The Ultimate Guide to Guest Posting in 2021

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These strings are my favorite technique in how to find guest blogging opportunities tips.

Because:

They help you find some real gems and meet people who are looking for guest bloggers.

Like this:

 

 

Or check this:

 

 

You can see that using different search strings gives you different results.

So just imagine how many opportunities you can find for blog post submission with only this method.

And it is just one method. Many more are in the way.

 

Method # 2: Take Help from Google Search

 

Besides advanced search strings, you can find a huge list of guest posting sites by using simple keywords as well.

Type:

 

Your niche + guest bloggers

 

For example, I searched for travel guest bloggers…

 

 

… and I got a lot of helpful resources.

It includes:

• Curated list of sites accepting guest posts in the selected niche.
• Guest blogging guidelines page of different guest posting websites.

You can get a few more gems to add to your list of sites accepting guest blogs.

 

Method # 3: Take Help of Industry Tools to Find Prospects

 

You can use tools like Ahrefs to find different guest blogging prospects.

The good thing about these tools is that, unlike Google, they give a more vetted list of sites.

In other words, where Google gives you a list of sites in hundreds (that are not always relevant when you dig out SERPs deeper), these tools give you a highly targeted list of sites.

You can follow simple steps for this:

 

• Step 1: Go to Content Explorer and put in your URL

 

 

It will give you a list of sites and blogs that have been written in your niche.

 

 

But the number of results is huge.

It takes us to the next step.

 

• Step 2: Filter the results to get a more refined list.

 

You can apply different filters to the result to narrow down the list.

Here are some factors that you can use to filter the list, like:

 

• Domain ratings
• The time when content was published/republished
• Language
• Author of an article
• The number of words
• The number of social shares
• Referring domains
• The amount of traffic

 

That’s how the end result looks like:

 

 

Using a filter gives you a more relevant and refined list.

 

• Step 3: Do some manual labor to find sites that accept guest posts.

 

The best thing?

You can see important metrics besides every website to determine if the link is worth clicking or not.

 

Method # 4: See Where Your Competitors are Posting

 

If your competitors are doing well in terms of rankings and getting traffic, it means that they are doing something good.

And that good can be: their right guest posting strategy.

So why not see where they are doing guest posting?

And this ain’t difficult.

Here are some methods that can help you sneak into your competitors’ digital marketing game.

 

#1: Go for Reverse Image Search

 

In the previous method, you spied on your competitor’s backlink profile.

Now it’s time to use their image to find their guest post footprints.

Seriously, that’s one of the most amazing (and magical!) methods in a guest posting guide to find guest posts.

Find out a well-known guest blogger in your niche.

Right-click on their profile picture and hit ‘Search Google for Image.’

 

It will take you to the search result where they have posted content with their images.

 

 

And many of them are guest posts.

So…yeah, the floor is all yours!

 

#2: Use Name of Competitors to Find Sites

 

The image search technique was too fancy, right?

Next, you can use a simple technique to spy on your competitor: Google the name.

Simple put the name of the author and write guest posts/blogs, something like this:

 

 

In fact, you might land on the portal of these guest contribution sites where you can meet other ace bloggers, and:

Continue exploring guest contribution efforts of other bloggers.

 

#3: Use Tools to Spy on Competitors

 

Tools can also become an important source to unearth your competitors’ guest posting strategies.

You can use Ahrefs to find what your competitors are up to.

Go to Ahrefs’ Site Explorer, and put in your competitor’s URL.

 

 

…and click.

It will take you to a magical land of your competitors’ backlink profile.

 

 

You have found 2,112 linking sites. GREAT.

But here is a thing. Not every site is a guest posting site.

And not every guest posting site has a ‘Write for Us’ page.

So you might have to vet this list carefully.

But once you invest time in carefully implementing these guest posting guidelines of a blog, you will find some real gems. It will be worth the effort!

 Two good things about this method?

 

• You get a proven and tested list of guest blogging sites because your competitors have already worked with them.
• Get the opportunity to meet bloggers who accept guest posts but don’t have a write for us page on their site.

#4: Take Help of Author’s Bio

 

Author bios are marketers’ favorite because they give a brief introduction about you. So it is like free promotion.

So no wonder that your competitor is also flaunting the author bio in every guest content contribution.

Good for them. But it can become super good for you.

Just pick up the author’s bio…

 

 

…paste it into the search result.

 

 

And you get a pretty cool list of the sites.

 

 

Wao!

Method # 5: Check Out Social Searches

 

Social media is a powerful platform to enhance user engagement and get your voice out.

So no wonder that most bloggers use it to inform people about their new posts and to drive traffic.

That’s where you can find your broad color strokes for guest post blogging opportunities.

For example, I simply typed in ‘interior décor guest post,’ and I got a good chunk of relevant guest posting sites.

 

 

Within a few seconds, you can get a handful of high-quality guest posting sites.

Not all sites will be worth pitching, not all results will take you to the blogs that allow guest posts, but some will definitely kick in the right chords for you:

#6: Take Help of AllTop.com

 

AllTop.com is a place where you can find the top blogs of different industries in one place. And the listed sites are all-top.

That’s how the site looks.

 

 

The home page gives out the general guest posting sites.

If you want niche-specific guest posting sites, select them from the menu bar.

Like, if you want business blogs that accept guest posts, you will find them on AllTop.com in the finest possible form.

 

 

These simple methods show that finding high quality sites that accept guest posts is not a hard nut to crack.

But here are a few important tips to remember:

 

• Collect as many sites as you can
• Make a well-managed spreadsheet that includes all found sites
• Mention important metrics of the sites in the spreadsheet

 

Don’t know which information to preserve in the spreadsheet? Here is the sample for you:

 

There isn’t any surety that:

 

• All the listed sites are worth pitching
• You will get answers from all of them

Because finding sites is not the only headache you have to go through.

You also have to:

 

• Find the best sites to pitch for guest posting (yeah, I know: ‘the best’ is like a frequent guest in a guest posting guide.)
• Convince them that you are the best writer alive in this world, and THEY NEED YOU.

 

And this point takes us to our next step.

 

Dive Deeper: To know more about finding guest blogging opportunities, check out our Top 10 Ways to Find Guest Blogging Opportunities with their pros and cons.

 

 

Step # 4: Prepare to Secure a Guest Post on Top Sites

 

Having a list of sites for guest posting is one thing; hitting the best sites and getting accepted by them is another.

This step paves your path towards moving the needle for you.

Obviously, you can’t jump to post writing right after selecting sites.

If you need to get your proposal accepted and want to drive the maximum benefits, you need to work on this step really hard.

 

 

Homework # 1: Vet the Selected Sites

 

Yes, I said collect as many sites as you can.

But definitely, every single site is not going to be your dream site.

Even if you have selected only good sites, still, some factors make one site better than the other.

You need to look out those sites with those ‘some factors’ that give the site an edge in the market.

 

 

You have to shed extra fats to get the fine meat to make steaks.

For this, step # 2 is going to help you.

Select sites based on:

 

• High root domain authority
• Relevancy to your site
• High organic traffic flow
• Higher reader engagement
• Strong social media following
• Offering in-content links
• Can drive high referral traffic

 

Remember that you are not doing guest posting just for the sake of doing posting on someone else’s blog.

You want to achieve goals and drive results; that’s why choosing the best sites for pitching is your way to go.

 

 

 

Homework #2: Check Blogger Guidelines

 

Influential bloggers don’t let anyone and everyone post content.

And they also don’t post every type of content.

They have strict criteria for guest post-selection, and that’s what makes them authority.

So make sure to read their guidelines.

Here is a sample of a guest post submission guidelines that talk about how to submit a guest post.

 

 

These are the basic guest post guidelines that you will find on almost every guest posting blog.

But some sites have different guest post blogging guidelines than others.

 

Like high authority websites have detailed and stricter guidelines than low authority sites.

 

For example, HuffPost is an authority site with 80+ DA.

Can you guess it’s ‘How to Pitch Huffpost’ guide’s number of words?

Well, around 1091. They are huge for just a ‘write for us’ page.

But they are HuffPost, and they have to keep their legacy intact.

So they have jotted down every minute requirements, even for How To Write A Perfect Guest Post Pitch.

 

 

So always check out what guest blogging sites want from you and what are their guidelines for guest blogging.

It is important if you really want your post to get accepted.

Homework # 3: Read their Content

 

Check out the content of the site you want to outreach for guest blogging

You need to read the content of the blog due to two reasons:

Reason # 1: Every blog has its own writing style and tone.

 

A blog is known by the way it caters to its content. And its style and tone are among the important factors that define the blog.

So good blogs always try to give a distinct touch to their content.

At least, high authority sites definitely do,

A few common writing styles are:

 

• Informative
• Witty
• Persuasive
• Guiding
• Creative

 

Sticking with the signature writing style is the key that makes a blog authority and brand.

McDonald’s has a particular tone and style. You watch their ads, and you know: Okay, yeah, it’s their ad.

That’s what authority sites want.

So if you want to get your guest post published on authority blogs, you need to read their content and analyze their tone and style.

Need some understanding?

Let’s dissect the writing style of a few authority bloggers.

 

 

See?

There is a huge difference in each blog’s style.

So you should come up with content by following the writing style of the selected blogging sites.

Reason # 2:  You need to come up with a different idea.

 

Feeding blogs with content is important to keep it relevant among readers and for Google.

But the key is to feed fresh, new, and unique content.

So:

If you end up creating something that has already been covered on the blog, without any doubt, the blogger will reject your pitch.

It is always better to go through the content list of the site to avoid creating something that is no more than clutter for the blogger.

You should do detailed homework if you want to develop content with higher chances of getting approval.

Reason # 3: Study The Best Performing Content

 

Every blog has a popular and top performing article. It means article that:

 

• People are reading
• Has a low bounce rate
• Is getting good backlinks from different sites
• Has a high traffic flow

 

This all is possible only if the content of that article is good.

You need to find that article on your target site and read it.

The good thing is that most websites mention such sites clearly and separately.

Like Search Engine Journal has a separate section for popular sites.

 

 

Similarly, you can also find such a section on your selected site and read out the content.

It will give you an idea:

 

• What type of content the audience of the site likes
• How should you approach a topic
• What should be your writing style

 

It will enhance your chances of writing a winning post that vows the heart of the editor and readers.

 

Homework # 4: Get On the Radar

 

How many gigs do guest posting sites get, any guess?

Well, more than you can imagine.

There are so many companies offering guest posting services, and their outreach team is all the time busy finding new prospects.

Besides that, some solo bloggers are willing to do guest posting to boost their authority and ranking.

So authority bloggers and sites accepting guest posts are all the time flooded with gigs from different people.

In this deluge of emails, what are your prospects to catch their attention?

Quiet thin, right?

So it is always better to catch the eyes of blog owners before bombarding them with your gigs.

 

 

In other words, you should first build a relationship with bloggers so that they start knowing you before you start pitching for a guest blog.

These are some tips on how to build relationships with bloggers:

 

• Comment on their blogs: Appreciate or share your thoughts.
• Share their posts on social media: Tag them with some nice words.
• Follow them on social media: Try to comment as well.
• Email them: Praise their work and tell them how you benefited from their content.

 

Here is an example.

This guy has shared SEMrush’s blog.

 

 

Good!

But if you think that he only shared this post just because he felt like doing it…nah, not the case.

Check out this dude’s Twitter bio, and you will find the right answer.

 

 

He is a marketer and…you know what it means.

You should also do what he did.

Invest only a few seconds to get the attention of the bloggers, and you can:

Save your gigs from becoming a blink and miss case.

 

Homework # 5: Find the IRRESISTIBLE Topic

 

Once you know what you should not be writing.

Your next step is to know what you should be writing.

And this is not an easy task. Well, not easy enough that you search a few related keywords and land on a topic.

Because:

 

• You have to satisfy the blogger’s audience.
• You have to deliver your message, as well.
• You have to come up with an innovative topic.
• You have to create atopic that works.

 

Here is how you can come up with a topic that satisfies all these points: 

Technique # 1: Check Out the Most Happening Posts

 

First, check out the taste of your targeted audience.

You don’t need to work much to find it.

Head to the site’s blog’s main page, and see the most popular posts on the site.

Here is an example:

 

 

It gives you an idea of the best hits on the blog.

Technique # 2: See Top-Ranking Articles of Your Keyword

 

Next, find the top ranking sites for your targeted keyword.

 

 

If you are targeting niche-specific sites for guest blog posting, it means your audiences are the same.

So the site’s audience is also likely to like what is ranking high for your keyword.

For instance, I searched for ‘guest blogging marketing’…

 

 

…and I found top-ranking blogs on different topics related to the keyword.

It can give you a pretty good idea about the topics people like and… different dimensions associated with a keyword.

So it’s a double jackpot!

 

Technique # 3: Take Help of Ahrefs to Find Top Content

 

If you don’t want to do some manual labor, Ahrefs Site Explorer can help you here.

The trick is simple:

#1: Put the URL of the target site in the search bar.

#2: Select the Top Pages from the menu.

 

 

#3:  You will get a list of top-performing content along with important stats.

 

It cuts down your hassle to half because you don’t have to search for the related stats manually. They come along with each result.

 

Technique # 4: Use BuzzSumo to Find Popular Topics

 

Popular content is doing well for a reason:

Because people like it.

Wouldn’t that be great if you can find out the most popular content in an industry?

Oh, wait, you can.

BuzzSumo is the tool that does exactly that: it helps you find the most popular content of a blog.

 

So instead of doing the guesswork, you get proven and tested result along with the important stats, like:

• Social media engagement
• Number of backlinks
• Content quality score

Once you have a sample in your hand, you know what you should and shouldn’t do to get an even better version of the content.

 

STEP # 5: Send a Compelling Pitch

 

Once you have done your homework, in other words, you know…

 

• What are the guest blog posting guidelines
• What blogger’s audience wants to read
• What is trending in your niche
• What type of topic you should choose

 

…it is time to take the bull by the horns: Pitch your idea to the blogger.

Believe me; this is the most difficult part.

 

It is just like:

 

You have to ring the bell, make it heard in the buzz of already ringing bells, and convince the owner to open the door only for you.

 

Sounds tough?

Well, it really is.

That’s why you have to be very careful.

 

 

From your subject line, selection of words, the way you pitch your idea, and close your email, each and everything matters a lot.

Here are some things that bloggers hate the most about the pitches they receive:

 

Source: PointVisible

 

• Grammar mistakes
• Use of common email templates
• Poor online presence
• Poorly structured and formatted email
• Bad given samples
• Irrelevant niche
• Not facilitating to find the required information
• Bad self-introduction

 

If you avoid these things, still it is difficult to come up with the best sample for:

How to write a perfect guest post pitch.

But still, we know a few things work better than others.

 

To ease out things, here is a sample guest post email template for you:

Hi [insert name],

 

I have been reading your blog [insert site’s name] for a long time, and I must say that you are really doing a great job.

 

Considering the standard of your blog, I would love to contribute a guest post on your site.

 

For that, I have thoroughly read your guest posting guidelines and come up with a few awesome topics. Don’t worry; they are unique, and your audience will love them.

[Idea # 1]

[Idea # 2]

 

I will make sure that I abide by your standards and provide super valuable content to readers.

 

To give you some idea of my content style and approach, here are links to some of my published guest posts on authority sites [URL # 1] and [URL # 2].

 

Let me know if you are interested. I am already working on them, so I am all set to show you how I can bring value to your blog.

 

Cheers,

[insert your name]

 

Download: THREE GUEST BLOGGING TEMPLATES + 1 BONUS TEMPLATE

Writing a compelling pitch sounds difficult, with no clear answer to how to write a pitch email. Get three guest blog pitch templates that are based on different scenarios (+ 1 bonus template).

Pitch as a Company: Grow your relationship with bloggers to boost your clients’ businesses.

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BONUS (Link Outreach): Get a quality link for your site even if you don’t want to write a guest post.

 

 

 

Can you point out the key features of this guest post pitch email?

It…

• Has personalized content
• Contains subtle selling pitch or tone
• Is to-the-point and comprehensive
• Touches emotional appeal
• Shows what you have got
• Gives a guarantee of your experience

 

Obviously, you will customize it as per your requirements.

But this guest posting pitch template at least gives you an idea of how to ring the bell that convinces the blogger to open the door for you.

How to Write a Perfect Guest Post Pitch?

 

Based on the above example, we know a bit about how to write a pitch email for an article.

Though there is no such thing as the perfect pitch because different editors have different preferences, still:

Some elements work better than others – like these:

#1: Write a Clickable Subject Line

 

Before deciding the body of the email, you should think about how to convince the editor to open your email.

It all starts with a subject line: the line that shows up in the email.

You can write a subject line with three different approaches:

 

• A direct approach with no beating the bush and explicitly mentioning the purpose
• A creative approach with an interesting selection of words to create curiosity
• A simple approach based on following the guest posting guide of the blogger

 

 

So there is no specific rule to write a guest post email subject line.

But I personally think that a combination of different approaches can work better than sticking with only one approach.

Like instead of going with a simple ‘Guest Post Submission’ kind of subject line, combine it with the creative approach.

Here is how it works:

 

• Unimpressive Example: Pitch – Guest Post Contribution Request
• Impressive Example: Guest Blog Submission – Online Readers’ Attention Span is Not Equal to Goldfish (Proves Included)

 

You can judge on your own which subject line is more likely to get clicks.

Thinking the same as me? Good!

#2: Create a Compelling Body

 

Your work doesn’t end once you have managed to get a click.

Click on email doesn’t ensure that your email will also get read.

You need to write a convincing and compelling email body for that.

Here are the essential elements of an email that gets read:

 

• Brief Introduction – tell who you are. It’s better if you have worked on pre-outreach relationship building so that you can recall it here to create a warm feeling.
• Hook – slip to adding a hook (an interesting line; address the problem and how you can solve it; raise a scenario) that grabs attention and convinces to read on.
• Detailed Body – this is where you tell them what you need exactly, why them, detail your experience, and how you can bring benefit for them.
• Topic Suggestion – don’t build a castle in the air. Give them unique topic suggestions to give an idea of how you are going to provide value to their readers.
• Samples of Work – prove your expertise with sample work.
• Conclusion – mention the last compelling punch and establish a value factor, like you will share it on social media, etc.

 

Personalization is the core of a guest posting guide.

And we can’t forget this element while writing a guest post submission pitch.

Try to convince the editor with a personalized touch through the content of the email body.

 

#3: Give a Professional Touch with an Email Signature

 

53.6% of editors pay attention to emails if they are from a known brand.

And one of the best ways to bring that branding touch is to use a customized email signature.

Popular bloggers get so many guest blog post pitches every day. So you need to work on all possible ways to get their attention – writing an email signature is a part of it.

Your signature can have this information:

 

• Name
• Designation
• Company’s name
• Website URL
• Social media links

 

 

STEP # 6: Pen Down Your Guest Post

 

Let’s hope for the best that this awesome pitch template will end you up with a happy ‘yes.’

So after that, it is time: to show what you have got for them.

Don’t waste your efforts by writing a poor guest post.

 

 

Definitely, if you have claimed that you will add value to their site, you have to prove it through your content.

But here is a thing:

You can’t burn your midnight oil for every article.

For example, if you are writing for very authoritative sites like HubSpot or The Huffington Post, you can’t end things with a simple hi-bye of 500 words.

 

 

You have to come up with…

 

• A lengthy content of 2500+ words that provides value.
• Well-researched content that justifies the topic.
• An edge that fulfills their audience’s expectations.
• Content (charts, screenshots, tables) to support your content.

 

Here is an example to make things understandable for you:

 

 

If you check out this guest post, you will see that this post qualifies for all the parameters mentioned above.

 

• It has 2541 words = lengthy, valuable content
• It has around 12 points = well-researched content
• Bonus tips = an edge
• Screenshot = proves to support content

 

So it easily got placed on HubSpot, which is a high authority guest posting site.

But you don’t need to do this with your every post.

If you are initially pitching a normal DA site that isn’t considered as a premium site, you don’t have to go through all this hassle.

But make sure that you still stick to these rules:

• Create something valuable and worth posting.
• Be precise, but still justify the topic.
• Follow the blogger’s given guidelines.
• Create something that is worth including in your portfolio.

 

 

In short, never write any guest post just for the sake of writing a guest post and getting a backlink.

Your motive should be to create high-quality content and provide value to the readers – the rest will come as perks of your hard work.

 

 

STEP # 7: Follow Up is a Must

 

Follow-up is a very important part of any guest posting campaign.

 

It is based on four important steps:

• Stay connected with the blogger
• Promote your content
• Enhance user engagement on the post
• Work to build a long-term relationship

Here is how each step works in the perfect guest posting guide:

 

#1: Remind Blogger to Publish Your Post

 

If you think that the blogger is all hearts and smiles to post your content, you are wrong.

Bloggers of high authority guest posting sites have many things to do to keep their blogs running in the popular sites’ list.

So don’t expect that they will see and respond to your post’s proposal right away.

Come back to reality, and let’s face it:

 

Any authority site has a huge pile of guest posts that are waiting to get a kind glance.

 

No wonder that your content might get buried in the pile of pending guest posts.

So always send a follow-up email in case your post doesn’t flash within one week.

It wouldn’t hurt to add a few more kind words to persuade the blogger. But here are some important things to remember:

 

• Don’t start begging; keep your sanity intact
• Avoid a desperate tone as if you are dying to get published (even if you are!)
• Don’t annoy them by continuously emailing them

 

A desperate tone will only devalue your authority and reputation.

Be gentle, to-the-point, and have some patience.

Here is a template that you might like to follow:

 

Hi [insert name],

 

Hope you are doing well.

 

Just chimed in your mailbox to remind you that I emailed you my guest post [title of the post] on [date].

 

I know you are busy and have many things to create (that I love to read, by the way!).

 

Still, I will be glad if you let me know whether you are interested in publishing my guest post.

 

Cheers

[your name]

 

This email is professional, gentle, graceful, and to-the-point.

If it gets read, it might help you push your buried content to the top.

 

#2: Share on Social Media

 

Once your post gets published, it is essential to get the words out.

And you know, nothing can be better than social media for this purpose.

So share your post on social media to get more referral traffic and get the word out about your post.

It will encourage people interested in your niche to share it with other people.

And a chain of retweets will form that will boost your post.

Like this:

 

 

#3: Don’t Forget to Reply to Comment

 

In today’s age, consumers of anything want a personalized experience.

They want brands to make them feel special.

Here replying to comments of the people can play the ace card.

Just like Brian Dean pretty much replies to almost all comments on his blogs.

 

 

Even if it is just a ‘Thank you’ or ‘Good to know.’

Result? He has a huge user engagement on his blog.

Like one of his blogs has 1021 shares and 212 comments.

 

 

Just imagine how many views this blog would have gained due to this user engagement.

So don’t miss out on any chance to interact with the readers.

It is a small gesture that shows that you care and value their time spent reading and commenting on your blog.

And their presence and involvement are valuable for you.

It will also be a great way to build a loyal customer base that happily looks out for your content.

 

#4: Send an Email of Gratitude

 

If you want to…

• Be remembered
• Build a good relationship with bloggers
• Remain in their good books

…then do send a thank you email once your email gets published.

This email template might give you an idea to say thank you without sounding like a hell-pleased person (even if you really are).

 

Hi [insert name]

 

I hope you are also doing well – mentioned ‘also’ because I am really doing good. All thanks to you!

 

I just saw that you have finally published my guest post [title of the post], and it looks amazing. From featured image to formatting, everything looks good.

 

I am going to share it with my followers on my social media account.

 

Looking forward to meeting you over some other valuable pieces of content.

 

Have a nice day.

 

Cheers

[your name]

 

It is not only a matter of getting published on a blog but also building long-lasting relationships with influential bloggers.

Sending a thank-you email will pave the path for you.

It will leave your good impression on them and…

…your chances of future collaboration increase.

 

 

 

 

Simple Guest Blogging Hacks To Get on the Right Track

 

Hack # 1: Master Your Author Bio

 

Most guest post submission sites give you an opportunity to give your bio where you can give detail about:

• Who you are
• What you do
• Where do your work
• Your online presence (URL, social profiles)

Besides that, you can also include a link back to your site.

Even if Google doesn’t give importance to these links for backlinking, such links definitely drive referral traffic and build brand awareness.

Here is an excellent example of an author bio.

 

 

This is Larry Kim’s author bio that is simple and clearly highlights the ‘high’ points of Larry.

This author bio is good because:

 

• You can easily find out who the author is.
• It promotes the work and services of the guest blog author.
• It establishes his authority on why you should trust his words.

 

So:

Begin your very first guest posting contribution with a good author bio that you can carry along for a long time.

 

Hack # 2: Prefer Quality Over Quantity

 

Quality content takes time to come into life, but once you carve it, it can give a gist of relief to the content creator in so many ways.

Guest blog posts are also not an exception.

The guest blogging contribution is also based on content, so it should also be created with care and attention.

Unfortunately, most guest bloggers focus on creating more content rather than quality content.

Result? They get rejected.

 

Source: PointVisible

 

Remember that it is all about content, not placing a link.

So let the quality guest posts overrule the quantity guest post concept to fetch the true potential of guest blogging benefits.

Hack # 3: Research Keywords Smartly

 

No matter what your purpose is for guest posting. It is always good to add some additional ‘plus points’ to double the benefits.

One such example is: What if your guest blogs start ranking higher as well along with driving referral traffic?

Sounds good?  That’s why you need to power keyword selection along with the guest posting guide of the site.

If you do your keyword research properly, you have great chances of ranking higher because most guest blog contributors don’t aim for rankings.

 

 

So if you start putting some efforts into keyword research, it will not only rank your guest post for the key terms but also:

• Make the blogging site owner happy
• Put in more worth to your content and give you credibility
• You start building a strong reputation

 

Hack # 4: Spread Link Juice Throughout the Site

 

One of the biggest problems with many guest blogging guides is that they talk about link building through guest posting.

But they don’t talk about exactly HOW?

So what happens is that newbie guest bloggers don’t know how to guest blog and place a link.

They end up sending most backlinks to the home page, a few landing pages, or some blogs. That’s it.

It is wrong in two ways:

• Link saturation to a few pages might give a red flag to Google of a black hat practice
• Your site authority doesn’t increase evenly due to the uneven distribution of link juice on the site

Definitely, you don’t want any of these.

 

Hack # 5: Make Your Post’s Link Profile Look Good

 

Writing on someone else’s blog doesn’t mean that you should have zero to nothing sympathy for the linking site.

It is not only about throwing content with a link back to your site on another site.

When you post content on another blog and get a link from it, your site indirectly gets tied to it.

A link from high quality and authoritative content makes the backlink more powerful than a link coming from poor quality content.

Can you tell what adds authority to your content?

 

• Accurate information
• In-depth and well-researched content

 

And…

• QUALITY LINK PROFILE

 

Add internal and external links to your content to increase its authority and boost SEO.

But how and which links you add matters a lot.

For external links, add:

 

• Links of authority sites
• Backlinks going to your other guest posts

 

 

For internal links, give:

 

• Links to less authority site
• Links to relevant pages

 

 

 

 

 

Tips to Reach Out to Premium Sites’ Contributors

 

Guest posting for premium blogs is HUGE.

In case you don’t know (you missed out so much then, BTW!), premium blogs are the ‘IT’ sites: the bourgeois of the online world, the best of the best.

I am talking about THESE sites:

 

• Entrepreneur
• Mashable
• Forbes
• Huffington Post
• LifeHack
• CNN

 

But unfortunately, guest posting on these sites is very difficult.

 

 

 

 

Considering the LEVEL of these sites, it is understandable because these sites can’t kill their reputation by letting everyone and anyone post guest articles on their sites.

The contributors on these sites are well-reputed people of their industry, which means you have to qualify many quality standards.

In case you lack any one of these quality criteria…

 

• Don’t meet the E-A-T (Expertise, Authority, Trustworthiness) criteria
• Miss out on strong social media presence
• Lack experience to write awesome content (REALLY AWESOME ONE)
• Don’t have the industry expertise

 

…then contributors of premium sites can be your go-to solution.

Now here is a thing:

 

• You can’t buy these contributors.
• You can’t ask for a brand mention if you don’t deserve it.
• So you are only left with one option: bring quality to your content/products/services.

 

Once you know you have the best version of content or services in your bag, the next step is to pitch premium site contributors.

 

NOTE: Remember that your usual guest posting guide might not work here. It all depends on two important steps:

• Quality you have to offer
• The way you make a pitch

 

Here is how to write emails to premium guest posting sites.

 

Hi [name of the blogger],

 

HINT: Collaboration Proposal ahead!

 

My name is [your name], and I am contacting you on behalf of our company [name of company] that offers [services you offer].

 

I’ve been catching up on your blog for the past couple of months, and I have noticed that you write great stuff on [mention niche] and everything surrounding it.

 

So I was just wondering would you be interested in providing a bit more value to your readers? We would be more than happy to give your readers a [offer something helpful for readers – discount, free guide, etc.] if they visit our site through your content.

 

We have worked with some of the big names of different industries, and we are ready to entertain your readers as well with a bonus perk.

 

You can get back to me anytime if you are interested in collaboration.

 

Have a great day!

[your name]

 

 

Conclusion

 

Guest posting is not dead. It will keep on breathing until there are people who want to read unique and fresh content.

Guest blogging is not going anywhere. It is here to stay until there are websites that want quality content from different people to boost authority.

It is you who have to learn how to get the most out of your guest posting efforts.

Once you get the hunch of the underlying trick and know the best guest posting guide, you can use it as your business booster on so many levels.

Remember that you can find a guide to successful guest blogging, but it is useless until you don’t implement guidelines of a guest posting guide properly.

The thing is:

Guest posting marketing is more about practicality and attention to detail. So if you want to drive the real results, it is time that you cut the talks and start thinking of doing things.

So what are you waiting for?

Get started because a whole new world is waiting for you!

That’s all from my end. Now it is your turn to share your guest posting journey because every guest blogging campaign is a whole new world. And it’s worth sharing.

We are ready to hear your story!