The Only b2b Building Guide You Need to Excel in Your Field!

Guides, Link Building
On May 20, 2024
best link building techniques

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Is B2B link building worth the effort?


If you are running a business, then absolutely yes!


B2B link building increases search engine rankings, brings you referral traffic, and increases the passthrough rate of targeted traffic to your website, as well as raises brand authority. 


That sounds amazing, right?


If you are running a business, your website can benefit from all these perks of B2B link building. 


But how can you ensure that you actually get to enjoy the above-mentioned perks?


The answer is simpler and easier than you think!


All you need is the right link building strategies for b2b.


Yes, you have read that right.


The right B2B link building tactics can help you achieve all the benefits we have listed as well as fulfill all your marketing objectives. You can also build newer and better relationships in your field with strategically guided B2B link building tactics. 


So, if you want to engage your audience directly and make them perform actions that will help your website as well as your business, then keep reading this fun-filled B2B link building guide:

What Is B2B Link Building?

B2B link building refers to the process of acquiring backlinks from other businesses or organizations within the same industry or related niches. B2B link building often involves establishing partnerships, creating valuable content, and networking with other businesses to earn high-quality inbound links to your website.


It is a crucial component of any comprehensive digital marketing strategy for businesses that primarily target other businesses as customers or clients. Unlike business-to-consumer (B2C) link building, which focuses on reaching individual consumers, B2B link building targets other businesses or professionals within the same industry or related niches.


The primary goal of B2B link building is to acquire high-quality backlinks from reputable and relevant websites within the B2B space. These backlinks serve as votes of confidence from other businesses, signaling to search engines like Google that your website is a trusted and authoritative source within your industry. As a result, B2B link building can significantly impact your website’s search engine rankings, organic traffic, and overall online visibility.

Benefits of B2B Backlinks

Why build B2B backlinks in the first place?


What good can they possibly bring to your business? 


Let’s find out together, shall we?


Enhanced Industry Thought Leadership: B2B backlinks can position your business as a thought leader within your industry, as they signify that other businesses value and trust your insights, expertise, and contributions.


Opportunities for Collaboration and Partnerships: Acquiring B2B backlinks often involves building relationships with other businesses, opening the door to potential collaborations, partnerships, and mutually beneficial opportunities for growth and expansion.


Increased Access to Insider Networks: Backlinks from industry-specific websites or trade publications can provide your business with access to exclusive networks and communities within your industry, facilitating networking, knowledge-sharing, and insider insights.


Validation of Innovation and Creativity: B2B backlinks can validate your business’s innovative and creative approaches to solving industry challenges, showcasing your unique value proposition and setting you apart from competitors.


Boosted Investor Confidence: For B2B businesses seeking investment or funding, backlinks from reputable sources can boost investor confidence by demonstrating market validation, industry recognition, and the potential for future growth and success.

Link Building Strategies for B2B

Here are some amazing B2B link building tactics that you can use to create your own B2B SEO strategy:

Link Building Strategies for B2B

  • Use Targeted Outreach

Make a list of websites that are related to your niche and start talking to them. This kind of marketing is typical, particularly for blogs and industry media, so your email requesting a backlink to content won’t seem strange. Regretfully, the likelihood that they won’t reply is quite high.


Do your homework, though, if you want to increase your chances of getting that backlink. Find some good content that you have written. Next, locate a relevant area on their website to connect to it. Make sure it is very evident in the email how this content and link help the recipients and provide that information as well.

  • Design Infographics

Infographic sharing is very popular in the world of B2B link building. Moreover, it can be a very efficient method of expanding blogs as compared to writing a fresh post for each website you wish to receive a backlink from.

Infographics Link Building

Make an interesting infographic first. Request permission to publish it by emailing the owners of relevant websites. You may even come up with a brief introduction outlining the main ideas of the infographic.

  • Create Icon Packs

If you have a graphic designer in your company, you can use their expertise to get B2B backlinks. 




Have the designer make some unique icon sets for your brand. You can upload icon packs for download on several websites. Just make sure that you let the public know that they need to include a link back to your website whenever and wherever they use something from your icon pack. Even though there’s a significant probability that only a small percentage of users will link back to your website, this strategy is still worthwhile because it involves very little work upfront.


But before you just upload icons, you need to clarify that your business owns the rights to them and that they are authentic.

  • Build Wikipedia Links

Another amazing source of high-authority B2B links to relevant blog posts is Wikipedia. In short, all you have to do is look for pertinent keywords on Google. Then, go through the Wikipedia entry that comes up when you type in your keyword to see if there are any details that are lacking that you have addressed in a blog post.


Although not every link will be accepted, if your reference improves the content of the page, there’s a strong chance it will remain live! 

Wikipedia Link Building

However, keep in mind that Wikipedia links are nofollow, but Google likely still considers them to be significant because they can drive a lot of referral traffic and point to other links.

  • Create Expert Roundups

In the cutthroat world of B2B, expert roundups are one of the most effective methods to gain exposure, develop relationships, and acquire B2B backlinks. 


When people see you as an authority in your field, they frequently approach you with requests to cite you for blogs or to be included in other industry expert roundups.  


On the other hand, you can collaborate with industry leaders to produce your original content. For instance, you can plan a compilation featuring expert and thought-leader perspectives on the newest developments in digital trends, issues, and creative fixes.  


Expert opinions will probably include a link to your guide on their websites and social media accounts, which can help you not only get essential backlinks to your website but also boost your online profile.

  • Social Media Links

Social networking sites like Facebook, Pinterest, LinkedIn, and Twitter are frequently used by B2B businesses to cultivate client relationships. But these platforms also aid with increasing sales, creating links, and drawing in additional visitors. 

Social Media Backlinks Building

The approach to this B2B technique  is straightforward: post good content to your social media platforms and get backlinks. High-quality social media links can be obtained by:


  • Creating informative graphics, pictures, and videos to share on social media.
  • Identifying and immediately sharing the content you created with the influencers in your business who have the largest followings.
  • Forming long-lasting connections with influential people in your vertical through Twitter conversations, gatherings, or roundups of specialists in your field.
  • Creating widely shared content that is optimized for important keywords.
  • Do Guest Blogging

This B2B link building tactic is one of the most impactful strategies when it comes to organic rankings. Disseminating fresh, creative strategies is the primary goal of guest posting. 


Moreover, getting links to the resource is aided by an engaging display of fascinating, pertinent content. Naturally, users will want to click on the provided link to learn more about the good or service. So, if you are thinking of using guest posting, do it!

  • Work on Broken Links

You can contact the owner of the website to report a dead link and offer your content as a solution if they are being wrongly linked to an obsolete or nonexistent piece of content and you have a higher-quality, relevant substitute. This will get you B2B backlinks easily. 

Broken Link Building

This frequently includes content from rivals that was moved or dropped. This not only gains you a fresh link, particularly from an authoritative website, but it also has the potential to boost that specific piece of content’s position in search results as compared to your competitors.

  • Leverage Influencer Partnerships

Influencer collaborations can be an effective strategy for B2B businesses to increase backlinks. Increased traffic and better search engine results could come from an influencer mentioning a business or providing a link to its website. 


In other words, it is a goldmine for your business.


But how can you find and identify industry influencers that actually benefit you and your B2B link building campaign? 


If you run a B2B organization, you would want to seek out influencers who are well-liked and well-respected for their knowledge in their field. 




Because influencers can work wonders for your B2B SEO campaign. Here’s how to locate influencers:


  • Use Social Media: Seek out influencers who are active on sites like Instagram, Pinterest, Twitter, and LinkedIn.
  • Use Industry Publications: To find out who is writing about subjects linked to your business’s services, peruse industry periodicals and blogs.
  • Use Conferences and Events: Go to industry gatherings to network with key opinion leaders and gain insight into their professional lives.

B2B Link Building Strategy FAQs

You asked.


We answered.


Take a look at some of the most asked questions about link building in the world of B2B answered by our team of experts who know the field of link building in and out:


Why is Business to business link building important?

B2B linking is important because it helps improve a company’s search engine rankings, drives organic traffic to its website, and establishes credibility within its industry. High-quality backlinks from reputable sources signal to search engines that the site is a trusted resource.


What are the benefits of B2B backlink building?

The benefits of B2B backlink building include improved search engine rankings, increased website traffic, enhanced brand visibility, strengthened relationships within the industry, and higher conversion rates. Plus, it can lead to networking opportunities & collaborations.


How can I start B2B backlink building for my business?

To start B2B backlink building for your business, you can begin by creating high-quality, shareable content that other businesses will find valuable and relevant. You can also reach out to industry influencers and thought leaders for guest blogging opportunities, participate in industry forums and communities and leverage networking events to build relationships with other businesses.


What types of content are effective for B2B linking?

Content formats such as blog posts, whitepapers, case studies, industry reports, and infographics are effective for B2B linking. These content types provide valuable information and insights that other businesses are more likely to link to and share with their audience.


How can I identify potential B2B linking opportunities?

You can identify potential B2B linking opportunities by conducting competitor analysis, using backlink analysis tools to find relevant websites in your industry, and participating in industry-specific forums, communities, and social media groups to connect with other businesses and professionals in your vertical.


What are some best practices for B2B backlink building?

Some best practices for B2B backlink building include focusing on quality over quantity, creating valuable content that other businesses will want to link to, diversifying your backlink profile by acquiring links from a variety of sources and building relationships with other businesses.


How can I measure the success of my B2B backlink building efforts?

You can measure the success of your link building efforts by tracking key metrics such as website traffic, search engine rankings, and the number of backlinks acquired. Besides, you can use tools like Google Analytics to monitor the impact of your link-building activities over time.


Are all B2B backlinks equally valuable?

Not all B2B backlinks are created equal. Backlinks from authoritative and relevant websites within your industry or niche carry more weight and are considered more valuable by search engines. It’s important to prioritize acquiring backlinks from reputable sources that are closely aligned with your business and target audience for maximum impact on your SEO efforts.

Summing It Up

And there you have the best B2B link building tactics that you will need when creating your very own B2B SEO strategy according to your business’s marketing goals and objectives. 


Link building strategies for B2B make up a crucial part of a B2B SEO strategy. You will experience an increase in traffic and SEO results as you produce high-quality content for B2B link building. However, keep in mind that excellent content is where it all begins. A B2B link building plan won’t deliver you the benefits you are looking for right away. You’ll be shocked at how much more authority and traffic your website receives if you persevere, though.


Building links is crucial for several reasons, including enhancing authority, trustworthiness, and comprehension of the context of the connected website. This thereby raises your search engine rating and makes it an effective SEO strategy for both small and large enterprises. 


But how can you enjoy all these benefits?


Let us do the work for you. Globex Outreach has a team of SEO experts who specialize in B2B link building. Our team knows how search engines work and how they choose what matters. So, we essentially follow their guidelines and work on your B2B seo strategy. If you want to have your SEO campaign curated according to your needs and build a website that ranks highly, reach out to us right now, and our experts will help you out.

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