First Page SEO Guarantee: Why It’s a False Promise?

Link Building
On October 5, 2022

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When you’re looking for an SEO company to help you rank higher in search engines and get more traffic to your website, you’ll likely come across some companies that offer a first page SEO guarantee

At first glance, this may seem like a great deal. After all, who wouldn’t want to be guaranteed a spot on the first page of Google? 

In this article, we’ll explain why SEO guaranteed results are usually false promises and what you should look for instead. 

Paid Advertisements vs. Real-time Optimization

There are two main ways to market your website on search engines: paid advertisements and real-time SEO. Both have their advantages and disadvantages, so it’s important to understand the difference between the two before you decide which one is right for your business. 

Paid advertisements, such as Google AdWords, can be a great way to get your company’s name and product in front of potential customers. However, it can be costly, and you may not always get the reliable and long-term results you’re hoping for. 

SEO, on the other hand, is a more cost-effective and genuine way to market your company online. It involves using authentic and genuine tactics to improve your website and online presence, so that you can organically attract more visitors. 

So, which one should you choose? Ultimately, the decision comes down to your budget and your marketing goals and whether you want long-term results or a quick short-term push.

What is the White hat and Black Hat SEO? 

In the world of SEO, there are two main types of strategies named white hat and black hat. White hat SEO is the use of strategies that are in line with the terms of service of Google, while black hat SEO is the use of strategies that violate those terms of service, simple as that. 

So, which type of SEO is better? That depends on your goal. If you’re looking to get long-term results that will stand the test of time, then white hat SEO is the way to go. If you’re looking for quick and guaranteed website rankings that may not last, then black hat SEO is an option. 

Link buying, keyword stuffing, and hidden content are some of the techniques included in black hat SEO. However, there are also some cases where you can also buy white hat backlinks for your website. 

Also, there are gray hat SEO strategies, which are somewhere in between white hat and black hat. These strategies may not be in strict compliance with search engine terms of service, but they’re not blatantly violating them. 

Why Guaranteed SEO Services Don’t Work?

If you’re in the market for SEO services, you may have come across companies that guarantee first-page rankings. While this may sound like a good deal, it’s important to understand why these types of services don’t work and why you should avoid them. 

The main reason why guaranteed search engine rankings don’t work is that they’re not realistic. SEO is an ever-changing and complex field, and it’s impossible to guarantee results. 

Companies that make these types of promises are likely using black-hat techniques to increase your site’s authority which will do more harm than good in the long run. 

Why Should you Avoid Companies Offering First-page SEO guarantee?

There are many reasons you should avoid agencies that offer quick and guaranteed website rankings. The reason is that SEO requires both time and money investment, and all these companies offering you quick results will only end up harming your business. 

Usually, the following risks are associated with such types of false promises. 

Risk to your brand credibility

There are a lot of companies out there that promise to deliver quick website rankings. These companies often use tactics like keyword stuffing and link buying, which can actually hurt your website in the long run. 

Avoid looking for a company that offers guaranteed google first page rankings. This will help you avoid any negative effects on your brand image and will actually improve your website’s long-term health. 

Use of black hat SEO strategies

Companies that offer guaranteed SEO ranking usually adopt shady SEO techniques to get your website to rank higher. These techniques are referred to as black hat SEO tactics. These techniques offer the desired result in a short period but ultimately end up harming your business. 

Domain Penalty

As mentioned above, companies that offer first page SEO guarantee use black hat tactics. Always remember that it is Google you are going to trick, and it is only a matter of time before it discovers your shady approaches. 

After that, it will take no time to penalize your domain in the worst way possible. When this happens, you will no longer be able to rank in search results, no matter how much effort you make. You may even have to switch to a new domain to get the desired ranking again. 

SEO is a long-term strategy

There is no all-purpose SEO strategy

If you’re looking for a quick fix to your search engine visibility problem, sorry! You won’t find one. There are no all-purpose SEO services guaranteed that will work for every website, in every industry, and on every platform. 

Every site has its own needs and demands, and it takes someone who knows what they’re doing to figure out how best to optimize it. That’s why as an expert link building consultant, we offer a free consultation to our clients who are searching to improve their search engine visibility in an organic way.

SEO needs to be fully Customized

As mentioned above, SEO is strictly not a one-size-fits-all approach. In order to rank well, you need to have an understanding of the keywords and phrases that are most popular in your niche and create content that is tailored specifically to those terms and phrases. 

SEO techniques and strategies for one website may not work for another website in the same industry. Sometimes rankings vary depending on the industry, while other times, they are also changing within the industry. This is the reason why nobody can guarantee first page Google rankings

Helpful content & UI 

There are many factors that go into ranking a site higher in Google’s listings, and the quality of your content is only one of them. A lot of what helps sites rank better is the design and user experience (UI) of the website itself. 

According to the recent update by Google, it has been made clear to focus on user-first content rather than search engine-centric content. 

In this update, there are no limitations to word count, and if you try to game the system by stuffing your keywords everywhere possible and breaking good writing structure or design rules, it will backfire. So, try to remain natural, adopt a human-first approach, and help visitors achieve their goals through useful UI design. 

This is the reason we always say that original content matters a lot. 

Why Can No One Guarantee First Page Google Rankings?

No one can guarantee first-page Google rankings because Google constantly changes its algorithm to fight spam. So, there remains nothing like the First Page SEO Guarantee. The only sure way to get your site on the first page of Google is to create a content-rich website with quality backlinks. 

However, there are many companies that will offer you a false promise in order to lure you into their services, so do your homework before investing in anything.  

Google said it itself


If you’re looking for an agency with guaranteed SEO services and a number 1 ranking on Google, you need to look elsewhere. There is no such thing as a guarantee in the world of search engine optimization. 

You can see the in the above image of Google blog about fake SEO guarantees. Google is clearly warning the users to beware of such agencies and experts. The truth is no one can trick Google and claim that they have priority submit authority for Google. 

Still, if you find an agency that is promising you guaranteed SEO results, it is best to stay away from such false promises.  

Search Algorithms change regularly

Search algorithms are always changing. Google and other search engines constantly update their algorithms to try to deliver the most relevant content possible. For example, the SEO tactics for 2021 may or may not be valuable by now. 

What this means for you is that there’s no first page SEO guarantee or any other page for that matter. In fact, it’s impossible to predict which algorithm will be used to return results. 

As soon as one changes, everything else shifts according to this change. But one thing remains the same. If you want to be more visible online, create amazing and original content and then promote it using white-hate SEO strategies. 

What to look for in a legit SEO company?

There are a few things that you should look for when looking for a legit SEO company. Make sure they have the right experience, either in your industry or with similar ones. After all, there’s no use hiring someone who doesn’t know what they’re doing. 

Source: Moz.Com

Also, don’t trust agencies claiming SEO placement guarantee. Rather, you need to make sure that their work is easy to find online and not just on the company website. This can be done by checking out reviews from other people and seeing what comes up when you Google them. 

Legit and experienced SEO agencies also have a high-quality backlink-building profile, which can help you get quality and organic rankings on search engines. 

Industry Expertise

If you’re looking for an SEO agency to help grow your business, it’s important to make sure they have the right expertise needed to give you the results you’re looking for. 

Be careful when coming across claims like first page SEO guarantee. That type of statement is clearly a red flag. 

You may be paying more than what you should be for less than what you need and deserve. So, make sure to hire SEO services expert who has legit experience in the field and can provide you with organic search engine rankings. 

White hat SEO strategies

Source: DataFlairTraining.Com


Any reputable SEO company knows that the best way to get a site ranked is by following white hat strategies. These include writing original, high-quality content, optimizing your site for search engine algorithms, and utilizing social media sites like Facebook and LinkedIn to spread content. 

A white hat SEO company will never look for first page SEO guarantee ways because they know they can’t control or bypass search engine algorithms. This is the reason they rather focus on following organic and legit ways to make your website more authoritative. 

Backlink Strategy

An ethical SEO company follows an effective backlink strategy that involves organic and quality backlinks on authoritative and relevant websites. SEO companies employ two distinct strategies for building backlinks to clients’ sites. 

The first is inbound marketing, and the second is outbound marketing. Inbound marketing involves creating content that provides value to readers and then sharing it on other websites or social media channels in order to get natural links from relevant pages with authority. 

Outbound marketing means acquiring links through paid advertising. When an SEO company provides first-page SEO guarantee within the minimum possible days, they’re actually using this latter strategy. 

Guaranteed SEO Claims – In a Nutshell

If you are serious about search engine optimization and want to rank higher on Google, consider hiring an expert in this field. Experienced SEO professionals have streamlined SEO packages for small businesses and established enterprises.  

Furthermore, working with an experienced company will ensure that your site has every chance for success by implementing high-quality content and strategic marketing campaigns that can boost your rankings quickly. 

In short, if you want your website to rank well on Google’s SERPs (Search Engine Results Pages), hire someone who knows what they’re doing. 

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