By simple definition, link building is the process of getting other websites to link to your website. These hyperlinks are referred to as backlinks. The end result is simple – yet the process is the challenging part. By understanding the process, you get to make informed decisions about which link-building tools might work best for you and your link-building campaign. The following eight link-building software are not only budget-friendly but also ensure that the link-building process is faster and more efficient.
Best Link Building Software for 2024
You don’t need tons of link-building tools to establish backlinks to your site. The truth is that you only need a handful of the right tools so that you can reach maximum effectiveness and boost efficiency. On that note, you don’t need to waste your time and money to test a hundred tools, as we have things covered for you.
Here are the nine best link-building software you need in 2024.
Read on to learn more.
Link Building – A Quick Overview
Before we get into the list of software, it is crucial to understand the essential stages of link-building because these are the stages where the best link building software is going to help streamline the processes and make your link-building efforts more efficient.
There are three stages of link building:
- Looking for prospects
- Vetting the prospects
- Email outreach
- When it comes to the first stage of prospecting, you should know that this is essentially the process where you are looking for people or sites that may be interested in linking to you. Now, you can be looking for prospects that have linked to a competing page, or they have talked about a relevant topic that is very close to your content, etc.
- The next step is vetting or evaluating the prospects to assess or ensure that they are actually the people or sites that you want to get a link from. Typically, the selection criteria include the following aspects:
- Manually reviewing the sites
- Assess the quality of the content
- Assessing the SEO metrics, such as DA and traffic.
- Assess the relevance of the content on those sites.
- Typically, the final stage of link building is email outreach, which is essentially the method that is used by professional link builders to get in touch with potential prospects by asking them for a link.
Now, when it comes to the best seo link building software for effective link-building, you should know that each of these software or tools will help you in the different stages of link-building.
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Google Search
Yes – we know what you are thinking. But – hear us out first. The reason why Google is at the top of this list is that if you look at it, you will see that this is actually one of the best free tools out there for effective link-building.
Why, you might ask? Well, the thing is that you get to search through the world’s largest index of web pages. On that note, the index of web pages is incredibly large, which is why you will need to utilize an essential feature, which is “search operators.”
With the help of Google Search Operators, you can effectively narrow in on very specific subjects of pages. The most useful Google Search Operators for effective link building include the following:
“inurl:” Use this to get very specific results with very specific phrases or keywords in the URL.
“intitle:” Use this to get very specific phrases or keywords mentioned within titles.
“intext:” Use this to get very specific keywords or sentences mentioned within the text or content.
Using the different Google Search Operators, you can build and assess your potential list or prospects for link building.
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HARO
HARO might be one of the easiest tools or link-building software to use on this list. With HARO, which essentially stands for “help a reporter out,” you can easily earn premium high-quality backlinks with the least amount of effort.
Journalists from niche authority sites – all the way to the most well-known outlets, such as Inc, New York Times, Forbes, CIO Magazine, and others are using HARO to get in touch with experts. So, if you want to leverage HARO for effective link building, you simply need to get registered at HARO, and you will receive three times a day journalist queries for you to answer.
The best part is that there are many journalists from all kinds of niches, which means that you can choose specific industries in the setting to receive queries from potential journalists seeking experts from your industry.
Once you start to receive your HARO queries, you need to assess the queries and choose the one that is most relevant to your industry and the one that you believe you can answer the best. Only answer the queries that fit your business or industry.
However, you get the point that HARO is one of the easiest and most effective link-building software that you can use.
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Ahrefs
You can use Ahrefs as the best seo link building software to identify broken links with other websites. If there is a broken link or an external link where a big website is pointing out to that little website out there, which is their blog – only that blog is no longer there.
This is where you can enter the game and tell them that you have an incredibly good blog post that the big website can use as their external link, as you noticed that their other link is down. This is an easy way to get backlinks.
Using Ahrefs, you can opt for targeted link outreach. All you need to do is place your specific keyword into the keywords explorer of this tool and check out the widget for the “SERP overview.” Here, you can inspect the top-ranking pages for the keyword and see the number of backlinks they have.
Next, you have the option of applying filters so that you can narrow in on meaningful backlinks. What is left is then to reach out to the potential owners of your chosen websites and try to add a link to your site on their pages.
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ChatGPT – AI
AI, which stands for Artificial Intelligence, has democratized getting backlinks. A decade ago, only the best companies with all the budgets could get backlinks. But today, things have changed, and AI plays a crucial role in this.
Now, there are good backlinks, bad backlinks, and everything else that comes in between, which is why having the best backlink software matters. Suppose someone offers you a free backlink – would you take it? You probably shouldn’t do so before assessing where it is from and what the DR of the backlink is. You will want to be mindful of a spammy website.
Using AI or ChatGPT, you can effectively build backlinks to your site. For instance, you can leverage guest blogging and identify other websites in your niche that may want to have you on as a writer. In return for your writing service, you can get a nice backlink. You can use ChatGPT and other AI content creation tools to create amazing content.
So, instead of investing hours in conducting cold research and cold emailing, you can effectively use ChatGPT to create compelling email pitches, generate original content for guest blogging, and subsequently win backlink opportunities within your niche.
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Semrush
Semrush can be your best go-to software for everything related to SEO, including building links. The number one characteristic that sets Semrush apart from other software is its supreme quality of backlinks data.
You can leverage the following features that Semrush software has to offer, which will also aid you in link building:
- On-Page SEO checker
- Keyword Research Tool
- Content Optimization Tool
The interface of Semrush why it is one of the best backlink building software as it is super easy to navigate, and you can effectively use all of its tools. The best part is that Serush helps you keep a tab on your backlinks profile and informs you abruptly when a backlink is removed.
Using Semrush software, you can add up to ten keywords that you want to improve your organic ranking. You can then assess your lists or prospects by checking out the overview dashboard. From here, you can monitor the entire progress of your link-building campaign, including the replies you receive and your overall prospects.
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Moz’s Open Site Explorer
You can also use Moz’s open site explorer for effective link building. Moz’s Open Site Explorer is one of the best link building software out there. Using this software, you can see the links that other sites have built and the type of content that they are linking to.
Suppose you want to build links on your site, but you do not know yet about the type of content that would be useful for other sites – the only thing that you need to do is to enter a competitor’s URL into Moz’s Open Site Explorer.
Subsequently, you will be able to see which pages on their sites are getting the most links and how often they are being linked to by other sites. With this overview, you can determine the type of content that can be useful for your own website.
To use Moz’s Open Site Explorer, you must sign up for a free account with them. From there, you can access the Open Site Explorer tool. You can then look at domains that have already been indexed by Google. Vet the site, the number of backlinks, and the anchor text they are using.
Overall, Moz software is a powerful resource for finding out the number of inks that are pointing to any given website and how much traffic they are getting from those links. You can even assess the keywords those sites rank for in Google search results.
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Pitchbox
Using Pitchbox, you can discover more than one hundred high-quality and, most importantly, relevant prospecting opportunities. Essentially, Pitchbox is an outreach platform for potentially advanced link-builders.
After initiating a link-building campaign, this software guides you through all of the essential steps to find potential prospects and get their contact details. One amazing thing about Pitchbox is that several link-builders can participate in the same link-building campaign.
Leveraging this feature, you can create a team or people where one team will only create emails, and the other team will personalize those emails to get a positive response from the prospects. Using this software platform, you will select a project area within which to work.
Next, you will be setting up your campaign and choose from one of the preset campaigns. Give a name to your link-building campaign and include any relevant tags. Specify the country that you are targeting. Add at least three keywords that are relevant to your niche to get things started.
You can use the quality filter with the help of third-party integration to ensure that Pitchbox automatically rules out any prospects that don’t fall in the box of your metric requirements as it is one of the best automated link building software. Run the campaign, and Pitchbox will help you find the most relevant sites to your keywords in real time.
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Majestic
You can use one of the best seo backlinks softwares, Majestic SEO software, to track backlinks effectively. In fact, this SEO link-building tool enables you to perform quality link analysis on a budget. It has all of the mandatory features that you expect, including the number of backlinks, referral domains, and anchor text analysis.
Majestic is a great software that is commonly used to effectively track and manage backlinks. This software allows you to see which websites are linking to yours. You can also assess how the linking sites rank in search engines and the kind of anchor texts that are being used.
Using this software, you can also assess whether a link is a No-Follow or a Do-Follow. Knowing this can be helpful if you want to know more about how links affect your rankings. You will also get an insight into how well-connected your internal pages are and which pages need more links.
Majestic’s link database is quite massive, so you will definitely get your money’s worth.
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Buzzsumo
Lastly, we have Buzzsumo, which is software for content marketing – but SEO pros use it for effective link-building, too. The underlying reason is that Buzzsumo makes it super easy to create informative content that bloggers will want to link to.
You can also leverage this software to find influencers within your niche who recently interacted with your competitors by sharing their content. This aspect indicates that if the bloggers share the content of your competitors, there is nothing holding them back from sharing your content, too, and essentially linking to it.
You might want to see Buzzsumo’s “Brand Mentions” as Google Alerts, except these are on steroids. On that note, using this software, you can create your own brand alert for your potential competitors. The result: this software will give you an insight into the latest blogs and articles mentioning your brand.
While Buzzsumo is a great software for link-building, you can also leverage it to get white-hat backlinks to your site. So, it is a win-win situation.
Final Thoughts
Now, the only question that you might have is about how to choose the best link building software for you. You might want to start by assessing the budget that you want to work with. While Google searches are absolutely free, several outreach tools can speed up the entire link-building process with a friction of cost. Also, if you are working with a team, Semrush might be a great option. If your focus is on a detailed backlink analysis, Moz and Ahrefs will work great.
FAQs
What is Link Building?
Link building, in simple words, refers to the process of getting other websites with good traffic and DA to link back to your site.
Link Building vs. Backlinks – What is the Difference?
Link building is the SEO practice of building links to your website from another website, which can be established through different means, such as social media, guest posting, directories, etc. The established links are known as backlinks and are essentially links that serve as votes from other websites to your website.
Linking Domains vs. Backlinks – What is the Difference?
Backlinks refer to the hyperlinks that point to your website’s pages from other web pages. On the other hand, linking domains refers to the website that is linking to your website. A website will count as a single linking domain, whereas it can give you more than one backlink.
