We know the two categories of SEO.
- On-page SEO
- Off-Page SEO
Off page is basically link building. We use it to increase the authority of a page.
The real SEO, however, is done On Page.
We even perform Off-Page SEO to promote our on-page work.
On-Page SEO allows us to create content that Google will love.
If Google loves the content, it will rank it higher in SERP.
To help you understand better here’s On-Page SEO definition for you
On-Page SEO is the practice of optimizing individual page of a website according to the requirements of search engines so it will rank higher and get more traffic.
In this article, you will learn how to do On-Page SEO. These practices fulfill every On-Page requirement that you need to rank top in 2019.
On-Page SEO Techniques for 2019
There were simpler times when you only needed to know the keywords for On-Page SEO.
Bloggers would just use just an appropriate amount of keyword density, and that was all to it.
Now, it’s 2019!
The world has evolved, and Google is always one step ahead.
Hummingbird search algorithm has been there for years. Later, it added a team member named RankBrain that was announced on October 26, 2015.
RankBrain is an algorithm that uses machine learning and artificial intelligence to crawl all indexed pages and determine the best results for every keyword.
Just keywords and backlinks can’t fool this system.
Google now understands your content and also monitors how a user interacts with it.
So, you don’t have to create content just for a computer program. That program now also uses human behavior for better understanding.
Here I have shared a complete SEO checklist 2019 to satisfy all ranking factors and get a higher ranking.
1. Write Long Content
Google wants well-searched in-depth content.
Why in-depth content?
Because it will have an answer to every question of the visitor on that topic.
You can’t cover all such queries in just 500 words.
To follow the On-Page SEO checklist, you need to write long and original content.
Google requires you to write a minimum of 300 words.
According to Brian Dean’s research, the top 10 Google results had an average count of 1,890 words.
2. Write for Humans
Don’t think you are creating content for Google’s algorithms.
Keep the user’s intent in mind.
- Why would a user search this keyword?
- What does he want to know?
- How would he like it?
User experience is an important SEO factor. If a user likes your content, Google will like it without saying.
3. Watch Out for Bounce Rate
Bounce rate calculates how early a visitor leaves your website. It is also said to be one of the ranking factors used by Google.
To complete your On-Page SEO checklist 2019, you must figure out a way to make sure the visitor doesn’t leave the site too early.
There is not one tactic to it.
- You just have to tell the visitor what he wants to know at the beginning of the article.
- Avoid the points in the beginning that visitor may disagree to and leave.
When a person visits your page, he wants to know if he will find his desired answer on this page or not.
Mentioning that it is the right place for him will assure his stay.
You should only make an arguable statement in the beginning if it was already mentioned in the title and the visitor expects it.
4. Increase Dwell Time
Dwell time is the stay time of a visitor on your page.
It is also considered one of the ranking factors of Google search algorithm.
There is also no On-Page SEO tactic for this ranking factor.
You just have to create content that visitor likes. You should know better who you are writing for and what he/she expects from your page.
- You should write content in a proper structure that is easy and attractive for a reader to understand.
- Use of carewords in the article is a good idea to gain the reader’s It also assures him that the article is relevant to his query even if he just scans it.
5. Increase Organic CTR
You can control the Click-Through Rate of your page with the On-Page SEO checklist.
The answer is simple, write an attractive title and meta description.
A searcher determines from your title and meta description whether he will visit your site or not.
Search results with higher organic CTR are more likely to rank high. That said, don’t mislead a searcher to click or you will significantly increase your bounce rate.
6. Select Only Relevant Keywords
Keyword research is an underestimated part of SEO. We should carefully select the keywords we want to rank for.
Selection of only relevant keyword should be your priority in this On-Page SEO Checklist.
It results in increased bounce rate, less organic CTR, and decreased stay time if not chosen smartly – all said to be Google ranking factors.
Select only the keywords that have been properly answered in your article.
Just because two queries have similar words, doesn’t make them the same question.
7. Keywords within Content
It is not as effective as it used to be but, even today, all leading bloggers use an appropriate amount of keywords within their article.
They are, however, not used randomly – but with a strategy.
You should use the keywords in the article that you are targeting – but don’t overuse it.
Don’t let the keyword density exceed 3% – even 0.5% is more than enough to convey your signal.
8. Including LSI Keywords
Latent Semantic Indexing keywords are like synonyms of the actual keywords that you are targeting.
Google looks for LSI keywords in content to understand its relevancy with the keywords.
- LSI keywords should not be used in small articles.
- You should only use them if they naturally fit.
9. Use Keyword in First 100 Words
Yoast SEO Analysis Tool and leading SEO like Brian Dean also recommend using this On-Page SEO checklist practice.
Using a keyword within the first 100 words assures both the Google and user that your article is about the targeted keyword.
10. Add Keyword in SEO Title
You should always use your keyword in the SEO title.
There is only one exception.
It doesn’t fit naturally!
User experience is still the top priority even though Google looks for the keyword in the title.
11. Use Keyword in Meta Description
Meta description appears right below the SEO title in Google search results.
Google search algorithm looks for keywords you have used in meta description as a relevancy signal.
There is no need to use the keyword if you can’t find any possible way to make it look natural.
When a searcher finds your title useful then he moves to meta description before clicking your page.
You can say it is the second most important factor to increase organic CTR.
Using a keyword in the meta description is friendly for the user and the search engines.
12. Use Keyword in Headings
It is one of the oldest practices but it is still useful enough to be a part of On-Page SEO checklist 2019.
You should try to naturally fit the keyword in at least one of the headings in your article.
13. Use One H1 Tag
H1 tag is a title tag that appears on top of your article.
It is similar but not the same as SEO title that appears in the search engine results.
You should always use only ONE H1 tag in your article.
Your title will automatically be wrapped in H1 tag if are using WordPress.
14. Organize Headings
There is a simple structure of using headings that you need to follow in On-Page SEO checklist.
- There should be only one H1 tag.
- H2 tag should only be used under the H1
- H3 tag should only be used as a subheading of H2.
- H4 tag should only be used as a subheading of H3.
15. Relevant Internal Links
Using internal links increases the stay time of a visitor on your site and increases your traffic. Google uses internal links to determine the quality and rank of your content.
A good practice in On-Page SEO checklist is to use only relevant keywords.
Excessive use of irrelevant keywords can instead degrade the quality of your content.
16. Internal Links with Anchor Tag
Use of anchor tag is one of the latest yet useful On-Page SEO techniques 2019.
Using an anchor tag in the link makes it easy for the search algorithm to relate it with the source.
Don’t add a link in text like ‘click here’. Instead, specify the link purpose or subject in the anchor tag.
17. Outbound Links with High DA
You should give out links to other sites. It makes your content look good.
It gives the impression that you have sources of shared information.
That being said, giving out too many links or referring to spammy websites can harm the rank of your page.
An On-Page SEO checklist practice here is to give out links to only high authority and relevant sites.
18. Include Relevant Images
According to an analysis of Brian Dean, articles with at least one image tend to rank higher.
You should always use images that are relevant to the topic and attractive to the user.
For example, the use of infographics and charts would be a good practice.
19. Optimize Image Weight
None of the images, GIFs, or any other multimedia used in the article should be heavy to load.
Google uses page speed as a ranking factor, and an article heavy to load will not make a good impression.
Images with big size take too much time to load and present a bad user-interface for the visitor.
20. Add Alt Text in Images
Every image you use in your content should have Alt Text.
Alt text or alternate text appears when your image fails to load. Google looks for Alt Text in images when determining the rank of a page.
21. Use Keyword in At Least 1 Alt Text
Try to use the target keyword in Alt Text in at least one of the images.
This member of the On-Page SEO checklist is also a relevance signal of your content to the keyword.
You can use it in all images too if they fit naturally.
22. Use Keyword in At Least 1 Image Title
It is also a professional practice to use the naming convention.
Properly rename and give a title to every single one of your images.
An Image name here is the name of the image before you upload it. You add the image title after it is uploaded.
Use the keyword in the title of at least one image to tick one of the items in the On-Page SEO checklist.
23. Add Image Description
This may not be as important as others, but it is a good practice to write the description of an image and then uploading it on the server.
Google reads the image description – it will get the impression that you have comprehensively explained every part of the article.
While you are at it, make sure the image and its description are relevant to the subject.
24. Start Comments on Blog
According to SE Round Table, Google algorithm checks for the activity that takes place on your blog.
And yes, it helps with the ranking.
Didn’t you ever notice how every leading blogger encourages visitors to comment on their blog?
There has to be a reason for it.
One thing we know for sure is that excessive spam in your blog comment section can harm the position of your site – so, keep it under watch.
On Page SEO Checklist Bonus Tip
You must have noticed how every YouTuber asks you to subscribe and share their video.
It encourages the viewers to share it if they liked the content.
Why can’t you do the same with your written content?
Add share buttons on every page of your website and encourage your visitors to share your content – it’s a big source of traffic.
These On-Page SEO techniques of 2019 cover every practice you need to know. Make sure you don’t overdo any of them – or, it would do more harm than good.
Is there any On-Page SEO tactic that I have missed? I would love to hear your thoughts in the comment section.