Is guest blogging for SEO the right online marketing strategy to get your blog on top? And are there any benefits of guest posting that can help you grow your business?
It is, without any doubt! And yes, there are!
You boost your rankings, visibility, credibility, and authority by creating content for websites with high domain authority. We are in 2023, where the content landscape has become more competitive than ever before. As a result, guest posting is at an all-time high. The digital marketing sphere is buzzing with the benefits of guest posting, and people are on the hunt for opportunities to guest post.
And why shouldn’t people look for any prospects of guest blogging? After all, it is one of the most powerful, popular, and effective ways of building high-quality, long-lasting relationships with your reader.
However, at the same time, we can’t ignore the other side of guest blogging. Anyone with experience working in the online marketing industry knows how much of a mixed message there is regarding guest posting.
People rave about both the benefits of guest posting and cautionary tales at the same time. The skeptics say that it takes so much time to look for blogs to see how popular they are and, therefore, it is useless.
Don’t let them fool you!
People invest so much time and effort in guest posting in SEO, so clearly, there must be a reason why it is so popular
The answer lies in its importance and the perks it brings to the table. Every digital marketing guest post presents an opportunity to get high-quality backlinks. Plus, there aren’t many white hat techniques to get links from high authority and relevant domains.
So, without further ado, let’s find out what is guest blogging and its benefits:
What Is Guest Posting in SEO?
Guest blogging is a two-way street wherein you create content for someone else’s website to attract traffic to your blog. Other perks of guest blogging for seo include boosting your domain’s authority by using external links pointing to high-authority domains and establishing relationships within your niche. Furthermore, you also increase your brand’s awareness, visibility, and credibility by doing a digital marketing guest post.
Guest blogging is normally done within the industry you work in to maintain relevance. It brings in lucrative benefits for both the website hosting the guest content and the guest blogger writing the digital marketing guest post. In order to get the most out of your guest blogging venture, pitch to websites with high traffic that are relevant to you and pitch to multiple websites at once.
Now that we all are on the same page as far as what is guest posting in seo is concerned, let’s take a look at the SEO benefits of guest posting:
14 Guest Blogging Benefits You Need to Know
It Generates Qualified Leads
You can generate qualified leads using guest posts, provided that you strategically target the websites you want to get featured on. Make sure that you share your unique expertise with the website owner when you reach out to them. Tell them what makes you the perfect choice to get featured on their website.
This will help you share your expertise and content with their audience. As a result, you will be able to generate leads already interested in the content you have to offer. Moreover, you can ask the website owner or the editor for a call-to-action (CTA) in exchange for your valuable content.
This is an amazing method of generating qualified leads using guest posts without coming off as pushy or salesy.
Works Wonders for Online Influence
People nowadays trust online influencers more than ads. You can also become a social media influencer after writing a number of very informative, captivating, and high-quality guest blogs.
You can engage with visitors on other websites by guest blogging. Once you’ve proven yourself as an industry expert with authority and an online influencer, other firms may approach you about featuring their services in your guest posts. This can open up new revenue streams for you.
It Shortens the Sales Cycle
By publishing content on prominent blogs with high domain authority, you can rapidly boost people’s awareness of your business among your target demographic.
As a result, you can minimize the normal length of the sales cycle for your products and services. A high-quality blogging campaign will put your business in front of the people who are most inclined to become your customers.
Guest Blogging Boosts Social Media Following
The advantages of guest posting do not end with your website. They can even assist you in growing your social media following.
Social media is an essential component of any digital marketing strategy, and as you acquire further chances to guest post, you’ll be able to share your content with an additional demographic and broaden your social media reach.
The best part about the benefits of guest posting is that choosing your platforms wisely can act as a low-cost or even free approach to increase your social media following.
For example, if TikTok is important to your brand, look for guest posting opportunities with websites boasting a strong TikTok following. Plus, you can offer websites to do a Facebook live takeover or an Instagram takeover as part of your digital marketing guest post.
It Can Improve Your Market Strategizing
Guest posting on other high-ranking websites allows you to learn about every aspect of your marketing plan and comprehend it in a more hands-on manner. As opposed to paying a marketing staff to do the research for you, guest blogging gives you insight into what works for you. It tells you what is effective in terms of writing styles, trends, and patterns that consumers and readers will find most interesting.
As a result, you can use this window into your readers’ eyes to develop and modify other aspects of your marketing strategy. You can leverage the surge in certain products and trends to create relative content for your social media. Furthermore, based on how your competitors try to become more socially, politically, or environmentally conscious, you can stay ahead of the curve and react in a different way to stand out.
In a nutshell, guest posting allows you to keep a close eye on what is going on around you. This awareness is one of the best advantages of guest posting, as it enables you to make quicker decisions in your marketing strategy.
Improves Topical Relevance
Guest posting is an excellent technique to improve your topical relevance and boost your website’s position in the SERPs. When you write for niche-relevant websites, you increase your authority in that field. This enhances the chances of your blog post ranking higher over time.
The idea is to stick to websites that are relevant to your niche and avoid being enticed by less relevant chances. If you’re thinking about writing a guest post, make sure that it can help you boost your subject relevancy.
Guest Blogging Also Increases Credibility
As a content writer or marketer, a track record of being published on well-known websites with high domain authority can help you stand out from the crowd. As a result, it can also increase your credibility.
You can add the sites where you’ve been featured in your LinkedIn Profile. Plus, you can add publisher logos on your blog. This will demonstrate to potential clients that you are a credible source.
Allows Writers to Discover New Business Opportunities
Guest authoring for blogs can lead to significant business prospects, just as networking chances abound in the conversation-friendly world of blogging. Putting oneself out there for partnerships and initiatives, especially as an accomplished guest writer, can be quite lucrative.
Being a well-known and reliable source provides access to a diverse set of clientele. While some guest posts create traffic and leads, others could lead to a business relationship or particular service request, converting a reader into a customer.
This is one of the best SEO benefits of guest posting because, on the one hand, it generates traffic, and on the other hand, it brings in opportunities for new business ventures.
It Can Help You Earn Money
Instead of submitting guest posts on other sites, you can monetize your blog by incorporating a guest blogging function. In addition to that, you can invite a large number of well-known guest bloggers.
Startups may be interested in getting featured on your website if you have a large audience base or a significant volume of organic traffic on your guest post website. As a result, you will be able to charge for sponsored content.
For instance, if you are running an educational website, startup counseling companies, and scholarship blogs may express an interest in writing a guest post on your website because they have a similar target demographic.
Acts as a Source of Constructive Feedback
Coming up with new concepts or altering plans to meet current needs and trends is an important part of creating excellent digital marketing campaigns. One of the advantages of guest posting for business content is that you can gather feedback from the community to help you adapt your approach.
People frequently share their thoughts and experiences in the comments section of a well-written digital marketing blog post. So, you can get constructive community feedback from places other than your own blog.
Increases Brand Awareness
The more blogs you get featured on, the more readers will be exposed to your content, whether or not they click the link pointing to your site. This interaction with your brand, similar to branding marketing campaigns, will pile up over time. As a result, you will get increased visitors, conversions, and so much more.
Moreover, people prefer to buy from companies they recognize and trust, and what better way to do it than to be recognized by your content?
Guest Blogging Can Make You an Expert
Guest posting can help you establish yourself as an expert in your subject. The more in-depth, engaging, and well-researched content you post on authoritative sites, the more opportunities you have to contact and interact with people. You can gradually establish yourself as an authority in the eyes of your target audience.
It Helps Build Quality and Natural Backlinks
Another one of the amazing SEO benefits of guest posting is that it can help you acquire high-quality backlinks. All you need to do is find a website with strong editorial standards, a well-known brand name, and high domain authority to guest post. The best part is that if you approach this strategically, the website owner or the editor will let you add a backlink in the author bio along with additional links in the body.
Backlinks are an essential component of SEO (Search Engine Optimization). Besides, developing a good backlink profile can boost your organic traffic. Getting approval on high-quality websites, on the other hand, can be tough because they are known for ignoring outreach or need an enormous amount of work.
Many low-quality websites will accept your work for a price, but sites that charge for SEO guest posts are typically not the high-quality sites that Google prefers. It can be enticing to pursue these types of links after doing outreach and getting ignored by high-end sites.
However, we strongly recommend sticking to scoring one great guest post on a high-authority website and then using it to get more opportunities.
You Can Build Your Email List via Guest Posts
Another one of the advantages of guest posting is that it can help writers and outreach specialists grow their email list.
Akin to generating qualified leads, you can utilize your posts to grow your email list if you target the right kind of websites.
CTA (call to action) at the end of the post that directs readers to a freebie on your site. (People love freebies!)
You can request your visitors to sign up for your email list in exchange for the freebie. This is an excellent method for building your email list with high-quality prospects who would love to hear from you in the future.
Guest Blogging for SEO FAQs
Let’s look at some frequently asked questions about guest blogging and guest posting benefits for sales before we wrap this up:
What Is the Difference Between Guest Posting in SEO and Article Submission?
A lot of people confuse the two quite often. However, there is a slight difference between guest posting and article submission.
The difference is that when you do a guest post, it is the third-party website that requests a post or article from you. On the other hand, in the case of article submission, it is you who asks the third-party website to feature your post or article.
What Is the Most Important Aspect of Guest Blogging?
The most important aspect of guest blogging that you must take care of is the use of white space. White space is, simply put, the empty space between paragraphs, characters, and lines in your guest post.
Make sure that you use the white space adequately within your content to break it down for your readers. Plus, it will also make it easier for them to read your content.
What Are the Key Mistakes That You Must Avoid When Writing a Guest Post?
Do not write for irrelevant sites and niches. It will only harm your business and website in the long run. Moreover, people will not even click through to your website if the content is not relevant. As a result, you will not get anything good out of your SEO rankings.
Lastly, no matter what you do, never ignore SEO. Even though the post might not get published on your own website, SEO is still critical to your success.
What Are the Best Categories for Guest Posting?
Before you even look for the best categories, make sure that you have quality content to submit. If you do not do that, you will only lower the bounce rate and people will not come to your website. Once you have ticked all the boxes, you can start looking at categories that do well:
- Web Design
- Business and Industrial sector
- Real Estate
- Leisure and Hobbies
- Law and Government blogs
- Information and Technology
- Publications, News, and Media
- Food, Groceries, and Hospitality
How Can You Improve Your Guest Posting?
Start with your goals. You need to be sure about your goals before you start working on an effective guest blogging strategy. Look for websites to contribute to and try to form a meaningful relationship with the owner of that website.
Once you are done with the formalities, start by looking for a winning topic. Make a personalized pitch to the site owner. Make sure your content is perfect and your bio is even better. Lastly, be responsive so you don’t miss out on any opportunity.
What Is the Difference Between a Sponsored Post and a Guest Post?
Whereas a sponsored post requires you to submit a certain fee to the third-party website promoting your business, a guest post is completely free of charge.
In the case of sponsored posting, you provide the content most of the time. However, the website can also do that for you if you do not have time. On the contrary, you always have to provide your own content for guest posting.
How Can You Make Sure That You Get the Most Out of Your Guest Posting Efforts?
Guest posting requires a lot of effort. On top of that, extracting guest posting benefits for sales out of your outreach efforts requires even more.
You have to make sure that you are pitching to the right person, know what you are talking about, have great content that will make people come to your blog, and have a great marketing strategy. Now, all of this might sound pretty straightforward and simple to someone who doesn’t have other ventures to look after, but if you are running a business or handling multiple websites, it’s going to be difficult for you.
In order to enjoy all the benefits of guest posting, you need to focus 100% of your attention on it. If you are not able to do that, your best bet is to hire a professional guest posting service. Luckily we’ve got exactly what you are looking for.
At Globex Outreach, we have a team of professionals who specialize in guest posting. The best part is that we have a diverse team of writers who can write for any niche you want, be it real estate, fashion or healthcare. So, if you are looking to leverage the benefits of guest posting, reach out to us, and we will make sure that you reach your goals.
And That’s a Wrap!
If you are looking to effectively reach your target audience, climb up the search engine results pages, and boost your search engine optimization, you need to create unique and informative guest posts. Guest posting makes your brand famous outside of your own website. Such are the benefits of guest posting.
Each digital marketing guest post that you work on will get you one step closer to your marketing goals, whether it is growing your audience base or increasing your revenue. If you do not know where to get started, you can reach out to digital marketing experts like Globex Outreach.
A digital marketing expert will not only help you create valuable, credible, and informative content for your readers but will also help you increase your guest posting revenue. No matter which niche you write for, there are always plenty of benefits of guest posting to enjoy. The benefits of guest posting are plentiful, especially when you know what to write and where to submit it.
We hope that you get to enjoy the benefits of guest posting!
Best of luck!