As an SEO analyst or audit, you need to be well-versed in the latest tools to help you do your job better. After all, the SEO world is constantly changing, and what worked yesterday might not work today. Thus, you have to stay on top of the latest trends.
In this article, we’ll share the best SEO auditing tools in 2022. These tools will help you with keyword research, competitor analysis, backlink analysis, and more.
First, let us cover the basics.
What Is SEO Auditing?
SEO auditing assesses a website’s search engine optimization (SEO) health and performance. It helps identify improvement areas to ensure that the site is optimized for search engines and users alike.
An SEO audit can be conducted manually or using specialized tools. There are many different factors to consider when auditing a website, but some of the most important ones include website structure, content, off-page SEO, and technical SEO.
Why Do An SEO Audit?
An SEO audit is integral to any good digital marketing strategy. It helps you understand where your website stands in search engine optimization and identify areas that need improvement. By regularly auditing your website, you can track your progress and ensure that your SEO efforts are paying off.
Benefits Of An SEO Audit
There are many advantages, including:
1- Improved website ranking: By identifying and fixing common SEO issues, you can improve your website’s ranking in search results.
2- Increased website traffic: A higher ranking in search results will lead to more traffic to your website.
3- Better user experience: A well-optimized website will be more accessible for users to navigate and
find the information they want. It can lead to improved engagement and conversions.
4- Reduced marketing costs: By improving your website’s SEO, you can get more bang from your digital marketing efforts.
5- Increased brand awareness and credibility: A strong SEO presence can help increase your brand’s visibility and build trust with potential customers.
How To Do An SEO Audit?
Before exploring SEO auditing tools, you should know that there are various methods for conducting an audit. The process can be done manually or using specialized tools. Here are the steps to follow:
1- Check your website’s health
First, check your website’s health. It involves assessing your website for common technical issues that could negatively impact your SEO.
Some of the things you should check for include broken links, duplicate content, and missing title tags and meta descriptions. Use a tool like Screaming Frog to help identify these issues.
2- Analyse your website’s structure
Next, you need to analyze your website’s structure. It includes looking at your site architecture, URL structure, and internal linking. A well-structured website is more straightforward for search engines to crawl and index, leading to improved ranking.
3- Evaluate your website’s content
Your website’s content is one of the most critical factors in SEO. Make sure that your content is high-quality, relevant, and keyword-rich. You should also assess your website’s existing content to see if any opportunities exist to improve it.
4- Assess your website’s off-page SEO
Off-page SEO refers to the factors that are outside your control, such as backlinks and social signals. These are necessary signals that help search engines determine the quality and relevancy of your website. Use SEO auditing tools like Moz’s Link Explorer to check the quality of your backlinks.
5- Monitor your progress
Once you’ve made changes to your website, it’s essential to monitor your progress. It involves regularly checking your website’s SEO health and performance. Use tools (Google Analytics and Search Console) to track your progress and see how your changes affect your ranking.
SEO auditing is an essential part of any good digital marketing strategy. By regularly auditing your website, you can track your progress and ensure that your SEO efforts are paying off. Follow the steps above to conduct an SEO audit and improve your website’s ranking today.
What Are SEO Auditing Tools, And How To Choose Them?
Many types of SEO auditing tools are available, each with its unique set of features and capabilities. Some are for specific tasks, such as keyword research or link analysis, while others offer more comprehensive coverage. Choosing the right SEO audit tool depends on several factors, including your website’s size and complexity, budget, and specific needs.
Here is what to keep in mind before choosing the best tool to do SEO audit for your website:
1- Features: The first thing to consider when choosing an SEO audit tool is what features you need. Some tools offer comprehensive coverage, while others are designed for specific tasks. Make sure the tool you choose has the features you need to improve your website’s SEO.
2- Ease of use: The second thing to consider is how easy the tool is to use. You want a tool that is easy to navigate so you can get started right away.
3- Price: The third factor is price. Many different SEO audit tools are available, and they all come with separate price tags. Select a tool that fits your budget and offers the features you need.
4- Support: The fourth thing to consider is supporting. If you face any problems or have some questions, you want to be able to get help from the tool’s support team.
5- Reviews: The fifth thing to consider is reviews. Read reviews of SEO audit tools before purchasing one to make sure it will meet your needs.
The Best Tools For SEO Audit
Most bloggers usually mention only the top 10 SEO audit tools, but we have enlisted the top 18 for your knowledge and convenience.
SEMrush
It is an online visibility management and content marketing SaaS platform that provides businesses with a comprehensive suite of tools to help them grow their online presence. Its tools cover SEO, PPC, social media, content marketing, market research, and more.
SEMrush is among the most prominent SEO website audit tools on the market. It’s used by businesses of all sizes, from minor to enterprise companies.
SEMrush Features
– Keyword research
– Competitor analysis
– Site audits
-rank tracking
– Backlink analysis
– Social media management
– Content marketing
– Brand monitoring
SEMrush Pricing
– Freemium: The free plan includes 10 daily searches and 3 projects.
– Pro Plan: The pro plan starts at $99.95 per month and includes unlimited searches and projects.
– Guru Plan: The guru plan starts at $199.95 per month and includes all the pro plan features plus white-label reports, API access, and more.
SpyFU
SpyFu is among the most famous SEO auditing tools on the market. It’s a complete suite of tools that help you with keyword research, competitor analysis, and rank tracking. One thing that sets SpyFu apart from other SEO tools is its ability to track your competitor’s keywords.
This way, you can see what keywords they’re ranking for and adjust your keyword strategy accordingly. In addition, SpyFu also provides some great features for rank tracking. For example, it can track your rankings in real-time and provide custom reports based on your specific needs.
Overall, SpyFu is an excellent all-in-one SEO tool in every marketer’s toolkit.
SpyFu Features
– Keyword research
– Competitor analysis
– Rank tracking
– Custom reports
SpyFu Pricing
SpyFu has a few different pricing plans, depending on your needs. The basic plan starts at $39/month and includes all the features mentioned above.
Screaming Frog
It is a desktop application you can install on your computer (PC or Mac) which crawls websites’ links, images, CSS, scripts, and apps from an SEO perspective. Its free version permits you to crawl up to 500 URLs per website, while the paid version has no limit. It is available for both Windows and Mac. This is great news as most SEO auditing tools are Windows only.
Once you download and install Screaming Frog, you first need to enter the URL of the site you want to crawl in the “Address” bar and hit “Start.” The tool will then start crawling the website and provide you with a plethora of data about the website’s SEO health. For instance, it will show you the number of pages crawled, broken links, duplicate content, redirects, and more. Utilize this data to improve the SEO of your website.
One of the best features of Screaming Frog is that it allows you to integrate with Google Analytics and Search Console. This way, you can get more data about your website’s SEO performance. Screaming Frog is an excellent website audit tool for SEO.
Screaming Frog Features
-Crawl any website with ease
-Analyze on-site issues like duplicate content, broken links, and pages with thin content
-Extract data with XPath & regex
-Integrate with Google Analytics & Search Console
-Identify noindex, nofollow & canonical tags
-Generate XML sitemaps
-Integrate with Google Analytics & Search Console
-Crawl JavaScript websites
-Spot HTTP Status Codes like 404 & 500 errors
Screaming Frog Pricing
The free version of Screaming Frog allows you to crawl up to 500 URLs per website. If you need to crawl more than that, you will need to purchase a license. A license for the tool costs $149 per year.
Ahrefs
If you’re serious about SEO auditing tools, you need to be using Ahrefs. It’s one of the most comprehensive and well-respected SEO tools on the market, and it helps you with many things, from keyword research to link building to competitor analysis.
There are two ways to use Ahrefs: you can use the web-based version or download and install the desktop version. The web-based version is excellent for getting a quick overview of your website’s SEO health, as it gives you loads of data about your website, including your site’s backlink profile, organic traffic, and more.
Meanwhile, the desktop version is great for more in-depth analysis, as it allows you to export data into Excel to analyze it further. Either way, though, Ahrefs is among the best website SEO audit tools that should be in everyone’s arsenal.
Ahrefs Features
-Keyword Explorer
-Site Explorer
-Content Explorer
-Rank Tracker
-Backlink Checker
– Ahrefs Bot
Ahrefs Pricing
Ahrefs offers four subscription plans: Lite, Standard, Advanced, and Agency.
The Lite plan starts at $99 per month and allows you to track up to 10,000 keywords and 500 domains.
The Standard plan starts at $179 per month and allows you to track up to 30,000 keywords and 1,500 domains.
The Advanced plan starts at $399 per month and allows you to track an unlimited number of keywords and 5,000 domains.
Finally, the Agency plan is priced at $999 per month and allows you to track unlimited keywords and 5,000 domains.
Google Search Console
Google Search Console (formerly known as Google Webmaster Tools) is a free SEO auditing tool that allows you to monitor and troubleshoot your website’s SEO. The tool offers you data about your website’s search traffic, including the number of impressions your site gets, the average click-through rate, and more.
Additionally, it can help you identify and fix issues with your website’s SEO, such as 404 errors, duplicate content, and more. Overall, Google Search Console is a reliable SEO audit tool everyone should use. And best of all, it’s completely free to use.
Google Search Console Features
-Monitor your website’s search traffic
-Identify and fix SEO issues
-Submit your website to Google for indexing
-Disavow bad backlinks
Google Search Console Pricing
Google Search Console is a free tool. There is no paid version of the tool.
GTMetrix
GTmetrix is a tool that allows you to test the speed of your website and identify ways to improve its performance. The tool provides a detailed report of your website’s performance, including page load times, page size, and more.
GTmetrix can also help you identify potential bottlenecks on your website to fix them and improve your site’s speed. Overall, GTmetrix is an excellent SEO auditing tool for anyone serious about improving the speed of their website.
GTMetrix Features
-Test the speed of your website
-Identify potential bottlenecks
-Compare your website’s performance to other websites
-Monitor your website’s performance over time
GTMetrix Pricing
GTmetrix offers three different subscription plans: Free, Pro, and VIP.
The Free plan is the most basic and allows you to run 5-page speed tests daily.
The Pro plan starts at $14.99 monthly and allows you to run 100-page speed tests daily.
Finally, the VIP plan is priced at $39.99 per month and allows you to run an unlimited number of page speed tests.
OnCrawl
OnCrawl is an SEO audit tool for agencies that allows you to crawl and analyze your website so that you can identify ways to improve its SEO. The tool provides a detailed report of your website’s SEO, including on-page optimization, keyword density, and more.
Additionally, OnCrawl can help you identify potential technical issues with your website to fix them and improve your site’s SEO. Overall, OnCrawl is an excellent SEO auditing tool for anyone serious about improving their website’s SEO.
OnCrawl Features
-Crawl and analyze your website
-Identify potential technical issues
-Monitor your website’s progress over time
OnCrawl Pricing
OnCrawl offers three different subscription plans: Starter, Professional, and Enterprise.
The Starter plan, the most basic, starts at $49 per month.
The Professional plan starts at $149 per month and includes all of the features of the Starter plan, plus additional features like custom crawls and more.
Finally, the Enterprise plan is priced at $499 per month and includes all of the features of the Professional plan, plus additional features like white-label reports and more.
SE Ranking
SE Ranking is a tool that allows you to track your website’s SEO progress and identify ways to improve its ranking. The tool provides a detailed report of your website’s SEO, including keyword rankings, backlinks, and more.
SE Ranking can also help you identify potential technical issues with your website to fix them and improve your site’s SEO. Overall, SE Ranking is an excellent SEO auditing tool for anyone serious about improving their website’s SEO.
SE Ranking Features
-Track your website’s SEO progress
-Identify potential technical issues
-Monitor your website’s ranking over time
SE Ranking Pricing
SE Ranking offers four subscription plans: Starter, Professional, Business, and Enterprise.
The Starter plan, the most basic, starts at $19 per month.
The Professional plan starts at $49 per month and includes all of the features of the Starter plan, plus additional features like keyword research and more.
The Business plan starts at $99 per month and includes all of the features of the Professional plan, plus additional features like white-label reports and more.
Finally, the Enterprise plan is priced at $199 per month and includes all of the features of the Business plan, plus additional features like custom crawls and more.
DeepCrawl
DeepCrawl is a tool that allows you to crawl and analyze your website so that you can identify ways to improve its SEO. The tool provides a detailed report of your website’s SEO, including on-page optimization, keyword density, and more.
Additionally, DeepCrawl can help you identify potential technical issues with your website to fix them and improve your site’s SEO. Overall, DeepCrawl is an excellent SEO auditing tool for anyone serious about improving their website’s SEO.
DeepCrawl Features
-Crawl and analyze your website
-Identify potential technical issues
-Monitor your website’s progress over time
DeepCrawl Pricing
DeepCrawl offers three different subscription plans: Starter, Professional, and Enterprise.
The Starter plan, the most basic, starts at $49 per month.
The Professional plan starts at $149 per month and includes all of the features of the Starter plan, plus additional features like custom crawls and more.
Finally, the Enterprise plan is priced at $499 per month and includes all of the features of the Professional plan, plus additional features like white-label reports and more.
SERPsim
SERPsim is a tool that allows you to simulate what your website will look like in Google’s search results. The tool provides a detailed report of your website’s SEO, including keyword rankings, backlinks, and more.
Additionally, SERPsim can help you identify potential technical issues with your website to fix them and improve your site’s SEO. Overall, SERPsim is an excellent SEO auditing tool for anyone serious about improving their website’s SEO.
SERPsim Features
-Simulate what your website will look like in Google’s search results
-Identify potential technical issues
-Monitor your website’s progress over time
SERPsim Pricing
SERPsim offers four subscription plans: Starter, Professional, Business, and Enterprise.
The Starter plan, the most basic, starts at $19 per month.
The Professional plan starts at $49 per month and includes all of the features of the Starter plan, plus additional features like keyword research and more.
The Business plan starts at $99 per month and includes all of the features of the Professional plan, plus additional features like white-label reports and more.
Finally, the Enterprise plan is priced at $199 per month and includes all of the features of the Business plan, plus additional features like custom crawls and more.
SEO Site Checkup
It is among the top SEO audit tools that allows you to analyze your website’s SEO and identify ways to improve it. The tool provides a detailed report of your website’s SEO, including on-page optimization, keyword density, and more.
Additionally, SEO Site Checkup can help you identify potential technical issues with your website so that you fix them and improve your site’s SEO. Overall, it is an excellent SEO auditing tool for anyone serious about improving their website’s SEO.
SEO Site Checkup Features
-Analyze your website’s SEO
-Identify potential technical issues
-Monitor your website’s progress over time
SEO Site Checkup Pricing
SEO Site Checkup offers three subscription plans: Starter, Professional, and Enterprise.
The Starter plan, the most basic, starts at $19 per month.
The Professional plan starts at $49 per month and includes all of the features of the Starter plan, plus additional features like keyword research and more.
Finally, the Enterprise plan is priced at $99 per month and includes all of the features of the Professional plan, plus additional features like white-label reports and more.
Copyscape
This SEO audit & reporting tool helps you find and remove plagiarism from your website. Copyscape provides detailed reports of plagiarized content on your website, including the source, how much of your content is plagiarized, and more.
Additionally, Copyscape can help you identify potential technical issues with your website to fix them and improve your site’s SEO. Copyscape is an excellent SEO auditing tool for anyone serious about improving their website’s SEO.
Copyscape Features
-Find and remove plagiarism from your website
-Identify potential technical issues
-Monitor your website’s progress over time
Copyscape Pricing
Copyscape offers three different subscription plans: Starter, Professional, and Enterprise.
The Starter plan is the most basic and starts at $19 per month.
The Professional plan starts at $49 per month and includes all of the features of the Starter plan, plus additional features like keyword research and more.
Finally, the Enterprise plan is priced at $99 per month and includes all of the features of the Professional plan, plus additional features like white-label reports and more.
WordCounter
WordCounter is a tool that allows you to track your website’s word count over time. It provides a detailed report of your website’s word count, including the average word count per page, the total number of words on your website, and more.
WordCounter can also help you identify potential technical issues with your website so that you can fix them and improve your site’s SEO. Overall, WordCounter is an excellent SEO auditing tool for anyone serious about improving their website’s SEO.
WordCounter Features
-Track your website’s word count over time
-Identify potential technical issues
-Monitor your website’s progress over time
WordCounter Pricing
WordCounter offers three different subscription plans: Starter, Professional, and Enterprise.
The Starter plan is the most basic and starts at $19 per month.
The Professional plan starts at $49 per month and includes all of the features of the Starter plan, plus additional features like keyword research and more.
Finally, the Enterprise plan is priced at $99 per month and includes all of the features of the Professional plan, plus additional features like white-label reports and more.
Google Structured Data Testing Tool
This tool allows you to test your website’s structured data. It provides you with a detailed report of your website’s structured data, including the type of data, its format, and more.
Additionally, the Google Structured Data Testing Tool can help you identify potential technical issues with your, fix them and improve your site’s SEO. Overall, it is an excellent SEO auditing tool for anyone serious about improving their website’s SEO.
Google Structured Data Testing Tool Features
-Test your website’s structured data
-Identify potential technical issues
-Monitor your website’s progress over time
Google Structured Data Testing Tool Pricing
It is a free tool.
PageSpeed Insights
PageSpeed Insights allows you to test your website’s speed. The tool provides a detailed report of your website’s speed, including the time to the first byte, the time first to render, and more.
PageSpeed Insights can also help you identify potential technical issues with your website to fix them and improve your site’s SEO. Overall, it is an excellent tool for anyone serious about improving their website’s SEO.
PageSpeed Insights Features
-Test your website’s speed
-Identify potential technical issues
-Monitor your website’s progress over time
PageSpeed Insights Pricing
PageSpeed Insights is a free tool.
KWFinder
KWFinder allows you to find long-tail keywords for your website. It provides a detailed report of all the long-tail keywords relevant to your website, including monthly search volume, competition, and more.
Additionally, KWFinder can help you identify potential technical issues with your website to fix them and improve your site’s SEO. Overall, KWFinder is an excellent SEO auditing tool for anyone serious about improving their website’s SEO.
KWFinder Features
-Find long-tail keywords for your website
-Identify potential technical issues
-Monitor your website’s progress over time
KWFinder Pricing
KWFinder offers three different subscription plans: Starter, Professional, and Enterprise.
The Starter plan is the most basic and starts at $19 per month.
The Professional plan starts at $49 per month and includes all of the features of the Starter plan, plus additional features like keyword research and more.
Finally, the Enterprise plan is priced at $99 per month and includes all of the features of the Professional plan, plus additional features like white-label reports and more.
MozBar
MozBar is a free toolbar that lets you see detailed SEO data about any website you visit. The toolbar provides you with a ton of data about a website, including the site’s Domain Authority, Page Authority, backlinks, and more.
Additionally, the toolbar allows you to compare the SEO data of up to three websites side-by-side. It is great to see how your website stacks up against your competitors. Overall, MozBar is one of the best SEO auditing tools that every SEO should be using.
MozBar Features
-See detailed SEO data about any website you visit
-Compare the SEO data of up to three different websites
-Export data into CSV format
MozBar Pricing
MozBar is a free toolbar. There is no paid version of the toolbar.
SEOptimer
SEOptimer is a free and easy-to-use website analysis tool that gives users in-depth insights into their website’s SEO performance.
With SEOptimer, users can track their website’s progress over time, identify potential issues, and receive actionable tips on how to improve their ranking.
SEOptimer Features
-In-depth website analysis
-Track progress over time
-Identify potential issues
-Receive actionable tips
SEOptimer Pricing
SEOptimer is a free tool. There is no paid version of the tool.
These are the best SEO auditing tools in 2022. They help you improve your website’s SEO and rank higher on search engine results pages.
Conclusion
The best SEO auditing tools can help you assess your website’s SEO performance and fix the problems that prevent you from ranking higher on search engine results pages. Using them, you can get an accurate picture of your website’s SEO health and make the required changes to improve your ranking.
In this article, we have listed the best SEO auditing tools that you can use in 2022. Thanks a lot for reading.
