If you are familiar with the digital marketing landscape, you already know that getting quality backlinks is not easy, especially getting backlinks from big and highly visited websites, such as Forbes. Getting a backlink from Forbes can, however, boost your website’s authority fast. And you already know that the higher your authority, the higher your ranking in Google, which subsequently will lead to more clicks.
Now, more clicks and relevant traffic mean that you will get more customers and more sales overall.
To help you get backlinks from Forbes and make landing a Forbes guest post easy, we have compiled some of the best, tried, and tested ways to get backlinks from Forbes and increase your domain authority.
What Are Backlinks?
Backlinks are, simply put, links from one website to another website. They are referred to as one-way links, incoming links, and inbound links. They are viewed as votes for a specific page on a website by Google and other major search engines, such as Bing.
A higher number of backlinks directly correlates to higher organic search engine rankings.
Backlinks help the audience and search engines assess the value of a website. Whenever someone clicks on a link to a website they found on another site (for example, Forbes), search engines increase the linked website’s authority.
Quantity vs. Quality of Backlinks – Why Choose the Latter
When it comes to backlinks, you must understand the important rule of asking yourself one important question:
Is this link from a trusted, high-quality website?
The reason for asking this question is that you should never get backlinks from spammy or illegal sites, as these can make you earn a Google penalty, which can affect your website’s ranking and reputation. You should always get strong, trusted backlinks that can actually boost your rankings, such as a backlink from Forbes.
As for now, you can see that Forbes has 65 million backlinks from 842 thousand different websites. This is huge authority; not to mention that 92% of these backlinks are do-follow, which means that they pass value and trust directly to the page they link to. The domain rating of Forbes is 94 out of 100.
You should know that these metrics indicate that a backlink from Forbes can seriously boost your authority and rankings. Also, you should know that Forbes’ audience is not just huge but also ready to buy. When many sites link to you, Google sees you as more trusted. Usually, more trust means higher search rankings.
What is Authority About?
The term “authority” is essentially about how much Google trusts your website, which means the more Google actually trusts your website, the higher you will rank. With that said, the greatest factor that builds authority is quality backlinks, and a backlink from a trusted site, such as Forbes, is a solid word of confidence in Google’s eyes. If strong websites, such as Forbes, link to you, Google sees your content as valuable and ranks it higher. On the other hand, backlinks from irrelevant or spammy sites can actually hurt your SEO, which is why high-quality always beats high quantity.
Here is the good news: some big websites give backlinks for free, such as trusted news websites, blogs, and niche platforms, which can help boost your website’s authority.
Why Are Backlinks Important?
Why do you need to do so much hard work to get backlinks from Forbes?
Let’s look at all the factors that make backlinks lucrative for businesses and content creators alike:
They Bring Referral Traffic to Your Page
Referral traffic is the traffic your website gets when people visit it through another website without looking it up on Google. Referral traffic comes from backlinks.
The perks of referral traffic from sources with high domain authority include the following:
• Improved brand recognition
• Introduction to more diverse and new audiences
• Better opportunities for new qualified leads
• Better domain authority from backlinks
When you get new referral traffic, you get interested users to your website, which then convert to new customers.
They Can Boost Rankings
Backlinks are one of the most important signals for Google when it comes to ranking content. Since Google sees external links as testimonials of a website’s popularity, a strong connection exists between websites with lots of quality backlinks and better rankings.
Make Your Content Discoverable
Google discovers newer websites via backlinks. Whenever it follows a backlink to a new webpage, it crawls the entirety of it to find all the links present in it.
We suggest using an internal linking strategy. This way, when Google ends up on your site via a backlink, it will continue to follow internal links to newer pages.
To put it shortly, Google crawls a website, indexes those pages, and makes it more likely for them to appear in search results.
Improve Your Website’s User Experience
Backlinks can also improve your website’s user experience in the long run. By using backlinks, you can help your audience find the information that they are looking for and keep them engaged with your website at the same time.
Increase Your Website’s Authority And Credibility
Search engines use backlinks to assess the authority and credibility of a website. Therefore, whenever a website receives high-quality backlinks from sites such as Forbes, search engines like Google understand that the content is relevant and valuable for people.
This can lead to an increase in your website’s credibility in search engines’ eyes and, consequently, higher search engine rankings.
Backlinks Can Also Direct Visitors Directly to Your Website
When a website with a high domain authority, such as Business Insider, Forbes, and Entrepreneur, links to something on your website, it can drive a lot of traffic to it.
This traffic is called organic traffic, and it has the potential to be extremely valuable.
To sum it up, backlinks are significant for your business. They are your company’s ‘digital thumbs up.’ They indicate to search engines that other people have endorsed your work. As a result, your organization provides a valuable service.
Furthermore, while working on your backlinks, you might form valuable connections with others in your niche.
Top Mistake to Avoid with Backlinks
For effective SEO, you must avoid the common mistake of relying on just a few websites for all your backlinks, because if you do so, you might end up with a hundred backlinks that will all come from the same few websites. This might give you a boost at first; however, it will not contribute to long-term growth.
You should know that Google loves backlink diversity, which is why your site needs backlinks from many different high-authority websites. It would not be wrong to state that one or two backlinks from Forbes can be more powerful to move the needle compared to a hundred backlinks from smaller platforms.
Nonetheless, getting a backlink from Forbes can take time. The usual process involves finding a Forbes article that is highly relevant to your niche. Secondly, check every outbound link to ensure it is not broken. Simultaneously, check when the domain expires. If the domain is available, check its authority. After buying the link, you can proceed to set it up as a 301 redirect to your site.
What Is Forbes, And How Can a Backlink from Forbes Magazine Help Your Website?
Forbes, as a brand, does not need any introduction. Often described as the defining voice of entrepreneurial capitalism, Forbes celebrates success by recognizing those who have achieved it and those who strive to achieve it through its media publications.
Boasting the status of one of the most visited sites on the planet, Forbes has over 85 million users every month.
Moreover, according to Forbes’ own data, apart from the decorated journalists up its sleeve, the website also has more than 2,600 contributors creating and publishing content from all over the globe, such as experts, leaders, CEOs, and people with particular expertise. This makes it one of the most sought-after news websites for backlinks.
Now, let’s connect the dots.
A high domain authority, 105 million users every month, 2600+ contributors, and an excellent reputation. Imagine what a few premium backlinks or a guest blog post on this site would do for your brand!
In short, you are looking at a substantial increase in your organic positioning on Google and other search engines for thousands of keywords.
How To Get Backlinks from Forbes?
It is not easy to get backlinks from high-end publications like Forbes and HuffPost. However, it is not entirely impossible. You can get backlinks from Forbes if you play your cards right.
Let’s look at some of the most foolproof methods that can get you backlinks from Forbes:
Create Data-Driven Content
Creating data-driven content is a phenomenal strategy for acquiring backlinks, as it can provide high-quality links on autopilot.
Data-driven content involves factual numbers, which makes the article super easy to cite as a source.
You can write an article on link-building statistics, the best countries for entrepreneurial ventures, e-commerce marketing statistics, etc.
The options are endless!
Writers on Forbes love providing statistics to support their points, and if you can give these statistics, you will get backlinks to your website.
Create Infographics
Creating infographics is one of the most effective ways to get backlinks to your website. Create as many infographics as you can. Remember to keep them relevant and accurate.
The more you market your infographics, the higher your chances of getting featured on Forbes.
Writers in reputable media publications like Business Insider, Entrepreneur, and Forbes always look for infographics they can use in their blogs.
If your infographic is valuable to them, you can get free premium backlinks. If you think that making infographics is a bit technical for you, Globex Outreach will do it for you.
Do Something Extraordinary
Now, this might sound weird, but you can actually get a backlink from Forbes if your business has done something exceptional.
For example, if your online SEO services have earned over $100,000 in six months and you have shared the recipe for content marketing on your blog, other people would want to repurpose your content, and they will link back to your blog.
But let us point out that this is not an easy feat, and not everyone is able to pull it off easily.
Broken Link Building
Broken link building has been around for quite some time. Surprisingly, it still works pretty well. You can use this method to build high-quality backlinks to your website.
Linking to broken pages leads to a poor user experience. Any website with a high domain authority , like Forbes wouldn’t prefer that.
Unlike pure cold emailing, broken link building gives you a logical and reasonable excuse to contact a website like Forbes. This method often works because you provide them with something of value by pointing out a broken link on their website.
In other words, you get backlinks and an opportunity for outreach.
It is a win-win situation!
Review A Product That Has Never Been Covered Before
Reviewing the products that others have not reviewed in their posts is an excellent way to get backlinks.
You can review anything under the sun as long as it relates to your business.
Bear in mind that you have to be honest. If your reviews are not unbiased, your backlinks will have no value for them, and contributors on Forbes will not pay any attention to your content.
Hire A Professional Guest Posting Service
If everything fails, you can always enlist the help of a professional guest poster to get backlinks from Forbes. Guest posting is one of the oldest and longest-standing link-building strategies. An experienced guest posting service will write a Forbes guest post for you, and you will benefit from the link.
If you don’t know where to get started, Globex Outreach can help you with it since they offer almost everything that you need. From doing blogger outreach for you to writing content for your Forbes guest post, they’ve got everything covered.
Ask An Insider On Forbes To Help You Out
You can also get backlinks from Forbes if you know a writer working at Forbes. Try to form meaningful connections with freelancers and writers who work on Forbes via platforms like LinkedIn.
Suppose that they write about online PR services, and it is something that you deal with. You can ask them to give an example of your services and get you backlinks from Forbes.
Sounds amazing, right?
Use HARO
HARO, also known as Helper A Reporter Out, is a service that connects the best writers at top publications with expert resources. When you become an expert source for them, it results in backlinks because HARO writers often link back to the source’s websites when they quote them.
And guess what?
Forbes uses HARO!
Provided that you have genuine expert knowledge about the niche that you work in, you can create an account on HARO and start working on link building.
Join the Forbes Contributors Program
Apart from running a pure journalism outfit, Forbes also has a separate program called the Forbes Contributors Program.
This program accepts contributions from a more diverse range of communities instead of just experts and leaders.
Contributors usually represent the experts in their field and often have a significant following of their own. So, if you have decent insight and experience on the topic that you work on, you can join the Forbes Contributors Program.
Once you get more control over the content that you submit to Forbes, you won’t have to buy Forbes backlinks anymore.
Provide Expert Commentary
One of the easiest and most efficient ways to earn a backlink from Forbes is to provide expert commentary to Forbes journalists. This strategy involves using an online network of reporters or news sources, such as HARO, and providing expert commentary on news topics or articles that are highly relevant to your niche.
Forbes journalists rely on outside sources to provide well-researched expert commentaries for their stories, which is where you have the opportunity to shine and earn HARO backlinks Forbes. All you need to do is find Forbes journalists who specialize in your niche and provide them with a few lines or a few paragraphs that assist with whatever topic or news articles they are working on.
The Importance of Forbes Backlinks for Your Website’s SEO
When it comes to the importance of Forbes backlinks for your SEO, it is essentially about getting link equity transferred from a high authority website to your own website. Understandably, this is the only legal way to do so because buying backlinks or paying for links can actually jeopardize your ranking, especially if Google catches on and penalizes you.
Of course, you will have trouble ranking higher if reputable and high authority websites do not refer back to your content. However, you might want to succeed at integrating an earned media strategy and get a few high-quality, strong backlinks, such as a backlink from Forbes, and essentially stay away from paid backlinks.
If your earned media strategy is successful, you can truly improve the odds of ranking higher than your competition.
Always strive to get a do-follow backlink from any reputable website, especially the ones where you have to pay money. A do-follow backlink from Forbes will ensure that bots come to your website from that link.
If you go for a no-follow backlink from Forbes, then bots will simply ignore your website, and you won’t get any fruitful results.
Wrapping It Up
The key to getting backlinks from Forbes is to be tactical about the information you post. Stop chasing people and make journalists come to your content. If your content is good, you will not have to outreach influencers to get backlinks from editorial sites like Forbes. If you need someone else to do the work for you, we have a team of professionals solely for the purpose of helping you out.
So, if you are looking for best-in-class marketing services, you know what to do!
Reach out to us, and a member of our team will guide you from start to finish.
