SEO Packages for Small Business– A Brief Guide for Startups

SEO packages for small business can help your business in many ways, such as boosting your brand’s visibility on Google as well as other search engines. SEO can help your target audience find you. SEO is essentially about search engine optimization and is vital for improving your search rankings, which will attract more targeted traffic to your business website. After getting to know more about SEO packages, you can choose the perfect plan to reach the goals for your small business. 

The Importance of SEO Packages for Small Business 

The right seo plans for small businesses can help you rank your website in Google searches, which will give your business more visibility. When your target audience finds you, you are going to have more customers as well as more revenue and profit. 

Monthly SEO services can make a huge difference in the way your ideal audience finds you online. Here are some of the potential benefits of choosing SEO services for your small business:

Boost Visibility on Google

One of the most important benefits of SEO packages for your small business comes down to visibility. Understandably, you want your target audience to know that your business exists and that they can look you up on Google. With a lot of competition in the digital landscape, you know that you want your target audience to get their eyes on your content. SEO can help you boost your content and the organic clickthrough rate. 

Boost Brand Awareness

By choosing the right seo marketing packages, you can increase brand awareness, which refers to the extent of your target audience’s familiarity with your brand. Brand awareness is important for the growth of your small business. The more familiar people are with your business, the more likely they will buy from you. SEO helps boost brand awareness and rank your website content higher in search engines. 

Boost Sales & ROI

The right SEO strategies will have a snowball effect and can generate high-quality traffic. High-quality traffic further leads to more sales, and you already know that the more sales you make, the more ROI you get to enjoy. The best aspect of SEO is that the right SEO package can help you reduce the costs that are linked with customer acquisition. 

Establish A Cost-Effective Marketing Channel

As a small business, you know that each penny counts as you have a limited budget. This aspect indicates that you don’t have the luxury of having a grand budget in place for marketing. This is where the importance of SEO packages for small businesses comes in. SEO is quite cheap compared to other marketing channels, such as paid ads. 

All you need is the right SEP tools and plugins, and you can actually make your own SEO strategy for your business. The cost-effectiveness of SEO is evident in the fact that you can enjoy long-term results for many years, as each SEO campaign will bring you more traffic, which also means high ROI. 

Establish A Strong Strategy for Lead Generation

Understandably, you are a small business looking for ways to break into a competitive market. Now, a well-designed SEO campaign can boost the traffic to your website. This boost in website traffic will increase your chances of converting website visitors into paid customers as these inbound leads visit your website by choice. Through SEO, your content attracts your target audience, which is also why they are more likely to convert into buyers. 

Establish Authority and Credibility

The goal of SEO is to help your small business’s website rank higher in Google as well as other search engines. The higher your business website ranks in Google, the more likely the internet users will trust your brand. Thus, it wouldn’t be wrong to state that the right SEO package will help your brand establish credibility – not only in the eyes of Google but also in the eyes of your target audience. Make sure to write high quality content while using the right keywords to rise as an authority in your niche. 

Boost Local Website Traffic 

The right seo website package can actually help your business boost website traffic in the location of your choice. In other words, with targeted SEO, you can tap into the target audience of your desired geographical location. The thing is that nearly 50% of all Google searches have local intent, which means that nearly all internet users look for local businesses online. With SEO, you can enable your potential customers who are intentionally looking for your products or services to find your business. 

Why Does My Small Business Need SEO?

SEO is absolutely critical for any small business owner. It doesn’t really matter what your business is. Now, people will try to find you online, and as a business owner, you should know the basics – or – you can avail yourself of the right seo small business package from a reputable digital marketing agency like ours to do the right thing for you. 

Nonetheless, here are the basics of SEO that can help your small business grow:

Decide on Your Keywords

Your keywords matter if you want to rank higher in search results. If you want to do SEO right, you need to base all of your work on the keywords as well as key phrases that you want your business website to show up for when people search for them. There is a bit of a science to getting this step dialled in just right. When selecting keywords, you must keep the buyer’s intent in mind for the keywords or questions. 

You can use online keyword tools for this purpose, and you can see how many people are searching for each term every month and how competitive each of the keywords is, too.  The key goal of keyword research is to walk away with three to ten of your best opportunities based on the following three aspects:

• Search volume
• SEO difficulty
• Relevance 

Ideally, you want to find the sweet spots of really high volume and low difficulty. You will be getting all sorts of keyword ideas, and you must select the keywords that are actually relevant to the products or services that you want to sell. 

Create Long-Form Content for Each Keyword

The next step would be to create a long-form page or post for each keyword phrase. The keyword phrases will have the sales intent, in which case, you should create a sales page or a service page. Some of your keyword phrases will also have a research intent, in which case, you should create a really good article that answers that question. 

Ideally, you should design your content in a way to attract people who are already interested in buying. Your content should also attract people who are in the beginning stages and who will be ready in the near future. 

Here is what goes into creating great content for your website:

• Write each blog post as in-depth as possible.
• Avoid keyword-stuffing your pages. 
• Make sure to cover your topic better than the other listings that appear in search results for the keywords and key phrases. 
• You must create a page or post that is ten times better than the page or pose that is currently ranking. 
• Make sure that the posts are at least between 1500 and 2000 words. 

You get the point: you want to go as detailed as possible with your content and go really deep while you are at it. Make sure to cover every important aspect that you are trying to rank for. 

Of course, you must include those long-form phrases as well as keywords within that long-form content by including them in key places, such as the following:

• The page title and URL
• The Top headline of your page, also known as H1
• At least once in the first 100 words of the body text
• At least once in H2 or H3 subheadings
• Include at least one image that is uploaded with the exact same phrase as the file name. 

Finally, if possible, make sure to upload a video on YouTube. Name the video with your keyword phrase and then embed that video on the page that you are trying to rank on as well. 

Important Note: You must keep in mind that the name of the game is to show Google that you are covering your topic very thoroughly and completely. While you are at it, make sure to use a lot of related keywords and phrases throughout the page. 

Optimize Your Page for Humans

The one thing that Google cares about, possibly more than how many times you are using your keywords, is that they want to make sure that they are recommending relevant content that people actually want to see. This aspect perfectly indicates why you must optimize your pages for humans. The thing is that Google can see how many people are clicking on your listing, how long they are saying it, or how far down the page they are going.

There are several things you can do to make your audience stay on your page for longer. If your potential clients like what they see and Google likes that they like it – Google will keep sending more people your way as a result. 

So, the first thing you can do is to start your page with a really clear headline that lets people know that they are in the right place. Don’t let the visitors guess what your business is about. Subsequently, follow this up by getting right into the good stuff. If you are selling a service, let them know the benefits of working with you. Also, if it is an article, get right into the actionable content.

Similarly, if you want to keep people engaged, make sure that you are writing like an actual human being with a viewpoint and actual expertise. 

Focus on the Website Design

When it comes to SEO for your small business, your website design matters, too. Suppose your website looks chaotic or cramped; your website visitors will feel overwhelmed with everything that is going on on your website, and you will lose them very quickly. Make sure you have structure by using images, headings, subheadings, short paragraphs, and loads of white space. 

Essentially, the objective is to give your website content some shape and a flow that keeps your readers engaged and makes them read further. 

Services Included in an SEO Package for Small Businesses 

We know that you might be wondering about the following: What services are usually included in an SEO package for small businesses? Here is a list of the best services that you can expect when choosing an SEO Package for your small business:

• Keyword analysis and research
• Uncovering of high-value search terms
• Local Map Pack SEO 
• Technical SEO
• Optimizing your Website’s speed
• Optimizing user experience 
• Creating SEO-optimized content
• Boosting Organic traffic to your website
• High-quality link-building

If you choose to work with us, you will be teaming up with a group of SEO as well as web design experts who will help you boost the online visibility of your small business and make you stand out from your competitors. 

Final Thoughts

SEO happens to be the best marketing channel for small businesses. If you have a start-up, you can immensely benefit from seo packages for small business. If you want to save money and effort, you can avail yourself of the best SEO monthly plan offered by a reputable digital marketing company such as ours. We will custom-tailor the SEO strategy for your small business needs while ensuring that the strategy follows Google’s guidelines so that you can boost website ranking and traffic. 

FAQs

Can I choose only specific SEO services instead of a full package?

We understand that SEO service packages are not a one-size-fits-all solution. We will analyze the needs and goals of your small business first and then custom-tailor the right package for you. 

Why does my small business need SEO?

As a small business owner, you need the best SEO services to make your website or content rank higher in Google so that your target audience knows that your business exists. SEO will help you establish and boost brand visibility. 

Can you do SEO without content?

You will struggle to build links without content. When it comes to SEO and on-site content, it is so much more than attracting links. You need high-quality posts to make your business website authoritative.