche-related publications.
- The backlinks should exhibit organic link acquisition.
Apart from the characteristics that we mentioned above, you should ensure that your natural backlink profile has the least amount of spammy links, as these can negatively affect your website’s SEO.
What Are Natural Backlinks?
Natural backlinks are inbound links that you can gain without actively creating or buying them. The natural backlinks link to your website from external sites that have found the content of your site worthy of linking and attribution. You might think of natural backlinks as a source of earning genuine endorsements from external sources who are referencing your content. Essentially, the external sites don’t publish the links because of your outreach efforts, but they acknowledge the value that your content provides.
According to Google, natural backlinks are the best form of link-building. As a matter of fact, Google’s PageRank algorithm is built to promote web page rankings that integrate natural backlinks from niche-relevant third parties.
Natural vs. Unnatural Backlinks
You should think of natural backlinks as friendly and genuine recommendations that exhibit trust, authority, and organic growth. When one resource is willing to link to another website, it shows they trust the site’s content and deem it valuable. Natural backlinks help search engines to assess which website is valued by others. On the other hand, unnatural backlinks are not naturally acquired, but these are bought or created artificially with the intention of manipulating the search engine ranking of a website.
Unnatural backlinks violate Google’s guidelines and can cause your website to earn a Google penalty, which can negatively affect your website’s ranking and SEO. That said, you should prefer natural links over unnatural backlinks so that you earn Google’s trust and boost your website’s rankings in search engines.
Some examples of unnatural backlinks include paid links, sitewide links, excessive link exchanges, and links that are embedded in widgets.
How to Create Natural Backlinks – Essential Tips
There are several ways to create natural backlinks. Let us explore some of them:
Boost Social Signals
Social signals are natural backlinks that you get from social media profiles. You should know that social signals can make one of the best organic link building tips. Why, you might ask? The thing is that you can set them up yourself. Social signals are simple yet incredibly powerful, which is why they are valuable.
All you need to do is to set up social media accounts for your business. Subsequently, you need to actively post links to your content and interact with users. What this will do for you is that Google will notice you, which can make a big difference in your rankings.
Write Guest Blogs
Guest blogging is a non-invasive and quite effective link-building strategy. With guest blogging, you will be focusing on high-domain authority publications, which will help you secure high-value backlinks. To get natural backlinks through guest blogging, you will need to create high-quality and valuable content for your own website that others will find worth linking to.
On that note, you must consider creating content that is a valuable resource for your readers. The content you write might answer common questions or provide tips that are highly relevant to your niche. Ideally, you should opt for articles or blogs that are at least two thousand words in length, as this will help boost your website rankings, too.
Also, it is important to mention here that before you actively start to share your post, you should reach out to high-domain authority publications. You can use a domain authority analyzing tool for this purpose. After you have tracked down a high-domain-authority site, send them an email and pitch your guest blog to them to make them interested in posting your content.
When they share your blog post, you secure a high-quality backlink as a result.
Create Valuable Free Tools
Another great organic link-building strategy is to create free, valuable tools that others can use. Without a doubt, free tools are an incredible way to get a lot of website traffic. The catch, however, is to create a tool that is useful enough for people to actually want to use it and share it with others. For instance, you might have come across various free tools yourself, such as a mortgage calculator or a carbon footprint calculator.
So, you can create a free tool that is valuable for your users and also relevant to your niche.
Optimize Your Content with SEO
You might be surprised to know that many website owners don’t make an effort to SEO-optimize their content for Google or other search engines. However, if you want more natural links, you must SEO-optimize your content for your target audience. The more your content gets in front of the right people, the more links you will get.
The best way to get that exposure is by writing valuable and SEO-optimized content that meets the search intent for the queries and keywords that you are targeting. You can use SEO optimization tools to optimize your content and maximize your website’s visibility in Google and other search engines.
Create and Publish An Infographic
Another tip to build natural backlinks and build your backlink profile is to create and share infographics. The thing about infographics is that they are digestible and visually appealing. These aspects make infographics an incredible form of content for sharing and building organic backlinks. You should know that the best types of infographics focus on tips as well as valuable data.
All you need to do is to create an engaging topic for your infographic and start creating it. You can leverage creative apps and tools, such as Canva, to make infographics for free. You can also hire a professional expert to create infographics for you.
Once you have created an infographic, the next step is to compile a list of blogs that can get you high-quality natural backlinks. Proceed to reach out to the bloggers to see if they would be interested in your content. If they are within your niche and agree to share your infographic, then you will receive a backlink after they have posted it.
Leverage Testimonials
Another effective natural link building technique is to write testimonials. All you need to do is to visit a reputable website that allows testimonials. Subsequently, write a testimonial and include a link to your website within it. And just like that, you will get a fresh, natural backlink by writing a few sentences.
Collaborate with Contributors
If you are looking to secure a backlink from specific publications, you should start by finding people who genuinely contribute to them. On that note, you will find potential contributors on LinkedIn. Using this social media platform, you can go to the search bar and type “contributor.” You will find tons of people who write for different publications.
On that note, if you are looking for a specific publication, make sure to add that to your search. You can build a relationship with contributors by sending a friendly message and offering them your expertise. What this will do for you is that if they ever need a quote or reference, they will reach out to you, which in turn will get you an organic backlink in the process.
How to Make Your Backlinks Look Natural?
By now, you know that natural link-building ensures that you improve your website’s SEO in the long run. No doubt, building links through outreach and unnatural link-building campaigns can help you get more backlinks faster and more than integrating a natural link-building approach. That said, you should try to build links that are worth the effort, as natural backlinks give you value.
To make your backlinks look natural, you should ensure that they appear natural and have diverse anchor texts, with the links coming from reputable, authoritative, and niche-relevant websites. Also, make sure that the links are places with high-quality and valuable content.
To make your backlinks appear natural, you should avoid over-optimization and spammy links. This way, you will be able to maintain a consistent and natural link-building pace. You will also be mindful of user experience as you will link to valuable and contextually relevant resources.
Natural backlinks essentially align with organic content and boost your website’s SEO and credibility.
Essential Benefits of Organic Link Building
Here are some of the essential benefits of organic link-building:
- Improve your site’s search engine rankings
- Improve your organic website traffic
- Improve your site’s domain authority
- Establish brand credibility
- Increase your referral traffic
- Encourage effective collaboration and networking
- Establish long-term white hat SEO
Final Thoughts
Like all SEO strategies, organic link building takes time, dedication, and consistency. By following the techniques that we mentioned above, you can easily get organic backlinks fast, which will help you create a strong and diverse backlink profile that Google likes. If you don’t have the time to devote to organic backlink-building, we can help! You can check out our link-building services and have our in-house experts custom-tailor the best strategy for you for stress-free link-building. So, what are you waiting for? Contact us today!
FAQs
What are natural backlinks?
Natural backlinks are essentially links that are organically earned without using black hat manipulative tactics. Some examples of natural backlinks include guest posts, exchange links, and acknowledgment backlinks.
What is the difference between natural and unnatural backlinks?
Natural links are aligned with Google guidelines and exhibit trust and authority. On the other hand, unnatural links are not acquired naturally but bought or established through manipulative tactics. Natural links boost your website’s rankings, whereas unnatural links harm your site’s domain authority.
Which backlinks are incredibly powerful?
In 2025, Digital PR links happen to be the most powerful backlinks that you can possibly come across. With a high-authority Digital PR backlink, your website will get more recognition.