There is no denying the fact that today’s world is digitally charged. The only way to compete with the never-ending competition out there is to make sure that your digital marketing strategy is highly effective and fruitful. Original content is one of the most important and non-negotiable components of an effective and result-yielding digital marketing campaign.
The importance of original content was always emphasized by Google. However, ever since Google has come up with Hummingbird update, original content has become more critical and relevant in the world of digital marketing.
Above all, original content is a guarantee to captivate the attention of your audience as they are keen to see something new and creative that no other company is doing.
So, if you are wondering how original content can help in improving your business, then this blog is just the thing that you need to read. In this blog, I’ve tried to answer all the important questions that you may have in your mind regarding the importance of original content for your business. So, let’s dig in and find out how your business can be improved.
- Why is Content Important?
- What is Considered Content?
- What is Generic Content Writing?
- What does original content Mean?
Why is Content Important?
Before you understand the importance of original content, it is very important to understand what original content really means.
In the world of digital marketing, original content means something that has not been published online.
However, in its true essence, original content is something more than just publishing a piece of content that is unique. Search engine algorithms are becoming more sophisticated with every passing day. Now, if you want your content to deliver results for your business, not only it has to be unique but also creative and out of the box to get the desired rankings of your business.
So, it is safe to say that original content has taken its rightful place in the digital marketing world where almost every other website was trying to rig the system by keywords spamming and other such cheap marketing tactics. Now, with more sophisticated algorithms, not only will it useless to be involved in such malpractices, but it’ll also lead Google to down rate your website.
The time of stuffing strategic keywords on your page and adding shady backlinks is over. Now, if you want to ace in the world of digital marketing, original content is your ultimate solution.
Here are some of the reasons that show why original content is important for your digital marketing campaign and hence, your business:
Provides Higher Credibility to Your Business
When your business website publishes the right kind of original content, it helps to build a reputation of your business and adds credibility to your website. To understand this better, take an example of a business that provides home maintenance services.
Imagine, your potential client is looking to hire a company for their home maintenance, and they want to do a little research about the pricing and services. They research about pricing and a detailed blog about everything they need to know pops up at the top of their screen. They’ll open it and read it, and all their queries will be answered just like that.
What if this blog happens to be on your website? The chances of a random reader to become your client increases many folds, and that is exactly why your website needs original and creative content that caters to the needs of the readers and your potential clientele.
Cost-Effective but More Efficient Solution
The main goal of all kinds of marketing strategies is to generate more leads to expand your business. However, some marketing platforms are more expensive than others. Therefore, if you are a small business or just a startup, you need to make sure that you are choosing the right platform for the marketing of your product or services.
According to a survey of DemandMetric, content marketing costs about 62% less than traditional outbound marketing, but it produces almost 3x more leads than any other marketing platform. So, it is safe to say that if done right, original content can be a cost-effective but more efficient solution for your business.
One of the most important reasons that make original content extremely beneficial for your business is that it offers a chance for your website or page to get backlinks. It means that if you continue to upload original and quality content, other blogs will start pointing back to your page. This practice is acknowledged by Google, and it figures it out as a reputation and reliability of your business.
Although you need to know that it may take a lot of time to happen, getting the backlinks to your pages or website is not something that you can achieve overnight. You have to make the right SEO strategy for this purpose and produce original content for a reasonable period of time.
Increased Website Traffic
The more original content that you’ll publish online, the more chances are there to increase website traffic. Higher exposure to your brand or services through original content yields better SERP results. It ultimately means that more people are going to see your brand everywhere. So, when you are increasing the opportunities of presenting your link to the readers, you are indirectly increasing the chances of them visiting your website.
When you write unique, original, interesting, and fun content on social media platforms, it ultimately stimulates shares. This means that you can reach a really large amount of targeted audience without paying for it. All you have to do is write original and relevant content for your business and share it on social media.
So, writing original content can actually get you more likes and shares on social media platforms as compared to the generic content. It means that you can boost your business reputation and make the name of your business out there just by sharing original content according to your digital marketing strategy.
What is Considered Content?
In simple words, anything that you publish online is called content. Original content, as I’ve told earlier, is something that has not been published before. However, practically it is very rare to come up with completely original content, but if you are getting the services of a good content writing company, then it is not a big deal as they have a number of a professional writer dedicated for the sole purpose of writing valuable and original content for your business.
To put it simply, anything that you write to gain the following goals for your digital marketing strategy is called content:
For Link Building
When Google is crawling a page, and it detects content that already exists in their index, they simply ignore it. Therefore, if your SEO strategy is not yielding any desired results, then you must know that there is something your content lacks. It’s originality. Start writing original content and wait for Google to recognize it.
Most of the original content that is being published today is for the purpose of getting more backlinks and hence improving the Google rankings of your business.
For Direct Web Traffic
Another goal of writing content is to generate more traffic for your website. For this purpose, you can get guest posting services and other such services that promise to generate high-quality content to direct traffic towards your business website. More traffic means that Google will recognize your business, and it will provide the much-needed credibility to your business by improving your business rankings.
So, more often than not, the purpose of the original content is to direct more traffic to your website that can be turned into potential leads.
For Anchor Text Keywords
Most of the time, the purpose of writing original content is to improve keyword rankings of your business. If you think that generic content writing will do the trick for you, then you are mistaken. If the content that you are publishing specifically to increase the keyword rankings, then it has to be original. Otherwise, Google will simply ignore the content as it has already been indexed in Google, and it will do your business more harm than good.
To Compete With Competitors
The business world is getting more and more competitive with every passing day. Therefore, now more than ever, your business needs original content to stay at the top of your business game. So, if you are wondering what kind of digital marketing strategy will be right for your business, then you must know that publishing original content is a simple, ethical, and result yielding solution to compete with your competitors.
What is Generic Content Writing?
At this point, you may have been wondering what generic content writing is and why it is so bad for your business. In simple words, as the name says it all, generic content is something that lacks originality and lacks to provide any value to the reader.
If you want to do a quick analysis of the content and find out if it falls under the category of generic content or not, then here are some traits that will help you to do so:
It’s another of the same
One of the biggest indicators of the generic content is that it is just another of the same. It means that it the same thing that’s written somewhere else. The only difference is that it is written in a way to avoid the issues of plagiarism.
It is the reason that sometimes, when you are reading something, it feels like you’ve read it somewhere before. That’s because the content is not original and a copy of something that exists on the net already.
It Lacks Ideation
Even if the content is not a direct copy of something that already exists, it can still be generic in terms that it may lack ideation. There is no direction to it, and hence the reader felt lost reading such content. It becomes hard for the reader to make the meaning come through what the writer is trying to explain; therefore, it fails to grab the attention of the readers.
It Lacks Technical Insights
Another easily identifiable flaw of generic content is that it lacks technical insights into the topic. For example, if you provide IT services to your clients, then the content that you are publishing for your digital marketing campaign should have detailed insights into the world of Information technology. However, if the content barely touches these insights, then it means that it is too generic for your business, and your business will not benefit from it in any sense.
It Fails to Grab Audience Attention
This one is simple and can act as the litmus test to see if the content is generic or not. The targeted reader will simply lose interest after reading the first paragraph of the content. Generic content lacks the ability that it requires to grab the attention of the reader right from the very first word of the content.
What does original content Mean?
Writing original content is more complicated than just writing non-plagiarized content. Here are some of the components that are required to write original content and explain the true meaning of what does original Content mean.
Research and Understand Your Digital Marketing Goals
Original content is always written after conducting a detailed research about your business. The writer has to be well versed in the core ideas of your business and need to understand your digital marketing goals. Only then, they’ll be able to write content that has deep insights into both your business and your digital marketing goals.
Understand Your Audience and Take Effective Measures
Another goal or feature that original content has is that it is written after a thorough understanding of the mindset of your targeted audience. A good writer will do their homework about the likes and dislikes of your targeted audience and then come up with an original idea that caters to the requirements of the targeted audience. This way, you can always be sure that the content you are writing is going to be a hit as it has all the key elements that it requires to grab the attention of the audience.
Establishes Authority and Increases Credibility
More often than not, original content is written to establish the authority of the website and increase the overall credibility of your business. You may hear people saying that you don’t need to write original content to achieve these goals. If someone says something like this to you, then you should know that playing with Google algorithms will never get you anywhere. You may have some short term benefits
Google Detect Copy Cats Easily
Before you indulge in any such activity and put your business at risk, you must know that Google’s algorithm has evolved and has become more efficient than ever. It can easily detect any malpractice that you will follow and hence, dismiss all your efforts.
You Can Get Penalized
Believe it or not, Google can penalize you for these malpractices, and you may end up losing your business. Therefore, if you don’t want any of this to happen, you must make sure that you always choose the path of original content writing whenever it comes to the digital marketing strategy of your business.
How to Create Original Content?
After everything that you’ve read so far, you must want to know how to create original content. Although it is not something that you can do on your own overnight, there are still some ground rules that you have to follow in order to create unique and original content.
Here are some tips that will help you to write original content every time to sit down to write something:
- Always bring new ideation to table
- Create strong and unique headlines
- Write actionable content
- Write self-explanatory content
- Always provide accurate information
- Don’t lose the attention of your reader
- Make it interesting using probes
- Write simple but in pointers
- Don’t forget to update your website blogs
Creating original content for your business is something that is extremely important for your overall digital marketing strategy. It is the only way to make sure that your digital marketing efforts yield the expected results.
Therefore, it is extremely important for your business to hire the services of the company that offers the services of experienced writers to write for your business. It doesn’t matter what kind of content you want for your business, as long as it is original and based on a unique idea. So, if you want to take your business to new heights and get more leads online, then it’s high time that you start focusing on writing original content for your digital marketing purposes.
So, if you haven’t hired a company that offers original content writing services, then do it now and take a step towards making your marketing strategy successful.