Blogger outreach is the perfect match between companies and influencers (or bloggers) to create the most kick-ass marketing content. If you struggle to increase lead generation, grow your revenue, promote your content, and grow your blog’s traffic, then an effective blogger outreach strategy is the answer to all your worries.
If you have a product or service that bloggers will go gaga over, you need to get started on outreach. However, every other business is doing influencer outreach, so how can you stand out?
Well, that is where we come in. Read till the end to find out how to maximize your outreach efforts and develop the best blogger outreach campaign.
What Are Outreach Strategies?
An outreach strategy is a marketing tactic intended to attract new high-priority customers effectively. The goal is to reach out to influential individuals, brands, potential customers, or bloggers with a strong relationship with the audience you want to tap into.
If done correctly, effective outreach strategies can help you achieve different objectives, such as:
- Promoting your products and services
- Increasing brand awareness
- SEO outreach for backlinks (for instance, to bloggers)
- Boosting Lead generation
- Improvement in customer retention
- Gathering data (for example, surveys, questionnaires, and studies)
- Brand Partnership
- Collaborations
Here is an excellent example of outreach via direct message by Flycast Media:
What Is Blogger Outreach?
Blogger outreach is a type of influencer marketing that involves leveraging a blogger’s fan base (AKA loyal audience) to get traffic to your website. In other words, you look for an influencer with more fans and daily traffic than you and ask them to let you tap into their traffic.
The most common methods of blogger outreach are social media and guest posting on the blogger’s website.
Plus, blogger outreach drives results. So, it is a win-win situation for you if you are looking to scale your business in 2023.
Guest blog outreach is a foolproof way to increase your relevance to your audience and fetch exposure. However, the only way to make this vision come to life is by choosing the right bloggers in your niche who know how to influence audiences.
One backlink from a blogger with a substantial social media following can work wonders for your outreach strategy, grow your network, and drive referral traffic to your website. As a result, it can also improve your chances of natural link-building. Therefore, 70% of high-earning bloggers with earnings scaling up to $50,000 per year remain very active promoters of their blogs, as per Growth Badger.
So, How To Get Quality Blogger Outreach Links? What’s The Secret Recipe?
Well, you need to closely follow the following tips and tricks to design the best blogger outreach campaign and get the most out of it:
Think differently. Stand Out.
Businesses in the same niche often follow a similar clear blogger outreach strategy.
Thinking outside the box can give you the edge to build a more substantial online presence. Blogger outreach is super-effective on its own, but using a unique method can give you better results than your competitors.
For instance, if everyone is doing blog posts, try pitching a giveaway or a sponsored post to stand out.
Let your creative juices flow!
Emphasize your Unique Selling Point (USP)
If your product or service is one-of-a-kind, i.e., it is exclusive, then we have good news for you. You have a higher chance of success.
Make sure that you pitch your services, and market your product in a way that sets you apart and makes you stand out from the sea of competitors.
Highlight your Unique Selling Point (USP) in the boldest color and reiterate why a blogger should consider your pitch in place of others.
Make Relationships That Benefit You In The Long Run
Instead of striving for one-time partnerships with bloggers, try to create long-term relationships with prospects. Moreover, before you make your offer, make your expectations clear to the blogger.
Why strive for a long-term relationship?
For starters, it promises a boost in traffic to your brand’s website. Secondly, interacting with the blogger on a regular basis also eventually affects the audience as well as the brand.
Follow up if there’s no reply
Bloggers are busy bees. There is a high possibility that you might not get a reply straight away. It can go unnoticed even if you’ve created the most stellar outreach email.
Do not fret about it! If you do not get a reply, send a follow-up email after three business days to know the status of your request. In most cases, the blogger will reply to your follow-up email.
Here is an excellent example of a follow-email by WordStream:
Choose bloggers in your niche
Relevancy is key in outreach strategies. Collaborating with a blogger who works in a different niche than you can adversely affect your services because the audience won’t be able to connect.
For instance, if your market Link Insertion services, pitching your content to beauty bloggers will be pointless. Blogger outreach only works when you stick to your niche and stay true to it.
Make sure that your message is simple and well-crafted
Bloggers receive hundreds, even thousands, of emails every day. Sending unusually eloquent, indirect, and verbose messages is a major turn-off. The goal is to get noticed, so poetry just won’t do!
One of the best practices when crafting an influencer outreach email is to be concise and use simple language. Keep it short. Keep it to the point. These practices will make your email instantly attractive.
Well-crafted messages are surprisingly good at starting a conversation with a blogger and building greater exposure.
Why Do You Need To Have A Blogger Outreach Strategy In 2023?
Wondering why you need to invest your time and money in the best blogger outreach campaign in 2023? Well, apart from the apparent reason called “Competition,” there are quite a few compelling reasons.
Here’s why your brand needs a top-notch blogger outreach strategy:
Cost Effective
A guest blog outreach strategy is cost-effective. Contrary to traditional link building, including methods like link buying and PPC, guest blog outreach is easier on the pocket. Plus, it produces better results by helping the marketer establish a connection with the bloggers.
Moreover, it boosts content marketing and search engine optimization (SEO) campaigns.
Earns Good Quality Backlinks
Earning backlinks is most probably the most luring incentive that brands turn to blogger outreach for. In short, effective outreach strategies drive customers directly to your website.
Besides, the higher the number of good quality backlinks your site has, the higher its rank on search engines. As a result, this guarantees brand visibility without saying.
Improves Global Presence
It is 2023 – the age of AI and Metaverse. A localized presence is just not enough. For better opportunities, you need to get your brand’s presence at the global level. This is where Blogger outreach comes into play. It helps brands enhance their profile in other countries.
One Of The Most Effective Ways To Promote Content
With influencer outreach, you get the chance to promote your content directly to your nice-specific, targeted audience. This especially comes in handy when you want to promote your business’s particular service or product.
Enables Businesses Reach Diverse Markets
The digital world is changing and evolving at a rapid pace. So rapid that it can get hard to keep up.
Businesses have to be diverse now more than ever before. Blogger outreach ensures that a business is exploring different avenues and areas. It helps businesses make a name and leave their mark in other markets.
The key is not to put all your eggs in one basket.
Strengthens Connection with Niche Audiences
Another massive perk of doing outreach is that it can strengthen your connection with niche audiences. Niche audiences comprise people of your niche who genuinely want to connect with your business and avail of your services.
Bloggers tend to write about niches rather than sticking to genres; their audience is super-targeted
Boosts Online Visibility
It is impertinent to make your place, especially in a market where numerous businesses coexist. Blogger outreach enables you to spread the word about your business and come out of the social media shell.
Subsequently, this multifaceted exposure bears great results in both short and long-term digital strategies.
Builds Meaningful and Lasting Relationships
A strong relationship is vital for business growth. You must have a good working relationship with reputable influencers. These cordial working relationships can be very beneficial to your business and vice versa.
How To Reach Out To Bloggers?
Do you want to know how to do effective blogger outreach? Well, you are in luck because we have got not one but two effective strategies to do blogger outreach and get quality backlinks:
- Firstly, before you start working on an effective campaign for guest blog outreach, you need to do the following tasks:
- Research, collect, and compile a list of prospects – this can include popular and relevant bloggers in your niche.
- Secondly, find the email addresses of the blogger who you think you can benefit from, by connecting with them.
- Lastly, contact them (or slide into their DMs) with a targeted, personalized, and well-written email pitch.
To sum it up, you need to fulfill the requirements before you move forward. Let’s dive into the two ways you can go about this process:
Sniper Approach
The Sniper approach is, in short, the process entailing the careful selection of prospects and manually emailing all of them one by one. More importantly, the Sniper approach focuses on putting loads of thought and effort into crafting every outreach email to maximize the chances of getting a reply.
Shotgun Approach
The Shotgun approach, on the other hand, involves relying on email automation software instead of doing it manually one by one. Marketers use software to send out mass emails in bulk to all of their prospects.
All it needs is a basic email template that can be personalized for every recipient with merge tags. The Shotgun approach is less targeted than the Sniper approach and does not deliver as good results as the latter. However, it is a lot quicker and gets the job done.
Best Tools for effective outreach strategies
Let’s take a look at some of the best blogger outreach tools:
Globex Outreach
A good blogger outreach service can do wonders for your outreach strategy. In other words, a professional can give your outreach campaigns a boost by doing all the hard work for you, be it finding bloggers, building contact lists, running automated email campaigns, and more. This is precisely how Globex Outreach ensures that you get the results you are hoping for.
Venture into the realm of unprecedented sales and unparalleled traffic with us. Try Globex Outreach’s Guest Blogging Services ASAP!
Snov.io
Snov.io helps marketers find emails, verify them and design outreach campaigns. With a decorated client list including big names like Ubisoft, Uber, and Lenovo, Snov.io is perfect for people looking for a tool with Gmail & Chrome integration.
But there is a slight catch! It is a bit pricey.
Crystal Knows
Crystal Knows offers data on general behavior of customers and bloggers according to your business goals. With information curated according to your goals, you can use this tool to perfect your outreach pitch, including the follow-up replies.
Plus, it provides a person’s personality traits from sites like Linkedin and Salesforce. And it has a basic plan that is free till the end of time!
Pitchbox
Marketing consultants, agencies, and teams love Pitchbox. Its popularity can be traced back to its one-of-a-kind features. Pitchbox provides overall performance metrics and important metrics like the history and aging of your links. Furthermore, it also boasts a link-monitoring dashboard.
As far as pricing is concerned, you need to contact their team to get more details.
Other Tools You Can Use For Guest Blog Outreach
Here are some other tools that are worth a try:
| Tools for Blogger Outreach | What you ought to know |
| MuckRack | PR software for digital marketers |
| BuzzSumo | Builds influencer lists |
| Yesware | Email outreach via personalization |
| Buzzstream | Provides blogger outreach email templates |
| Klear | Finds and connects with bloggers |
| Ninja Outreach | Runs automated email outreach campaigns |
| Traackr | Influencer relationship management |
| Awario | Social media monitoring |
| Group High | Builds blogger lists at the click of a button |
| HARO | Backlinks from reputed websites |
| Mailshake | Real-time content suggestions to boost engagement |
| Moz | All-in-one SEO software suite |
| Right Relevance | Finds blogs and bloggers by topics and keywords |
| Mention | Tracks the reach of brands across the web |
| SalesHandy | Email engagement rates and email outreach campaign performance |
| HeyPress | Finds tech journalists |
| OutreachPlus | Automates outreach campaigns |
| Julius Works | Influencer relationship management platform |
| Ontolo | Streamlines link-building process |
| ANewsTip | Personalized pitches rather than cold emailing |
| InkyBee | Tracks interactions with influencers |
| Press Hunt | Over 400,000 journalists and bloggers |
| Outreach Crayon | Broken link-building outreach |
| Lemlist | Outreach automation tool |
| Upfluence | 20 advanced search filters |
| Howler AI | Runs automated email campaigns |
| Social Animal | Daily Digest email of influencers |
| Semrush | Backlink Gap & Link Building tools |
| Mail Floss | Verifies and removes invalid email addresses |
| SEO PowerSuite | Tracks sents and replies. |
Summing It Up
Getting referred by a blogger can bring great tidings to your business. You can get the word out to bigger audiences and gain more customers. However, the trick here is to start with better blogger outreach. We understand that it may seem daunting to do it yourself, which is why we are here to help you. Globex Outreach has got you covered.
Above all, to ensure a better outreach strategy, you need to make sure that your own content is ranking at a good position on Google. Besides, this also helps in convincing bloggers easily. Lastly, If you want to know more about the process of ranking on top of search engines, read our ultimate guides to Search Engine Optimization (SEO) and Domain Authority.
