Long gone are the days when the focus used to be just on conventional backlinking and the number of backlinks you built. However, such focus led to marketers relying on black hat practices and creating spam pages in an attempt to manipulate the PageRank algorithm. To solve the recurring issue, Google started emphasizing the significance of a diverse and natural backlink profile.
That is where pillow links come in!
These links are a form of link that can help you increase the number of backlinks pointing to your target page and make it seem more natural to Google. They do this by incorporating links from various sources and categories to resemble a genuine backlink profile. Because they cushion your backlink profile while providing high-quality backlinks, these links are called “pillow” links.
Normally, they are made up of Nofollow links without a primary keyword. Even though they don’t pass link juice, they support the stability of your backlink profile, provide traffic to your website, and increase trust and authority.
Because they diversify your backlinks and give them a more natural appearance to search engines like Google, pillow links and Nofollow links are beneficial to your link-building strategy overall.
So, let’s dive into their benefits, types, and strategies to make the most out of them.
What Are Pillow Links?
Pillow links are another type of backlink that is utilized by marketers and SEO professionals to make sure that a backlink profile looks more diverse and natural to search engines such as Google, Yahoo, and Bing. There are many kinds of pillow backlinks, such as local citations, social profiles, web 2.0s, directories, forums, and other non-contextual types of links are examples of such links
Contrary to contextual links, which you frequently encounter on websites with a blog-like format, pillow links are not always embedded in the text body or the content. Instead, you might find them in other places on a website, such as the sidebar or the footer.
Pillow backlinks are essential for building a backlink profile that seems natural. Search engines like Google may consider and even punish a backlink profile that only contains high-quality, contextual links. So, you need to switch things up. What better way of doing so than by using a pillow links strategy?
By creating and including a mix of a diverse array of links in your link building strategy, including pillow backlinks, you can make your backlink profile appear more natural to search engines. As a result, you can enhance the credibility and ranking of your website in search engine results pages (SERPs).
7 Pillow Links Types
There are numerous kinds of these links that you can use if you want to upgrade your link building strategy and turn it into something that delivers results.
Pillow links in forum posts or forum discussions are referred to as forum links. You can obtain forum backlinks to your blog or website and establish yourself as a brand or authority in your business by engaging in online debates that are relevant to your area.
Any type of statement of either all or part of the details about a local company is referred to as a local citation. Typically, this data consists of Name, Address, and Phone, also commonly known as the NAP data. Anywhere online, including websites, forums, social media platforms, and local company directories, you can find such citations.
Local citations are excellent for anyone who wants to build pillow backlinks on their website’s homepage. They provide branded and naked URL links in addition to a fantastic mix of dofollow and nofollow backlinks. Plus, you can also naturally diversify your backlink profile by building backlinks this way.
Natural links are those that a website owner acquires naturally, without exerting any deliberate effort. These links appear when other websites decide to link to your content because they deem it worthwhile or useful.
Social Media Links
Source: Anthony Gaenzle
Links to your website that are posted on social networking sites like Facebook, Twitter, Instagram, Pinterest, and LinkedIn are known as social media links. These links can enhance website traffic and your presence online.
Guest Post Links
Links in guest posts are articles that you or other writers have produced for other websites and have placed links in. You can boost your website’s authority online by providing useful material to other websites in exchange for links back to yours. You can engage experts for guest posting services and reap the benefits the most.
Blog Commenting Links
Links in blog comments are links that are posted in the comments on other blogs. You can boost your website’s visibility online by leaving enlightening and beneficial comments on other blogs in your niche in order to gain pillow backlinks back to your own.
Broken Link Building
Finding broken links on other websites and offering a new link to your own material is known as broken link building. By gaining new links and boosting your online legitimacy, broken link building might, in fact, benefit you with your SEO.
Pillow Link Building Tips to Follow for a Diverse Backlink Profile
Because a web page should contain both types of backlinks, including the ones you build via traditional backlinking as well as pillow backlinks, it often pays to focus on pillow links ranking first. Once you have done pillow link building, you can move on to much more complex link building strategies such as tiered link building or enterprise link building.
So, without further ado, let’s jump into the types of pillow link building tips:
Avoid Pillow Link Building on Spammy Websites
It is extremely important to stay away from spammy and shady websites that use punishable link building schemes or have a bad reputation. If you get links from such websites, it can harm your blog or website’s ranking, traffic, credibility, and authority.
Build Links Slowly. Do Not Do It All at Once.
Even if you are building links using a pillow technique, do not build them all at once. You do not want to overwhelm search engines and send them the signal that you are trying to use a shortcut. Instead of doing everything all at once, we suggest that you spread your links out gradually over time. This way, you will not trigger any red flags or alarms with search engines.
Do Not Just Depend on them for Your Website’s SEO
Pillow links are not the only part of SEO. At best, they are one of the many components that make up a well-rounded and well-thought link-building strategy. Furthermore, when building pillow backlinks, you need to make sure that your focus is directed toward building high-value backlinks. Lastly, make sure that you are using SEO tactics to improve your blog or website’s ranking and authority.
Look for High-Quality Websites or Blogs
While we have established that these links are not as powerful as the links you build when doing conventional link building, it still does not mean that you should ignore the websites you are targeting. Therefore, when doing pillow backlinking, you must check the quality of a website along with other metrics such as traffic, domain authority, and the number of backlinks.
Relevance Is Key
Relevance is still important even though these links do not provide the same benefits that conventional link building provides. So, you must not ignore their relevance when looking to build high-quality pillow backlinks. Ensure that the websites from which you are receiving the pillow links are pertinent to your company, niche, or specialty.
Use a Diverse Anchor Text for Your Pillow Backlink
Lastly, when you build pillow backlinks, you need to keep your anchor texts as diverse as you can. So, we suggest that you avoid using the same keywords (AKA exact match keywords). Instead, try to incorporate long-tail keywords or phrases, as well as use natural language that describes your content properly.
What Are Some Pillow Link Benefits?
Pillow links SEO, if done properly, can make or break your website’s ranking, visibility, and credibility. You just need to know how and when to apply the right kind of pillow links strategy and then sit back and watch the results.
Pillow backlinks are a type of link building that can be utilized to boost the search engine optimization (SEO) and visibility of your website. These links are made by combining numerous tiny links together to make a giant composite link. This link is then placed on a website with a high domain authority or domain ranking, where readers can click to view the other websites mentioned in the link.
Plus, they boost your website’s SEO and traffic by assisting you in increasing link popularity. Your website needs to boast a high link popularity in order to rank well in search engine results pages (SERPs). Moreover, they can also enable you to boost your link popularity by incorporating many links to your website from other websites with a higher domain authority (DA).
Furthermore, they also boost a website’s traffic significantly. You can enhance the number of visitors to your website by placing numerous hyperlinks to it on other websites. This will help you increase visitors to your website, which will, consequently, boost its SEO.
Pillow links boost your website’s SEO. The best part is that they do not take a lot of time to develop. Simply sew together many little links to produce a huge composite link to make a pillow link. You can then post this link on the website so that your audiences can click on it to visit the other websites mentioned in the link, therefore, increasing the popularity of the target website.
At the end of the day, using pillow links SEO for backlinks, like any other SEO strategy, should be utilized sparingly and as part of a larger SEO plan. Pillow links strategy, when employed correctly, can make your website’s authority, credibility, reputation, and rankings skyrocket.
Is Pillow Link Building Cheap or Expensive?
Pillow backlinks are often not as pricey as one would think because they serve a completely different purpose. They are not as powerful or keyword-rich as the other strong backlink building strategies you employ on a normal basis.
However, it is important to keep in mind that you’re not purchasing links for power; you’re getting them to diversify your link profile. As a result, they are usually quite affordable.
In short, they do not break the bank, so you are good!
Are Pillow Links Safe and Secure for Your Website’s Backlink Profile?
Pillow links are the safest form of link you can buy because their sole aim is to diversify and legitimize your backlink profile. This does not mean that you should ignore other factors. Of course, you should always work with experienced companies who know what they’re doing and use only white-hat strategies, but for the most part, these links will only benefit your website and its SEO.
They are seen by search engines as links that a website would organically pick up as it posts content, articles, news, products, or services, so you don’t need to worry about incorporating them into your link development strategy.
Most importantly, you need to remember to include strong links in your profile, such as niche edits or guest posts, but consider pillow links to be a safe diversifier. They assist your other links in passing traffic and authority to your website and demonstrate to Google that you are not simply spamming backlinks.
In other words, it will also save you from potential penalties from Google.
Are There Any Pillow Links Types That You Must Avoid at All Costs?
When it comes to pillow backlinks and pillow link seo, there isn’t a lot that you should be looking to avoid. You just need to make sure that the links you add to your backlink profile are niche relevant and location-based.
Avoid using spammy or foreign pillow links because they can harm your website and its search engine optimization. Moreover, if you hire an SEO agency to build the links for you, make sure that you agree on a fair price. Last but not least, just like with any other link, avoid creating too many of the same kind to avoid a Google penalty.
Pillow Backlinks Frequently Asked Questions
Are pillow links included in white hat SEO?
Yes. Pillow backlinks are included in white hat search engine optimization. It is hardly possible for anyone to get themselves in serious trouble when working on pillow links ranking. Pillow link building tips are used by website owners and SEO experts to build a natural-looking, healthy, and non-spammy backlink profile that Google and your readers can trust.
Why should you use pillow link building strategies?
Pillow links have numerous benefits. They allow marketers to create a non-spammy and healthy backlink profile for their website or blog. Creating a natural mix of white hat backlinks can enable you to mix your link profile up and make it appear more healthy and natural. If other websites are obtaining white hat pillow backlinks from a diverse array of different sources and various types of websites, so can you.
Are pillow links good for your website?
Every website should have a pillow link building strategy to obtain pillow backlinks because these links are important in creating a non-spammy and natural backlink profile. They are not mandatory for SEO, so you do not need to work on building them at all times. However, a little bit of pillow link building here and there will not hurt and will do the trick. So, if your backlinks are not diverse, now is a good time to start working on pillow link building.
How can you use the pillow links strategy?
We suggest that you build your links to your homepage mostly. However, you can also build pillow backlinks for local websites and location pages. Another good pillow links strategy to follow is using natural anchors that can be generic, URL, or branded because these appear more natural to Google.
Moreover, you need to make sure that you do not use these links types on their own. The best way to do this is by combining pillow link building tips with other link building strategies, such as niche edits and guest posts, to achieve the best results.
Wrapping It Up
Pillow links are a small but highly significant part of any SEO link building strategy. So, if you are looking for long-term stability in terms of SEO and marketing, you need to get started with pillow link building. They differ significantly from backlinks used in conventional link building.
However, they have a different purpose than traditional link building. These links are aimed towards helping website owners, and marketers make their backlinks profile appear natural in the eyes of their readers and search engines like Google and Bing. Furthermore, these links also play an important role in maximizing the credibility, authority, and power of a website’s traditional backlinks.
A well-thought, strategic, and balanced backlink profile that employs these backlinks properly enables marketers to build more powerful conventional backlinks with better and more natural anchors.
Getting pillow links properly can take time and have unfavorable effects, especially if you do not hire an expert or outsource to a company that is knowledgeable about your link-building requirements.
We hope that this article has provided you with some actionable advice on how to make the most of every kind of pillow link and where to direct it. We at Globex Outreach can help you better grasp the needs of your website if you don’t have time or believe you might need professional assistance.
Or even better, arrange a strategy call with our experts. We can assist you in getting a comprehensive analysis of your website and the services that, in our opinion, can help you meet your link-building objectives with one of our experts.